TopRank Digital Marketing News
Friday, February 5th, 2010 | Filed under Client Spotlight, New @TopRank.
For nearly twenty years, staffing software provider eEmpACT, along with parent company and recruiting software developer Bond Talent US, have delivered to the needs of top staffing and human resources professionals nationwide.
Despite a downturn in the staffing industry in 2009, an Internet marketing program developed by TopRank® Online Marketing enabled eEmpACT to achieve new highs in search rankings and website inquiries. By renewing engagements with TopRank, and adding results-driven email marketing into the mix for Bond Talent US, both companies are well-positioned for success in 2010.
Comment on this Post
Tuesday, February 2nd, 2010 | Filed under PR, Search Marketing, Social Media, Speaking.
TopRank works very hard to stay on top of current best practices for our clients. As a result of expertise, thought leadership and reputation in the industry, our team is asked to speak at a variety of conferences, workshops and webinars. The goal at TopRank Marketing is to help companies better understand the current landscape of Online Marketing to prepare strategies that can be executed more efficiently and adjust to the ever-changing digital environment.
To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.
Comment on this Post
Thursday, January 28th, 2010 | Filed under Client Spotlight, New @TopRank.
When small to midsized Original Equipment Manufacturers (OEMs) search for products ranging from cable ties, to electrical connectors, to circuit breaker blades, they seek out Waytek, Inc.
To increase online referrals and organic search engine traffic, Waytek, Inc. recently engaged TopRank® Online Marketing to develop an Internet marketing and Search Engine Optimization (SEO) program. In functioning as an online marketing consultant, TopRank will optimize the expanse of product pages existing on the Waytek, Inc. website, while deploying a full- scale search strategy.
Comment on this Post
Wednesday, January 27th, 2010 | Filed under New @TopRank, PR, Search Marketing, Speaking.
 Lee Odden & Brian Solis On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here:
Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010 Bulldog Reporter’s PR University Presents a New Webcast Tutorial Thursday, January 28, 2010
Comment on this Post
Friday, January 22nd, 2010 | Filed under Case Study, Client Spotlight, New @TopRank.
Despite being an ever-expanding and constantly evolving industry, finding and securing a job in public relations (PR) remains a challenging endeavor. This fact was not lost on the Public Relations Society of America (PRSA). As a service to public relations professionals, the PRSA enhanced the usability of its Jobcenter. Of course, before PR professionals could use the Jobcenter to find jobs, the Jobcenter itself had to be found by PR professionals.
The following search engine optimization case study illustrates how TopRank® Online Marketing helped secure targeted keyword rankings for the PRSA Jobcenter, leading to visitor referral increases exceeding 400%.
Comment on this Post
Thursday, January 21st, 2010 | Filed under Ask an Expert, New @TopRank.
Personalized search from Google, a new innovation ensuring search results are targeted to you and you alone, is causing shockwaves of uncertainty in regards to how it relates to Search Engine Optimization.
In reality, personalized search has been in play for well over a year, customizing search results for signed-in users based on everything from geography to browsing history. The difference now is that personalized search is in play whether or not users are logged into any Google account.
So what does this mean for SEO programs?
Comment on this Post
Monday, January 18th, 2010 | Filed under New @TopRank, TopRank News.
Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of January, 2010? Here you go:
ClickZ Social Media All-Stars 2009 – TopRank Marketing CEO Lee Odden was included in this list of 20 “luminaries and pioneers of the social media frontier” by ClickZ author and author of Socialnomics, Erik Qualman. Erik got a little creative and blashpemous and assigned Odden as a DH for the American League of social media all stars. (The MN Twins are of course, in the National League)
Comment on this Post
Wednesday, December 30th, 2009 | Filed under New @TopRank, TopRank News.
Which notable industry publications and blogs mentioned TopRank® Online Marketing the second half of December, 2009? Here you go:
American Express OPENForum – 80 Small Business Twitterers You Should Be Following. TopRank’s Lee Odden was cited in this list of helpful Twitter users for small business information.
pamorama – 40 Social Media Blogs You Should Be Reading. TopRank’s Online Marketing Blog is included in this list of social media content blogs along with Chris Brogan, Scott Monty and Mashable. TopRank’s Adam Singer is also included with his personal blog, The Future Buzz.
Comment on this Post
Tuesday, December 15th, 2009 | Filed under New @TopRank, TopRank News.
Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of December, 2009? Here you go:
DMNews – Showcasing creative solutions from H&R Block, PRSA, Cole Haan, TopRank and client, PRSA were cited as a success story for SEO in this feature on DMNews.
Everything PR – Top 100 PR Websites and Resources of 2009. TopRank’s Online Marketing Blog was included in the PR and Media Blogs section along with Chris Brogan, Brian Solis and Richard Edelman.
Social on the Inside – Lee Odden interviews Rick Mahn Social Media Breakfast Minneapolis. Fleishman-Hillard’s Digital Practice VP, Jessica Smith cites and comments on an interview with the founder of SMBMSP.
Comment on this Post
Thursday, December 10th, 2009 | Filed under New @TopRank, Press, TopRank News.
Junta42, founded by Joe Pulizzi in mid-2007, is a premier destination helping marketers and publishers better understand content marketing. In August 2009, Junta42 ranked our very own Online Marketing Blog #4 overall in a listing of the top 42 content marketing blogs selected from nearly 300 entries. Previous to that rating, Online Marketing Blog has ranked anywhere from #8 to #1.
Blogs are ranked according to:
- Number of posts in last quarter that pertained to a content marketing topic
- Blogs posting 3 or more days per week receive the highest number of points
- Substantiveness of Posts
Comment on this Post
|
