As social media helps to boost online awareness for an ever-expanding list of companies, it poses the simultaneous challenge of measurement.  In an interview with eMarketer, Carol Kruse, Vice President of Global Interactive at Coca-Cola, stated, “Before you have ROI, you have to really understand how social media is driving your business.”

For B2B marketing programs, marked by traditionally longer lead times, the social media measurement challenge becomes even more pronounced. In essence, how can a company connect the dots between the online awareness generated by social media marketing and eventual sales?

To-Increase, a Gold Certified provider of Microsoft Dynamics software solutions, is meeting this challenge through an engagement with TopRank® Online Marketing.

In a program dedicated to connecting online awareness to ROI, TopRank is helping To-Increase build the content necessary to attract sales-ready prospects.  Tactical elements of this program include blog and Twitter marketing, supported by a foundation of Search Engine Optimization (SEO).

“TopRank® Online Marketing shows a remarkable dedication to both the art and science of social media marketing,” states Luciano Cunha, Director of Americas, To-Increase.  “While other companies may measure the success of a program by an increase in blog output or Twitter followers, TopRank refuses to rest until they connect these KPIs back to our sales-based objectives.”

Stay up-to-date with the latest news and announcements from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the Internet marketing programs offered by TopRank by downloading our Social SEO Guides.

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Digital marketing’s importance in driving the success of a business cannot be overstated.  In a previous post, data from a recent eMarketer survey cited Search Engine Optimization (SEO) and paid search as the most effective tactics for generating conversions, according to senior level marketing executives.

Being found online quickly, whether via organic or paid search results, becomes even more critical for companies with a selective client base.  One such example is Archway, a company that caters its services to the Fortune 1000.

For more than 50 years, Archway has provided Fortune 1000 companies with marketing fulfillment services, including the execution and delivery of Point-of-Purchase (POP) signage and inventory management.  Many notable companies working with Archway have been engaged with the company for several years.

For a holistic digital marketing program designed to extend its reach to Fortune 1000 companies searching for a fulfillment services provider, Archway has engaged with TopRank® Online Marketing.

TopRank SEO initiatives have boosted targeted keyword rankings for Archway since the launch of this program, contributing to double-digit percentage increases in organic search traffic compared to 2009.  Paid search meanwhile, supplemented with email marketing, has generated several new high-value inquiries. Rounding out the digital engagement between TopRank and Archway is social media marketing and marketing automation management.

“In the short timeframe we have been working with TopRank, we have experienced page one rankings for targeted keyword phrases, and in turn, seen these rankings result in the type of traffic and inquiries that helps ensure our success,” states Megan Effertz, Director of Marketing, Archway.  “TopRank® Online Marketing has shown a unique dedication in developing a holistic digital marketing program dedicated to helping us achieve our overall business objectives.”

Stay up to date with the latest news and announcements from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the Internet marketing programs offered by TopRank by downloading our Social SEO Guides.

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The reason behind this rapidly increasing budget allocation can be summed up succinctly and powerfully: return on investment. In a survey by eMarketer, 53% of senior level marketing executives across multiple industries point to Search Engine Optimization as the most effective online marketing tactic for generating conversions, while 49% point to paid search.

TopRank® Online Marketing, a leading online marketing consultant, witnessed this growth firsthand as it welcomed several new and diverse clients in late 2009.

Discover more about these clients below and the online marketing services TopRank is providing:

Online marketing programs for Archway include SEO, paid search and email marketing.

Archway provides marketing fulfillment services to Fortune 1000 companies, and has for nearly 50 years.  Online marketing services and consultation from TopRank will be designed to help Archway attract highly qualified Fortune 500 prospects.

Online marketing programs for Datatrend include SEO, paid search and blog marketing.

Datatrend helps companies design and implement IT solutions and optimize IT environments.  An online marketing program developed by TopRank will help Datatrend create and optimize the content necessary to generate sales-ready conversions.

Online marketing programs for ReliaCloud include SEO and social media marketing.

ReliaCloud is a leading provider of cloud computing services.  Via an online marketing program blending SEO and social media marketing, TopRank will help ReliaCloud build industry credibility and drive customer acquisition.

Online marketing programs for To-Increase include SEO, blog marketing and social media marketing.

