Research & Use Keywords. Optimize your blog for search engines. Use a keyword research tool to create a keyword glossary of words related to your brand, business, topic or industry that are in demand. Content creators should use the glossary as a reference for planning, writing and publishing content online.

Create a Content Plan. Create a structured, yet flexible content plan for your business blog. Assign topics and keywords to any planned articles, blog posts, curated news and other content. Its okay to expect some “wildcard” posts in case breaking industry news occurs, as long as content creators expect to consult the keyword list when posting.

Use Keywords Everywhere. Have you noticed a theme? Keywords are a blog’s most important feature for attracting organic traffic, but repetitive use in body text can turn readers off. To increase keyword density without sacrificing content quality, use keywords everywhere: In post titles, anchor text for URLs, tags, post categories, image alt text, audio and video title names, metadata, etc.

Create Valuable Content. Varied, compelling content draws readers back frequently to check for updates. Include wide-ranging content and formats in your blog posts, as they relate to your business, brand or industry. Some examples of types of posts that are popular include lists, FAQs, how-tos, interviews, industry news, current events, photo spreads and infographics.

The Three Cs. Get some of your content from the outside your organization through Curation, Comments and Crowdsourcing. Share posts from important blogs in your industry. Write posts that address poignant comments. Create surveys, polls and contests that result in content from your target market. Give audiences motivation to participate. Don’t forget to link – outbound links attract inbound links!

Quality Over Quantity. Some people post once a month, others by the week and even a few swear by blogging every day. But the quantity of posts that you publish isn’t as important as the quality. Quality over quantity will keep the readers of your business blog engaged and coming back for more.

Balance. Find a balance of optimizing blog text keywords and context for readers and search engines: Don’t forget that your target reader isn’t a computer. Offset curated content with original content. Find the right timing, for you and your brand, to publish new posts and remain consistent.

Incorporate Gadgets. You can share your work, but truly successful blog posts are distributed far and wide by zealous readers. Encourage this with gadgets embedded in each post or on each page, like RSS syndication feeds, widgets for social bookmark sites and buttons to instantly share posts via Twitter, Facebook or other social media sites. This gives more visibility and can help to build more links.

Getting the most value from a business blog takes a little knowledge and a lot of strategy, but it doesn’t have to be time consuming. Follow the tips above and you’ll be well on your way to reaping the benefits blogs can provide to companies.

Optimize Your Posts
It’s very important that you are always providing great content.  In addition to great content you want to make your entries as searchable as possible.  Implement a strong keyword strategy for your LinkedIn strategy as you would any other online marketing strategy.

Chris Brogan & Lee Odden on a panel at BlogWorld - Photo credit: (CC) Brian Solis, www.briansolis.com and bub.blicio.us.

Where do you go when you’re throwing around the idea of purchasing a new product for yourself or making a business investment in a solution?  It’s safe to assume that the majority of people would say that is a no brainer.  You go online!  A recent study shows that over 44% of B2B marketers are utilizing blogs as a marketing channel.

How can you make sure your blog stands out in a sea of content online?  TopRank CEO Lee Odden will  provide insight into using your blog as an engagement tool for your audience.   Odden’s presentation “Optimize and Socialize You Way to Better Blogging” will emphasize the importance of combining both an optimized and a social element to boost your traffic and increase your reach while providing scalable and engaging information that audiences can apply to their own business.

Key takeaways may include:

• Plan your way into an infinite number of compelling and relevant content ideas that boost search traffic & engage readers
• Create campaigns that incorporate blog content with other marketing tactics for extended search & social visibility
• Promote blog content that inspires social sharing, link building and search traffic

If you would like to learn more about SEO, Social Media, and Search events and information be sure to subscribe to our newsroom feed.  Also, be sure to follow us on twitter @toprank or become a fan of Online Marketing Blog on Facebook for more information.

The real SEO news is that Bing is launching its brand-new Adaptive Search. This is a tool by means of which Microsoft will attempt to adjust its algorithm to take into account the contextual relationship of a user’s search history.  Microsoft’s Aidan Cook explains the Bing Adaptive Search this way: “Every time you search on Bing, the information provided helps Bing understand what you’re trying to do. The more you search, the more Bing can learn – and use that information to adapt the experience so you can spend less time searching and accomplish what you set out to do.”

