What is it Like to Work at TopRank Marketing? The @TopRank Team Weighs In

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We are fortunate enough to work in an industry and for a company that is more than just a job. Our team is comprised of individuals that work together to create some incredibly awesome digital marketing for our clients, and have a great time in the process. One of my favorite things about digital marketing…

Participation Marketing: Tools & Tactics for Crowdsourcing Content With Industry Influencers & Your Community [Webinar]

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In today’s digital world, competition is greater than ever before. Consumers are hungry for quality information but the sheer amount of content being created has the the power to over saturate, numb and underwhelm your target audience. However, with ubiquitous connectivity and devices enabling passionate experts to create influence and community, brands can tap into…

How Can I Harness the Power of Millennial Employees?

The dynamic in today’s workforce has changed, and some employers aren’t quite sure how to handle the shift. Millennials are different than any generation that has come before them and sometimes get a bad rap in the professional world. As a millennial myself (yes, 1985 makes the cut), I can confidently say that we are…

How Targeted Facebook Ads Helped Cragun’s Resort Increase Booking Requests by 500%

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Current Situation: Cragun’s Resort is a family owned resort and hotel in Brainerd, MN with a focus on family fun. Situated on Gull Lake, Cragun’s is a hot destination for fishing, boating and relaxing on the beach.  They also have a spectacular 45-hole golf course that’s consistently rated one of the top in the US,…

Integrated Digital Marketing: Learn How to Be the Best Answer for Your Customers From Lee Odden

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Today’s customers are savvier than ever before. These savvy and educated customers provide marketers with a unique (and sometimes challenging) opportunity to evolve their approach to digital marketing. Some people will tell you “Only focus on SEO.”, “Content Marketing is what you need to do.” or “Social is the most effective tool.”. Each of these…

Lee Odden to Speak on Participation Marketing at PRSA International Conference 2015

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An integrated digital PR and marketing strategy can help you be the best answer, at the perfect time, for the right audience. Whether you’re considering media relations, brand journalism or managing corporate communications, content marketing has always played an essential part of effective Public Relations. Consumers being connected to the web all the time from anywhere and…

TopRank Marketing Announced as Finalist in 2015 Bright Bulb Awards

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We are pleased to announce that TopRank Online Marketing has been named as a finalist in the 2015 Bright Bulb awards. TopRank Marketing is a finalist in the “Best Project” category for our project “Content Marketing in Wonderland”. We are excited to be included on this list of fierce finalists that also created content marketing…

How to Engage Influencers to Create & Promote Evergreen Content

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Current Situation: In early 2015, a leading healthcare technology company was preparing for one of the largest annual industry event run by Healthcare Information and Management Systems (HIMSS). The company’s objective in attending the show was to generate leads among potential C-Suite buyers and raise awareness for its software solutions. This company hired TopRank Marketing…

5 Tips for Creating a Lasting Relationship with Your B2B Social Media Audience

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A recent study found that only 20% of CMOs are using social media for engagement. Two thirds of CMOs also report that they’re not ready to cope with social media. Even though B2B marketers typically have a more difficult time forming a loyal fan base on social media than their B2C counterparts, that doesn’t mean…

4 Tips for Creating Landing Pages That Convert

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According to Marketing Sherpa, 64% of marketers say that landing pages are the most effective way to test value proposition. Additionally, they’ve found that 48% of marketers build a new landing page for each marketing campaign. Chances are, your competition is already at least testing the use of landing pages. Here are four landing pages tips…