Position: Marketing Writer

Are you seeking a creative career as a copywriter working with a leading online marketing agency? If so, read on…

TopRank Online Marketing is a growing Minnesota based digital marketing agency that has been cited by The Economist, Fortune, ClickZ, Star Tribune, Microsoft Advertising, Yahoo Search Marketing and Mashable as an industry leader in search and social media marketing. Our team of professionals serve our national and international clients with tier one internet marketing services.

We have a great opportunity for a talented writing professional to join our content marketing team.

The perfect person for this role has genuinely braggable writing experience: blogs, websites, press releases, email, social media content, client success stories, and other types of promotional copy.

We’re looking for a detail-oriented and research-focused writer that would probably be working as a journalist if print media were actually hiring. They must also be able to think strategically in a results-driven environment to benefit our clients with content that makes the competition feel nothing less than inadequate.

Preferred Skill Set

Prior experience:

• Blogging
• Article Writing
• Social Media Content Creation and Promotion
• Search Engine Marketing

A keen focus on:

• Client service and satisfaction
• Detail and consistent ability to meet deadlines
• Quality!

Superior skills:

• Problem solving
• Research & search engines
• Organizational
• Written and oral communication abilities
• Proof-reading

Qualifications

• 2-5 years of experience
• Bachelor’s degree in Business, Marketing, Mass Communication or related field
• Proficiency with Microsoft Outlook, Excel, PowerPoint and Word
• Familiarity with content management systems and blogging platforms like WordPress
• Familiarity with Twitter, Facebook, LinkedIn and other social media sites
• Experience working with designers, other copywriters and technical staff to develop or maintain websites

TopRank Online Marketing is a collaborative group that works in a team environment. We offer a significant opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance and a creative office environment overlooking Lake Minnetonka.

If you feel that you posses the skills that we are looking for, contact: Human Resources with “Marketing Writer” in the Subject line with a cover letter and resume attached. Including links to online writing samples is even better.

Position: Optimization Specialist

The ideal candidate for this position should be a go-getter that understands the importance of keyword/concept strategy and optimization of all aspects of a client’s web properties. You are able to connect with people in the industry to showcase our clients’ capabilities in a compelling way. You must be able to report, analyze, and implement recommendations based on analytics data for multiple clients – with keen attention to details.

Key Responsibilities

Optimization

• Updating and creating optimized web copy, including
  • On-page
  • Title tags/meta description
  • Digital assets
• Management of keyword/content plans & tools
  • Work with resources to develop glossaries and content plans
  • Conduct keyword research (initial & derivatives)
  • Analyze competitor analysis
  • Consult Account team & clients to establish & maintain glossaries & content plans
  • Prepare Account teams for client meetings
  • Leverage to optimize website
• Consistently monitor website for new content and recommend next steps

Qualifications

• Proven experience impacting multiple client accounts (or in-house products/services) and achieving results on behalf of every client
  • 1-5 years of experience in Social Media or similar
  • Bachelor’s degree in Business, Marketing, Public Relations, Mass Communication or related field
  • Proficiency with Microsoft^® Outlook, Excel, PowerPoint and Word
  • Project management, motivating teams, and mentoring others

TopRank Online Marketing is a collaborative group that works in a team environment. We offer a significant opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance and a creative office environment overlooking Lake Minnetonka.

If you feel that you posses the skills that we are looking for, contact: Human Resources (hr@toprankmarketing) with “Social Media Strategist” in the Subject line with a cover letter and resume attached. Including links to online writing samples is even better.

Position: Social Media Strategist

Are you an early adopter of social media? Do you know how to use it to its greatest potential? Are you intrigued by new tools and platforms? Are you truly passionate about the social media industry, comfortable integrating and working with other departments in the company, exhibit leadership, marketing creativity, organization and problem solving skills along with the ability to provide both strategic direction and development of tactical marketing plans for clients? If so, you were born for this role.

TopRank Online Marketing is a growing Minnesota based digital marketing agency that has been cited by The Economist, Fortune, ClickZ, Star Tribune, Microsoft Advertising, Yahoo Search Marketing and Mashable as an industry leader in search and social media marketing. Our team of professionals serve clients with tier one internet marketing services.

Success in this position means being comfortable providing guidance and consulting to the Fortune 500 companies we serve as well as TopRank team members.

Excellent communications skills and the ability to effectively work with multiple clients are essential. In other words, can you speak customer, speak agency and social?

Key Responsibilities

Include but not limited to:

• Creating and implementing social media strategies for our clients
• Finding target audiences online
• Engaging with the audience and building a tight-knit community (remember: quality, not quantity!)
• Competitive analysis
• Monitoring brand mentions: answer inquiries, provide customer service, dispel brand myths
• Analytics: track month-to-month changes in social media statistics, find causes for rises/plummets and change strategy accordingly
• Reward brand advocates to increase word of mouth marketing
• Create a link between social media presence and sales

A keen focus on:

• Client service and satisfaction
• Creative problem solving
• Project management and organization skills
• Detail and consistent ability to meet deadlines
• Quality, quality, quality!

Ability to:

• Provide guidance to both clients and team members
• Analyze data and make recommendations
• Motivate and lead others in the development, direction and execution of social projects/campaigns
• Respond well to ongoing client and team feedback

In-depth knowledge and/or understanding of:

• Online marketing best practices: Search Marketing, Social Media
• A collaborative agency environment
• How to successfully prioritize and manage multiple projects in a deadline-driven environment

Superior problem-solving skills, specifically the ability to:

• Assess situations
• Evaluate options
• Make decisions
• Draw conclusions
• Exercise judgment

A focus on quality and management:

• Organizational and analytical skills
• Written and oral communication abilities
• Proof-reading skills

Qualifications

• Proven experience impacting multiple client accounts (or in-house products/services) and achieving results on behalf of every client
  • 1-5 years of experience in Social Media or similar
  • Bachelor’s degree in Business, Marketing, Public Relations, Mass Communication or related field
  • Proficiency with Microsoft^® Outlook, Excel, PowerPoint and Word
  • Project management, motivating teams, and mentoring others

TopRank Online Marketing is a collaborative group that works in a team environment. We offer a significant opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance and a creative office environment overlooking Lake Minnetonka.

