TopRank Internet Marketing News

Today’s customers are not only spending more time online but they are also more intelligent and savvy than ever before.  Unfortunately your online audience is  bombarded on a constant basis with content and marketing messages at every turn.  In a sea of content what can you do attract new customers at whatever stage they are at in the buying cycle?

TopRank Online Marketing CEO, and author of Optimize Lee Odden will be speaking on the topic of “Sales Cycle Optimization” at this year’s Marketo User Summit on May 23, 2012.

Session Details

TopRank Online Marketing is in search of a talented web developer to join its high-performing team. The ideal candidate seeks an opportunity for challenge, innovation and reward with an opportunity to do world-class work in a fun, growing and collaborative environment.

We are looking for a design savvy Web Developer that also understands the technical side of SEO. This role requires proficiency in web publishing applications, web design and their impact on search engine visibility.  It also offers a chance to learn and grow as web technologies and search optimization continue to evolve.

Primary Functions & Responsibilities:

No matter what type of content you are producing – video, audio, images, a blog, or content on your site about your products and services – it’s important to make sure it’s optimized for maximum appeal to your readers and the search engines. However, you must ensure that your optimization does not reduce the quality of your content for your targeted audience.

Increasing Exposure to Search Engines

Assuming you’ve already identified your competitive keywords it’s essential that you keep your primary focus on providing value and making your content readable, while secondly focusing on keyword density.

The time is almost here for #FusionMEX

The 2012 Fusion Marketing Conference marks TopRank Online Marketing CEO Lee Odden’s second trip to Europe in less than one month!  The opportunity to have a presence both nationally and internationally has allowed our team to share our experience and expertise to a much broader audience.

Lee has been honored with presenting not one but two keynotes at this years conference.  If you’re looking for sessions to attend that will leave you with with actionable tips, tricks, and tactics these are two sessions you do not want to miss.

In the search marketing industry the word “optimize” has traditionally referred to keywords, links, or search engine placement.  This term and the industry has a whole is making a shift that is more focused on a holistic approach to your online marketing strategy as a whole, and optimizing the journey for your target audience from prospect, to customer, to brand advocate.

On April 18, 2012 TopRank Online Marketing CEO Lee Odden will be presenting this holistic approach to optimization at the IonSearch conference in Leeds, UK.  In his presentation Odden will dive deeper into:

• Major shifts in consumer search and social trends

As an online marketer, social media specialist, or PR professional it is essential that you have a deep understand of what attracts customers to your brand and retains them as clients.  Lee Odden’s new book #Optimize takes a strategic approach to a customer centric and holistic approach to optimizing your online marketing strategy.

On April 10, 2012 Social Media Club Chicago (SMC Chicago) will be hosting an exclusive event based on Odden’s new book as well as his experience as a veteran online marketer.

An optimized approach to online marketing and PR can have a very significant impact on your overall marketing success.  As consumers and media partners begin using different tactics and means of consuming, creating, and sharing information the way that you target them must also evolve.

On April 2nd, 2012 at PRSA’s Annual Digital Impact conference in New York TopRank CEO Lee Odden will be presenting a session on “Content Marketing & Public Relations: Optimize & Socialize to Persuade Your Audience to Act.” This session will teach you how to use marketing best practices to create a strategy that inspires your audience to share, purchase from, and recommend your brand online.  Other key tactics that will be discussed include:

This question can be a bit complicated to answer. It’s not easy – there are no tips, tricks or a series of steps to take to make a certain type or piece of content appealing to the widest audience. Unfortunately, no one has a magic bullet for that, or I would surely be sharing that knowledge with you. If someone has that information, please share it with me!

Depending on who you talk to there are many varying opinions about content curation.  Some say there is no place for curation while others believe curation should be a leading element of your online marketing strategy.  What do we suggest?  Finding a middle ground somewhere in between.  There is without a doubt a place for curation it just has to be used appropriately.  Content curation should be considered an extension of your original content on your website or blog. Below we have included some content curation best practices as well as different types of curated content.

Content Curation Best Practices

TopRank is pleased to announce that CEO Lee Odden will be presenting and moderating multiple sessions at SES London this coming week.  As our online marketing agency continues to expand and provide subject matter expertise to clients both nationally and internationally, we view this as a great opportunity to share our advanced knowledge and experience with marketers at all levels.

As always Odden’s presentation will be flush with high level consultative advice as well as practical and tactical tips to point you in the right direction.  If you’re interested in learning about how to avoid losing all the SEO value in your website during a redesign or change of content management system (and much more) you can’t afford to miss this premiere industry event.