LinkedIn has long been the social media tool of choice by many professionals. In the past it was used mostly as a contact database of everyone you have interacted with on a business level. Recently LinkedIn has added some additional features that make it easier for marketers to reach their target audience. What are some best practice approaches to using LinkedIn for engagement?
Update Your Status Frequently
Your LinkedIn contacts will be very interested to know what you’re doing professionally. Why? The majority these contacts will most likely be colleagues, prospects, or networking contacts. Your LinkedIn personal profile is a great stage for sharing your professional development and sharing things that you think they will find to be of interest.
Optimize Your Posts
It’s very important that you are always providing great content. In addition to great content you want to make your entries as searchable as possible. Implement a strong keyword strategy for your LinkedIn strategy as you would any other online marketing strategy.