If you feel that you posses the skills that we are looking for, contact: Human Resources (hr@toprankmarketing) with “Social Media Strategist” in the Subject line with a cover letter and resume attached. Including links to online writing samples is even better.

Position: Account Manager & Account Coordinator

TopRankMarketing.com has a fantastic opportunity for an experienced Online Marketing Account Manager (Mad People Skills + Superior Project Management Mojo and Plenty of SEO, Analytics and Social Media Marketing Savvy) to join our excellent team of internet marketing professionals.

The perfect person for this career is passionate about Internet marketing, (if internet marketing were a person, you’d be stalking it) ongoing learning and making a difference for clients.   Leadership, marketing creativity, organization and problem solving skills are second nature right along with the ability to provide both strategic direction and development of tactical marketing plans for clients. Success in this position means being comfortable providing guidance and consulting to the Fortune 500 companies we serve as well as TopRank team members.

Excellent communications skills and the ability to effectively work with multiple clients are essential. In other words, can you speak customer, speak agency and geeky SEO?

For more information on the Account Coordinator position please send an inquiry to: mailto:hr@toprankmarketing.com

Key Responsibilities

Prior experience with:

• Account management with Internet marketing programs – especially search marketing and social media
• SEM Project management
• Tactical experience with search engine optimization, pay per click & social media marketing
• Developing client Internet marketing strategy
• Making recommendations based on web analytics
• Directing team execution of tactics

A keen focus on:

• Client service and satisfaction
• Creative problem solving
• Project management and organization skills
• Detail and consistent ability to meet deadlines
• Quality, quality, quality!

Ability to:

• Provide guidance to both clients and team members
• Analyze data and make recommendations
• Motivate and lead others in the development, direction and execution of marketing projects/campaigns
• Respond well to ongoing client and team feedback

In-depth knowledge and/or understanding of:

• Online marketing best practices: Search Marketing, Social Media
• Website design and usability best practices
• A collaborative agency environment
• How to successfully prioritize and manage multiple projects in a deadline-driven environment

Superior problem-solving skills, specifically the ability to:

• Assess situations
• Evaluate options
• Make decisions
• Draw conclusions
• Exercise judgment

A focus on quality and management:

• Organizational and analytical skills
• Written and oral communication abilities
• Proof-reading skills

Qualifications

• 3-5 years of experience in SEM Account Management or similar
• Bachelor’s degree in Business, Marketing, Public Relations, Mass Communication or related field
• Proficiency with Microsoft® Outlook, Excel, PowerPoint and Word
• Experience working with web analytics software, such as Google Analytics, Omniture or WebTrends
• Familiarity with content management systems
• Experience with blogging and social media sites such as Facebook and LinkedIn
• Experience working with designers, copy writers and technical staff to develop or maintain websites

TopRank Online Marketing is a collaborative group that works in a team environment. We offer a significant opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance and a creative office environment overlooking Lake Minnetonka.

If you feel that you posses the skills that we are looking for, contact: Human Resources (hr@toprankmarketing) with “Social Media Strategist” in the Subject line with a cover letter and resume attached. Including links to online writing samples is even better.

Position: Online PR Specialist

Are you seeking a creative career as an Online PR Specialist working with a leading online marketing agency? If so, read on…

TopRank Online Marketing is a growing Minnesota based digital marketing agency that has been cited by The Economist, Fortune, ClickZ, Star Tribune, Microsoft Advertising, Yahoo Search Marketing and Mashable as an industry leader in search and social media marketing. Our team of professionals serve clients with tier one internet marketing services.

We have a great opportunity for a talented professional to join our quickly growing team!

The ideal candidate for this position should be a go-getter that understands the importance of keyword/concept strategy and optimization of all aspects of a client’s web properties. You are able to connect with people in the industry to showcase our clients’ capabilities in a compelling way. You must be able to report, analyze, and implement recommendations based on analytics data for multiple clients – with a keen attention to details.

Key Responsibilities

Online PR

• Understand online PR objectives of our clients
  • Specifically to organic SEO & social
• Conduct thought leader research & outlets
• Conduct blog pitching
  • Develop concepts to pitch to offsite channels
  • Draft engaging pitches/blog posts
  • Distribute/connect with bloggers on behalf of our clients
  • Monitor status of each pitch
  • Report on play on offsite channels

Qualifications

• Proven experience impacting multiple client accounts (or in-house products/services) and achieving results on behalf of every client
• Proficiency with Microsoft® Outlook, Excel, and Word
• Project management, motivating teams, and mentoring others
• Ability to have a keen focus on:
  • Client service and satisfaction
  • Detail and consistent ability to meet deadlines
  • Process
  • Time management
  • Quality, quality, quality

An understanding and/or knowledge of Online Marketing best practices and working within a collaborative agency environment will prove to be beneficial in the Optimization role.

TopRank Online Marketing is a collaborative group that works in a team environment. We offer a significant opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance and a creative office environment overlooking Lake Minnetonka.

If you feel that you posses the skills that we are looking for, contact: Human Resources (hr@toprankmarketing) with “Online PR Specialist” in the Subject line with a cover letter and resume attached. Including links to online writing samples is even better.