Content Marketing Manager

TopRank® Marketing is a fast-growing, premiere digital marketing agency in Minneapolis that services Fortune 500 B2B and B2C brands. We are a fully integrated digital marketing agency that understands the important role that content plays in the marketing mix.

If that sounds like somewhere you want to work, then you’re in the right place. We are currently on the hunt for someone with expert skills in creating unique, online content that draws the reader in and compels them to take action. Are you motivated to help tell brand stories that span a wide variety of industries, such as marketing, sales, technology and healthcare? You’ll never be tired of writing the same thing over and over!

What You’ll Do:

  • Concept Creation & Outlines:
    • Flesh out concepts that directly connect to:
      • Goals of the program
      • Target audience’s pain points
      • Stages of the buying cycle
    • Create online content, including, but not limited to:
      • Blog posts
      • Articles and white papers
      • Social messaging
      • On-page copy
      • Fulfillment pieces
      • Social messaging
      • Email campaigns
    • Optimize client content, including, but not limited to:
      • On-page copy
      • Title tags/meta descriptions/alt text
      • Blog posts
      • Social profiles and content
      • Press releases
      • Digital assets
    • Manage influencer relations campaigns including research, outreach and relationship management
    • Work directly with teammates to ensure content that is delivered meets and/or exceeds client expectations. This requires an intense focus on:
      • Developing exemplary working relationships
      • Helping the team focus on assisting the client in reaching its objectives through results-oriented, strategically aligned content
    • Research for content plans, including helping to develop and/or evolve processes for updating and managing
    • Content plan creation and management
    • Strategy and plan development of content optimization/creation

What’ll Make You a Good Fit

  • You love being creative and are all over best practices in content marketing and social media
  • You enjoy working as part of a team and feeding off each others’ collective wisdom
  • You have experience in crafting various types of messaging on behalf of a book of clients
  • You have a desire to learn from the talented team that you work with and are also self-motivated to educate yourself on industry trends with the tools available

Job Requirements

  • 3+ years experience drafting copy, preferably B2B
  • Proven experience impacting multiple client accounts (or in-house products/services) and achieving results

What You’ll Get Out of It:

  • The chance to work at a company that was named one of the 100 Best Companies to Work for in 2016
  • Access to a great team of savvy digital marketers
  • Competitive salary as well as the opportunity to advance within the organization, competitive time off policy, IRA retirement plan and a premium health insurance plan
  • A brand new, swanky office designed to help you stay focused, creative and comfortable while you work.

If you could hardly contain your excitement while reading through this opportunity then we’d love to hear from you! Please email your resume to hr@toprankmarketing.com and be sure to include any additional details about why you’re excited about this position.