TopRank Internet Marketing News

The Online Marketing Summit is an event truly focused on the attendees.  OMS strives to provide education in many different forms, from experts to thought leaders within the online marketing industry.  The topics covered at this year’s conference range from Social Media Strategy, SEO, Email Marketing, Content Management, to Integrated Marketing.

At this years conference TopRank CEO Lee Odden will be giving a solo presentation titled “Optimize This: Integrating Social, SEO, & Content” and co-presenting a session titled “The Convergence of Search, Social, & Content Marketing”.  Want to learn more?

Chicago is known for many things including the arts and being the home of the most well known mob boss of all time. This November we are excited to attend  SES Chicago with guns a’ blazing. This conference is flush with everything from expert advice on PPC, keyword research, SEO, social media, local marketing, mobile marketing, link building, content, optimization, usability, and so much more. With over 70 sessions at November’s conference there is a plethora of information for online marketers eager to learn more about present and future trends in the industry.

Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing.

I was asked by Melanie Mitchell, SVP of Search Marketing at Digitas to give a presentation on holistic SEO at ad:tech San Francisco where I caught up with another amazingly smart friend, Susan Bratton. She recorded an interview with me on the Social & SEO for Public Relations topic for her popular DishyMix podcast and shared the transcript with me to repost.

TopRank Online Marketing is in search of a talented web developer to join its high-performing team. The ideal candidate seeks an opportunity for challenge, innovation and reward with an opportunity to do world-class work in a fun, growing and collaborative environment.

We are looking for a design savvy Web Developer that also understands the technical side of SEO. This role requires proficiency in web publishing applications, web design and their impact on search engine visibility.  It also offers a chance to learn and grow as web technologies and search optimization continue to evolve.

Primary Functions & Responsibilities:

This year we decided to give away not one, but two free tickets ($595 value each) to the Minnesota Interactive Marketing Association (MIMA) Annual Summit conference at the Hilton, downtown Minneapolis on September 28th. The giveaway was announced on TopRank’s Online Marketing Blog and Twitter, participants were given the following instructions:

In a test of your micro-content writing skills, all you need to do is post a creative tweet using ALL of the following:
@TopRank @garyvee @baratunde http://tprk.us/mima-2010 #mimasummit

How do you feel about social media, particularly as it relates to your brand?

Better put, how would you feel about social media marketing if you knew search engines took your company’s social activity into account when determining your search ranking?

Hallie Mummert of Target Marketing recently wrote an excellent piece titled Search: Get Real About Real Time SEO.  The article, featuring quotes from TopRank Online Marketing® CEO Lee Odden, opens with an example of a real time search conducted in the light of recent riots in Oakland, CA:

Wanted: Creative Online Copywriter to Win the Hearts & Minds of Fortune 500 Company Clients

(Who also doesn’t mind having meetings on the lake once in a while)

TopRank Online Marketing has a great opportunity for a talented writing professional to join our content marketing team. Business blogs, websites, social media content and other types of online promotional copy are core skills for this position that helps our clients win on the web.

The search and social media savvy writer we’re looking for knows online marketing communications and messaging from working client side, at an agency or both. Prior experience (2-3 years) with Blogging, Article Writing, Social Media Content Creation and Promotion as well as Search Engine Marketing will win big brownie points.

Online Marketing Summit in Minneapolis featured TopRank Online Marketing CEO Lee Odden as the opening keynote speaker with a presentation called: Beyond Google: SEO and the Social Web.

OMS conference organizer Aaron Kahlow arranged to shoot a quick video interview with Lee, Rick Burnes of HubSpot and Joe Pulizzi of Junta 42 and the Content Marketing Institute to discuss leave behind online marketing tactics, online trust/privacy issues and conference feedback:

Liveblog posts of the keynote came from TopRank’s Adam Singer and fom Mike Corak: ”Lee Odden rocked as always – great keynote – see him if you haven’t and check out TopRank for certain”.

At the Vocus User’s Conference in Washington D.C. last week, TopRank Online Marketing CEO Lee Odden gave a presentation on “Optimizing Public Relations for Web Search”. Studies by public relations software companies and Universities as well as informal polls by TopRank’s Online Marketing blog have show that journalists use search to report the news.  The opportunity for companies and media relations professionals to improve the visibility of their brands & clients through search is one that should not be ignored.