Seeking an ambitious Senior Search Marketing Manager who can walk the Online Marketing talk, and lead an enthusiastic team to achieve results for the clients we serve.
The ideal candidate for the Senior Search Marketing Manager position should be able to provide strategic direction to the Online Marketing Team in order to execute tactics in a timely manner for multiple clients - with a keen emphasis on quality.
Critical to the Success of the Position:
1. Managing a Search Marketing Team
2. Serving as a Search Engine Marketing (SEM) subject matter expert internally and for clients
3. Partnering with Account Managers to manage and deliver world class search marketing services
Primary Functions & Responsibilities:
- Managing a skilled Search Marketing team
- Instructing & working with team members to successfully deploy key Search Engine Marketing (SEM) and Search Engine Optimization (SEO) tactics such as
- Keyword research
- Code level SEO audits
- Content optimization audits
- Link building & content promotion
- Search analytics
Secondary Functions & Responsibilities:
- Working with team members to successfully deploy supporting SEM & SEO tactics including
- Social Media Optimization
- Developing Social Networks and relationships
- Keyword optimizing social media content
- Creating and promoting linkable content on social channels
- Monitoring social media
- Publishing content on client and social sites
- Blog Marketing
- Managing and marketing client blogs
- Blog SEO and link building
- Blogger relations
- Paid Search Programs
- Keyword research
- Setup and managing PPC accounts with Google Adwords
(Expertise with Yahoo Search and Bing are helpful)
- Developing and optimizing landing pages
- Monitoring paid search analytics and conversion tracking
- Other Online Marketing tactics that support successful SEO programs
- Continually growing search marketing knowledge, and sharing new approaches with internal and client teams
- Preparing materials to present recommendations, status and activity to the Account Teams
- Overseeing development of program strategies and analysis for clients
- Occasionally traveling to client sites and industry conference locations
Qualifications:
- 5 years of Web based Marketing experience
- Superior people management skills
- Bachelor's degree in Business, Marketing, Computer Science, Mass Communications or related field
- Proficiency with Microsoft® Outlook, Excel, PowerPoint and Word
- Experience working with designers, copy writers and technical staff to develop or maintain websites
- Highly Proficient with
- Search Engine Optimization
- Developing and managing Online Marketing Programs for multiple clients
- Web analytics such as Google Analytics, Omniture & ClickTracks
- Pay Per Click
- Proficient with
- Problem-solving skills - specifically the ability to:
- Assess situations
- Evaluate options
- Make decisions
- Draw conclusions
- Exercise judgment
- Organizational and analytical skills
- Written and oral communication abilities
TopRank Online Marketing is looking for a go getter who has a natural ability to successfully implement Online Marketing for clients while providing clear guidance to team players. To be successful in this position, the ideal candidate must be able to communicate recommendations to Account Management concisely, and solve problems proactively with a focus on time management, meeting client expectations and delivering quality results.
An understanding and/or knowledge of Online Marketing best practices and working within a collaborative agency environment will prove to be beneficial in the Senior Search Marketing Manager role.
TopRank Online Marketing offers a high opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance, and a creative office environment overlooking Lake Minnetonka!
If you feel that you posses the skills that we are looking for, please contact us:
with "Senior Search Marketing Manager" in the Subject line.