To-Increase is a global ISV and Microsoft Gold Certified Partner of Microsoft Dynamics solutions.  SEO consulting provided by TopRank will help To-Increase secure rankings in the online Microsoft Dynamics marketplace, while blog and social media marketing services will help create messaging that resonates with sales-ready prospects.

Online marketing programs for Trilliant include SEO, blog marketing and social media marketing.

Trilliant provides intelligent network solutions and software to utilities for advanced metering and Smart Grid management.  TopRank will be providing Trilliant with the strategic consultation necessary to secure rankings and attract traffic to its soon to be launched website.

Stay up to date with the latest online marketing industry news and announcements by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

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Many of the lessons learned by Microsoft in regards to blogging, such as establishing a strongly defined ROI to measure efforts, are the same guidelines that shape blog marketing best practices in programs offered by TopRank® Online Marketing.  An example of such an integration is the  Search Engine Optimization (SEO) program between TopRank and Microsoft Dynamics solutions provider InterDyn BMI, which features an added emphasis on blog marketing.

Learn more about this program below:

The TopRank® Online Marketing program for InterDyn BMI includes:

• Blog Marketing
• Search Engine Optimization

TopRank provides SEO and blog marketing services to InterDyn BMI, a leading Microsoft Dynamics partner providing accounting, financial management and association management software solutions throughout the upper Midwest.

In addition to strategic and tactical consultation designed to improve traffic and rankings, TopRank guides development and promotion of blog content, which represents the second most visited section of the InterDyn BMI website apart from its homepage.

Blog marketing consultation provided by TopRank has already been instrumental in helping to developing sticky social content for InterDyn BMI, resulting in a late 2009 holiday-themed post which generated nearly 10% of total blog traffic received by the company in December.

Stay up to date with the latest news and announcements from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

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Below, find how two of the five tips offered by Singer have helped boost everything from search engine rankings to social media exposure for TopRank Clients.

• Leverage formulas which work for others
  ’16 Must-Read B2B Marketing Strategy Ebooks’ by Marketo

Smashing Magazine has made page one of Digg hundreds of times using the headline formula ‘number + adjective + sticky message.’  Of course, this formula only works if the headline directs to content that is equally compelling to the audience.

With Marketo, a leading marketing automation software provider, TopRank provides consultation and helps create blog content that activates a passionate community of well connected and influential B2B marketers.  Tying the successful formula above to content proven to resonate with this audience helped this post achieve 500+ inbound links, a significant number of Tweets and a #4 Google ranking for  ‘marketing strategy ebooks,’ since its publication in December of 2009.

• Headlines should be outrageous, engaging, emotional, useful, counter-intuitive or remarkable – not to the world, but to your community
  ‘Microsoft Dynamics XRM: The Holiday Gift That Keeps on Giving,’ by InterDyn BMI

Not every product or service is designed to have broad appeal.  In cases where more niche markets are being targeted, the key is to find that fine line between broad appeal and bullseye need.

InterDyn BMI, a leading Microsoft Dynamics solution partner, concepted a post in December of 2009 that would connect two seemingly unrelated entities: Microsoft Dynamics XRM, a business software application, and holiday gift giving.

With a compelling headline tying it all together, this post achieved three times greater traffic than any other individual post in December, accounting for nearly 10% of total blog traffic for the month.  This post was also submitted and published to top online industry publications including CRM Software Blog and Microsoft Dynamics Community.

Stay up to date with success stories like these, and the latest news and announcements from TopRank® Online Marketing, by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

For more information on how a social media strategy can help improve your online marketing efforts, download the TopRank Social Media Guide.

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Despite a downturn in the staffing industry in 2009, an Internet marketing program developed by TopRank® Online Marketing enabled eEmpACT to achieve new highs in search rankings and website inquiries. By renewing engagements with TopRank, and adding results-driven email marketing into the mix for Bond Talent US, both companies are well-positioned for success in 2010.

“Through focused search engine marketing programs developed for the eEmpACT and Bond Talent US websites by TopRank® Online Marketing, we were able to maintain strong visibility during an industry downturn,” states Tim Giehll, CEO, eEmpACT.  “With ongoing consultation provided by TopRank, we look forward to building on this success and continuing to outpace our competition.”

