4 Tips for Creating Landing Pages That Convert

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According to Marketing Sherpa, 64% of marketers say that landing pages are the most effective way to test value proposition. Additionally, they’ve found that 48% of marketers build a new landing page for each marketing campaign. Chances are, your competition is already at least testing the use of landing pages. Here are four landing pages tips…

4 Tips for Improving Your Business Blog Performance

Business Blog Performance

For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content. And yet there are challenges for many of the businesses that rely on blogging…

How can I maintain successful customer service on social media?

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Did you know that 67% of U.S. consumers have used a company’s social media site to ask questions, report satisfaction, or to complain? That means your customers will inevitably take to Facebook, Yelp, or Twitter to talk about your brand. The question creating stress for many businesses is: Are you ready to field questions, comments,…

What Soft Skills Are Required to Succeed as a Social Media Marketing Manager?

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With Google delivering 172,000,000 results for ‘social media job description,’ it’s a safe bet that there’s no single description everyone in digital marketing can agree on. Every company and every service or solution requires skills unique to the culture. I think we can, however, agree upon the most basic requirements: must have excellent verbal and…

How can I create white paper content to set me apart from my competitors?

white paper content that sets you apart

Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are…

How can I put a co-created influencer content marketing program into action?

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What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. With mutual benefit, influencer participation with content marketing projects creates opportunities for brands to tap into the influencer’s sphere of influence. Incentive…

What real-time discovery tools can I use for curation, engagement and sharing?

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The impact of search on content beyond Google, Bing and Yahoo is pretty amazing when you think about it. Just consider all the social media monitoring platforms that have launched over the past few years – they’re all essentially search engines. Real-time content discovery tools are helpful to marketers for a number of reasons, especially…

How can I make my B2B content more successful?

Content Marketing

Despite the fact that content marketing has become increasingly popular among B2B companies over the past year, only 44% have a documented content marketing strategy – according to a new report from the Content Marketing Institute. Without a documented strategy that describes business goals, a target audience and how to achieve those goals with content, many…

How to Creatively Repurpose Your eBook Content

Repurpose Your eBook Content

Did you know that 74% of Americans read eBooks to research on specific topics that interest them, and 78% use them to keep up with current events? These statistics from Pew Internet epitomize the increasing popularity of eBooks. The new, visual sensation for enhancing content, eBooks are a great way to boost your company’s visibility…

Ask an Expert: How do you advertise on Twitter?

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Since Twitter’s creation in 2006, an astounding 300 billion tweets have been distributed on the 20th century Twittersphere. Even more astoundingly, this online world’s name of “Twittersphere” has officially been added to the dictionary. While some view this as a trivial platform for sharing snapshots of one’s everyday life, Twitter has become a major social…