So, if you search for “Australia” with travel-related qualifiers, Bing can “surmise” that you’re planning a trip. The search engine can then present search results in line with this and make your search efforts more productive. The goal, in a nutshell, is to personalize search.

And what does this mean for a brand? To have an effective Search Engine Optimization (SEO) strategy, you have to REALLY know your audience. Search engines are continuing to evolve – with the goal of providing searchers what they really want and not just what they have asked for. So now the time is ripe for brands to look inward to ensure that their offerings, online messaging, and new content are in synch with the demands of their target markets.

A few questions to ask yourself to determine how well positioned you are to provide quality content to your target market:

• When’s the last time you conducted research into your buying audience (i.e. customers and prospects)?
• Do you have an editorial plan that outlines content for your different audience segments?
• Have you created content for each step in the buying cycle?

Your answers to these and other similar questions should serve as a litmus test for how well your content aligns with your target audience.

MarketingProfs University

In an ever-evolving age of interactive media, search marketers walk a tight rope.  Between paid and organic search, social media, optimization, search rankings and measuring success, it’s no surprise that this balancing act presents challenges.

MarketingProfs University is offering a 13-class course addressing popular questions on these topics to help search marketers find the perfect balance and be more effective in their careers.

Event details:
MarketingProfs University Search Marketing School
Modern SEO Strategy: Adapt or Die
Monday, Sept. 19, 12:00 – 1:00 p.m.
Register and attend online classes live or access recordings

MarketingProfs University provides affordable, comprehensive online training across the disciplines that make up every business’ marketing mix. In addition to learning what businesses need to plan, build and measure successful marketing programs, course attendees have the opportunity to review best practices from peers, discover new tools and processes, and see what’s working in marketing today.  Search Marketing School is a live online presentation featuring several speakers throughout the day.

Any searchable content or media can also be optimized for better search engine performance.  For a business to stand out, it must implement a holistic, strategic and customer-centric approach to search engine optimization.  TopRank Online Marketing CEO Lee Odden and fellow search marketing experts including Maile Ohye of Google and Rand Fishkin of SEOMoz will be speaking on the art and science of search marketing.

Odden’s presentation will show attendees how an adaptable SEO strategy enlists the proper mix of content marketing, online public relations and social media to ensure that brand content shows up wherever customers are looking.  Odden will discuss how creating an SEO strategy is about understanding marketing strategy and how SEO fits in the scheme of your business, touching on:

• How SEO, social media and content create more opportunities for customer acquisition and engagement
• The seven-step process for holistic SEO using searcher personas, social keywords and social content for link promotion
• Best practices from B2B and B2C companies using this holistic approach as part of their online marketing strategy

Audience interaction will take place throughout the presentation via text-based chat.

DreamForce Cloud Computing Event on SEO

Historically, the social media aspects of selling have been controlled by marketers.  Sales people traditionally are kept out of the loop until after a new lead is generated.  In today’s business landscape, successful sales reps are taking control of emerging social technologies to bring in new leads and close deals more quickly, marking the onset of a new era in social selling.

On Aug. 31, Dreamforce ’11 will host a session on tips and techniques addressing how businesses can effectively adopt the integration of sales and social media as a new norm.

Event details:

Dreamforce ‘11
Social Sales Revolution: 7 Steps to Get Ahead
2:00 – 3:00 p.m.
Moscone Center
747 Howard Street
San Francisco, CA 94103-3118

Dreamforce is an annual event that brings leaders in cloud computing together to collaborate, connect and inspire. Attendees will be exposed to ways that the latest cloud computing can help their businesses succeed through breakout sessions, hands-on training, networking events, keynote speakers, interactive demonstrations, in-depth discussions, technical training and more.

TopRank Online Marketing CEO Lee Odden joins a panel of Salesforce.com and Radian6 professionals at Dreamforce to discuss the 7 Steps to Get Ahead in the Social Sales Revolution, a new whitepaper published by Salesforce.com. Odden will discuss how sales reps can master the art of being useful to prospects in a way that inspires new business inquiries. He’ll share practical examples of companies (including TopRank client PRWeb) leveraging social channels like Facebook, Blogging and Twitter to develop a community and inspire interest in products and services.

Stay tuned to the TopRank Blog for a live blog session from Dreamforce ‘11.

