4 Tips for Improving Your Business Blog Performance

Business Blog Performance

For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content. And yet there are challenges for many of the businesses that rely on blogging…

How an Integrated, Keyword-Driven Blog Strategy Increased Organic Traffic to a Leading Analytical Laboratory’s Blog by 58%

innovatech

Current Situation: Innovatech Labs is a leading analytical laboratory in Minnesota, specializing in materials analysis, testing and characterization. The laboratory’s staff of experienced chemists use sophisticated techniques to analyze product components for quality and performance. Innovatech Lab’s content targets a very niche market. Previously, the blog strategy focused mainly on SEO objectives to drive keyword…

How can I maintain successful customer service on social media?

customer-service

Did you know that 67% of U.S. consumers have used a company’s social media site to ask questions, report satisfaction, or to complain? That means your customers will inevitably take to Facebook, Yelp, or Twitter to talk about your brand. The question creating stress for many businesses is: Are you ready to field questions, comments,…

Case Study: Leading Genealogy Research Provider Increases Target Conversion Page Views by 5,509 in 2 Weeks

Family Search Page Views

Current Situation: TopRank partnered with a leading online genealogy research provider to increase awareness of its strategic genealogy campaigns. While its core website received significant traffic, the client wanted to find a way to drive more relevant, qualified traffic to target pages on the site. Without the ability to edit any pages on the website…

What Soft Skills Are Required to Succeed as a Social Media Marketing Manager?

needs approval

With Google delivering 172,000,000 results for ‘social media job description,’ it’s a safe bet that there’s no single description everyone in digital marketing can agree on. Every company and every service or solution requires skills unique to the culture. I think we can, however, agree upon the most basic requirements: must have excellent verbal and…

TopRank Publishes New Online Marketing eBook Previewing Authority Rainmaker Speakers

Brian Clark Authority

The internet is a great equalizer allowing virtually anyone with an internet connection and a device to consume, create content, interact or transact anytime, anywhere. From soloprenuers to small businesses owners to mid-market and large enterprise marketers, the appetite for solid information on online marketing strategy and tactics is high in demand. People want to…

How can I create white paper content to set me apart from my competitors?

white paper content that sets you apart

Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are…

How PPC Budget and Performance Optimization Increased Leads for a Top Medical Center by 72.5%

Wake Forest Case Study

Current Situation: Wake Forest Baptist Medical Center is a nationally recognized academic medical center with multiple locations near Winston-Salem, N.C., operating as an integrated enterprise including educational and research facilities, hospitals, clinics, diagnostic centers, and other primary and specialty care facilities serving 24 counties in northwest North Carolina and southwest Virginia. It has been ranked…

TopRank Marketing Presents at Social Media Marketing World 2015

social-media-marketing-world

Many digital marketers will say that it is challenging enough to produce quality content marketing assets. Doing so in quantity adds whole new layers to the problem. A recent Content Marketing Institute study showed that 54% of B2B marketers said that they were “very challenged” when faced with producing engaging content. Those surveyed listed “creating more…

TopRank Marketing on Optimized Digital Communications

Optimized Communications

Consumers of digital content have evolved and their expectations of brand communications have moved beyond single channels of information discovery and consumption. In order for modern marketers and communicators to effectively connect with the audiences they intend to reach, content and media must be optimized for discovery and engagement. This situation presents an opportunity for…