Three Conversion Optimization Tips You Can Implement Today, Benefit From Tomorrow

Conversion Optimization Means Getting To The Point

Simply put, there is no shortage of conversion optimization strategies or tactics you can deploy on your site that will result in significant and long-term bottom-line impact.  And like all the best things in life, the results you see will be derived in equal measure from the blood, sweat and tears – and time –…

B2B Marketing Gold: eBook Featuring IBM, Cisco, SAP, Salesforce, Silverpop

Lee Odden

According to a new report from MarketingSherpa, the B2B marketplace is rapidly evolving, and marketers are resistant to adapt to the latest best practices. 68% of B2B marketers haven’t even identified their Marketing-Sales funnel. Resistance to market changes and the failure to identify the customer journey are huge obstacles for improving B2B marketing effectiveness. In…

Video: 3 Tips on Making Content Pop with Social Media

content social media

The greatest content isn’t so great until people read and share it. That’s why social communities and networks are so critical for an effective content marketing program. According to Eric Schmidt of Google, every two days we create more data and information than since the dawn of time to 2003. Where is that data coming…

Online Marketing Resolutions for 2012

Marketing Resolutions for 2012

Even with the best intentions, we may not always follow through on our marketing goals for the year. If you are looking to connect with your customers, implement a social strategy that sticks, or create a blog, there are some some practical steps you can take to reach your marketing goals.   In this post you…

Successful Online Marketing? Start at the End

Maze

Have you ever noticed how young children figure out a maze? At first they may struggle going through each path only to realize that they can’t get through. By then, the paper may be filled up with messy crayon or pencil marks that make it virtually impossible to find the right way. Then as they…

Twitter Marketing Tips For The New Year

twitter

Over 175 million users are now registered on Twitter, and per data cited by PCMag, 95% of accounts have been created in the last two years.  And where ever 175 million gather, marketers will follow. The number of registered Twitter users, and sharp growth over the last twenty-four months alone, suggest a channel that is…

How to Engage Your Audience with Social Media and Surveys

move away from mainstream media with press release optimization

Audience engagement, interaction, and participation are keys to building a brand on the social web.  Social platforms such as Twitter and Facebook offer unparalleled options for  audience engagement, but where should a marketer start with so many choices? Fortunately, Lee Odden, CEO of TopRank Online Marketing and Chelsea Bucoy, Sr. Product Marketing Manager for Zoomerang…

Three Ways Social Media Marketing Helps Online Marketing

plane

If an online marketing program were to be compared to an airplane, one could make the analogy that the left wing is a strong Search Engine Optimization (SEO) program. Important as it may be, a left wing alone will not complete the elements needed to launch an airplane, just as SEO alone will not be…

Sticky Headlines Boost Social Media Exposure For TopRank Clients

marketo

Suitably sticky social news headlines, crafted to help content resonate and burn throughout social media channels, is both an art and a science.  In a recent post to Online Marketing Blog, picked up by CRM Mastery, TopRank® Online Marketing Account Manager Adam Singer offers several tips to help readers craft compelling social headlines. Below, find…

What Can We Do to Start Using Social Media as Part of Our Marketing Mix?

Social media provides a great opportunity to engage your target audience and increase brand awareness online. Social media encompasses blogging and blog marketing, social networks such as Facebook and LinkedIn, microblogging via sites like Twitter, social news and bookmarking, video sharing, image and audio sharing, and wikis. To develop a social media strategy that works…