Recognizing Success – Smart, Creative, Focused on Results at TopRank Marketing

TeamTopRank

The tagline below the logo on our website reads “Smart, Creative, Focused on Results.” That mantra is a big part of how we approach business for our agency , recruiting new talent and working with our clients. At Friday’s team meeting, we gathered to share client experiences, point out key learnings we have gained, and see a…

What real-time discovery tools can I use for curation, engagement and sharing?

real-time-discovery-tools

The impact of search on content beyond Google, Bing and Yahoo is pretty amazing when you think about it. Just consider all the social media monitoring platforms that have launched over the past few years – they’re all essentially search engines. Real-time content discovery tools are helpful to marketers for a number of reasons, especially…

Thought Leadership: How to Achieve the Holy Grail of Content Marketing

Guide to Though Leadership

Many successful business marketers view thought leadership as the Holy Grail of content marketing. Buyers today seek out people and brands they view as experts as they skillfully tune out other interruptive and less credible marketing messages. In fact, 92% of B2B buyers report that they are happy to engage with a known industry thought…

What You Need To Know About Facebook’s Reduction Of Promotional Posts

Yelling Into Megaphone

Facebook has announced that starting in January 2015, they will be reducing promotional page posts from brands in the news feed. This change will affect all Facebook pages. Surveying hundreds of thousands of users, Facebook found that one of the biggest complaints users have is that they see too many posts from brands that are overly…

How can I make my B2B content more successful?

Content Marketing

Despite the fact that content marketing has become increasingly popular among B2B companies over the past year, only 44% have a documented content marketing strategy – according to a new report from the Content Marketing Institute. Without a documented strategy that describes business goals, a target audience and how to achieve those goals with content, many…

How to Creatively Repurpose Your eBook Content

Repurpose Your eBook Content

Did you know that 74% of Americans read eBooks to research on specific topics that interest them, and 78% use them to keep up with current events? These statistics from Pew Internet epitomize the increasing popularity of eBooks. The new, visual sensation for enhancing content, eBooks are a great way to boost your company’s visibility…

The Future of B2B Marketing – Predictions from Xerox, MarketingProfs, LinkedIn, & HubSpot

Future of B2B Marketing

What is the future of B2B Marketing? It used to be that companies pushed towards marketing innovation in B2B to differentiate and stand out. Today, understanding what’s next in B2B marketing is not an easy ticket to the winner’s circle at all. It’s a matter of survival. Convergence of disciplines as well as tactics used…

Ask an Expert: How do you advertise on Twitter?

twitter-2014

Since Twitter’s creation in 2006, an astounding 300 billion tweets have been distributed on the 20th century Twittersphere. Even more astoundingly, this online world’s name of “Twittersphere” has officially been added to the dictionary. While some view this as a trivial platform for sharing snapshots of one’s everyday life, Twitter has become a major social…

Improve Your Content Marketing ROI – Tips from 10 Experts & Brands

Content Marketing ROI

With over 90% of BtoB and BtoC companies investing in content marketing (study by CMI and MarketingProfs) it’s remarkable that 90% of companies are not confident in their ability to measure the ROI of their content marketing efforts (study by Contently). Information overload makes reaching customers with content more challenging than ever and business leaders need to…

What is Programmatic Marketing?

What is programmatic marketing? by TopRank Online Marketing

In today’s digital marketing world, marketers have to find ways to reach customers across multiple channels and devices. Due to the ever-changing landscape across mobile, tablet and laptop devices, marketers are increasingly depending on big data to help automate ad serving decisions and customization of relevant messages to their targeted audience. This practice is known…