B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces. Maintaining awareness, while personally engaging with each customer and prospect, can combine to become a strong competitive differentiator in this environment.
Best practice online marketing programs, integrating elements of Search Engine Optimization (SEO) and social media marketing, can be customized to meet the challenges posed by the need for visibility and engagement. By renewing programs with TopRank® Online Marketing, the two B2B technology companies below will continue to meet and ultimately overcome these challenges:
Datatrend provides network services, including structured cabling installation and data center consulting, to companies in industries ranging from retail to telecommunications. A renewed program with TopRank, focused on SEO and blog marketing, will be dedicated to increasing organic search traffic and qualified inquiries.
To-Increase leverages Microsoft Dynamics to develop industry-specific software solutions for manufacturing, warehouse management and retail. The social media measurement program launched in late 2009 will continue as To-Increase and TopRank continue to collaborate on a robust program built around a core of SEO, social media and blog marketing.