If your company is in need of improved search traffic, sales and brand visibility on the web, call us at 1-877-872-6628 for a free consultation. TopRank® Online Marketing provides holistic Internet Marketing services, including Search Engine Optimization (SEO), social media marketing, online public relations and business blog consulting.

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When small to midsized Original Equipment Manufacturers (OEMs) search for products ranging from cable ties, to electrical connectors, to circuit breaker blades, they seek out Waytek, Inc.

To increase online referrals and organic search engine traffic, Waytek, Inc. recently engaged TopRank® Online Marketing to develop an Internet marketing and Search Engine Optimization (SEO) program.  In functioning as an online marketing consultant, TopRank will optimize the expanse of product pages existing on the Waytek, Inc. website, while deploying a full- scale search strategy.

“As our industry evolves, there is an ever increasing reliance on getting information from the web. Because of this, it is more important than ever that both new prospects and current customers can find us online, and that our website is compelling enough to encourage our prospects to take the next step towards ordering,” states John Larson, Waytek, Inc. “We have tried working with several other SEO firms, but TopRank has distinguished themselves by trying to understand our business and help us draft messages to speak to our customers.”

If your company is in need of improved search traffic, sales and brand visibility on the web, call us at 1-877-872-6628 for a free consultation. TopRank® Online Marketing provides holistic Internet Marketing services, including Search Engine Optimization (SEO), social media marketing, online public relations and business blog consulting.

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Despite being an ever-expanding and constantly evolving industry, finding and securing a job in public relations (PR) remains a challenging endeavor. This fact was not lost on the Public Relations Society of America (PRSA).  As a service to public relations professionals, the PRSA enhanced the usability of its Jobcenter. Of course, before PR professionals could use the Jobcenter to find jobs, the Jobcenter itself had to be found by PR professionals.

The following search engine optimization case study illustrates how TopRank® Online Marketing helped secure targeted keyword rankings for the PRSA Jobcenter, leading to visitor referral increases exceeding 400%.

Situation:

With over 32,000 professional and student members, the Public Relations Society of America (PRSA) represents the world’s largest PR organization. One of the key resources the PRSA offers to its members is the PRSA Jobcenter, where over 77,000 potential employees are able to connect with a seemingly infinite number of PR professionals of all experience levels.

In September of 2008, the PRSA made the decision to upgrade the architecture of the PRSA Jobcenter, with the objective of improving both traffic via search engine visibility and overall usability for its members.

As a component of its existing search engine optimization and consulting program, the PRSA engaged TopRank® Online Marketing to improve the usability and search engine visibility of its Jobcenter.

Solution:

TopRank® Online Marketing began by conducting an SEO Audit to identify target market keywords that would best meet the needs of candidates searching for specific types of PR and communications jobs.  As a result of this audit, a keyword glossary of popular and relevant terms was created and used to make recommendations to update pages, tags and links.

A component of the recommendations made by TopRank® Online Marketing was the creation of job category pages that offered specific information on the top PR job searches being conducted. TopRank® Online Marketing worked with the PRSA to create an RSS feed for each category, allowing job seekers to subscribe and receive automatic updates.

The new job category pages provided not only targeted content for the search engines to crawl, but also created a seamless connection between the employers and job seekers at the PRSA Jobcenter.

In addition, TopRank® Online Marketing implemented a variety of link building tactics, including the use of a widget, to populate other web sites with PRSA powered job listings.  These tactics provided both direct traffic and signals to search engine crawlers that other topically relevant web sites considered the PRSA Jobcenter a valuable resource.

Results:

Within the first six months of implementing recommendations, total traffic to the PRSA site increased by 20%, while pageviews for the PRSA Jobcenter increased by 40%.

Additionally, visitor referrals from competitive keyword rankings increased substantially.  Referrals from the keyword ‘public relations jobs’ alone, now ranking #1 in Google, increased by over 450%.

“The SEO team at TopRank has been a tremendous partner for improving the search engine visibility of the PRSA Jobcenter. Their work with keyword research, content optimization, code SEO and link building has been instrumental to growing a key business for our organization. I recommend SEO consulting services from TopRank without reservation.” – William Murray, President and COO, Public Relations Society of America (PRSA)

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From its corporate headquarters in Minneapolis, MN, family-owned Welter Heating has serviced and provided home heating systems and central air conditioners for nearly 100 years.  Welter Heating needed a solution that would grow its customer base by enhancing online awareness, but ensure any new inquiries could be serviced by its Twin Cities-based office.

