How do you feel about social media, particularly as it relates to your brand?

Better put, how would you feel about social media marketing if you knew search engines took your company’s social activity into account when determining your search ranking?

Hallie Mummert of Target Marketing recently wrote an excellent piece titled Search: Get Real About Real Time SEO.  The article, featuring quotes from TopRank Online Marketing® CEO Lee Odden, opens with an example of a real time search conducted in the light of recent riots in Oakland, CA:

“Searching Google for “Oakland riots” led to a page of blended search results—one could find news stories, videos, blog posts and tweets. That’s right, Twitter posts showed up in an automated scroll box about halfway down the Google search engine results page.”

Mummert goes on to state that query-based, real time search is not unique to Google as other major search engines, including Yahoo! and Bing, are also integrating social media content into search rankings.

“You have to wonder, if you’re making it into the real-time results,” Odden ponders, “does that add another layer of signal to the overall signal to tell Google, Bing and Yahoo! that your content is of high value to the marketplace?”

Odden helps tie real time and social media results into the larger sphere of a Search Engine Optimization (SEO) program by stating, “Search is already a moving target and real-time just escalates that. This makes it important for marketers to pay attention to the overall search landscape.”

Advice Odden provides to marketers in this article includes:

• Branching out beyond  Web analytics reports to see how the search results pages are composed
• Noting what content topics and types tend to rank highly
• Searching for patterns in search results
• Leveraging patterns for either immediate opportunities or to shape long-term search strategies

Read the rest of this article by visiting Target Marketing online.

Stay up to date with news from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

Learn more about B2B SEO and social media marketing programs offered by TopRank by downloading our Social SEO Guides.

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(Who also doesn’t mind having meetings on the lake once in a while)

TopRank Online Marketing has a great opportunity for a talented writing professional to join our content marketing team. Business blogs, websites, social media content and other types of online promotional copy are core skills for this position that helps our clients win on the web.

The search and social media savvy writer we’re looking for knows online marketing communications and messaging from working client side, at an agency or both. Prior experience (2-3 years) with Blogging, Article Writing, Social Media Content Creation and Promotion as well as Search Engine Marketing will win big brownie points.

This position carries with it a number of potential benefits including: the opportunity to write for an agency blog that has over 36k subscribers & 120k visitors per month, attend 1-2 industry conferences each year (NYC, Vegas, San Francisco), work with a mix of Fortune 500-1000 clients and the opportunity to learn SEO and Social Media Marketing from some of the most talented consultants in the biz.

TopRank Online Marketing is a collaborative group that works in a team environment. We offer a significant opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance and a creative office environment overlooking Lake Minnetonka.

If you’re interested, please email Julie Brue: hr at toprankmarketing dot com or get more info here: Online Marketing Copywriter

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OMS conference organizer Aaron Kahlow arranged to shoot a quick video interview with Lee, Rick Burnes of HubSpot and Joe Pulizzi of Junta 42 and the Content Marketing Institute to discuss leave behind online marketing tactics, online trust/privacy issues and conference feedback:

Liveblog posts of the keynote came from TopRank’s Adam Singer and fom Mike Corak: ”Lee Odden rocked as always – great keynote – see him if you haven’t and check out TopRank for certain”.

Here’s a bit of OMS Minneapolis keynote feedback from Twitter:

@myklroventine: @leeodden Congrats again on a great #OMSMIN keynote.
@medallionfinder: @leeodden Very dynamic speaker at #OMSMIN . Good stuff!
@PriorityResults: Excellent presentation from @leeodden at #omsmin. Thanks!
@AaronKahlow: Facebook get’s more search traffic than AOL…Lee Odden says at Keynote at #OMSMIN @OMsummit… great session to kick off the day here

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Thanks to Amanda Miller Littlejohn of Mopwater PR + Media Notes, below is a video from the first 10 minutes of Odden’s presentation outlining how SEO can boost the value Public Relations provides to organizations and how both SEO and PR can work together to achieve media relations and marketing goals.

If you would like to experience the full presentation, be sure to check out the PRSA Webinar coming up June 15th: The Top 10 SEO Tactics for SEO Professionals.  Of course, you can also find out more by visiting the online PR category of Online Marketing Blog.

