Crucial for the success of any business is its ability to generate qualified prospect inquiries. For B2B companies, oftentimes targeting a select audience and working within longer sales cycles, each and every lead generated can be crucial.
Of course, lead generation must begin with a strategy designed to generate qualified traffic. For the three B2B businesses below, each of which has just renewed its Search Engine Optimization (SEO) program with TopRank® Online Marketing, this principle is core. Read on to learn more about these programs:
One Legal offers process serving and court research nationwide, and court filing services in fifteen states including New York and California. In renewing its program with TopRank, One Legal will continue to enhance awareness, traffic and inquiries generated from a qualified and geographically appropriate audience.
Trilliant targets its offering of utility metering communications products to a select group of buyers, including large investor-owned utilities (IOUs). A renewed B2B SEO program with TopRank, with tactics including website optimization and blog marketing, will continue to increase non-brand oriented traffic and prospect inquiries generated by the Trilliant website.
Innovatech Labs, a contract laboratory specializing in materials characterization, generates more new referrals from search engine traffic than from any other source. In renewing its B2B SEO program with TopRank, Innovatech Labs will continue this long-held trend.
Learn more about the B2B SEO and social media marketing programs offered by TopRank by downloading our Social SEO Guides.