Welter Heating found this solution with its recently finalized local Search Engine Optimization (SEO) agreement with TopRank® Online Marketing.  TopRank SEO services, including keyword research and onpage optimization, will be designed to increase traffic and referrals to Welter Heating stemming solely from the Twin Cities area.

“With TopRank® Online Marketing, we know we are going to be working with more than simply an SEO services provider,” states Rick Welter, Welter Heating.  “The approach they bring to Internet marketing as a whole, injecting a sense of creativity into everything from competitive research to copy and design, made them our only choice for this project.”

If your company is in need of improved search traffic, sales and brand visibility on the web, call us at 1-877-872-6628 for a free consultation. TopRank® Online Marketing provides holistic Internet Marketing services, including Search Engine Optimization (SEO), local SEO, social media marketing, online public relations and business blog consulting.

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Effective SEO programs are long term investments with a cumulative effect over time. Companies that invest expertise into achieving, maintaining and refining search performance for lead and sales generation often lower overall marketing costs and increase sales.  Read on to learn more about these 6 clients and the SEO services TopRank is providing.

Internet Marketing Programs for Powder-Solutions, Inc. include:

• Search Engine Optimization
• Digital Public Relations

Powder-Solutions, Inc is one of two American distributors of the BFM® fitting, a unique bulk powder industrial connector.  In 2009-10, Powder-Solutions will continue looking to TopRank for help in achieving sales goals through a custom blend of Search Engine Optimization (SEO) and digital public relations.

Internet Marketing Programs for Chief Manufacturing include:

• Search Engine Optimization

Chief Manufacturing sells projector and flat panel mount accessories used by architects, consultants, designers and audio visual dealers.  With an SEO program dedicated to maintaining and improving rankings, TopRank will be helping Chief Manufacturing connect online with a greater number of prospective product dealers and distributors.

Internet Marketing Programs for HelpSystems include:

• Search Engine Optimization

HelpSystems, a leading provider of System i software solutions hast just undergone a complete website redesign.  In renewing its SEO program with TopRank, Help/Systems will be receiving strategic and tactical consultation designed to improve traffic and rankings to its newly enhanced website.

Internet Marketing Programs for Axonom Inc. include:

• Search Engine Optimization

Axonom, a company specializing in enterprise-wide relationship automation modules for Microsoft Dynamics CRM software, depends on being found by prospects searching for Microsoft specific keywords online.  As part of its renewed SEO program with TopRank, the Axonom website will be analyzed and optimized based on Microsoft related keywords most heavily used by top industry prospects.

Internet Marketing Programs for Innovatech Labs, Inc. include:

• Search Engine Optimization

Innovatech Labs, Inc., a contract laboratory specializing in materials characterization, has long relied on search engines as its number one source for new customer referrals.  In renewing its search engine marketing program with TopRank, Innovatech Labs will ensure it retains its ultra-competitive search engine awareness and continues to attract customers and prospects alike.

Internet Marketing Programs for Tekna Seal, Inc. include:

• Search Engine Optimization

Tekna Seal, Inc, a Minnesota-based manufacturer of hermetic connectors and seals, has renewed its SEO program with TopRank.  In doing so, Tekna Seal will be working to maintain and improve search engine rankings for the extremely targeted keywords used by its customer and prospect base.

If your company is in need of improved search traffic, sales and brand visibility on the web, call us at 1-877-872-6628 for a free consultation.  TopRank® Online Marketing provides Fortune 1000 companies holistic Internet Marketing services, including search engine optimization, social media marketing, online public relations and business blog consulting.

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Many companies launch corporate blogs taking into account only what the blog should do for them, rather than what they should do for their blog.  This can lead to blog posts being published sporadically, without the support of a consistent messaging strategy or editorial calendar.  Ultimately, this makes it extremely difficult for the blog to support overall company objectives.

The following case study features a blog marketing tactic developed by TopRank® Online Marketing for B2B marketing software provider Marketo that helped guide blog messaging, increase blog keyword traffic and improve blog referrals to the company’s website.

