SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the interview with Lee Odden of TopRank by Chris Pilbeam of Vocus.
Search engines aren’t perfect – that’s why people in SEO (Editor: like TopRank Online Marketing) are flourishing. People who write web copy often only consider one audience: customers, or analysts; maybe journalists. You should consider the extra audience of search engines.
If you know TopRank, you know we talk a lot about news optimization and leveraging Public Relations for SEO and Search Engine Optimization for PR goals. Online PR has been a core service offering of our agency for over 8 years.
There aren’t many authorities in this area and recently, Maile Ohye from Google began speaking on the topic at search conferences. She’s also recently posted this video giving specific advice and insight into how Google News works.
Despite company marketing and PR budgets being in a state of ambiguity, many marketing and Public Relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, Search Engine Optimization (SEO) of news content is fast becoming an established part of the mix for many marketing and PR programs.
On their own, SEO and social media channels offer attractive opportunities for reaching industry influentials as well as end consumers through push and pull PR. Together, SEO and social media combine to create a competitive edge that can boost online PR results.
Join TopRank® Online Marketing CEO, Lee Odden, in a free webinar hosted by PRWeb, and learn how you can leverage news content to achieve SEO success!
Attend the webinar on March 18 to discover how news can be a powerful tool that directly reaches the millions of people searching for information online.
With more than 70 million people reading news online every day, news can (and should) be used for more than just attaining media visibility. For instance, news search engines like Yahoo! News and Google News offer a great way to drive traffic to your website and help generate awareness about a topic or company.
Search Engine Strategies New York is one of, if not THE, largest Search Marketing Conference in the U.S.. TopRank Online Marketing CEO Lee Odden will be presenting on 3 panels during the conference March 23-27 which has keynotes from Guy Kawasaki and author John Gerzema. Odden will be presenting all 3 sessions on March 26th.
(Lee Odden at SES NY 2008)
10:30am-11:45am – SEO Through Blogs & Feeds
Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.
PRSA Workshop: Search Engine Optimization in a Digital World March 20, 2009 in New York City
Today’s public relations and communications professionals need to adapt and grow with the changing digital landscape just as publishers have moved to the web. Consumers and journalists alike use a variety for search tools to discover and share credible sources of news and information. Can your news be discovered where digital media are looking? Is your text, image, audio and video content optimized for search and the social web?
(Lee Odden – far right – at PRSA International conference)
Competition for visibility online, especially within the Affiliate Marketing world, has increased significantly making it even more important for publishers to monitor brand visibility as part of an online reputation management program. TopRank Online Marketing CEO, Lee Odden will be presenting strategies for how companies and affiliates can monitor their brands along with tools and tactics at the Affiliate Summit West conference.
The Fifth Annual Affiliate Summit West conference is scheduled for January 11-13th in Las Vegas, Nevada.
Session Details: “Managing Your Brand” Tuesday, January 13th, 3:15 – 4:15 (MST) Session 9a Location: Classroom A – Brasilia 1-3
Writing for the Web to Optimize Your PR & Overall Messaging Webinar Wednesday, Dec. 17, 2008
1:30-3 p.m. (EST)
If you are involved in communicating with your stakeholders online, you know that writing for the Web is different than writing for print. You know that the difference between a journalist engaging with your brand online or abandoning your site altogether is based on the content you, as communicators, post or manage online.
Now is the time to take the lead and create Web content that supports your messaging, boosts engagement and delivers to your bottom-line goals.
SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with 60+ sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and more.
TopRank Marketing CEO, Lee Odden will join a panel of industry experts, including Sally Falkow, President of PRESSFeed, and Stephan Spencer, Founder & President of Netconcepts, on Wednesday, December 10th to discuss SEO through blogs and feeds.
In this session, Lee will present best practices for blog content optimization, including how to optimize and promote blog content to attract readers and links to increase traffic and search engine visibility. Sally will cover feeds and digital asset syndication, and Stephan will cover blog software optimization.
SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the interview with Lee Odden of TopRank by Chris Pilbeam of Vocus.
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