The disciplines of search, social media and content marketing continue to intersect and often combine to create a powerful mix. Companies and individuals are creating competitive advantages as they adapt to shifts in technology and consumer behavior.  On Aug. 26, the monthly Social Media Breakfast Minneapolis/St. Paul (SMBMSP) will hone in on this integration.

Event details:
Social Media Breakfast Minneapolis/St. Paul
Friday, Aug. 26, 2011
8:00 – 10:00 a.m.
Cambria Suites Maple Grove
9655 Grove Circle North
Maple Grove, MN 55369

SMBMSP brings marketers, PR professionals, students, entrepreneurs, social media practitioners and enthusiasts together for a unique educational opportunity incorporating panel discussions, presentations, case studies, debates and breakout sessions.

This month’s SMBMSP featured speaker is Lee Odden, CEO of TopRank Online Marketing.  A veteran internet marketer, Odden has consulted for leading B2B companies.  He has frequently been cited for his search and social media marketing expertise by leading business publications including The Economist and Fortune Magazine.

Odden’s presentation will discuss how businesses have integrated Social Media, SEO and Content Marketing to increase sales and improve customer engagement. This session will provide practical examples of B2B and B2C companies overcoming the competition with an agile, customer-focused content marketing strategy that’s search engine optimized for the social web.

Stay tuned to the TopRank Blog for a live blog session from SMBMSP.

1. Content Publishing & Marketing: Consumers are interacting with multiple content sources before purchase and businesses that provide useful information beyond product features and benefits can attract more traffic and referrals.

Tips, articles, videos and experts interviews provide customers with the information they need to buy and refer to others. Useful content optimized with keywords also attracts more search engine traffic and links. Solution: Content Marketing.

2. Social Media & Networking – 90% of marketers say that social media is important for their business according to the 2011 Social Media Marketing Report. Word of mouth, referrals and buzz on social networks can increase awareness, build trust and influence sales.

Social networking sites like Facebook, Twitter and YouTube offer useful platforms for small businesses to be helpful and share information with networks far beyond their customer base. Solution: Social Media Marketing.

3. Local & Mobile – By 2014, mobile Internet will take over desktop Internet according to Microsoft Tag Lab. Small business websites can increase page views by offering a mobile friendly version of their website. They can also increase visibility on local search by making sure they’ve claimed their listings on Google Places and Bing Business Listings. Solution: Local Marketing & Mobile Marketing.

By integrating their web site investment with useful content, social media and local marketing efforts, small businesses can make sure they’re visible wherever their customers are looking and provide great reasons to refer even more new business.

Guess what, fan pages just got better – Whether you are a B2C or B2B company, Facebook has added new features and benefits that help you get the most out of your social media efforts.

Here are the top 10 Facebook changes TopRank Online Marketing team members think deserve a moment or two in the spotlight…

1. Engage with Fans More Directly – For the first time ever, Facebook fan pages can act as individual users with the ability to “Like” other Facebook pages – This feature allows brands to act essentially as an individual user. By “liking” other pages, you humanize your brand and show support for other organizations that are relevant to your fans.

2. Reach Your Audience with Sponsored Stories – Already using Facebook ads? If so, you can augment your existing ads with new Sponsored Stories.

Sponsored Stories come in three different forms:

• “Like” stories, displaying an ad that shows the user recent friends who have “liked” a product or brand.

• Check-ins to locations

• Most recent posts an admin has made on the Facebook fan page

Think of Sponsored Stories as a way to freeze a newsfeed story in time so that it remains relevant to fans for an extended period.

Sponsored Stories can augment your Facebook ads and act as word-of-mouth marketing between Facebook friends, which adds credibility to your brand.

For more information on changes made to Facebook ads, visit ClickZ’s blog post, Facebook Debuts User Generated Ad Option.

3. Share Corporate Info Easily with New Tab Location – To make Facebook easier to navigate, tabs which used to be located at the top of your profile page, have moved to below your profile photo. This new location allows greater visibility for the information you want to share instead of requiring your fans to hunt through irrelevant tabs.

The information box has also moved; it now lives inside of your information tab on the left hand navigation, again, making your company details easier to find. Recent awards, product promotions, and events are great items to showcase here.

