Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden

B2C companies have been working with celebrities or “influencers” for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…

Top Takeaways From Social Media Marketing World 2017 #SMMW17

Each year Social Media Examiner hosts Social Media Marketing World which is one of the largest marketing conferences in the United States. This event which hosts over 3,000 attendees provides a great opportunity to learn,  network and interact with some of the world’s top social media marketing experts. This year TopRank Marketing participated in this…

TopRank Marketing Team Members Tell-All

No matter your profession, it’s safe to assume that you likely spend most of your waking hours at work. And even when you’re not at work, you’re often thinking or talking about work. Let’s face it, when you get together with your friends and family, it’s inevitable that at some point you’ll end up either…

TopRank® Marketing Expands Digital Marketing Footprint with New Clients, Staff and Offices in Minneapolis

NEWS RELEASE MINNEAPOLIS, December 18, 2015 TopRank® Marketing, an integrated digital marketing agency, has achieved a number of business milestones including the addition of new clients and top marketing talent, newly promoted executives and a move to a larger, custom-designed office in Minneapolis. Founded in 2001, TopRank Marketing has achieved international recognition for delivering intelligent…

What is it Like to Work at TopRank Marketing? The @TopRank Team Weighs In

We are fortunate enough to work in an industry and for a company that is more than just a job. Our team is comprised of individuals that work together to create some incredibly awesome digital marketing for our clients, and have a great time in the process. One of my favorite things about digital marketing…

Integrated Digital Marketing: Learn How to Be the Best Answer for Your Customers From Lee Odden

Today’s customers are savvier than ever before. These savvy and educated customers provide marketers with a unique (and sometimes challenging) opportunity to evolve their approach to digital marketing. Some people will tell you “Only focus on SEO.”, “Content Marketing is what you need to do.” or “Social is the most effective tool.”. Each of these…

TopRank Marketing Sends Valentine’s Day Gifts to Children’s Hospital

Staff members at TopRank Marketing took time out of their Friday morning schedule to prepare gifts for some kids who could really use them. As part of TopRank’s community service mission, the team packaged Valentine’s Day gift bags for patients at Children’s Hospitals and Clinics locations in the Twin Cities. Gift bags included crayons, pencils, notepads, stickers…

TopRank Marketing Ready for Millennial Boom

A recent story in the Minneapolis Star Tribune pointed out that millennial population in the Twin Cities of Minneapolis and St. Paul has jumped significantly. This comes at a great time for TopRank Online Marketing, as we are hiring for several positions, including Account Managers, Account Coordinators and Copywriters. The population of young adults in…

Recognizing Success – Smart, Creative, Focused on Results at TopRank Marketing

The tagline below the logo on our website reads “Smart, Creative, Focused on Results.” That mantra is a big part of how we approach business for our agency , recruiting new talent and working with our clients. At Friday’s team meeting, we gathered to share client experiences, point out key learnings we have gained, and see a…

Content Marketing Strategy Infographic #CMWorld

Need ideas on content marketing strategy? Here are 12 from major B2B and B2C brands like: SAP, Boeing, Caterpillar, Progressive Insurance, John Deere, charity: water, Lattice Engines, Indium, BitTorrent, Altimeter Group and Kapost.   For even more insights into Content Marketing Strategy, be sure to check out the Building a Content Marketing Strategy eBook and the upcoming…