Online Advertising Specialist/Manager
TopRank Online Marketing, a fast-growing Minneapolis-based Online Marketing agency, is hiring a Pay Per Click (PPC) Specialist to join an enthusiastic team to achieve results for the clients we serve.
The ideal candidate for the PPC position should be obsessed with conversion, passionate and an ambitious web marketer with a proven track record of growing online businesses using online advertising. You must be able to report, analyze, and implement recommendations based on analytics data for multiple clients - with a keen attention to details.
Primary Functions & Responsibilities:
- Audit, create and manage online advertising campaigns for an entire book of clients, including:
- Recommend and/or execute a comprehensive plan to ensure campaigns are reaching objectives in terms of total inquiries and cost per acquisition models. Changes to the following may be necessary, but is not limited to:
- Campaign Management
- Ad Copy
- Landing Page Copy / Fulfillment
- Keywords
- Bid Strategy
- etc
- Work with the development teams to execute recommendations
- Weekly and Monthly reporting
- Presenting in monthly meetings with the client on the effectiveness of each clients' online ad campaigns by:
- Leveraging tools such as Google Analytics, Google AdWords, Omniture and ClickTracks
- Preparing materials to present recommendations, status and activity to the Account Team
- Overseeing development of program strategies and analysis for clients
Qualifications:
The ideal candidate for this position will have:
- One to three years of online advertising experience
- Proven experience impacting multiple client accounts (or in-house products/services) and achieving results on behalf of every client
- Expertise in most of the following:
- Understanding the psychology of a website's visitors through various industries
- Usability and design of high-converting webpages and sales funnels & how to implement for our clients
- Carrying out A/B tests and multivariate tests
- Experience measuring and reporting on the effectiveness of each clients' online ad campaigns through an in-depth understanding of:
- Analytics
- Paid Marketing
- Search Marketing
- Social Marketing
- Project management, motivating teams, and mentoring others
- Proficiency with Microsoft® Outlook, Excel, PowerPoint and Word
- Ability to have a keen focus on:
- Client service and satisfaction
- Detail and consistent ability to meet deadlines
- Process
- Time management
- Quality, quality, quality
TopRank Online Marketing is a leading digital marketing agency based in Minnesota that helps clients increase sales and brand visibility online as well as improve customer relationships through search, social, email and content marketing. TopRank offers a strong opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance, and a creative office environment overlooking Lake Minnetonka.
If you feel that you posses the skills that we are looking for, please contact us: hr @ toprankmarketing.com with "Online Advertising Specialist " in the Subject line.
