Optimizing social media for search engines, presents a tremendous opportunity to grow social networks and build traffic to content that allows visitors to consumer, engage and share. TopRank Online Marketing has been “practicing what we preach” in the area of social media optimization and before that, blog SEO and social news/bookmarking for about 5 years or so.
Below is a PowerPoint presentation offering Social SEO guidelines, planning tips, case studies and practical SEO information for Blogs, Facebook, LinkedIn, Twitter and YouTube.
If you know TopRank, you know we talk a lot about news optimization and leveraging Public Relations for SEO and Search Engine Optimization for PR goals. Online PR has been a core service offering of our agency for over 8 years.
There aren’t many authorities in this area and recently, Maile Ohye from Google began speaking on the topic at search conferences. She’s also recently posted this video giving specific advice and insight into how Google News works.
Despite company marketing and PR budgets being in a state of ambiguity, many marketing and Public Relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, Search Engine Optimization (SEO) of news content is fast becoming an established part of the mix for many marketing and PR programs.
On their own, SEO and social media channels offer attractive opportunities for reaching industry influentials as well as end consumers through push and pull PR. Together, SEO and social media combine to create a competitive edge that can boost online PR results.
Link building is an important signal for people and for search engines that the content being linked to has value.There are hundreds of reasons and ways for interlinking web content with the most common being a blue, underlined hypertext link from one web page to another.Since the links to company web site content are important both for driving traffic as well as a signal to search engines that can increase rankings and drive even more traffic, it’s important to acquire links on an ongoing basis.
If you’re grappling with ways to building links, here is a list of link building tactics to consider:
Join TopRank® Online Marketing CEO, Lee Odden, in a free webinar hosted by PRWeb, and learn how you can leverage news content to achieve SEO success!
Attend the webinar on March 18 to discover how news can be a powerful tool that directly reaches the millions of people searching for information online.
With more than 70 million people reading news online every day, news can (and should) be used for more than just attaining media visibility. For instance, news search engines like Yahoo! News and Google News offer a great way to drive traffic to your website and help generate awareness about a topic or company.
Many companies, large and small, are struggling to discover the best way to begin social media marketing efforts. This case study features a small business social media marketing effort with TopRank Online Marketing and online games site, Smartkit.
Situation:
Smart-kit.com is a website dedicated to providing readers with intriguing content, puzzles and games that engage and exercise the brain. Founded by a board-certified neurologist, Smartkit’s goal is to help its readers have fun while exercising their brains. The business model of the web site is based on advertising and game sales.
To help existing and potential customers learn about the types of services TopRank Online Marketing offers and the impact we can have on your bottom line business growth, TopRank is featuring selected case studies of client digitial marketing programs. TopRank services include: SEO, Social Media Marketing, Digital Public Relations, Email Marketing and Blog Consulting. Not every client engages all services, but understanding unique situations, TopRank’s marketing recommendations and the results, will help our readers make better decisions about their own internet marketing investments.
Search Engine Strategies New York is one of, if not THE, largest Search Marketing Conference in the U.S.. TopRank Online Marketing CEO Lee Odden will be presenting on 3 panels during the conference March 23-27 which has keynotes from Guy Kawasaki and author John Gerzema. Odden will be presenting all 3 sessions on March 26th.
(Lee Odden at SES NY 2008)
10:30am-11:45am – SEO Through Blogs & Feeds
Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.
Google uses a method known as PageRank to quantify the “importance” of a web page. PageRank is determined by an algorithm which assigns a numerical weight between 1 and 10 (10 being the highest) to measure the website’s relative importance.
By taking into account factors including quality and quantity of incoming links, Google’s PageRank leverages a probability distribution to determine the likelihood of a visitor landing on a page, and assigns a score accordingly.
However, PageRank is just one of the methods Google uses to determine a page’s relevance or importance.
PRSA Workshop: Search Engine Optimization in a Digital World
March 20, 2009 in New York City
Today’s public relations and communications professionals need to adapt and grow with the changing digital landscape just as publishers have moved to the web. Consumers and journalists alike use a variety for search tools to discover and share credible sources of news and information. Can your news be discovered where digital media are looking? Is your text, image, audio and video content optimized for search and the social web?
(Lee Odden – far right – at PRSA International conference)
