If you’re an internet marketing professional looking for the latest in industry trends, practical tools, and tips for executing on your own PPC or SEO strategy, then ad:tech New York is an event that you should not miss.  We are pleased to announce that TopRank CEO Lee Odden will be following in the footsteps of Melanie Mitchell, SVP of Search at Digitas, and serving as the Marketing Master for three sessions at the next ad:tech conference.

When asked about serving as a Marketing Master at Ad:Tech New York, Odden had this to say: “It is an honor to be selected to program the Search Marketing track at such an important conference as ad:tech.  We are privileged to have a great team of presenters from some of the top brand marketers around including Intel, REI, Volkswagen and Salesforce.com.  Attendees will gain practical insight about integrated Paid Search as well as SEO that they can put in practice the same day.”

Odden will serve as the Marketing Master for sessions on “Integrating Search with the Rest of Your marketing From Web Optimization to Strategies for Killer Keywords and More”, “Cases and Best Practices for Maximizing SEO-Managing and Monitoring, Stellar Copywriting and Beyond.” and the “Search Marketing Expo Theater Presentation” with 5-7 Search Marketing vendors.

Interested In A Sneak Peak?

Session #1
Integrating Paid Search with the Rest of Your marketing From Web Optimization to Strategies for Killer Keywords and More

Thursday, 11/10/2011, 10:15 am – 11:15 am, Performance Track, Room 13, Hall 1E, Level 1, Javits Center

How can search engine marketers optimize their online marketing approach and paid advertising to account for an ever changing landscape?  Digital marketers must take a proactive approach to develop new and innovative strategies for engaging their consumers.

Key Takeaways

Chris Brogan & Lee Odden on a panel at BlogWorld - Photo credit: (CC) Brian Solis, www.briansolis.com and bub.blicio.us.

Where do you go when you’re throwing around the idea of purchasing a new product for yourself or making a business investment in a solution?  It’s safe to assume that the majority of people would say that is a no brainer.  You go online!  A recent study shows that over 44% of B2B marketers are utilizing blogs as a marketing channel.

How can you make sure your blog stands out in a sea of content online?  TopRank CEO Lee Odden will  provide insight into using your blog as an engagement tool for your audience.   Odden’s presentation “Optimize and Socialize You Way to Better Blogging” will emphasize the importance of combining both an optimized and a social element to boost your traffic and increase your reach while providing scalable and engaging information that audiences can apply to their own business.

Key takeaways may include:

• Plan your way into an infinite number of compelling and relevant content ideas that boost search traffic & engage readers
• Create campaigns that incorporate blog content with other marketing tactics for extended search & social visibility
• Promote blog content that inspires social sharing, link building and search traffic

If you would like to learn more about SEO, Social Media, and Search events and information be sure to subscribe to our newsroom feed.  Also, be sure to follow us on twitter @toprank or become a fan of Online Marketing Blog on Facebook for more information.

The future of public relations relies heavily on interacting with individuals and companies online.  Building awareness and  brand recognition is only the first step.   What are you doing to make your news content and brand story easily found and talked about online?  In order to reach journalists, analysts, bloggers and influentials on the web, it’s essential that Public Relations and Communications professionals understand the role search and social media play with influencing information discovery, consumption and sharing.

At the annual PRSA International Conference on October 17th, TopRank Online Marketing CEO Lee Odden will provide Public Relations and Corporate Communications professionals with an exciting new roadmap to help “Optimize and Socialize” news content for better discovery through search and social media.

Odden’s presentation, “Advance Your Digital PR Skills With Social Media Optimization”,  will share compelling reasons why search and social fit within a digital PR mix as well as specific search engine optimization tips for the types of social media websites often used by PR and Media Relations professionals including: SEO for blogs, Facebook, Twitter, LinkedIn, Flickr and YouTube.

Key takeaways from Odden’s Social Media Optimization presentation include:

• Understand how listening/monitoring can reveal high value SEO keywords and social topics
• 4 keys to building a successful social  and SEO strategy
• How to leverage social media marketing tools to create, promote and measure optimized social content

For a preview of what Odden has in store for you be sure to catch his blog post from earlier this year on the importance of SEO and Social for Public Relations.

Event Details

PRSA 2011 International Conference

Advance Your SEO Skills With Social Media Optimization
Monday, October 17^th, 2011 - 11:30am
Plazzo Salon E

JW Marriott Orlando Grande Lakes
4040 Central Florida Pkwy
Orlando, FL 32837

Register to attend PSRA’s 2011 International Conference.

If you’re interested in learning more about the latest SEO and social media events be sure to subscribe to our newsroom feed.  Also be sure to follow us on twitter @toprank or become a fan of  Online Marketing Blog on Facebook for more information.

The disciplines of search, social media and content marketing continue to intersect and often combine to create a powerful mix. Companies and individuals are creating competitive advantages as they adapt to shifts in technology and consumer behavior.  On Aug. 26, the monthly Social Media Breakfast Minneapolis/St. Paul (SMBMSP) will hone in on this integration.

Event details:
Social Media Breakfast Minneapolis/St. Paul
Friday, Aug. 26, 2011
8:00 – 10:00 a.m.
Cambria Suites Maple Grove
9655 Grove Circle North
Maple Grove, MN 55369

SMBMSP brings marketers, PR professionals, students, entrepreneurs, social media practitioners and enthusiasts together for a unique educational opportunity incorporating panel discussions, presentations, case studies, debates and breakout sessions.

This month’s SMBMSP featured speaker is Lee Odden, CEO of TopRank Online Marketing.  A veteran internet marketer, Odden has consulted for leading B2B companies.  He has frequently been cited for his search and social media marketing expertise by leading business publications including The Economist and Fortune Magazine.

Odden’s presentation will discuss how businesses have integrated Social Media, SEO and Content Marketing to increase sales and improve customer engagement. This session will provide practical examples of B2B and B2C companies overcoming the competition with an agile, customer-focused content marketing strategy that’s search engine optimized for the social web.

Stay tuned to the TopRank Blog for a live blog session from SMBMSP.

TopRank will be offering a new set of TopRank Guides specifically focused on B2B Social Media, B2B Blogging and B2B SEO. We’ll also be conducting several webinars to explain these guides and how best to use them.

The only way to hear about the guides being published is to be a recipient of TopRank’s Tips from the Top Marketing Newsletter. It’s free and you can subscribe here:  TopRank Online Marketing Newsletter.