Search Engine Optimization as an online marketing discipline has been in effect for over 10 years and at the speed the internet changes, that’s multiple lifetimes of change. The ad:tech conference in San Francisco this week is featuring a series of Marketing Masters sessions, one of which is focused on modern search engine optimization. What are current best practices and where does SEO fit in today’s social media world? These questions and more will be answered Tuesday 4/11 by a super panel of SEO experts including TopRank Online Marketing CEO, Lee Odden.
Here’s the official session description:
Today’s Search Engine Optimization (SEO) environment requires thinking of every aspect of your digital presence as an SEO asset. A truly integrated approach requires the marriage of technology, content development and public relations. Robots and blue links are being replaced by people and faces. And yet, the true integrated approach to mastering all forms of Search Engine Marketing eludes many advertisers. Keeping abreast of the latest trends will help you master the trade. This session will focus on the newest proven tactics for making sure your content gets found when and where you want it. We’ll go from understanding how to focus your SEO efforts to the latest in mobile and video.
- Learn best practices for getting your content out in front of the competition on today’s search engines
- Discover what information for your brand and your Web site matters most to search sites
- Take away tools for building your SEO roadmap
A top notch group of SEO practitioners will be led by moderator Melanie Mitchell - Senior VP, Search Strategy at Digitas.
- Lee Odden CEO at TopRank Online Marketing
- Rob Snell, Managing Partner at Snell Brothers Consulting
- Simon Heseltine, Director at AOL
If you’re attending ad:tech in San Francisco this week, this is a must attend session.
Tuesday, April 12 from 12:00 PM – 1:00 PM in
Room 3016, Moscone West
For more information, check out the session page.