How to Engage Influencers to Create & Promote Evergreen Content

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Current Situation: In early 2015, a leading healthcare technology company was preparing for one of the largest annual industry event run by Healthcare Information and Management Systems (HIMSS). The company’s objective in attending the show was to generate leads among potential C-Suite buyers and raise awareness for its software solutions. This company hired TopRank Marketing…

Using Co-Created Influencer Content to Increase Awareness & Drive Conference Registration

winning-with-authority

Current Situation Copyblogger Media is a well-known content marketing software and training organization with over 160,000 customers. They offer a wide range of content marketing and SEO solutions for companies large and small. In 2015, Copyblogger was preparing to host their second annual Authority Rainmaker conference. Impressed with the conference eBooks that TopRank® Online Marketing…

Case Study: Blogging Helps Small Business Boost Search Traffic 109%

Welter Heating Logo

Current Situation: Ray N. Welter Heating Company is a small business based in Minneapolis that specializes in central air conditioning and heating system repair.  The company has spent more than 100 years building a loyal customer base that will turn to them at the first sign of trouble. But therein lies the rub.  With the…

How TopRank Online Marketing Helped PRWeb Increase Traffic by 397%

Photo provided by www.PRWeb.com

Online Marketing has evolved and taken on many forms over the past decade.  On average, 22% of marketing budgets are spent on Search Engine Marketing alone (Econsultancy).   The online marketplace is flush with consultants and providers that make big promises, but lose clients due to an inability to execute on those promises. TopRank Online Marketing makes it…

Content Marketing Vs. Traditional Advertising – Marketo Infographic

As brands adopt publishing as part of their online marketing mix, content marketing is receiving increased budgets – 51% plan on increasing in the next 12 months according to the CMI B2B Content Marketing Benchmarks, Budgets and Trends report. Our B2B Marketing SEO client Marketo believes this may be at the cost of traditional advertising.…

Software & Tech Firms Launch Search Marketing Programs

aprigo

By design, software and technology companies exist to solve long-held problems in new and innovative ways.  And because technology can be so readily customized, by factors ranging from vertical industry focus to specific problems addressed, no two software or technology companies will ever be the same. In much the same way, no two successful search…

Social Commerce Goals Closer To Reach: ActiveMusician Launches Program With TopRank

activemusician

What influences an online buying decision? From a tactical level, news on the burgeoning trend of social commerce tells us: “Retailers who currently host the ‘like’ button on their site demonstrated 80 percent higher average three-month traffic.” Digital IQ Index Specialty Retail report (download pdf) From a more philosophical business perspective, however, what this data…

SEO & Conversion Optimization Case Study

eEmpACT Case Study

Online marketing programs are oftentimes designed to focus squarely at the top of the sales funnel, in other words, to bring traffic directly to a client’s virtual front door.  But the best programs expand this focus deeper into the funnel, and concentrate just as much on compelling those already at the front door to come…

SEO & Email Marketing Help Solidify Brand Identity: NewsUSA Renews With TopRank

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As traditional and online public relations merge to become one all-encompassing PR landscape, the companies that dare to blaze new trails through this wilderness will have the most success. One such company is NewsUSA, a 20-year veteran in the media placement industry. In 2009, NewsUSA worked to reinvent itself as a thought leading social syndication…

Email Marketing Remains Key Tactic As StrongMail Engages With TopRank

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Online Marketing Blog recently conducted a poll asking its readers to identify the top three digital marketing tactics they planned to emphasize in 2011. Tactics finishing within the top 5 include: Search engine optimization Social network participation Blogging Email marketing Content marketing The mix of tactics sitting atop this list signal a new year where…