How Can I Harness the Power of Millennial Employees?

The dynamic in today’s workforce has changed, and some employers aren’t quite sure how to handle the shift. Millennials are different than any generation that has come before them and sometimes get a bad rap in the professional world. As a millennial myself (yes, 1985 makes the cut), I can confidently say that we are…

5 Tips for Creating a Lasting Relationship with Your B2B Social Media Audience

b2b-social-media

A recent study found that only 20% of CMOs are using social media for engagement. Two thirds of CMOs also report that they’re not ready to cope with social media. Even though B2B marketers typically have a more difficult time forming a loyal fan base on social media than their B2C counterparts, that doesn’t mean…

4 Tips for Creating Landing Pages That Convert

shutterstock_176922452

According to Marketing Sherpa, 64% of marketers say that landing pages are the most effective way to test value proposition. Additionally, they’ve found that 48% of marketers build a new landing page for each marketing campaign. Chances are, your competition is already at least testing the use of landing pages. Here are four landing pages tips…

4 Tips for Improving Your Business Blog Performance

Business Blog Performance

For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content. And yet there are challenges for many of the businesses that rely on blogging…

How can I maintain successful customer service on social media?

customer-service

Did you know that 67% of U.S. consumers have used a company’s social media site to ask questions, report satisfaction, or to complain? That means your customers will inevitably take to Facebook, Yelp, or Twitter to talk about your brand. The question creating stress for many businesses is: Are you ready to field questions, comments,…

What Soft Skills Are Required to Succeed as a Social Media Marketing Manager?

needs approval

With Google delivering 172,000,000 results for ‘social media job description,’ it’s a safe bet that there’s no single description everyone in digital marketing can agree on. Every company and every service or solution requires skills unique to the culture. I think we can, however, agree upon the most basic requirements: must have excellent verbal and…

How can I create white paper content to set me apart from my competitors?

white paper content that sets you apart

Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are…

How can I put a co-created influencer content marketing program into action?

influencer-stalking

What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. With mutual benefit, influencer participation with content marketing projects creates opportunities for brands to tap into the influencer’s sphere of influence. Incentive…

What real-time discovery tools can I use for curation, engagement and sharing?

real-time-discovery-tools

The impact of search on content beyond Google, Bing and Yahoo is pretty amazing when you think about it. Just consider all the social media monitoring platforms that have launched over the past few years – they’re all essentially search engines. Real-time content discovery tools are helpful to marketers for a number of reasons, especially…

How can I make my B2B content more successful?

Content Marketing

Despite the fact that content marketing has become increasingly popular among B2B companies over the past year, only 44% have a documented content marketing strategy – according to a new report from the Content Marketing Institute. Without a documented strategy that describes business goals, a target audience and how to achieve those goals with content, many…