Looking for a Online Marketing Manager!
We are looking for an Online Marketing Manager to lead an enthusiastic team focused on achieving results for the clients we serve.
The ideal candidate for the Online Marketing Manager position should be able to increase inquiries/sales, site traffic, inbound links and relevant search rankings for multiple clients - with a keen emphasis on quality.
Specific KPI's Critical to the Success of the Position:
- For a book of clients, increase:
- Client inquiries/sales
- Relevant site traffic
- High impact inbound links
- Relevant search ranking
- Measure, report on the effectiveness of each clients’ online mix
- Successfully manage an Online Promotions Team
-
Serve as an SEM subject matter expert
- From a client consultation standpoint
- Partner internally with Account Manager to manage and deliver world class search marketing service
Essential Functions:
Key responsibilities of this key player will include:
- Increasing client inquiries/sales, relevant site traffic, inbound links and relevant search rankings by instructing & working with team members to successfully deploy tactics such as:
- Search Marketing initiatives such as
- Keyword research
- Code level SEO audits
- Content optimization audits
- Linking building & Content promotion
- Blog Marketing
- Manage and market client blogs
- Blog SEO and link building
- Blogger relations
- Social Marketing
- Developing Social Networks and relationships
- Keyword optimization of social media content
- Create and promote linkable content on social channels
- Expertise with social media monitoring and publishing tools
- Paid Search Marketing
- Keyword research
- Setup and manage PPC accounts with Google Adwords (Expertise with Yahoo Search and Bing helpful)
- Landing page development and optimization
- Paid search analytics and conversion tracking
- Other Online Marketing tactics that support successful SEO programs
- Measure, report on the effectiveness of each clients' online mix by:
- Leveraging tools such as Google Analytics, Google AdWords, Omniture and ClickTracks
- Preparing materials to present recommendations, status and activity to the Account Team
- Overseeing development of program strategies and analysis for clients
- Managing a skilled Search Marketing team and/or open to learning how to manage a team, and:
- Consulting with team members on a daily basis
- Getting along well with internal team members
- Motivating others in the development, direction and execution of Search Marketing tactics
- Serve as an SEM subject matter expert
- Continually growing search marketing knowledge, and sharing new approaches with internal and client teams
The ideal candidate for this position will have:
- Proven experience impacting multiple client accounts (or in-house products/services) and achieving results on behalf of every client via online search marketing tactics that show an increase in
- Inquiries/Sales for a book of clients
- Relevant Site Traffic for a book of clients
- High Impact Inbound Links
- Relevant Search Ranking
- Experience measuring and reporting on the effectiveness of each clients' online mix through an in-depth understanding of:
- Analytics ( such as Google Analytics, Omniture & ClickTracks)
- Search Marketing
- Blog Marketing
- Social Marketing
- Managing a skilled Search Marketing team and/or open to learning how to manage a team with a keen focus on:
- Client service and satisfaction
- Detail and consistent ability to meet deadlines
- Process
- Time management
- Quality, quality, quality
- Commitment to serve as an SEM subject matter expert
TopRank Online Marketing is looking for a go getter who has a natural ability to successfully implement Online Marketing for clients while providing guidance to team players. To be successful in this position the ideal candidate must be able to communicate recommendations to Account Management concisely, and solve problems proactively.
An understanding and/or knowledge of Online Marketing best practices and working within a collaborative agency environment will prove to be beneficial in the Online Marketing Manager role.
Desired Qualifications
- Bachelor's degree in Business, Marketing, Computer Science, Mass Communication or related field
- Proficiency with Microsoft® Outlook, Excel, PowerPoint and Word
- Experience working with designers, copy writers and technical staff to develop or maintain websites
- Previous client relationship experience
TopRank Online Marketing offers a high opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance, and a creative office environment overlooking Lake Minnetonka!
If you feel that you posses the skills that we are looking for, please contact us:
with "Online Marketing Manager" in the Subject line
