Ask an Expert: How do you advertise on Twitter?

twitter-2014

Since Twitter’s creation in 2006, an astounding 300 billion tweets have been distributed on the 20th century Twittersphere. Even more astoundingly, this online world’s name of “Twittersphere” has officially been added to the dictionary. While some view this as a trivial platform for sharing snapshots of one’s everyday life, Twitter has become a major social […]

Improve Your Content Marketing ROI – Tips from 10 Experts & Brands

Content Marketing ROI

With over 90% of BtoB and BtoC companies investing in content marketing (study by CMI and MarketingProfs) it’s remarkable that 90% of companies are not confident in their ability to measure the ROI of their content marketing efforts (study by Contently). Information overload makes reaching customers with content more challenging than ever and business leaders need to […]

What is Programmatic Marketing?

What is programmatic marketing? by TopRank Online Marketing

In today’s digital marketing world, marketers have to find ways to reach customers across multiple channels and devices. Due to the ever-changing landscape across mobile, tablet and laptop devices, marketers are increasingly depending on big data to help automate ad serving decisions and customization of relevant messages to their targeted audience. This practice is known […]

Content Marketing Strategy Infographic #CMWorld

Content Marketing Strategy Infographic

Need ideas on content marketing strategy? Here are 12 from major B2B and B2C brands like: SAP, Boeing, Caterpillar, Progressive Insurance, John Deere, charity: water, Lattice Engines, Indium, BitTorrent, Altimeter Group and Kapost.   For even more insights into Content Marketing Strategy, be sure to check out the Building a Content Marketing Strategy eBook and the upcoming […]

Content Marketing in Wonderland – TopRank Publishes a New Conference eBook Series

Content Marketing Wonderland

Beyond story telling, what is there to know in the world of content marketing? Plenty! From creating a strategy to audience development to visual content to finding the “real” ROI of a content marketing program, there are numerous components that make up a great content marketing program. To help marketers all across the content marketing globe […]

9 Reasons Why B2B Marketers Should Be Using SlideShare

Gil C / Shutterstock.com

When social media comes to mind, SlideShare might not be on the top of your list. Most B2B marketers use social media networks, such as Twitter, Facebook, YouTube, Instagram and LinkedIn to amplify their content. However, they often overlook the social media and content hosting power tool that SlideShare has become. Founded in 2006 and […]

What do Google Panda, Penguin and Hummingbird really mean?

Have you heard all the buzz over the latest search engine update from Google, Panda 4.0? Every year, Google tests and makes hundreds of updates to the algorithms responsible for ranking content in Google search results.. Most of these changes are minor; however, Google will occasionally create major algorithmic updates — such as Google Panda, […]

What’s the best way to create written content that engages your audience?

SEO: Content is King

In the world of B2B and B2C marketing, successful companies include well-written and engaging content. Why is engagement so important? Simple! Because it makes your content truly relevant to a certain group of people: your audience. And, in the world of digital marketing, there is nothing more important than your audience. From using creative metaphors […]

What tools can you use to optimize conversions?

Conversion Optimization Tools

As technology has advanced, numerous online marketing tools have emerged to help digital marketers save time and gain better insight into the visitor experience. If you’ve ever worked on your website’s conversion and usability, then you’ve probably tested a conversion tool or two. We like to think we know what our customers want, but, in […]

TopRank Publishes A New Social Media eBook for Social Media Marketing World #SMMW14

Social Media Marketing eBook

How would you like to get free social media marketing and service advice from some of the top B2B and B2C brands? We’re talking about Century 21, Dell, TaylorMade, Whole Foods Market, Adobe, IBM, Cisco, Discover, LinkedIn, Humana, Marriott, Experian, Citrix, PwC, HubSpot, Kelly Services and more. Add to that, top social media marketing industry thought […]