Situation:

Marketo, a leader in B2B marketing automation software, helps marketing and sales teams drive revenue and improve marketing accountability through email marketing, lead nurturing and lead scoring capabilities.  Founded by B2B marketing experts, Marketo lives up to its reputation as a thought leader via regular posts to the company’s Modern B2B Marketing blog.  Marketo engaged TopRank® Online Marketing to develop a blog marketing strategy that would increase priority keyword referrals, build search engine traffic and increase company awareness. This tactical case study highlights one of the tactics in support of the overall content marketing strategy.

Solution:

As part of an overall blog marketing strategy, TopRank® Online Marketing introduced the idea of reaching out to other thought leaders in the B2B marketing industry.  Insight gathered from these notables was shaped into keyword optimized blog posts that made up the “B2B Marketing Thought Leader Interview Series.” TopRank researched prospective interview subjects, constructed keyword rich and topically relevant questions, pitched and secured interviews, published and then promoted the interview blog posts.

Results:

The B2B Marketing Thought Leader Interview Series resulted in:

• Increase keyword referrals to the Modern B2B Marketing blog by over 60%
• Increase organic search traffic to the Modern B2B Marketing Blog by nearly 50%
• Increase referrals from the blog to the Marketo company website by over 140%

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IML Audience Response Systems

IML, a market leader in interactive audience response systems, offers the only wireless voting keypad to include a built-in microphone and live text messaging functionality.  Such innovative audience response systems are used in a variety of settings, from conferences and events to fundraising and silent auctions and are sought by meeting planners, coordinators, and corporate marketers across the U.S.

In their search to expand market awareness, web site traffic and sales, IML has engaged Minnesota based SEO firm, TopRank® Online Marketing, to develop and implement an internet marketing program focusing on search engine optimization (SEO), blog marketing, and digital public relations (PR) services.

“TopRank® Online Marketing carries a strong reputation as an industry leader in search engine optimization, however it is their holistic and strategic approach to online marketing as a whole that absolutely blew us away and made the selection an easy one.”
IML Marketing Manager, Nicole Hansen.

With TopRank’s 8+ years of helping companies improve online sales through web site optimization, IML will create a competitive advantage by making it even easier for prospective customers to find audience response systems from IML, versus those offered by top industry competitors.  Corporate blogging and digital public relations services will enable IML to connect and communicate more directly with both customers and prospects.

TopRank® Online Marketing provides Fortune 1000 companies holistic Internet Marketing services, including search engine optimization, business blog consulting, and digital PR.

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Many companies, large and small, are struggling to discover the best way to begin social media marketing efforts. This case study features a small business social media marketing effort with TopRank Online Marketing and online games site, Smartkit.

Situation:

Smart-kit.com is a website dedicated to providing readers with intriguing content, puzzles and games that engage and exercise the brain. Founded by a board-certified neurologist, Smartkit’s goal is to help its readers have fun while exercising their brains. The business model of the web site is based on advertising and game sales.

Shortly after the website launched in the summer of 2006, Smartkit engaged TopRank Marketing to increase awareness, build search engine traffic and provide blog strategy consulting.

Solution:

To help increase visibility for Smartkit within the search engines and to increase monthly visitors to the website, TopRank Marketing’s first step was to develop and search marketing and blogging strategy.

TopRank Marketing conducted a code and template analysis of the site, keyword glossary research, and made recommendations for content optimization to include optimized title tags, meta descriptions, and on-page copy. TopRank’s Blog Marketing Consultants created and optimized a new site design for Smartkit that emphasizes its focus on providing the audience with new and entertaining online puzzles.

In addition to a search marketing program, TopRank Marketing has worked with Smartkit to develop a social media marketing strategy in order to build brand awareness, attract traffic and links through a combination of social network participation, submissions to blog & RSS directories and engagement with other online game web sites.

Results:

As a result of TopRank Marketing’s SEO and social media marketing efforts, more than 40% of the site’s overall traffic comes from the search engines while over 30% of the traffic comes from Smartkit’s online game social network participation and promotional marketing channels. Since starting work with TopRank Marketing in June of 2006, unique visitors have grown by 4,400%!

Smartkit continues to develop intriguing and fresh content to engage visitors and keeps them coming back for more. Because of an emphasis on fresh content and promotion, Smartkit averages over 300,000 page views each month.