4. Showcase Photos with New Enhanced Photo Sharing Features – Recently tagged photos now appear across the top of the profile page in a photo strip, which lets fans view pictures without leaving the company page. This advanced feature also allows you to customize which photos you want to display in the photo strip, such as our client, Strongmail did with company holiday photos in the picture above.

A creative way to entice clients? Feature new products? We think so.

Overwhelmed by all the possibilities of the new photo strip? Harness your creativity with an inspirational article from Mashable that illustrates 10 new uses of the new photo strip.

5. Increased Content Controls Protect Your Brand – Content control has never been easier now that companies have the ability to approve or deny user comments before they ever go live. Avoid spam links and negative comments from appearing on your Facebook wall by using this new feature.

6. Receive Notifications of Facebook Activity – Avoid missing a positive comment or question that has been posted to your Facebook wall. To take advantage of engagement opportunities happening on your Facebook, you can now opt in to receive email notifications each time a wall post is made. This ensures companies (especially small businesses) never miss an opportunity for engagement with customers, employees, or potential clients.

7. Geotarget to Reach your Ideal Audience – Got a business with a single location? Don’t spend valuable time trying to impress someone 1,500 miles away, when you can use geotargeting to hit your primary target. New geotargeting features allow you to share your posts and status updates to users by country and/or language.

Planning a local event? Use geotargeting to display promotions and events only to relevant prospects, such as our client, Hair’s the Bling is doing in the photo above.

8. Change your Market when Necessary – Think back to when you first set up your Facebook fan page – You selected a “category” that described your business, and until now, page categories were un-editable once a business category had been selected. This was a problem for companies whose business model changed over time and could no longer fit within their category

The new Facebook allows flexibility for your business to grow and evolve as your market changes or your local business becomes a national brand..

9. New External Commenting Platform – Facebook is now allowing external commenting. What this means is that logged-in users can comment on articles and blog posts without having to list their credentials or log in.

How does this change things for you and your business? Well, by making commenting easier, Facebook users will be more likely to engage in discussions on the web. This means more chances for your brand to be mentioned and more opportunities for dialogue..

10. In-Depth Analytics Reporting – Ever wish Facebook Insights would report in greater detail on your website analytics? Facebook recently introduced new insight capabilities for those of you who have integrated your website with Facebook. If your website features a like button or the ability to like your pages on Facebook, you should be the most excited about the new like button analytics and popular pages insights.

New like button insights share in real-time the number of impressions and number of likes coming from your website, which helps you measure and ensure ROI in social media marketing. To learn about additional analytics capabilities, visit All Facebook’s post, Facebook Rolls Out Expanded Insights for Websites.

What do you think about the new Facebook marketing changes? How have they impacted the way you promote your brand and engage with your target audience?

We get asked this kind of question a lot at TopRank and the ideal situation from a marketing performance perspective is when the company understands what they want to achieve through video marketing.  It’s essential to start with a position statement like: Company 123 wants to achieve X goal and thinks Y video marketing tactic makes the most sense because of Z research and observations.

It’s also important to describe expected outcomes and timeframes.  Is the video marketing effort focused on selling products? (Hint: that rarely succeeds at the start) Maybe video is a great way to communicate thought leadership, educate prospects, communicate with customers or provide content for bloggers and the media. Whatever the expected outcome is, try to describe it and be ready to adapt it.

Tactically, a YouTube channel takes an experienced marketer about an hour to setup. In that way, it’s not unlike setting up a basic blog. But what makes a YouTube channel work (assuming a YouTube channel is the right implementation of your video marketing strategy) goes far beyond the channel page itself.

YouTube is the second most popular search engine and has many social networking features. Videos can show in standard search results like Google and can easily be embedded on other websites and blogs. RSS distribution, integration with other social channels like Twitter and Facebook plus native messaging features all combine to provide abundant promotion opportunities for your videos.

While you can simply test videos out with a limited audience to get a feel for format and structure, it’s very useful to create an editorial plan for your videos including topics, schedule, keywords, promotion channels, repurposing and measures of success. Tests can be shot on any video camera and shared internally to get response.  Once you’re comfortable with a format, you can start publishing and promoting videos publicly.

Here are a few tactical considerations:

Google Account setup – This is required for YouTube. The Google account can have its own profile and be connected to other social sites, link to a blog etc.

