How would you like to get free social media marketing and service advice from some of the top B2B and B2C brands? We’re talking about Century 21, Dell, TaylorMade, Whole Foods Market, Adobe, IBM, Cisco, Discover, LinkedIn, Humana, Marriott, Experian, Citrix, PwC, HubSpot, Kelly Services and more. Add to that, top social media marketing industry thought […]
In a few days TopRank CEO Lee Odden will be traveling the 4,313 miles from Minneapolis to Madrid to deliver a keynote on OMweek Search Marketing Day. His speech, titled The Future of SEO in a Social Content World, will address the changing world of digital marketing and the 5 ways an integrated approach to […]
Google’s Matt Cutts announced today the release of its latest major algorithmic update: Penguin 2.0. Earlier this week, Matt mentioned on This Week in Google, “The previous iteration of Penguin would essentinally only look at the home page of a site. The newer generation of Penguin goes much deeper…” so it’s worth website owners and […]
How effective is your online marketing agency relationship? A CMO Council study last year found that just 5% of marketers report longstanding relationships with their agencies and only 37% rate their relationships as relatively stable. At TopRank Online Marketing, we enjoy longstanding relationships with clients and a better-than-average retention rate. We asked members of the TopRank […]
[Note from the editor: Please welcome this guest post from Jolina Pettice, Director of Client Accounts at TopRank Online Marketing.] After many years in the agency world, I can tell you that the relationship between company and agency is not unlike any other personal or business relationship. If it’s rewarding, mutually beneficial and dare I […]
Most marketers understand the importance of setting goals, understanding audience and making a plan for improving their search engine visibility. But despite the need for that strategic approach, online marketers are hungry for individual tips and best practices. At TopRank Online Marketing, we understand the need for both and cover the strategy in-depth at Online […]
Ask An Expert: What approach should I take to content curation and what are some different types of content that can be curated?
Depending on who you talk to there are many varying opinions about content curation. Some say there is no place for curation while others believe curation should be a leading element of your online marketing strategy. What do we suggest? Finding a middle ground somewhere in between. There is without a doubt a place for […]