First and foremost, link building should always start with your own website. Have you eliminated broken links? Have you correctly implemented 301-redirects for page URLs that have permanently changed? Do your internal links meet your visitor’s informational needs? Do your navigational links make sense? Can search engine robots follow all of your links including product pages? […]
Now that Google has put the hammer down on certain types of links, how can companies engage in link building that is good for customers and for Google?
Consumers are 44% more likely to engage with brands if they post pictures than any other media (ROI Research) and viewers are 85% more likely to purchase a product after watching a product video (Internet Retailer). While these statistics about images and video are about consumer behaviors, last time we checked, B’s are people too! […]
For B2B marketers, you can’t argue with the growth rate of three top-tier social platforms: LinkedIn, SlideShare and YouTube. The sheer volume of visitors to each network demands that, in order to gain the greatest reach and return on your social investment, you must dedicate time and resources to each. The good news is that […]
As part of our monthly newsletter, we invite our readers to Ask TopRank® Online Marketing your questions about SEO, social media, blog marketing and online PR. We’ll feature one question and answer each month. This month, we answer the question: Does SEO still matter to my business? SEO, at its core, is the art and science […]
Ask TopRank® Online Marketing your questions about SEO, social media, blog marketing and online PR. We’ll feature one question and answer each month. This month, we answer a question we hear often: How do I create great content for boring products? Great question, content creation is a struggle for many businesses. If you aren’t convinced […]
Ask an Expert: How can we know our customers better and understand what they consider before making a purchase?
This is an excellent and frequently asked question. Your customers/clients may include dozens, hundreds, or even thousands of unique individuals or other businesses. Beyond direct feedback, how do we get to know our customers better in order to meet their needs with digital content? Persona development is a great first step. You may start with […]
Industry analysts and media often focus on which online marketing is more effective: paid search ads (PPC), SEO, social media marketing… The truth is each of these tactics can be effective for a business. Used together as part of a holistic online marketing strategy, they complement one another and become an incredibly powerful weapon in […]
Search engine optimization is often entirely too dedicated to text and text-based web strategies – blogs, articles, webpages full of information. But some of our most shareable, relatable content comes in the form of images and video. How often have you searched for an image online and couldn’t find it? Or had a hard time […]