YouTube Channel setup: Mostly forms and some minor design

Content plan: Topics videos will cover, and where they can be promoted to. YouTube isn’t the only video hosting service – vimeo, metacafe. Check tubemogul.com for video distribution

Grow your video social network: YouTube has a social networking component, so some time connecting with other channels (subscribing, friending) would help grow the subscriber base for your YouTube channel.

Optimize: When each video is uploaded, there are numerous choices that can be made about how to optimize. Title, tags, description and ongoing the creation/maintenance of playlists. Playlists can include other people’s videos too, so if you wanted to make an authoritative source for a particular topic, you could include a few of your own videos as well as videos from others that are not competitive.

Videos are ranked by keywords, ratings, comments and number of views. Encourage those behaviors and leverage titles and tags from other videos that are already ranking high on your topics for inspiration of your own.

Promote: Leverage your other social media channels like Twitter, LinkedIn, Facebook and blog to promote videos.

Measure: YouTube provides metrics as do services like tubemogul.com. Also look at links and mentions of your videos in other social channels through Google Alerts or a social media monitoring service.  Look at web analytics for referring traffic from these sources as well.

To get started with video marketing, check out what’s already successful in your topic and keyword categories. Look at the format, structure and content flavor. What are they doing that’s working well? What are the missed opportunities?  What do you have to offer that’s unique and interesting? Who are the influential video publishers in your category? Who are the influential bloggers?

Understand what your goals are, what your customer needs are and become familiar with relevant video channels so you can test and develop a format that’s workable.  Then adapt your content to scale what’s working the best towards meeting customer needs and your own business goals.

Here are a few additional resources on Video Marketing:

ReelSEO – Blog focused on video marketing

YouTube and Video Marketing – Book by Greg Jarboe

Video Marketing Tips – Liveblog of a session during SES London 2011

Times have changed and if small business owners aren’t tending to their website garden, weeds will take over and it won’t be much use to their business and driving new customers.  Below are a few ideas I picked up at the MIMA Summit which, if implemented, can help small business owners start to see a solid ROI on their web marketing efforts.

1. Static websites are dead. The days of building a web site, filling it with content and waiting for Google to reward you with a first page ranking are gone.  More than ever, companies need to do a better job of putting out steady stream of fresh, relevant content if they want to get people to find and engage them online.

2. It’s not about the platform, it’s about the message.  Many companies are spending a lot of time focusing on which new platforms they should be launching instead of focusing on how to produce better content.  Launching a new platform like Facebook, Twitter or others with the same content strategy you are using now will not yield any better results in the form of visitors, leads and sales.  Companies who are trying to get more traffic and leads online should review and improve their content strategy and focus on better content before they start launching new platforms.

3. Every content plan should start with keyword research.  The problem with most website content is that it was written without any relevant keywords in mind.  Before writing content for any page on your site or any other platform for that matter, conduct thorough keyword research to determine what keywords your prospects are using to search for what you are selling.  Incorporate these keywords in your content and in the title whenever possible.

4. The #1 source of influence when making a purchase is people we know. This definitely makes a case for developing a solid social media strategy for your business.  As I mentioned above, the message is still the most important part of any social media strategy.  The best thing to do on your social media platforms is to engage your audience so in addition to publishing great content, add in questions, surveys, photos, videos and other interactive content to get and keep your audience interested and coming back.

5. Don’t miss out on the opportunity with Google Universal Search. Google has been adding images, videos, local search results, and news results to their SERPs for awhile now.  This is a great opportunity for companies to start showing up in the search results for keywords where they were having trouble ranking and also to start taking over more of the first page real estate.  If your site is ranking reasonably well for particular keyword and you also have a video or image, and a news story appearing on that page, you just increased your chances of getting a visitor and you made it more difficult for people to see your competition.  Remember to use good SEO and digital asset optimization best practices when posting your videos, photos, articles and other media so they will have a good chance of showing up on the first page.

As Internet marketing becomes more competitive, business owners can no longer take the “launch and leave” approach to their website.  It’s important to stay active, have a plan and stick to it if you want to grow a steady stream of new customers from your website.  The 5 ideas I’ve shared in this post are a great place to start if you are one of the small business owners who is painfully aware that your website isn’t driving any business and you’re asking “what now?”  Keep in mind, content before platform, keyword research before anything and remember, your prospects and customers are social so meet them where they live online.

If you don’t have the time to manage this process but you really want to start seeing the results, our TopRank for Small Business solutions may be a perfect fit.

