How an Infotaining and Influencer Activated Co-Marketing Campaign Drove a 500% Increase in Leads

Marketers are faced with increasing competition as more and more brands are creating high quality content on a consistent basis. To stand out in a sea of content, many companies are incorporating influencers into their content marketing strategy. At TopRank Marketing, we create content driven influencer marketing programs for ourselves and our customers as part of what we…

Leading Chronic Care Management Services Provider Reduces Average CPL by 69%

A leading chronic care management services provider and long-time client of TopRank Marketing enlisted our help to revamp its existing PPC program. The goal was to increase leads and targeted traffic by increasing access to the right buyers at the right stages of the buying cycle. The results? Better than we could have imagined. Objective: Increase access to…

Lee Odden to Tackle How to Identify, Qualify & Recruit Effective Influencers at #SMMW16

TopRank Marketing CEO Lee Odden has been a longtime proponent of incorporating influencers into content marketing as part of an integrated digital marketing strategy. Not only is he often cited as a top digital marketing expert himself, but our agency TopRank Marketing provides successful influencer content marketing solutions for some of today’s top B2B and…

Social Media Contest Boosts HVAC Company’s Website Traffic by 166%

Current Situation For more than 100 years, family-owned Ray N. Welter Heating Company has provided HVAC repair and replacement services throughout Minneapolis and the metro area. While Welter Heating has been a member of the Minneapolis community for many years, the HVAC market is very saturated, and building brand awareness remains a main objective of…

Upcoming Content Marketing Webinars With TopRank Marketing’s Lee Odden

After a whirlwind—and worldwide—February of travel and in-person speaking engagements, TopRank Marketing CEO Lee Odden is staying grounded for a little while. However, he’ll still be making the rounds on the web by participating in three upcoming webinar sessions with Workfront, BuzzSumo and Uberflip. The best part? All the webinars are free to attend. And,…

Google Ad Changes: More Top Ads! No Side Ads. More Bottom Ads?

There’s been a lot of talk about what’s happening with ads on Google. We’ll keep it straight to the point by telling you what happened and how this change may affect ad and organic click-through rates. What Happened? There are now 4 ads on top instead of 3 for commercial queries that surfaced 3 ads…

How a Customer Centric Approach Can Help You Reach New Audiences

Current Situation: Innovatech Labs is a materials testing lab based in Plymouth, MN that offers a broad range of analytical techniques, all available with rapid turnaround times, including FTIR, GC/MS, ESCA and IC analysis. Objective: Innovatech Labs wished to increase qualified “Contact Us” submissions and search engine traffic to their website by expanding their reach…

TopRank Marketing CEO Lee Odden to Share Influencer Marketing Expertise at London Conference

TopRank Marketing CEO Lee Odden has been quite the globetrotter this month. After hitting Amsterdam and Arizona for some amazing digital marketing events, he’s off to London for B2B Marketing’s B2B InTech event on Feb. 25. What is B2B InTech? B2B InTech is a one-day tech marketing event that aims to provide insights on the…

How a Proper Website Migration Can Lead to an Increase in Website Traffic

Cragun’s Resort, a leading lake resort in Brainerd, Minnesota was planning to undergo a website redesign and migration. The resort relies heavily on their website as a primary driver of reservations, weddings and conferences. When proper steps are not taken during a this sort of transition, companies have seen a loss of up to 70%…

From Amsterdam to Arizona: TopRank Marketing Educates Marketers on SEO Plus

TopRank Marketing CEO Lee Odden is kicking off 2016 with a whirlwind education tour across the globe. His first two events will take place in Amsterdam and Arizona and will inform marketers on the benefits of taking a SEO plus approach to digital marketing. What is SEO Plus? SEO Plus is a holistic approach to…