How can I create white paper content to set me apart from my competitors?

white paper content that sets you apart

Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are…

How PPC Budget and Performance Optimization Increased Leads for a Top Medical Center by 72.5%

Wake Forest Case Study

Current Situation: Wake Forest Baptist Medical Center is a nationally recognized academic medical center with multiple locations near Winston-Salem, N.C., operating as an integrated enterprise including educational and research facilities, hospitals, clinics, diagnostic centers, and other primary and specialty care facilities serving 24 counties in northwest North Carolina and southwest Virginia. It has been ranked…

TopRank Marketing Presents at Social Media Marketing World 2015

social-media-marketing-world

Many digital marketers will say that it is challenging enough to produce quality content marketing assets. Doing so in quantity adds whole new layers to the problem. A recent Content Marketing Institute study showed that 54% of B2B marketers said that they were “very challenged” when faced with producing engaging content. Those surveyed listed “creating more…

TopRank Marketing on Optimized Digital Communications

Optimized Communications

Consumers of digital content have evolved and their expectations of brand communications have moved beyond single channels of information discovery and consumption. In order for modern marketers and communicators to effectively connect with the audiences they intend to reach, content and media must be optimized for discovery and engagement. This situation presents an opportunity for…

How can I put a co-created influencer content marketing program into action?

influencer-stalking

What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. With mutual benefit, influencer participation with content marketing projects creates opportunities for brands to tap into the influencer’s sphere of influence. Incentive…

Case Study: Email Campaigns, Influencer Outreach and Social Amplification Increased Sales, Transactions and Visits

Marketing-Case-Study

Current Situation: Family owned and operated for over 86 years, Leaflet Missal is a Catholic book and gift store located in St. Paul, Minnesota. Along with its brick and mortar location, Leaflet Missal has a premier eCommerce destination website for Catholic gifts, including books, jewelry, gifts, statues and more. Leaflet Missal’s standing content marketing strategy…

TopRank Marketing Sends Valentine’s Day Gifts to Children’s Hospital

Valentines-Day-Gift-Bags

Staff members at TopRank Marketing took time out of their Friday morning schedule to prepare gifts for some kids who could really use them. As part of TopRank’s community service mission, the team packaged Valentine’s Day gift bags for patients at Children’s Hospitals and Clinics locations in the Twin Cities. Gift bags included crayons, pencils, notepads, stickers…

PRNews’ Google Conference: TopRank Marketing to Present on SEO for PR Pros

PRNews-Google-Conference

Where is the first place you look to find the answer to almost anything? Chances are, you said “Google.” And chances are that if Google was your answer and you also work in PR and digital marketing, you should know about PRNews’ Google Conference. TopRank Marketing’s own Evan Prokop is presenting at the conference on…

BMA Colorado: Lee Odden Speaking on Influencer and Content Marketing

BMA-Colorado

February in Colorado means much more than just ski slopes. It is also the place to be to get up to speed on the latest  in influencer and content marketing. In Denver, the Business Marketing Association of Colorado will host TopRank Online Marketing CEO Lee Odden on Feb. 11, as he presents on the topics…

TopRank Marketing Ready for Millennial Boom

Shaya Clark, who calls herself an "old millennial" is TopRank's Operations Coordinator.

A recent story in the Minneapolis Star Tribune pointed out that millennial population in the Twin Cities of Minneapolis and St. Paul has jumped significantly. This comes at a great time for TopRank Online Marketing, as we are hiring for several positions, including Account Managers, Account Coordinators and Copywriters. The population of young adults in…