Integrated Influencer Content Campaign Strengthens Industry Relationships, Gains 100% Influencer Amplification and a 437% Content Shares Increase YOY

Cherwell Software, a leading IT Service Management (ITSM) company in the United States, is dedicated to helping their customers use intuitive technology to enable better, faster and more affordable innovation through their services and products. Cherwell’s ITSM software has been rapidly gaining traction in the IT service management space, with explosive year-over-year growth since the…

Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B

London is an amazing city filled with rich history, endless art galleries and gorgeous parks and rivers. Another dazzling attraction, so to speak, is the B2B Marketing Ignite 2017 conference. As the most influential event of its kind in the world, this gathering focuses on B2B marketers, their goals and challenges and provides actionable tips…

TopRank Marketing CEO Lee Odden Travels to London to Share Influence + Content Success at #DMWF

The future of digital marketing is uncertain for many marketers. Evolving customer expectations, new technology and increasing competition leave many marketers searching for a solution to engage with prospects and customers in a meaningful way. It’s no longer a secret that an incredibly effective way to stand out in a sea of content is to…

Preview of Lee Odden’s Keynote at the 2017 Masters of B2B Marketing Conference

Tomorrow the Sheraton Grand Chicago Hotel will be swarming with marketers from all over the world attending the 2017 Masters of B2B Marketing Conference, hosted by ANA’s business marketing association. This conference brings together some of the top-performing professionals in the marketing industry to provide educational sessions to inspire marketers with impactful change for both…

New LinkedIn Targeted Power Page Drives 3411% Increase in CTR

LinkedIn is a business- and employment-oriented social networking platform that has more than 500,000,000  registered members. Like any other large company, it has many business goals that are broken into smaller divisions to focus on each objective, e.g. recruitment tools, online advertising, tools for sales professionals, or enterprise learning solutions. LinkedIn Marketing Solutions SEO focuses…

TopRank Marketing CEO, Lee Odden Inspires Content Marketing Success at #ContentSEO in Manhattan

Connecting with customers and prospects is a high priority for many digital marketers. To form an honest and lasting connection, brands must build credibility and authority by consistently giving their audience relevant content. According to Smart Insights, there are 6,586,013,574 internet searches a day worldwide. Amidst the billions of search queries, it’s getting more difficult…

Twitter Targeting Update: Flexible Audiences Have Arrived

For quite some time Twitter has allowed marketers to use Tailored Audiences to create custom audiences. Within tailored audiences, marketers were offered three main targeting options: Target Specific Users – Based on email marketing lists or a list of influential Twitter users. Website Visitors – Straight-forward website retargeting Resulting from marketers placing the Twitter pixel…

Seamless Website Migration Increases Organic Traffic by 97% YOY

  BrightFunnel empowers CMOs and their teams to understand the future revenue impact of their decisions, and plan for the future by providing actionable revenue insights for B2B marketers. After looking into their own revenue insights, BrightFunnel saw an opportunity to achieve one of their business goals for 2017: to increase organic traffic to their…

Lee Odden’s Content Marketing Tour: TopRank Marketing CEO Travels to Europe to Spread Content Marketing Wisdom

It’s no surprise that the constant evolution of technology and customer expectations raises a need for brands to stand out against their competitors. One way that brands are tackling this opportunity is by implementing great content. Although content marketing is widely practiced in B2B and B2C businesses, a benchmark report conducted by Content Marketing Institute…

TopRank Marketing CEO, Lee Odden Shares a Secret to Influencer Marketing at #CMC17

The truth is, influencer marketing is still baffling for many digital marketers. Many questions still circulate around the best strategy for implementation and execution. With more and more brands incorporating influencer marketing programs into their overall marketing strategy, the need to stand out among the competition is growing, and fast. In the recent influencer marketing…