Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden

B2C companies have been working with celebrities or “influencers” for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…

New Webinar: The Content Marketing (R)evolution – 5 Trends You Need to Know

Successful content marketing for brands is becoming increasingly difficult to be due to high consumer expectations, new technology and the ever-changing content landscape. Creating unique content experiences that resonate with your audience is a top priority, as it should be. But, how do you achieve this? Find new and creative opportunities to provide valuable information…

The Value Add: Two Industry Experts Dive Into Customer-First Marketing in a New Webinar Series

It’s no secret that the consumer is in total control when it comes to marketing. The challenge for many marketers is understanding how to better connect with the target audience. We must get into their minds and understand their needs, interests, likes, dislikes and habits to create experiences that will resonate and add value to…

Integrated Influencer Content Campaign Strengthens Industry Relationships, Gains 100% Influencer Amplification and a 437% Content Shares Increase YOY

Cherwell Software, a leading IT Service Management (ITSM) company in the United States, is dedicated to helping their customers use intuitive technology to enable better, faster and more affordable innovation through their services and products. Cherwell’s ITSM software has been rapidly gaining traction in the IT service management space, with explosive year-over-year growth since the…

Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B

London is an amazing city filled with rich history, endless art galleries and gorgeous parks and rivers. Another dazzling attraction, so to speak, is the B2B Marketing Ignite 2017 conference. As the most influential event of its kind in the world, this gathering focuses on B2B marketers, their goals and challenges and provides actionable tips…

TopRank Marketing CEO Lee Odden Travels to London to Share Influence + Content Success at #DMWF

The future of digital marketing is uncertain for many marketers. Evolving customer expectations, new technology and increasing competition leave many marketers searching for a solution to engage with prospects and customers in a meaningful way. It’s no longer a secret that an incredibly effective way to stand out in a sea of content is to…

Preview of Lee Odden’s Keynote at the 2017 Masters of B2B Marketing Conference

Tomorrow the Sheraton Grand Chicago Hotel will be swarming with marketers from all over the world attending the 2017 Masters of B2B Marketing Conference, hosted by ANA’s business marketing association. This conference brings together some of the top-performing professionals in the marketing industry to provide educational sessions to inspire marketers with impactful change for both…

New LinkedIn Targeted Power Page Drives 3411% Increase in CTR

LinkedIn is a business- and employment-oriented social networking platform that has more than 500,000,000  registered members. Like any other large company, it has many business goals that are broken into smaller divisions to focus on each objective, e.g. recruitment tools, online advertising, tools for sales professionals, or enterprise learning solutions. LinkedIn Marketing Solutions SEO focuses…

TopRank Marketing CEO, Lee Odden Inspires Content Marketing Success at #ContentSEO in Manhattan

Connecting with customers and prospects is a high priority for many digital marketers. To form an honest and lasting connection, brands must build credibility and authority by consistently giving their audience relevant content. According to Smart Insights, there are 6,586,013,574 internet searches a day worldwide. Amidst the billions of search queries, it’s getting more difficult…

Twitter Targeting Update: Flexible Audiences Have Arrived

For quite some time Twitter has allowed marketers to use Tailored Audiences to create custom audiences. Within tailored audiences, marketers were offered three main targeting options: Target Specific Users – Based on email marketing lists or a list of influential Twitter users. Website Visitors – Straight-forward website retargeting Resulting from marketers placing the Twitter pixel…