Online PR, Content Marketing & Email Case Study

Situation

This company was one of only two American distributors of a newly created BFM® fitting within the bulk powder industry. BFM® is a unique industrial pipe connector designed to provide safe, sanitary and efficient connections for the transportation and movement of powder within bulk powder processing plants.

To help develop a new website and launch a strategic online marketing program that would increase visitors as well as sales inquiries for the company, the company engaged TopRank Marketing.

Solution

To help build brand awareness and drive traffic to the client website, TopRank Marketing implemented the following search engine optimization (SEO) tactics:
• Website development and technical assessment
• Keyword research and content optimization
• Content promotion and link building
• Web analytics and conversion tracking

In addition to SEO, the TopRank Marketing team has helped the company concept and deploy content marketing campaigns and targeted email marketing to help build brand awareness.

To help humanize the company brand, and communicate the safety hazards the bulk powder industry faced, the TopRank Marketing team designed a creative concept, The “Powder Doctor”, to relate to the target market.

Results

As a result of TopRank Marketing’s SEO efforts, the client has seen website traffic increase more than 700% in its niche market. Additionally, with the launch of its creative campaign, The Powder Doctor, organic traffic to the company website has more than doubled.

Organic search, combined with the creative concept leveraged for online PR and email marketing campaigns, have helped to increase bottom line sales for the company by 83%.

Contact TopRank Marketing today to see how we can help you optimize your online marketing strategy and reach your business goals.