Conversion Rate Optimization (CRO) Professional
TopRank® Online Marketing, a fast-growing Minneapolis-based Online Marketing agency, is hiring a Conversion Rate Optimization (CRO) Professional to join an enthusiastic team to achieve results for the clients we serve.
The ideal candidate candidate for the CRO position should be obsessed with conversion, a passionate and ambitious web marketer with a proven track record of growing online businesses using conversion rate optimization. You must be able to report, analyze, and implement recommendations based on analytics data for multiple clients - with a keen attention to details.
To apply, please email your resume to : hr @ toprankmarketing .com and put "CRO Professional" in the subject line.
Primary Functions & Responsibilities:
- Increasing KPIs for our clients by deploying tactics such as:
- Accurately reporting on analytics reports, including:
- Creating reports
- Developing new KPIs based on data & objectives
- Providing monthly updates
- Analyze information to make informed decisions
- Make strategic recommendations based on current data points, including:
- Tactical details
- Timeline of activities
- Results reporting of recommendations
- Presenting in monthly meetings with the client on the effectiveness of each clients' online mix by:
- Leveraging tools such as Google Analytics, Google AdWords, Omniture and ClickTracks
- Preparing materials to present recommendations, status and activity to the Account Team
- Overseeing development of program strategies and analysis for client
The ideal candidate for this position will have:
- Proven experience impacting multiple client accounts (or in-house products/services) and achieving results on behalf of every client
- Expertise in most of the following:
- Understanding the psychology of a website's visitors through various industries
- Usability and design of high-converting webpages and sales funnels & how to implement for our clients
- Carrying out A/B tests and multivariate tests
- Experience measuring and reporting on the effectiveness of each clients' online mix through an in-depth understanding of:
- Analytics ( such as Google Analytics, Omniture & ClickTracks)
- Search Marketing
- Blog Marketing
- Social Marketing
- Project management, motivating teams, and mentoring others
- Ability to have a keen focus on:
- Client service and satisfaction
- Detail and consistent ability to meet deadlines
- Process
- Time management
- Quality, quality, quality
An understanding and/or knowledge of Online Marketing best practices and working within a collaborative agency environment will prove to be beneficial in the CRO role. You must be able to communicate recommendations to Account Management concisely, and solve problems proactively.
TopRank is a leading digital marketing agency based in Minnesota that helps clients increase sales and brand visibility online as well as improve customer relationships through search, social, email and content marketing. TopRank offers a strong opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance, and a creative office environment overlooking Lake Minnetonka.
If you feel that you posses the skills that we are looking for, please contact us: hr @ toprankmarketing.com with "CRO Professional " in the Subject line.