“I just wanted to take some time and tell you how pleased I am with the outstanding job you’ve done marketing and growing the Smart Kit website. In under 2 years time, the site has reached close to 150,000 unique visitors/month, and I don’t think this would’ve been possible without your help. Your team’s passion, expertise and attention to detail has been instrumental in not only exponentially growing site traffic, but also in building a brand, and furthermore creating & maintaining a technically advanced, attractive, and “sticky” website that has run almost flawlessly from day one. As you know, this is no small feat.  My deepest thanks to you and the entire TopRank Team.”
R. Kaplan, Smartkit

TopRank Online Marketing continues to provide Smartkit search engine optimization, link building and social media marketing services for improved internet marketing performance.

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To help existing and potential customers learn about the types of services TopRank Online Marketing offers and the impact we can have on your bottom line business growth, TopRank is featuring selected case studies of client digitial marketing programs. TopRank services include: SEO, Social Media Marketing, Digital Public Relations, Email Marketing and Blog Consulting. Not every client engages all services, but understanding unique situations, TopRank’s marketing recommendations and the results, will help our readers make better decisions about their own internet marketing investments.

Situation:

J&O Fabrics Store, one of the largest fabric stores in New Jersey, provides a variety of retro and novelty fabrics for quilting, tapestries, draperies, and upholstering. A traditional, family owned brick and mortar store, J&O Fabrics made the decision to launch a website and online store in 2004 to increase brand awareness and sales.

Shortly after the website launched, J&O Fabrics engaged TopRank to optimize the jandofabrics.com web site to increase visitors on search engines looking to buy fabrics online.

Solution:

To help the newly launched website gain visibility online and drive qualified traffic, TopRank implemented a search engine optimization (SEO) program targeting retailers, wholesalers, quilters, furniture upholsterers, and seamstresses across the United States.

The TopRank search engine optimization program (SEO) for the jandofabrics.com site included:

• SEO strategy development
• Keyword analysis and research
• Template and database optimization
• Audit of site architecture and server side issues
• Content optimization 
• Content creation recommendations
• Ongoing link building
• Fabric blog optimization & promotion
• Ongoing content promotion
• Web analytics review and reporting

With over 40 years of experience in the fabric business, J&O Fabrics had a wealth of knowledge to share with its customers. TopRank Online Marketing implemented a company blog enabling J&O Fabrics to speak to and interact with its customers by archiving its newsletter online as well as offering unique fabric ideas, tips and tricks of the trade.

Results:

As a result of TopRank’s search engine optimization efforts, the J&O Fabrics website and blog now have over 60 top ten rankings for competitive keyword phrases across the major search engines. Here are a few top ten Google ranking examples as of 03/02/09:

• “fabric”
• “discount fabric”
• “fabric store”
• “disney fabric”
• “sports fabric”
• “novelty fabric”

Organic referrals from the top search engines account for over 80% of traffic for J&O Fabrics, resulting in an increase of unique visitors to both the website and blog by 214% since August 2006.

The J&O Fabrics blog continues to be a top traffic driver for J&O Fabrics, averaging over 10,000 unique visitors each month, by offering new and unique content to engage visitors.

“We’ve worked with TopRank for over 5 years. The SEO recommendations and consultation from the TopRank team have helped us far exceed our goals and expectations for the J&O Fabrics web site. I highly recommend TopRank for SEO or blog marketing services to any business that needs to get the most out of their marketing budget.” 
Ryan Safady, Owner J&O Fabrics

TopRank Online Marketing continues to provide J&O Fabrics ongoing search engine optimization, link building and blog promotion services for improved search engine performance of the jandofabrics.com web site.

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iPost has engaged TopRank Online Marketing to develop a holistic Search Engine Optimization (SEO) and Blog Marketing program to increase search engine visibility within a highly competitive market.

To build brand awareness and increase visibility for ipost.com, TopRank Online Marketing will deploy a push / pull strategy and implement a mix of SEO and blog marketing tactics including:

• Keyword analysis and research
• Technical analysis of the website
• Content optimization and recommendations
• Link Building strategy and execution
• Blog optimization and marketing
• Social media content promotion
• Web analytics and reporting

TopRank Online Marketing is an online marketing and public relations agency in Minneapolis, MN providing Fortune 500 companies with consulting, implementation and training on search engine optimization, social media marketing and digital PR.

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