How a Proper Website Migration Can Lead to an Increase in Website Traffic

Cragun’s Resort, a leading lake resort in Brainerd, Minnesota was planning to undergo a website redesign and migration. The resort relies heavily on their website as a primary driver of reservations, weddings and conferences. When proper steps are not taken during a this sort of transition, companies have seen a loss of up to 70%…

From Amsterdam to Arizona: TopRank Marketing Educates Marketers on SEO Plus

TopRank Marketing CEO Lee Odden is kicking off 2016 with a whirlwind education tour across the globe. His first two events will take place in Amsterdam and Arizona and will inform marketers on the benefits of taking a SEO plus approach to digital marketing. What is SEO Plus? SEO Plus is a holistic approach to…

TopRank Marketing Team Spotlight: Interview with Account Manager Leila De La Fuente

In addition to working with great clients, a large part of what has made TopRank Marketing a successful digital marketing agency are the people. Each person on the team plays an important role in determining company growth, innovation and the success of client programs. We are proud of the team that we have built and…

Google Panda Update: Google Raises the Bar on Content Quality

The degree to which content quality will play a role in Google search visibility has just been elevated with their recent update to Panda, making it a core part of their algorithm for determining how Google grades content quality and ranks pages. This change has been confirmed by Google in a Panda Guide for SEOs…

How TopRank Marketing Used Paid Search to Help A B2C Company Increase Conversion Rates By 129%

Current Situation: A well-known jewelry chain with multiple locations in the Twin Cities metro area has built a very prominent and profitable online presence, with the top revenue generator being paid search marketing. The company spends the majority of its paid search budget on Google AdWords to utilize a variety of ad types including standard…

TopRank® Marketing Expands Digital Marketing Footprint with New Clients, Staff and Offices in Minneapolis

NEWS RELEASE MINNEAPOLIS, December 18, 2015 TopRank® Marketing, an integrated digital marketing agency, has achieved a number of business milestones including the addition of new clients and top marketing talent, newly promoted executives and a move to a larger, custom-designed office in Minneapolis. Founded in 2001, TopRank Marketing has achieved international recognition for delivering intelligent…

Google+ Gets A Redesign: What You Need To Know

Last month, Google announced a major redesign of their social network, Google+. The update is the latest in a number of changes for Google’s struggling social network, and brings with it hope that a new focus can help make Google+ a place that more spend their social time. To make the most of the Google+ redesign, here’s…

Ask An Expert: Should I Incorporate Remarketing Into My Digital Marketing Strategy?

In short, yes! As competition becomes increasingly fierce, B2B and B2C companies are all fighting for customers to read their content, and purchase their products or services. With so many options available to today’s consumers, many brands are searching for a way to stay top of mind with potential customers. According to Business Insider, there…

How a LinkedIn Ad Campaign Generated 75% More Leads at a 40% Lower Cost Per Lead

Current Situation: The Centers for Medicare and Medicaid Services recently released the FY2016 Hospice Wage Index Final Rule. TopRank Marketing’s client, a leading healthcare technology company working within the hospice and long-term care industry, created a white paper reviewing the recent decision and its impact on hospice providers. While the white paper was driving leads…

Google RankBrain: Content Truly Reigns Over the SEO Landscape

Welcome to the democratization of content and information. RankBrain is the super smart three month-old brainchild of five Google engineers and a deep-learning expert. What’s come to fruition after an arduous year of research and development (along with Google’s five year-long movement toward A.I.), is Google’s recent incorporation of Artificial Intelligence into their latest 2013…