How can I make my B2B content more successful?

Content Marketing

Despite the fact that content marketing has become increasingly popular among B2B companies over the past year, only 44% have a documented content marketing strategy – according to a new report from the Content Marketing Institute. Without a documented strategy that describes business goals, a target audience and how to achieve those goals with content, many […]

How to Creatively Repurpose Your eBook Content

Repurpose Your eBook Content

Did you know that 74% of Americans read eBooks to research on specific topics that interest them, and 78% use them to keep up with current events? These statistics from Pew Internet epitomize the increasing popularity of eBooks. The new, visual sensation for enhancing content, eBooks are a great way to boost your company’s visibility […]

The Future of B2B Marketing – Predictions from Xerox, MarketingProfs, LinkedIn, & HubSpot

Future of B2B Marketing

What is the future of B2B Marketing? It used to be that companies pushed towards marketing innovation in B2B to differentiate and stand out. Today, understanding what’s next in B2B marketing is not an easy ticket to the winner’s circle at all. It’s a matter of survival. Convergence of disciplines as well as tactics used […]

Ask an Expert: How do you advertise on Twitter?


Since Twitter’s creation in 2006, an astounding 300 billion tweets have been distributed on the 20th century Twittersphere. Even more astoundingly, this online world’s name of “Twittersphere” has officially been added to the dictionary. While some view this as a trivial platform for sharing snapshots of one’s everyday life, Twitter has become a major social […]

Improve Your Content Marketing ROI – Tips from 10 Experts & Brands

Content Marketing ROI

With over 90% of BtoB and BtoC companies investing in content marketing (study by CMI and MarketingProfs) it’s remarkable that 90% of companies are not confident in their ability to measure the ROI of their content marketing efforts (study by Contently). Information overload makes reaching customers with content more challenging than ever and business leaders need to […]

What is Programmatic Marketing?

What is programmatic marketing? by TopRank Online Marketing

In today’s digital marketing world, marketers have to find ways to reach customers across multiple channels and devices. Due to the ever-changing landscape across mobile, tablet and laptop devices, marketers are increasingly depending on big data to help automate ad serving decisions and customization of relevant messages to their targeted audience. This practice is known […]

Content Marketing Strategy Infographic #CMWorld

Content Marketing Strategy Infographic

Need ideas on content marketing strategy? Here are 12 from major B2B and B2C brands like: SAP, Boeing, Caterpillar, Progressive Insurance, John Deere, charity: water, Lattice Engines, Indium, BitTorrent, Altimeter Group and Kapost.   For even more insights into Content Marketing Strategy, be sure to check out the Building a Content Marketing Strategy eBook and the upcoming […]

Content Marketing in Wonderland – TopRank Publishes a New Conference eBook Series

Content Marketing Wonderland

Beyond story telling, what is there to know in the world of content marketing? Plenty! From creating a strategy to audience development to visual content to finding the “real” ROI of a content marketing program, there are numerous components that make up a great content marketing program. To help marketers all across the content marketing globe […]

9 Reasons Why B2B Marketers Should Be Using SlideShare

Gil C /

When social media comes to mind, SlideShare might not be on the top of your list. Most B2B marketers use social media networks, such as Twitter, Facebook, YouTube, Instagram and LinkedIn to amplify their content. However, they often overlook the social media and content hosting power tool that SlideShare has become. Founded in 2006 and […]

What do Google Panda, Penguin and Hummingbird really mean?

Have you heard all the buzz over the latest search engine update from Google, Panda 4.0? Every year, Google tests and makes hundreds of updates to the algorithms responsible for ranking content in Google search results.. Most of these changes are minor; however, Google will occasionally create major algorithmic updates — such as Google Panda, […]