Google Panda Update: Google Raises the Bar on Content Quality

The degree to which content quality will play a role in Google search visibility has just been elevated with their recent update to Panda, making it a core part of their algorithm for determining how Google grades content quality and ranks pages. This change has been confirmed by Google in a Panda Guide for SEOs…

Google RankBrain: Content Truly Reigns Over the SEO Landscape

Welcome to the democratization of content and information. RankBrain is the super smart three month-old brainchild of five Google engineers and a deep-learning expert. What’s come to fruition after an arduous year of research and development (along with Google’s five year-long movement toward A.I.), is Google’s recent incorporation of Artificial Intelligence into their latest 2013…

OMWeek Search Marketing Day –Lee Odden to Deliver Keynote

In a few days TopRank CEO Lee Odden will be traveling the 4,313 miles from Minneapolis to Madrid to deliver a keynote on OMweek Search Marketing Day. His speech, titled The Future of SEO in a Social Content World, will address the changing world of digital marketing and the 5 ways an integrated approach to…

Penguin 2.0 and What You Need to Know: If You Gamed, Will You Be Shamed?

Google’s Matt Cutts announced today the release of its latest major algorithmic update: Penguin 2.0.  Earlier this week, Matt mentioned on This Week in Google, “The previous iteration of Penguin would essentinally only look at the home page of a site. The newer generation of Penguin goes much deeper…” so it’s worth website owners and…

7 Basic SEO Tips to Improve Search Visbility Where Customers Are Looking

Most marketers understand the importance of setting goals, understanding audience and making a plan for improving their search engine visibility. But despite the need for that strategic approach, online marketers are hungry for individual tips and best practices. At TopRank Online Marketing, we understand the need for both and cover the strategy in-depth at Online…

How the Bing And Yahoo! Relationship Impacts SEO Strategy

The culmination of a deal signed just over a year ago is that Microsoft’s Bing now powers Yahoo! search. The actual search impact remains to be seen, but it’s worth noting that the two search engines together (Yahoo! and Bing) account for only about 30% of U.S. searches – with Google at 65%. The real…

TopRank Teaches SEO Strategy at MarketingProfs University

In an ever-evolving age of interactive media, search marketers walk a tight rope.  Between paid and organic search, social media, optimization, search rankings and measuring success, it’s no surprise that this balancing act presents challenges. MarketingProfs University is offering a 13-class course addressing popular questions on these topics to help search marketers find the perfect…

TopRank at Cloud Computing Event Dreamforce ’11

Historically, the social media aspects of selling have been controlled by marketers.  Sales people traditionally are kept out of the loop until after a new lead is generated.  In today’s business landscape, successful sales reps are taking control of emerging social technologies to bring in new leads and close deals more quickly, marking the onset…

3 Online Marketing Tips for Small Business

One of the most common forms of online marketing for small businesses is to have a website. The problem is, with today’s increasingly social and mobile web, a web site just isn’t enough. To help website owners take full advantage of the most important online marketing opportunities, here are 3 things small businesses can do to…

What’s the Best Way to Start Marketing with Video?

When companies see the publicity of viral videos like Evian roller babies for consumers or BtoB successes like Cisco’s The Future of Shopping, they often get the urge to jump in to the video marketing game themselves. But where to start? We get asked this kind of question a lot at TopRank and the ideal situation…