The internet is a great equalizer allowing virtually anyone with an internet connection and a device to consume, create content, interact or transact anytime, anywhere.
From soloprenuers to small businesses owners to mid-market and large enterprise marketers, the appetite for solid information on online marketing strategy and tactics is high in demand. People want to know what works and what doesn’t. They also want to meet others who are experiencing similar situations.
These information and networking needs are often met by industry conferences and TopRank Online Marketing is a consultant and partner to many of the best from Content Marketing World to MarketingProfs B2B Forum. We’re also pretty excited about Copyblogger Media’s new conference: Authority Rainmaker.
This is the second year of the Authority Rainmaker conference in Denver and marketers everywhere are buzzing about it. At TopRank Online Marketing, we’re doing our part to build that buzz by creating a preview of some of the top marketing and business talent in the world in the form of: Winning with Authority – 15 Experts Inspire Business Success with Integrated Online Marketing.
This eBook is essentially a preview to what world-wide famous speakers like Daniel Pink, Sally Hogshead, Chris Brogan, Ann Handley, Joe Pulizzi and others will be presenting at the conference.
In fact, there’s even an excerpt from the amazing closing keynote speaker, Henry Rollins – musician, writer, journalist, publisher, actor, television and radio host, spoken word artist, comedian, activist AND marketer.
We had a lot of fun reaching out to these marketing smarties to collect their tips and insights about 4 key areas within an integrated marketing framework consisting of: Design, Content, Traffic, and Conversion. For example, here are a few previews in each of those areas of the eBook (which is a free, un-gated download):
Sonia Simone, Chief Content Officer at Copyblogger Media:
Avoid Marketing Tunnel Vision – I’m a big believer in the idea that your marketing goes beyond your web page copy or the ads you create. It’s everything you communicate to prospects and customers. Every interaction with your company is marketing, every little piece of the customer or prospect experience, from your support team to fulfillment to your supply chain.
It really benefits marketers to put their nose into every corner of the business. Ask questions about everything and be curious. When something isn’t awesome, roll up your sleeves and find a way to help make it better.
Jerod Morris, Vice President of Rainmaker.FM
The Addictive Authenticity of Podcasting – There is a next level of depth to the connection that can be made through a podcast that text simply can’t touch. Text is not a real human voice inside of two ears and a head. A podcast is.
As a podcaster, you are there in your listener’s car as they drive to work. You are there in the kitchen as they do dishes. You are strolling beside them as they walk their dog. And you’re talking about subjects you are passionate and knowledgeable about and that they find valuable and interesting.
Which is why authenticity is so important — one of the four pillars of a podcast built to last.
Joe Pulizzi, CEO at Content Marketing Institute
Editorial Mission Statement – All media companies create an editorial mission statement to guide their content, but literally no one else does.
When searching for that niche that separates you from the rest of the pack, develop a mission statement that defines who your reader is, what you are going to deliver to them, and what you want them to get out of your content (the outcome).
Then, share this with all your content creators to help guide your way.
Sean D’Souza, Owner at PsychoTactics
Position Yourself to Sell Less & Make More – Renewals and price increases can cause a lot of anxiety for many marketers. Determining how to handle the following questions can be very difficult:
- What do you do when faced with the prospect of increasing prices?
- Does an increase in prices mean a loss of customers?
- How can you increase prices so that the customer themselves choose the higher price?
It takes time but once you have a system of pricing in place, you’ll be able to sell less, and make more.
If you’d like more than an online marketing appetizer, definitely check out the Authority Rainmaker conference website for the agenda, venue, networking and any other questions you might have. TopRank Online Marketing will be there and we hope to see you too!