How can I make my B2B content more successful?

Content Marketing

Despite the fact that content marketing has become increasingly popular among B2B companies over the past year, only 44% have a documented content marketing strategy – according to a new report from the Content Marketing Institute. Without a documented strategy that describes business goals, a target audience and how to achieve those goals with content, many […]

How to Creatively Repurpose Your eBook Content

Repurpose Your eBook Content

Did you know that 74% of Americans read eBooks to research on specific topics that interest them, and 78% use them to keep up with current events? These statistics from Pew Internet epitomize the increasing popularity of eBooks. The new, visual sensation for enhancing content, eBooks are a great way to boost your company’s visibility […]

Ask an Expert: How do you advertise on Twitter?

twitter-2014

Since Twitter’s creation in 2006, an astounding 300 billion tweets have been distributed on the 20th century Twittersphere. Even more astoundingly, this online world’s name of “Twittersphere” has officially been added to the dictionary. While some view this as a trivial platform for sharing snapshots of one’s everyday life, Twitter has become a major social […]

What is Programmatic Marketing?

What is programmatic marketing? by TopRank Online Marketing

In today’s digital marketing world, marketers have to find ways to reach customers across multiple channels and devices. Due to the ever-changing landscape across mobile, tablet and laptop devices, marketers are increasingly depending on big data to help automate ad serving decisions and customization of relevant messages to their targeted audience. This practice is known […]

9 Reasons Why B2B Marketers Should Be Using SlideShare

Gil C / Shutterstock.com

When social media comes to mind, SlideShare might not be on the top of your list. Most B2B marketers use social media networks, such as Twitter, Facebook, YouTube, Instagram and LinkedIn to amplify their content. However, they often overlook the social media and content hosting power tool that SlideShare has become. Founded in 2006 and […]

What do Google Panda, Penguin and Hummingbird really mean?

Have you heard all the buzz over the latest search engine update from Google, Panda 4.0? Every year, Google tests and makes hundreds of updates to the algorithms responsible for ranking content in Google search results.. Most of these changes are minor; however, Google will occasionally create major algorithmic updates — such as Google Panda, […]

What’s the best way to create written content that engages your audience?

SEO: Content is King

In the world of B2B and B2C marketing, successful companies include well-written and engaging content. Why is engagement so important? Simple! Because it makes your content truly relevant to a certain group of people: your audience. And, in the world of digital marketing, there is nothing more important than your audience. From using creative metaphors […]

What tools can you use to optimize conversions?

Conversion Optimization Tools

As technology has advanced, numerous online marketing tools have emerged to help digital marketers save time and gain better insight into the visitor experience. If you’ve ever worked on your website’s conversion and usability, then you’ve probably tested a conversion tool or two. We like to think we know what our customers want, but, in […]

Ask an Expert: What’s the Difference between Pinterest, Instagram, and Snapchat for Marketers?

taking-pictures

Every 60 seconds 3,600 images are uploaded to Instagram, 104,000 images are shared on Snapchat and 11,000 users are active on Pinterest. The popularity of visual content will continue to explode in 2014 as consumers hunger for a richer web experience. Marketers have no other option than to consider which of the popular image-based platforms […]

Link Building – What’s Good for Google and Good for Customers?

It's a puzzling thing... connect the pieces

Now that Google has put the hammer down on certain types of links, how can companies engage in link building that is good for customers and for Google? First and foremost, link building should always start with your own website. Have you eliminated broken links? Have you correctly implemented 301-redirects for page URLs that have permanently […]