4 Tips for Creating Landing Pages That Convert

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According to Marketing Sherpa, 64% of marketers say that landing pages are the most effective way to test value proposition. Additionally, they’ve found that 48% of marketers build a new landing page for each marketing campaign. Chances are, your competition is already at least testing the use of landing pages. Here are four landing pages tips…

Using Co-Created Influencer Content to Increase Awareness & Drive Conference Registration

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Current Situation Copyblogger Media is a well-known content marketing software and training organization with over 160,000 customers. They offer a wide range of content marketing and SEO solutions for companies large and small. In 2015, Copyblogger was preparing to host their second annual Authority Rainmaker conference. Impressed with the conference eBooks that TopRank® Online Marketing…

June 16 #CMWorld Twitter Chat: @LeeOdden Discusses Repurposing Content

Twitter Chat

Creating a successful content marketing program is hard work! What can you do to lighten the load while still creating value for your audience? One of the ways that marketers can begin scaling content is by repurposing existing content marketing that has performed well. This can be accomplished in a few ways including: Take a…

TopRank Marketing Releases A Content Marketing Triple Feature for #CMWorld

Content Marketing Triple Feature

Businesses large and small understand that a successful digital marketing strategy must include content marketing. However, knowing that you need to create content and understanding how to execute a content marketing program in a measurable way are two different things. One way that marketers can get a crash course in content marketing and meet other…

4 Tips for Improving Your Business Blog Performance

Business Blog Performance

For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content. And yet there are challenges for many of the businesses that rely on blogging…

How an Integrated, Keyword-Driven Blog Strategy Increased Organic Traffic to a Leading Analytical Laboratory’s Blog by 58%

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Current Situation: Innovatech Labs is a leading analytical laboratory in Minnesota, specializing in materials analysis, testing and characterization. The laboratory’s staff of experienced chemists use sophisticated techniques to analyze product components for quality and performance. Innovatech Lab’s content targets a very niche market. Previously, the blog strategy focused mainly on SEO objectives to drive keyword…

How can I maintain successful customer service on social media?

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Did you know that 67% of U.S. consumers have used a company’s social media site to ask questions, report satisfaction, or to complain? That means your customers will inevitably take to Facebook, Yelp, or Twitter to talk about your brand. The question creating stress for many businesses is: Are you ready to field questions, comments,…

Case Study: Leading Genealogy Research Provider Increases Target Conversion Page Views by 5,509 in 2 Weeks

Family Search Page Views

Current Situation: TopRank partnered with a leading online genealogy research provider to increase awareness of its strategic genealogy campaigns. While its core website received significant traffic, the client wanted to find a way to drive more relevant, qualified traffic to target pages on the site. Without the ability to edit any pages on the website…

What Soft Skills Are Required to Succeed as a Social Media Marketing Manager?

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With Google delivering 172,000,000 results for ‘social media job description,’ it’s a safe bet that there’s no single description everyone in digital marketing can agree on. Every company and every service or solution requires skills unique to the culture. I think we can, however, agree upon the most basic requirements: must have excellent verbal and…

TopRank Publishes New Online Marketing eBook Previewing Authority Rainmaker Speakers

Brian Clark Authority

The internet is a great equalizer allowing virtually anyone with an internet connection and a device to consume, create content, interact or transact anytime, anywhere. From soloprenuers to small businesses owners to mid-market and large enterprise marketers, the appetite for solid information on online marketing strategy and tactics is high in demand. People want to…