This guest post is from our newest Online Marketing Account Manager, Ken Horst.

TopRank will be offering a new set of TopRank Guides specifically focused on B2B Social Media, B2B Blogging and B2B SEO. We’ll also be conducting several webinars to explain these guides and how best to use them.

The only way to hear about the guides being published is to be a recipient of TopRank’s Tips from the Top Marketing Newsletter. It’s free and you can subscribe here:  TopRank Online Marketing Newsletter.

1. Google Webmaster Central

2. Matt Cutts Blog

3. SEOmoz Blog

4. Search Engine Land

5. Online Marketing Blog

6. Search Engine Watch

7. Search Engine Journal

8. Search Engine Roundtable (normal feed)

9. Marketing Pilgrim

10. HubSpot

11. Graywolf’s SEO Blog

12. Search Engine Guide

13. Yoast

14. Hobo UK SEO Blog

15. Get Elastic

16. BlogStorm

17. SEOptimise

18. Daily SEO Blog

19. Small Business SEM

20. Outspoken Media Blog

21. Clix Marketing

22. Traffick

23. Reel SEO

24. SEO Scoop

25. ClickEquations

26. SEO Smarty

Who did we miss?

SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank  Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the interview with Lee Odden of TopRank by Chris Pilbeam of Vocus.

Search engines aren’t perfect – that’s why people in SEO (Editor: like TopRank Online Marketing) are flourishing. People who write web copy often only consider one audience: customers, or analysts; maybe journalists. You should consider the extra audience of search engines.

SEO boils down to three elements: keyword research, site interactivity, and links.

1) Keyword research reveals the permutations and variations of the terms people are searching for. Start with the notion of what’s important and pop that into a keyword research tool. It comes back with multiple versions, ordered by popularity, so you can make smart choices about the words you use in your titles and press releases and articles.

2) The technical aspect of how a search engine interacts with your site is, in most cases, a job for your IT department.

3) With linking, go after quantity and quality of links, every day, for ever. You might be publishing good content, but no one will know unless you tell somebody. If you have an unpopular site – maybe because it’s new – use PRWeb (A TopRank SEO client) online news releases and amplify them through social media channels.

Don’t be scared of getting it wrong – but don’t spam.

The dangers of getting SEO wrong are no worse than the dangers of, for example, using PR software without segmenting your list and blasting people with pitches. The thing to avoid is being overly aggressive and using what might be perceived as spamming tactics. Keyword stuffing, or engaging in linking tactics that Google considers unsavory, such as buying links from a publication – that’s a big no-no for Google. Earn your links: they’re forever, there’s no risk, and they’re more valuable.

SEO will not dominate PR, but it will improve it.

Search engines will never be perfect, and social media will never be perfect. Algorithms aren’t any smarter than human beings. There will always be a combination of technology and human intuition. I’m predisposed to looking for the middle ground. When you have these emerging technologies and industries, it’s usually the middle ground that becomes practical over time.

You can easily find any of these books by copying the title and author below and pasting into the search box on Amazon or Barnes & Noble.

Books on Social Media:

