TopRank Marketing Announced as Finalist in 2015 Bright Bulb Awards

CMW2014 Content Marketing Wonderland

We are pleased to announce that TopRank Online Marketing has been named as a finalist in the 2015 Bright Bulb awards. TopRank Marketing is a finalist in the “Best Project” category for our project “Content Marketing in Wonderland”. We are excited to be included on this list of fierce finalists that also created content marketing…

How to Engage Influencers to Create & Promote Evergreen Content

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Current Situation: In early 2015, a leading healthcare technology company was preparing for one of the largest annual industry event run by Healthcare Information and Management Systems (HIMSS). The company’s objective in attending the show was to generate leads among potential C-Suite buyers and raise awareness for its software solutions. This company hired TopRank Marketing…

5 Tips for Creating a Lasting Relationship with Your B2B Social Media Audience

b2b-social-media

A recent study found that only 20% of CMOs are using social media for engagement. Two thirds of CMOs also report that they’re not ready to cope with social media. Even though B2B marketers typically have a more difficult time forming a loyal fan base on social media than their B2C counterparts, that doesn’t mean…

4 Tips for Creating Landing Pages That Convert

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According to Marketing Sherpa, 64% of marketers say that landing pages are the most effective way to test value proposition. Additionally, they’ve found that 48% of marketers build a new landing page for each marketing campaign. Chances are, your competition is already at least testing the use of landing pages. Here are four landing pages tips…

Using Co-Created Influencer Content to Increase Awareness & Drive Conference Registration

winning-with-authority

Current Situation Copyblogger Media is a well-known content marketing software and training organization with over 160,000 customers. They offer a wide range of content marketing and SEO solutions for companies large and small. In 2015, Copyblogger was preparing to host their second annual Authority Rainmaker conference. Impressed with the conference eBooks that TopRank® Online Marketing…

June 16 #CMWorld Twitter Chat: @LeeOdden Discusses Repurposing Content

Twitter Chat

Creating a successful content marketing program is hard work! What can you do to lighten the load while still creating value for your audience? One of the ways that marketers can begin scaling content is by repurposing existing content marketing that has performed well. This can be accomplished in a few ways including: Take a…

TopRank Marketing Releases A Content Marketing Triple Feature for #CMWorld

Content Marketing Triple Feature

Businesses large and small understand that a successful digital marketing strategy must include content marketing. However, knowing that you need to create content and understanding how to execute a content marketing program in a measurable way are two different things. One way that marketers can get a crash course in content marketing and meet other…

4 Tips for Improving Your Business Blog Performance

Business Blog Performance

For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content. And yet there are challenges for many of the businesses that rely on blogging…

How an Integrated, Keyword-Driven Blog Strategy Increased Organic Traffic to a Leading Analytical Laboratory’s Blog by 58%

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Current Situation: Innovatech Labs is a leading analytical laboratory in Minnesota, specializing in materials analysis, testing and characterization. The laboratory’s staff of experienced chemists use sophisticated techniques to analyze product components for quality and performance. Innovatech Lab’s content targets a very niche market. Previously, the blog strategy focused mainly on SEO objectives to drive keyword…

How can I maintain successful customer service on social media?

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Did you know that 67% of U.S. consumers have used a company’s social media site to ask questions, report satisfaction, or to complain? That means your customers will inevitably take to Facebook, Yelp, or Twitter to talk about your brand. The question creating stress for many businesses is: Are you ready to field questions, comments,…