TopRank Digital Marketing News

If an online marketing program were to be compared to an airplane, one could make the analogy that the left wing is a strong Search Engine Optimization (SEO) program.

Important as it may be, a left wing alone will not complete the elements needed to launch an airplane, just as SEO alone will not be enough to make up an entire online marketing program.  As social media becomes more prevalent, a social media marketing strategy becomes the right wing to help the online marketing program launch and maintain flight.

Below are three ways social media marketing helps support an online marketing program:

Suitably sticky social news headlines, crafted to help content resonate and burn throughout social media channels, is both an art and a science.  In a recent post to Online Marketing Blog, picked up by CRM Mastery, TopRank® Online Marketing Account Manager Adam Singer offers several tips to help readers craft compelling social headlines.

Below, find how two of the five tips offered by Singer have helped boost everything from search engine rankings to social media exposure for TopRank Clients.

• Leverage formulas which work for others
  ’16 Must-Read B2B Marketing Strategy Ebooks’ by Marketo

Social media provides a great opportunity to engage your target audience and increase brand awareness online. Social media encompasses blogging and blog marketing, social networks such as Facebook and LinkedIn, microblogging via sites like Twitter, social news and bookmarking, video sharing, image and audio sharing, and wikis.

To develop a social media strategy that works for your business, the first step is to outline your goals. What do you want social media to do for you? Drive traffic to your website, engage your target audience in conversation, build relationships with your prospects, or build awareness for your brand online.