TopRank Digital Marketing News

Social Media Section

Boost Corporate Blog Marketing with Social SEO

Saturday, August 28th, 2010 | Filed under New @TopRank, Presentations, SEO, Social Media.

So many business blogs suffer from tactical execution without understanding the power of search engine optimization and social media for attracting traffic and engaging customers. The following presentation outlines how TopRank Online Marketing worked with it’s own blog Online Marketing Blog and with a B2B marketing client to  achieve phenomenal increases in reach, traffic and a positive effect on the bottom line.

TopRank will be offering a new set of TopRank Guides specifically focused on B2B Social Media, B2B Blogging and B2B SEO. We’ll also be conducting several webinars to explain these guides and how best to use them.

64 Plus Books on Social Media and Search Engine Marketing

Thursday, July 22nd, 2010 | Filed under Articles, SEO, Social Media.

search & social media marketing booksEven though there is some criticism of the timeliness retained with books on fast-changing topics like search engine optimization and social media marketing, books continue to remain popular sources of information and insight for marketers.  Questions about recommended books on both topics, especially social media, continue to be popular on QA sites, forums and sites like Twitter. We’ve compiled the following list of useful books on specific SEO and Social Media Marketing topics you might find useful. Many of these books have been reviewed at Online Marketing Blog.

Social Media Marketing Tactics to Connect With Customers

Friday, April 2nd, 2010 | Filed under Articles, New @TopRank, Press, Social Media, TopRank News.

Much like trying to literally capture lightning in a bottle, haphazardly inserting social media tactics into a marketing plan in an attempt to force customer connection can be inefficient at best and dangerous at worst. In the article below, originally published in Target Marketing, TopRank® Online Marketing CEO Lee Odden offers three tactics that ensure better connection with customers on the social web:

The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.

Social Media Optimization Case Studies & Tips

Wednesday, March 10th, 2010 | Filed under Articles, SEO, Social Media.

Optimizing social media for search engines, presents a tremendous opportunity to grow social networks and build traffic to content that allows visitors to consumer, engage and share. TopRank Online Marketing has been “practicing what we preach” in the area of social media optimization and before that, blog SEO and social news/bookmarking for about 5 years or so.

Below is a PowerPoint presentation offering Social SEO guidelines, planning tips, case studies and practical SEO information for Blogs, Facebook, LinkedIn, Twitter and YouTube.

We hope you find it useful:

SEO and Social Media for Public Relations

Monday, August 3rd, 2009 | Filed under Articles, Online PR, SEO, Social Media.

search social media marketing

Despite company marketing and PR budgets being in a state of ambiguity, many marketing and Public Relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, Search Engine Optimization (SEO) of news content is fast becoming an established part of the mix for many marketing and PR programs.

On their own, SEO and social media channels offer attractive opportunities for reaching industry influentials as well as end consumers through push and pull PR.  Together, SEO and social media combine to create a competitive edge that can boost online PR results.

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