Many small business owners have had their websites up and running for a long time. More recently though, small business owners are starting to revisit their websites and ask, “What has my website done for my business lately?” For many the answer is “not much” and that’s because they really haven’t done much to keep it up over the years.
Times have changed and if small business owners aren’t tending to their website garden, weeds will take over and it won’t be much use to their business and driving new customers. Below are a few ideas I picked up at the MIMA Summit which, if implemented, can help small business owners start to see a solid ROI on their web marketing efforts.
So many business blogs suffer from tactical execution without understanding the power of search engine optimization and social media for attracting traffic and engaging customers. The following presentation outlines how TopRank Online Marketing worked with it’s own blog Online Marketing Blog and with a B2B marketing client to achieve phenomenal increases in reach, traffic and a positive effect on the bottom line.
TopRank will be offering a new set of TopRank Guides specifically focused on B2B Social Media, B2B Blogging and B2B SEO. We’ll also be conducting several webinars to explain these guides and how best to use them.
Monday, August 23rd, 2010 | Filed under Articles, Blog, SEO.
Below is a list of blogs that cover Search Engine Marketing topics ranked according to how many RSS subscribers they have. It’s important to note that not all blogs run their feeds through Feedburner, nor do all blogs that run their feeds through Feedbuner enable the Feedcount option which makes the chicklet counters below possible. That said, it’s a pretty good list. If you want a much larger list to pick from, be sure to visit the Online Marketing Blog BIGLIST of SEO Blogs.
SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the interview with Lee Odden of TopRank by Chris Pilbeam of Vocus.
Search engines aren’t perfect – that’s why people in SEO (Editor: like TopRank Online Marketing) are flourishing. People who write web copy often only consider one audience: customers, or analysts; maybe journalists. You should consider the extra audience of search engines.
Even though there is some criticism of the timeliness retained with books on fast-changing topics like search engine optimization and social media marketing, books continue to remain popular sources of information and insight for marketers. Questions about recommended books on both topics, especially social media, continue to be popular on QA sites, forums and sites like Twitter. We’ve compiled the following list of useful books on specific SEO and Social Media Marketing topics you might find useful. Many of these books have been reviewed at Online Marketing Blog.
Wednesday, July 14th, 2010 | Filed under Articles, SEO.
Many marketers are on a budget and keyword research is an essential part of search marketing. How can you find out what keywords your customers are searching for so you can optimize your website? Here are 6 free keyword research tools that you can use to do just that. The Google tools are actually all-free. The other 4 tools offer free versions as well as full-featured paid versions.
Following the birth of real time search, the proclivity of search engines to prioritize rankings based on new, newsworthy and social content, is real time Search Engine Optimization (SEO).
So what type of content can businesses develop to take advantage of real time search? Below, find three types of content TopRank® Online Marketing helps develop to support traditional and real time SEO programs for its clients:
Optimized Press Releases:More and more, search engines will quickly position newsworthy content atop search results. News and press releases, optimized for search and published through authoritative newswires, can help companies both achieve higher rankings and ensure positive messaging is found atop search results.
Much like trying to literally capture lightning in a bottle, haphazardly inserting social media tactics into a marketing plan in an attempt to force customer connection can be inefficient at best and dangerous at worst. In the article below, originally published in Target Marketing, TopRank® Online Marketing CEO Lee Odden offers three tactics that ensure better connection with customers on the social web:
The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.
Optimizing social media for search engines, presents a tremendous opportunity to grow social networks and build traffic to content that allows visitors to consumer, engage and share. TopRank Online Marketing has been “practicing what we preach” in the area of social media optimization and before that, blog SEO and social news/bookmarking for about 5 years or so.
Below is a PowerPoint presentation offering Social SEO guidelines, planning tips, case studies and practical SEO information for Blogs, Facebook, LinkedIn, Twitter and YouTube.
If you know TopRank, you know we talk a lot about news optimization and leveraging Public Relations for SEO and Search Engine Optimization for PR goals. Online PR has been a core service offering of our agency for over 8 years.
There aren’t many authorities in this area and recently, Maile Ohye from Google began speaking on the topic at search conferences. She’s also recently posted this video giving specific advice and insight into how Google News works.
Many small business owners have had their websites up and running for a long time. More recently though, small business owners are starting to revisit their websites and ask, “What has my website done for my business lately?” For many the answer is “not much” and that’s because they really haven’t done much to keep it up over the years.
SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at 
Even though there is some criticism of the timeliness retained with books on fast-changing topics like search engine optimization and social media marketing, books continue to remain popular sources of information and insight for marketers. Questions about recommended books on both topics, especially social media, continue to be popular on QA sites, forums and sites like Twitter. We’ve compiled the following list of useful books on specific SEO and Social Media Marketing topics you might find useful. Many of these books have been reviewed at 
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