Ask an Expert: What’s the Difference between Pinterest, Instagram, and Snapchat for Marketers?

taking-pictures

Every 60 seconds 3,600 images are uploaded to Instagram, 104,000 images are shared on Snapchat and 11,000 users are active on Pinterest. The popularity of visual content will continue to explode in 2014 as consumers hunger for a richer web experience. Marketers have no other option than to consider which of the popular image-based platforms […]

Link Building – What’s Good for Google and Good for Customers?

It's a puzzling thing... connect the pieces

Now that Google has put the hammer down on certain types of links, how can companies engage in link building that is good for customers and for Google? First and foremost, link building should always start with your own website. Have you eliminated broken links? Have you correctly implemented 301-redirects for page URLs that have permanently […]

Ask an Expert: How Can B2B Companies Use Videos and Images for Better Online Marketing?

Business to Business, Visual Content

Consumers are 44% more likely to engage with brands if they post pictures than any other media (ROI Research) and viewers are 85% more likely to purchase a product after watching a product video (Internet Retailer).  While these statistics about images and video are about consumer behaviors, last time we checked, B’s are people too! […]

Ask An Expert: What are Three of the Best Ways to Amplify My Content?

Amplify your content

For B2B marketers, you can’t argue with the growth rate of three top-tier social platforms: LinkedIn, SlideShare and YouTube. The sheer volume of visitors to each network demands that, in order to gain the greatest reach and return on your social investment, you must dedicate time and resources to each. The good news is that […]

Ask An Expert: Does SEO Still Matter to My Business?

ask the expert

As part of our monthly newsletter, we invite our readers to Ask TopRank® Online Marketing your questions about SEO, social media, blog marketing and online PR.  We’ll feature one question and answer each month. This month, we answer the question: Does SEO still matter to my business? SEO, at its core, is the art and science […]

Ask an Expert: Why buy social advertising on LinkedIn, Facebook or Twitter?

LinkedIn Ads can be a great B2B lead gen tool.

As part of our monthly newsletter, we invite our readers to Ask TopRank® Online Marketing your questions about SEO, social media, blog marketing and online PR.  We’ll feature one question and answer each month. This month, we answer the question: Why buy social advertising on LinkedIn, Facebook or Twitter? Each time Facebook changes their EdgeRank algorithm, […]

Ask an Expert: How do I create great content for boring products?

TopRank Online Marketing Ask an Expert: How to create great content

Ask TopRank® Online Marketing your questions about SEO, social media, blog marketing and online PR.  We’ll feature one question and answer each month. This month, we answer a question we hear often: How do I create great content for boring products? Great question, content creation is a struggle for many businesses. If you aren’t convinced […]

Ask an Expert: How can we know our customers better and understand what they consider before making a purchase?

Ask an Expert: Understand your customers better

This is an excellent and frequently asked question. Your customers/clients may include dozens, hundreds, or even thousands of unique individuals or other businesses. Beyond direct feedback, how do we get to know our customers better in order to meet their needs with digital content? Persona development is a great first step. You may start with […]

Ask An Expert: How can we increase engagement on our social networks?

Social Media Engagement

This is a challenge that plagues businesses of all sizes, across all verticals. There are longstanding myths that social doesn’t work well for B2B companies, or that a company must be huge in order to attract enough social fans to see any sort of worthwhile engagement. Thankfully, both assumptions are false. A research report out […]

Ask An Expert: How Can I Effectively Use PPC As Part of My Online Marketing Strategy?

PPC

Industry analysts and media often focus on which online marketing is more effective: paid search ads (PPC), SEO, social media marketing… The truth is each of these tactics can be effective for a business. Used together as part of a holistic online marketing strategy, they complement one another and become an incredibly powerful weapon in […]