TopRank Internet Marketing News

If you’re an internet marketing professional looking for the latest in industry trends, practical tools, and tips for executing on your own PPC or SEO strategy, then ad:tech New York is an event that you should not miss.  We are pleased to announce that TopRank CEO Lee Odden will be following in the footsteps of Melanie Mitchell, SVP of Search at Digitas, and serving as the Marketing Master for three sessions at the next ad:tech conference.

Chris Brogan & Lee Odden on a panel at BlogWorld - Photo credit: (CC) Brian Solis, www.briansolis.com and bub.blicio.us.

Where do you go when you’re throwing around the idea of purchasing a new product for yourself or making a business investment in a solution?  It’s safe to assume that the majority of people would say that is a no brainer.  You go online!  A recent study shows that over 44% of B2B marketers are utilizing blogs as a marketing channel.

The future of public relations relies heavily on interacting with individuals and companies online.  Building awareness and  brand recognition is only the first step.   What are you doing to make your news content and brand story easily found and talked about online?  In order to reach journalists, analysts, bloggers and influentials on the web, it’s essential that Public Relations and Communications professionals understand the role search and social media play with influencing information discovery, consumption and sharing.

When it comes to a business’ online strategy, questions abound for social media practitioners about how to best leverage and integrate the many online marketing tools available.

The disciplines of search, social media and content marketing continue to intersect and often combine to create a powerful mix. Companies and individuals are creating competitive advantages as they adapt to shifts in technology and consumer behavior.  On Aug. 26, the monthly Social Media Breakfast Minneapolis/St. Paul (SMBMSP) will hone in on this integration.

Event details:
Social Media Breakfast Minneapolis/St. Paul
Friday, Aug. 26, 2011
8:00 – 10:00 a.m.
Cambria Suites Maple Grove
9655 Grove Circle North
Maple Grove, MN 55369

So many business blogs suffer from tactical execution without understanding the power of search engine optimization and social media for attracting traffic and engaging customers. The following presentation outlines how TopRank Online Marketing worked with it’s own blog Online Marketing Blog and with a B2B marketing client to  achieve phenomenal increases in reach, traffic and a positive effect on the bottom line.

TopRank will be offering a new set of TopRank Guides specifically focused on B2B Social Media, B2B Blogging and B2B SEO. We’ll also be conducting several webinars to explain these guides and how best to use them.