Integrated Blogging Strategy Drives 345% YOY Increase in Page views, 100% Increase in Revenue

  For eCommerce businesses, blogging is typically not at the top of their to-do list. With thousands of products to manage, as well as the technical and customer service demands, many forgo blogging to focus on other deep in the funnel digital marketing tactics. However, these business could be missing out on a great opportunity…

TopRank Marketing Named As One of the 100 Best Companies to Work For, 2 Years in a Row

Each year, Minnesota Business magazine publishes a list of “100 Best Companies to Work For”. In order to be considered for this prestigious award, the company must first be nominated. Then, anonymous online questionnaires are filled out by employees of each participating company and are tallied, resulting in the final list. The award spans a variety…

Integrated Content Marketing Campaign Drives 50% Increase in Organic Traffic, 25% Increase in Conversions

For more than 45 years, Powder-Solutions Group and its sister companies have been providing innovative technology products and solutions to powder processors across a wide range of industries. While a recognizable name in their industry, Powder-Solutions Group partnered with TopRank Marketing for an integrated content marketing program to continue to increase search visibility, and drive traffic and leads. In…

Holiday Gift Guide Campaign Drives Over 800% Increase in Revenue

  For retailers, the holiday season brings with it a mix of stress and excitement, as they work hard to put smiles on customer faces, and more product in shopping bags and shipping boxes. After rebranding their website in early 2016 to BeCharming.com, PANDORA Mall of America was heading into their biggest time of year…

Interactive Microsite Engages Target Audience for New Service Launch

Current Situation Antea Group US is an internationally renowned EHS and sustainability consulting firm with over 75 offices over the world and experience on 6 continents. With a brand new global expansion service called EHS Passport ready to hit the market, the Antea Group team approached TopRank Marketing with the following objectives: Spread awareness of global…

How An SEO Driven Approach to Blogging Increased Organic Page Views by Over 85%

Current Situation Antea Group US is an internationally renowned EHS & sustainability consulting firm with over 75 offices over the world and experience on 6 continents. The Antea Group team had dedicated their resources to publishing over 10 blogs per month, with topics focusing on industry news, best practices, case studies and new technologies in…

TopRank Marketing Gears Up for the 2016 MarketingProfs B2B Marketing Forum #MPB2B

The TopRank Marketing team is getting ready to jet off to one of the greatest marketing events of the year—none other than MarketingProfs’ 2016 B2B Marketing Forum. What is the B2B Marketing Forum? The B2B marketing forum is where industry leaders, innovators, and people who make things happen gather to learn about the latest in…

TopRank Marketing CEO Traveling Europe to Talk Influencer & Content Marketing

TopRank Marketing CEO Lee Odden is returning to his globetrotting ways this fall, heading to three European cities to share his insights on content and influencer marketing. Lee will begin his European tour at Digital 2016 in Riga, Latvia, followed by speaking pit stops at the SMXL Milan 2016 in Italy and Congress Content Marketing…

Double the Organic Traffic. 68% More Conversions. Keeping it Cool.

Ray N. Welter Heating provides HVAC, heating and air conditioning services for the Minneapolis/St. Paul metro area. The company prides itself on localized service, and seeks to portray themselves as HVAC experts in the Twin Cities market.

How a Leading Predictive Analytics Company Increased Conversions by 186%

Current Situation: EverString™, a leading predictive analytics marketing company, recently engaged TopRank Marketing for assistance with their Digital Advertising program. EverString had been facing lowered volume and rising costs within a highly competitive industry. They were experiencing unusually low conversion rates with their branded keywords with high costs per lead when compared to overall account…