Case Study: Blogging Helps Small Business Boost Search Traffic 109%

Welter Heating Logo

Current Situation: Ray N. Welter Heating Company is a small business based in Minneapolis that specializes in central air conditioning and heating system repair.  The company has spent more than 100 years building a loyal customer base that will turn to them at the first sign of trouble. But therein lies the rub.  With the […]

How TopRank Online Marketing Helped PRWeb Increase Traffic by 397%

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Online Marketing has evolved and taken on many forms over the past decade.  On average, 22% of marketing budgets are spent on Search Engine Marketing alone (Econsultancy).   The online marketplace is flush with consultants and providers that make big promises, but lose clients due to an inability to execute on those promises. TopRank Online Marketing makes it […]

Content Marketing Vs. Traditional Advertising – Marketo Infographic

As brands adopt publishing as part of their online marketing mix, content marketing is receiving increased budgets – 51% plan on increasing in the next 12 months according to the CMI B2B Content Marketing Benchmarks, Budgets and Trends report. Our B2B Marketing SEO client Marketo believes this may be at the cost of traditional advertising. […]

Software & Tech Firms Launch Search Marketing Programs


By design, software and technology companies exist to solve long-held problems in new and innovative ways.  And because technology can be so readily customized, by factors ranging from vertical industry focus to specific problems addressed, no two software or technology companies will ever be the same. In much the same way, no two successful search […]

Social Commerce Goals Closer To Reach: ActiveMusician Launches Program With TopRank


What influences an online buying decision? From a tactical level, news on the burgeoning trend of social commerce tells us: “Retailers who currently host the ‘like’ button on their site demonstrated 80 percent higher average three-month traffic.” Digital IQ Index Specialty Retail report (download pdf) From a more philosophical business perspective, however, what this data […]

SEO & Conversion Optimization Case Study

eEmpACT Case Study

Online marketing programs are oftentimes designed to focus squarely at the top of the sales funnel, in other words, to bring traffic directly to a client’s virtual front door.  But the best programs expand this focus deeper into the funnel, and concentrate just as much on compelling those already at the front door to come […]

SEO & Email Marketing Help Solidify Brand Identity: NewsUSA Renews With TopRank


As traditional and online public relations merge to become one all-encompassing PR landscape, the companies that dare to blaze new trails through this wilderness will have the most success. One such company is NewsUSA, a 20-year veteran in the media placement industry. In 2009, NewsUSA worked to reinvent itself as a thought leading social syndication […]

Email Marketing Remains Key Tactic As StrongMail Engages With TopRank


Online Marketing Blog recently conducted a poll asking its readers to identify the top three digital marketing tactics they planned to emphasize in 2011. Tactics finishing within the top 5 include: Search engine optimization Social network participation Blogging Email marketing Content marketing The mix of tactics sitting atop this list signal a new year where […]

B2B Technology Firms Renew Online Marketing Programs


B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces.  Maintaining awareness, while personally engaging with each customer and prospect, can combine to become a strong competitive differentiator in this environment. Best practice online marketing programs, integrating elements of Search Engine Optimization (SEO) and social media marketing, can be customized […]

Long Term SEO Programs Renew With TopRank


As discussed in a recent long term SEO case study, Search Engine Optimization (SEO) is not a silver bullet that will help a website skyrocket to the top of search rankings overnight. Proper SEO lives most comfortably in the home of a long term online marketing program. It is a discipline that understands benefits reaped […]