SEO & Online PR Case Study

Powder-Solutions opened its operational doors in February 2007 as one of only two American distributors of a newly created BFM® fitting within the bulk powder industry. BFM® is a unique industrial pipe connector designed to provide safe, sanitary and efficient connections for the transportation and movement of powder within bulk powder processing plants.

Powder-Solutions engaged TopRank Marketing to help develop the company's website and launch a strategic online marketing program that would increase visitors as well as sales inquiries for the company.

To help build brand awareness and drive traffic to powder-solutions.com, TopRank Marketing implemented the following search engine optimization (SEO) tactics:
  • Website development and technical assessment
  • Keyword research and content optimization
  • Content promotion and link building
  • Web analytics and conversion tracking

In addition to SEO, the TopRank Marketing team has helped Powder-Solutions concept and deploy online PR campaigns and targeted email marketing to help build brand awareness.

To help humanize the Powder-Solutions brand, and communicate the safety hazards the bulk powder industry faced, the TopRank Marketing team designed a creative concept, The Powder Doctor, to relate to the target market.

As a result of TopRank Marketing's SEO efforts, Powder-Solutions has seen website traffic increase more than 700% in its niche market. Additionally, with the launch of its creative campaign, The Powder Doctor, organic traffic to powder-solutions.com has more than doubled.

Organic search, combined with the creative concept leveraged for online PR and email marketing campaigns, have helped to increase bottom line sales for the company by 83%.