TopRank Digital Marketing News

How do you feel about social media, particularly as it relates to your brand?

Better put, how would you feel about social media marketing if you knew search engines took your company’s social activity into account when determining your search ranking?

Hallie Mummert of Target Marketing recently wrote an excellent piece titled Search: Get Real About Real Time SEO.  The article, featuring quotes from TopRank Online Marketing® CEO Lee Odden, opens with an example of a real time search conducted in the light of recent riots in Oakland, CA:

Wanted: Creative Online Copywriter to Win the Hearts & Minds of Fortune 500 Company Clients

(Who also doesn’t mind having meetings on the lake once in a while)

TopRank Online Marketing has a great opportunity for a talented writing professional to join our content marketing team. Business blogs, websites, social media content and other types of online promotional copy are core skills for this position that helps our clients win on the web.

The search and social media savvy writer we’re looking for knows online marketing communications and messaging from working client side, at an agency or both. Prior experience (2-3 years) with Blogging, Article Writing, Social Media Content Creation and Promotion as well as Search Engine Marketing will win big brownie points.

Online Marketing Summit in Minneapolis featured TopRank Online Marketing CEO Lee Odden as the opening keynote speaker with a presentation called: Beyond Google: SEO and the Social Web.

OMS conference organizer Aaron Kahlow arranged to shoot a quick video interview with Lee, Rick Burnes of HubSpot and Joe Pulizzi of Junta 42 and the Content Marketing Institute to discuss leave behind online marketing tactics, online trust/privacy issues and conference feedback:

Liveblog posts of the keynote came from TopRank’s Adam Singer and fom Mike Corak: ”Lee Odden rocked as always – great keynote – see him if you haven’t and check out TopRank for certain”.

At the Vocus User’s Conference in Washington D.C. last week, TopRank Online Marketing CEO Lee Odden gave a presentation on “Optimizing Public Relations for Web Search”. Studies by public relations software companies and Universities as well as informal polls by TopRank’s Online Marketing blog have show that journalists use search to report the news.  The opportunity for companies and media relations professionals to improve the visibility of their brands & clients through search is one that should not be ignored.

At the annual Online Marketing Summit in San Diego, Michael McDonald from WebProNews caught up with TopRank Online Marketing CEO Lee Odden to talk about the impact of search engine optimization and marketing with social media and their effect on public relations. Search and social media are very much about content and facilitating both discovery and relationships. Watch the following video as Odden discusses how SEO and Social Media Marketing can influence public relations outcomes.

At the recent MarketingProfs B2B Forum in Boston, TopRank CEO Lee Odden and SEO client Jiyan Wei, Director of Product Management for PRWeb, presented on B2B Content Optimization Best and Worst Practices to a packed room of business to business marketers.

Below is the full Powerpoint deck of the presentation including the Strategy & Tactics as well as the PRWeb case study. Below that is a video of the Strategy and Tactics presentation taken by Jeffrey L. Cohen of Social Media B2B.

The 45 minute video of Lee’s portion of the presentation covers: Content SEO Strategy, Core SEO Principles, SEO Best and Worst Practices.

Much like trying to literally capture lightning in a bottle, haphazardly inserting social media tactics into a marketing plan in an attempt to force customer connection can be inefficient at best and dangerous at worst. In the article below, originally published in Target Marketing, TopRank® Online Marketing CEO Lee Odden offers three tactics that ensure better connection with customers on the social web:

The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.

Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of January, 2010? Here you go:

ClickZ Social Media All-Stars 2009 – TopRank Marketing CEO Lee Odden was included in this list of 20 “luminaries and pioneers of the social media frontier” by ClickZ author and author of Socialnomics, Erik Qualman. Erik got a little creative and blashpemous and assigned Odden as a DH for the American League of social media all stars. (The MN Twins are of course, in the National League)

Which notable industry publications and blogs mentioned TopRank® Online Marketing the second half of December, 2009? Here you go:

American Express OPENForum – 80 Small Business Twitterers You Should Be Following. TopRank’s Lee Odden was cited in this list of helpful Twitter users for small business information.

pamorama – 40 Social Media Blogs You Should Be Reading. TopRank’s Online Marketing Blog is included in this list of social media content blogs along with Chris Brogan, Scott Monty and Mashable.  TopRank’s Adam Singer is also included with his personal blog, The Future Buzz.

Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of December, 2009? Here you go:

DMNews – Showcasing creative solutions from H&R Block, PRSA, Cole Haan, TopRank and client, PRSA were cited as a success story for SEO in this feature on DMNews.

Everything PR – Top 100 PR Websites and Resources of 2009. TopRank’s Online Marketing Blog was included in the PR and Media Blogs section along with Chris Brogan, Brian Solis and Richard Edelman.

Social on the Inside – Lee Odden interviews Rick Mahn Social Media Breakfast Minneapolis. Fleishman-Hillard’s Digital Practice VP, Jessica Smith cites and comments on an interview with the founder of SMBMSP.