What is Programmatic Marketing?

What is programmatic marketing? by TopRank Online Marketing

In today’s digital marketing world, marketers have to find ways to reach customers across multiple channels and devices. Due to the ever-changing landscape across mobile, tablet and laptop devices, marketers are increasingly depending on big data to help automate ad serving decisions and customization of relevant messages to their targeted audience. This practice is known […]

9 Reasons Why B2B Marketers Should Be Using SlideShare

Gil C / Shutterstock.com

When social media comes to mind, SlideShare might not be on the top of your list. Most B2B marketers use social media networks, such as Twitter, Facebook, YouTube, Instagram and LinkedIn to amplify their content. However, they often overlook the social media and content hosting power tool that SlideShare has become. Founded in 2006 and […]

What do Google Panda, Penguin and Hummingbird really mean?

Have you heard all the buzz over the latest search engine update from Google, Panda 4.0? Every year, Google tests and makes hundreds of updates to the algorithms responsible for ranking content in Google search results.. Most of these changes are minor; however, Google will occasionally create major algorithmic updates — such as Google Panda, […]

What’s the best way to create written content that engages your audience?

SEO: Content is King

In the world of B2B and B2C marketing, successful companies include well-written and engaging content. Why is engagement so important? Simple! Because it makes your content truly relevant to a certain group of people: your audience. And, in the world of digital marketing, there is nothing more important than your audience. From using creative metaphors […]

What tools can you use to optimize conversions?

Conversion Optimization Tools

As technology has advanced, numerous online marketing tools have emerged to help digital marketers save time and gain better insight into the visitor experience. If you’ve ever worked on your website’s conversion and usability, then you’ve probably tested a conversion tool or two. We like to think we know what our customers want, but, in […]

Ask an Expert: What’s the Difference between Pinterest, Instagram, and Snapchat for Marketers?

taking-pictures

Every 60 seconds 3,600 images are uploaded to Instagram, 104,000 images are shared on Snapchat and 11,000 users are active on Pinterest. The popularity of visual content will continue to explode in 2014 as consumers hunger for a richer web experience. Marketers have no other option than to consider which of the popular image-based platforms […]

Link Building – What’s Good for Google and Good for Customers?

It's a puzzling thing... connect the pieces

Now that Google has put the hammer down on certain types of links, how can companies engage in link building that is good for customers and for Google? First and foremost, link building should always start with your own website. Have you eliminated broken links? Have you correctly implemented 301-redirects for page URLs that have permanently […]

Ask an Expert: How Can B2B Companies Use Videos and Images for Better Online Marketing?

Business to Business, Visual Content

Consumers are 44% more likely to engage with brands if they post pictures than any other media (ROI Research) and viewers are 85% more likely to purchase a product after watching a product video (Internet Retailer).  While these statistics about images and video are about consumer behaviors, last time we checked, B’s are people too! […]

Ask An Expert: What are Three of the Best Ways to Amplify My Content?

Amplify your content

For B2B marketers, you can’t argue with the growth rate of three top-tier social platforms: LinkedIn, SlideShare and YouTube. The sheer volume of visitors to each network demands that, in order to gain the greatest reach and return on your social investment, you must dedicate time and resources to each. The good news is that […]

Ask An Expert: Does SEO Still Matter to My Business?

ask the expert

As part of our monthly newsletter, we invite our readers to Ask TopRank® Online Marketing your questions about SEO, social media, blog marketing and online PR.  We’ll feature one question and answer each month. This month, we answer the question: Does SEO still matter to my business? SEO, at its core, is the art and science […]