• Cluetrain Manifesto – Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
• New Rules of Marketing and PR – David Meerman Scott
• Do It Wrong Quickly – Mike Moran
• Join the Conversation – Joseph Jaffe
• Groundswell – Charlene Li & Josh Bernoff
• Personality Not Included – Rohit Bhargava
• Tribes – Seth Godin
• Here Comes Everybody – Clay Shirky
• Age of Conversation – Gavin Heaton, Drew McLellan (100+ contributors)
• Social Media Marketing An Hour A Day – Dave Evans
• Secrets of Social Media Marketing – Paul Gillin
• Naked Conversations – Shel Israel & Robert Scoble
• Freakonomics – Stephen Dubner & Steven Levitt
• Buzz Marketing – Mark Hughes
• Radically Transparent – Andy Beal & Judy Strauss
• Web 2.0: New Tools, New School – Gwen Solomon & Lynne Schrum
• The Long Tail – Chris Anderson
• The Social Media Bible: Tactics, Tools, and Strategies for Business Success – Lon Safko
• The Wisdom of Crowds – James Surowieki
• Crush It!: Why NOW Is the Time to Cash In on Your Passion – Gary Vaynerchuk
• Marketing to the Social Web: How Digital Customer Communities Build Your Business – Larry Weber
• Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz, Afterward by Guy Kawasaki
• Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing – Jim Tobin, Lisa Braziel
• Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations – Amy Shuen
• Now Is Gone: A Primer on New Media for Executives and Entrepreneurs – Brian Solis, Geoff Livingston
• The New Community Rules: Marketing on the Social Web – Tamar Weinberg
• Social Media 101: Tactics and Tips to Develop Your Business Online – Chris Brogan
• Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World – Neal Schaffer
• Friends with Benefits: A Social Media Marketing Handbook – Darren Barefoot and Julie Szabo
• The Twitter Book – Tim O’Reilly and Sarah Milstein
• Twitterville: How Businesses Can Thrive in the New Global Neighborhoods – Shel Israel
• Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time – Joel Comm and Anthony Robbins
• Twitter Marketing: An Hour a Day – Hollis Thomases
• Twitter Marketing For Dummies – Kyle Lacy
• Twitter Tips, Tricks, and Tweets – Paul McFedries
• Socialnomics: How Social Media Transforms the Way We Live and Do Business – Erik Qualman
• SocialCorp: Social Media Goes Corporate (Voices That Matter) – Joel Postman
• Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web - Brian Solis
• Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves – Adam L. Penenberg
• Open Leadership – Charlene Li
• Trust Agents – Chris Brogan
• YouTube and Video Marketing: An Hour a Day – Greg Jarboe
• Social Media Metrics – Jim Sterne
• The Social Media Marketing Book – Dan Zarrella
• Social Media Marketing For Dummies – Shiv Singh
• Facebook Marketing: An Hour a Day - Mari Smith & Chris Treadaway
• Facebook For Dummies – Leah Pearlman & Carolyn Abram
• Facebook Marketing: Designing Your Next Marketing Campaign – Justin R. Levy
• The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff – Clara Shih
• Facebook: The Missing Manual – E. A. Vander Veer
• The Facebook Effect: The Inside Story of the Company That Is Connecting the World – David Kirkpatrick
• The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue - Shama Kabani and Chris Brogan
• Social Media Marketing: Engaging Strategies for Twitter, Facebook & Other Social Media – Li Evans
• The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media – Francois Gossieaux & Ed Moran
• MicroMarketing: Get Big Results by Thinking and Acting Small – Greg Verdino

Coming Soon:

• Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business – Ann Handley, C.C. Chapman, and David Meerman Scott (Dec 2010)

Books on Search Engine Marketing:

• SEO Warrior – John I. Jerkovic
• Art of SEO – Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C. Stricchiola
• Search Engine Marketing Inc, 2nd Edition – Mike Moran & Bill Hunt
• Search Engine Optimization: An Hour a Day – Jennifer Grappone & Gradiva Couzin
• The Truth about Search Engine Optimization – Rebecca Lieb
• Advanced Web Metrics with Google Analytics, 2nd Edition – Brian Clifton
• Search Engine Visibility, 2nd Edition – Shari Thurow
• SEO: Search Engine Optimization Bible – Jerri L. Ledford
• The Truth About Pay-Per-Click Search Advertising – Kevin Lee
• Advanced Google AdWords – Brad Geddes
• SEO Made Simple – Michael H. Fleischner
• Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing – Kristopher B. Jones
• Building Findable Websites: Web Standards SEO and Beyond – Aarron Walter
• The Findability Formula: Easy, Non-Technical Approach to SEM – Heather F. Lutze
• Search Engine Optimization All-in-One For Dummies – Bruce Clay and Susan Esparza
• Landing Page Optimization – Tim Ash
• Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity – Avinash Kaushik
• Website Optimization: Speed, Search Engine & Conversion Rate Secrets – Andrew King
• Inbound Marketing – Brian Halligan & Dharmesh Shah
• Search Engine Optimization Secrets – Danny Dover
• Marketing in the Age of Google – Vanessa Fox
• Audience, Relevance & Search: Targeting Web Audiences with Relevant Content – James Mathewson, Frank Donatone, Cynthia Fishel

Coming Soon:

• Pay-Per-Click Search Engine Marketing: An Hour a Day – David Szetela and Joseph Kerschbaum (Aug 2010)

Did we leave any SEO, PPC or Social Media Marketing books out? Which would you recommend?