Integrated Blogging Strategy Drives 345% YOY Increase in Page views, 100% Increase in Revenue

  For eCommerce businesses, blogging is typically not at the top of their to-do list. With thousands of products to manage, as well as the technical and customer service demands, many forgo blogging to focus on other deep in the funnel digital marketing tactics. However, these business could be missing out on a great opportunity…

TopRank Marketing Named As One of the 100 Best Companies to Work For, 2 Years in a Row

Each year, Minnesota Business magazine publishes a list of “100 Best Companies to Work For”. In order to be considered for this prestigious award, the company must first be nominated. Then, anonymous online questionnaires are filled out by employees of each participating company and are tallied, resulting in the final list. The award spans a variety…

Integrated Content Marketing Campaign Drives 50% Increase in Organic Traffic, 25% Increase in Conversions

For more than 45 years, Powder-Solutions Group and its sister companies have been providing innovative technology products and solutions to powder processors across a wide range of industries. While a recognizable name in their industry, Powder-Solutions Group partnered with TopRank Marketing for an integrated content marketing program to continue to increase search visibility, and drive traffic and leads. In…

Lee Odden Teaches B2B Marketers How to Influence the Influencers at #B2BMX

Over the past few years, more and more companies have begun to incorporate influencer marketing into their digital marketing mix. And as more brands begin to deploy an influencer marketing strategy, the competition for the attention for customers and influencers will become increasingly fierce. While 48% of B2C marketers have an ongoing influencer program, only…

Holiday Gift Guide Campaign Drives Over 800% Increase in Revenue

  For retailers, the holiday season brings with it a mix of stress and excitement, as they work hard to put smiles on customer faces, and more product in shopping bags and shipping boxes. After rebranding their website in early 2016 to BeCharming.com, PANDORA Mall of America was heading into their biggest time of year…

The Social Media Recipe: How We Helped One Client Exceed Follower Goals by 91%

Current Situation A gourmet food company recently hired TopRank Marketing to expand their social reach. While their world-renowned products are featured in many 5 star restaurants and households across the country, they felt there was a greater opportunity for continued expansion on social media. While this client already had a very engaged social audience, they…

Good Riddance to Content Keywords

According to a recent blog post by John Mueller, Webmaster Trends Analyst at Google, Google has just removed one of the earliest tools included in Google Search Console: Content Keywords. Why has this feature disappeared? At the start of Google Search Console, the Content Keywords tool was the “only way to see what Googlebot found…

Interactive Microsite Engages Target Audience for New Service Launch

Current Situation Antea Group US is an internationally renowned EHS and sustainability consulting firm with over 75 offices over the world and experience on 6 continents. With a brand new global expansion service called EHS Passport ready to hit the market, the Antea Group team approached TopRank Marketing with the following objectives: Spread awareness of global…

TopRank Marketing Team Members Tell-All

No matter your profession, it’s safe to assume that you likely spend most of your waking hours at work. And even when you’re not at work, you’re often thinking or talking about work. Let’s face it, when you get together with your friends and family, it’s inevitable that at some point you’ll end up either…

How An SEO Driven Approach to Blogging Increased Organic Page Views by Over 85%

Current Situation Antea Group US is an internationally renowned EHS & sustainability consulting firm with over 75 offices over the world and experience on 6 continents. The Antea Group team had dedicated their resources to publishing over 10 blogs per month, with topics focusing on industry news, best practices, case studies and new technologies in…