Even though there is some criticism of the timeliness retained with books on fast-changing topics like search engine optimization and social media marketing, books continue to remain popular sources of information and insight for marketers. Questions about recommended books on both topics, especially social media, continue to be popular on QA sites, forums and sites like Twitter. We’ve compiled the following list of useful books on specific SEO and Social Media Marketing topics you might find useful. Many of these books have been reviewed at Online Marketing Blog.
Many marketers are on a budget and keyword research is an essential part of search marketing. How can you find out what keywords your customers are searching for so you can optimize your website? Here are 6 free keyword research tools that you can use to do just that. The Google tools are actually all-free. The other 4 tools offer free versions as well as full-featured paid versions.
Following the birth of real time search, the proclivity of search engines to prioritize rankings based on new, newsworthy and social content, is real time Search Engine Optimization (SEO).
So what type of content can businesses develop to take advantage of real time search? Below, find three types of content TopRank® Online Marketing helps develop to support traditional and real time SEO programs for its clients:
Optimized Press Releases:More and more, search engines will quickly position newsworthy content atop search results. News and press releases, optimized for search and published through authoritative newswires, can help companies both achieve higher rankings and ensure positive messaging is found atop search results.
Much like trying to literally capture lightning in a bottle, haphazardly inserting social media tactics into a marketing plan in an attempt to force customer connection can be inefficient at best and dangerous at worst. In the article below, originally published in Target Marketing, TopRank® Online Marketing CEO Lee Odden offers three tactics that ensure better connection with customers on the social web:
The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.
Optimizing social media for search engines, presents a tremendous opportunity to grow social networks and build traffic to content that allows visitors to consumer, engage and share. TopRank Online Marketing has been “practicing what we preach” in the area of social media optimization and before that, blog SEO and social news/bookmarking for about 5 years or so.
Below is a PowerPoint presentation offering Social SEO guidelines, planning tips, case studies and practical SEO information for Blogs, Facebook, LinkedIn, Twitter and YouTube.
If you know TopRank, you know we talk a lot about news optimization and leveraging Public Relations for SEO and Search Engine Optimization for PR goals. Online PR has been a core service offering of our agency for over 8 years.
There aren’t many authorities in this area and recently, Maile Ohye from Google began speaking on the topic at search conferences. She’s also recently posted this video giving specific advice and insight into how Google News works.
Despite company marketing and PR budgets being in a state of ambiguity, many marketing and Public Relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, Search Engine Optimization (SEO) of news content is fast becoming an established part of the mix for many marketing and PR programs.
On their own, SEO and social media channels offer attractive opportunities for reaching industry influentials as well as end consumers through push and pull PR. Together, SEO and social media combine to create a competitive edge that can boost online PR results.
Link building is an important signal for people and for search engines that the content being linked to has value.There are hundreds of reasons and ways for interlinking web content with the most common being a blue, underlined hypertext link from one web page to another.Since the links to company web site content are important both for driving traffic as well as a signal to search engines that can increase rankings and drive even more traffic, it’s important to acquire links on an ongoing basis.
If you’re grappling with ways to building links, here is a list of link building tactics to consider:
Join TopRank® Online Marketing CEO, Lee Odden, in a free webinar hosted by PRWeb, and learn how you can leverage news content to achieve SEO success!
Attend the webinar on March 18 to discover how news can be a powerful tool that directly reaches the millions of people searching for information online.
With more than 70 million people reading news online every day, news can (and should) be used for more than just attaining media visibility. For instance, news search engines like Yahoo! News and Google News offer a great way to drive traffic to your website and help generate awareness about a topic or company.
Many companies, large and small, are struggling to discover the best way to begin social media marketing efforts. This case study features a small business social media marketing effort with TopRank Online Marketing and online games site, Smartkit.
Situation:
Smart-kit.com is a website dedicated to providing readers with intriguing content, puzzles and games that engage and exercise the brain. Founded by a board-certified neurologist, Smartkit’s goal is to help its readers have fun while exercising their brains. The business model of the web site is based on advertising and game sales.
Even though there is some criticism of the timeliness retained with books on fast-changing topics like search engine optimization and social media marketing, books continue to remain popular sources of information and insight for marketers. Questions about recommended books on both topics, especially social media, continue to be popular on QA sites, forums and sites like Twitter. We’ve compiled the following list of useful books on specific SEO and Social Media Marketing topics you might find useful. Many of these books have been reviewed at Online Marketing Blog.
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