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Below is the full Powerpoint deck of the presentation including the Strategy & Tactics as well as the PRWeb case study. Below that is a video of the Strategy and Tactics presentation taken by Jeffrey L. Cohen of Social Media B2B.

The 45 minute video of Lee’s portion of the presentation covers: Content SEO Strategy, Core SEO Principles, SEO Best and Worst Practices.

Lee Odden and Content SEO Best Practices from Jeffrey L. Cohen on Vimeo.

The feedback received was very good, with several attendees rating it one of the best presentations of the conference. Watch the TopRank Online Marketing newsroom for our upcoming Optimized Content Strategy Guide – 100 pages of what marketers need to know in order to kickstart their content marketing and optimization efforts.

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Much like trying to literally capture lightning in a bottle, haphazardly inserting social media tactics into a marketing plan in an attempt to force customer connection can be inefficient at best and dangerous at worst. In the article below, originally published in Target Marketing, TopRank® Online Marketing CEO Lee Odden offers three tactics that ensure better connection with customers on the social web:

The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.

Some companies are wasting significant resources by chasing after too many different services without taking the time to figure out which social networks and Web sites their customers prefer. Why not fish where the fish are? Here are three tactics you can use to better connect with customers on the social Web:

• Ask Them! One of the most effective and accurate methods of finding out which social media sites your customers prefer is to survey them. That same survey can do double duty and invite customers to friend, fan or follow based on their preferences.
• Social Media Monitoring. Free services like trackur.com or socialmention.com can help uncover which sites customers are using that also discuss your brand. Paid services like Scout Labs or Radian6 are very useful for more advanced monitoring and social CRM.
• Web Analytics. Review your Web analytics to see which social media sites are already sending you traffic, and leverage that insight to decide where to participate.

Doing your homework on customer preferences for how they discover, interact and share on the social Web will shorten the time to reach the right people and help create a more relevant opportunity to interact.

Stay up-to-date with the latest news from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the social media marketing programs offered by TopRank by downloading our Social SEO Guides.

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Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of January, 2010? Here you go:

ClickZ Social Media All-Stars 2009 – TopRank Marketing CEO Lee Odden was included in this list of 20 “luminaries and pioneers of the social media frontier” by ClickZ author and author of Socialnomics, Erik Qualman. Erik got a little creative and blashpemous and assigned Odden as a DH for the American League of social media all stars. (The MN Twins are of course, in the National League)

SEMMYs 2010 – TopRank Marketing is helping with the judging for the 4th year in a row. Even better news is that TopRank’s Online Marketing Blog has 7 entries in various categories for top blog posts of 2009. Obviously, none of the categories we’re nominated for are categories we’re judging.

PostRank Top Blogs of 2009 – TopRank’s Online Marketing Blog earned 7 badges and 2 special mentions in the PostRank ranking of top blogs. A few of the category rankings include:

• Public Relations #1
• Online Marketing #1
• Content Marketing #4

Social Media Club Lousiville –  TopRank CEO Lee Odden will be presenting “10 Must Know SEO Tips for Communicators” at the Feb 16, 2010 Social Media Club event in Louisville, Kentucky.

American Express OPEN – TopRank Online Marketing CEO Lee Odden was included in this list of 80 Small Business Twitterers You Should Be Following along with Guy Kawasaki, Pete Cashmore and Mike Arrington.

CRM Mastery – How to Write Compelling Social News Headlines. Adam Singer’s post on headline writing gets due praises on Jim Berkowitz’s CRM blog.

Top 100 Most influential marketers of 2009 – TopRank’s (Not Top Rank) CEO, Lee Odden was ranked #16 in this list of most influential marketers in 2009 by Invesp.

SmartBrief on Social Media – Keep your Web site from becoming a “tombstone” – TopRankBlog was cited for a post on the need for content in digital marketing.

Techipedia – Best Internet Marketing Posts of 2009. Six posts from TopRank’s Online Marketing Blog by Michelle, Bowles, Adam Singer and Lee Odden were included in this coveted list of best internet marketing posts by Tamar Weinberg, Author of New Community Rules: Marketing on the Social Web.

Search Engine Land – 2010 Marketing Predictions & Resolutions. Three articles from Online Marketing Blog were included in this new year roundup of predictions.  BTW, that’s not a big list, this is a BIGLIST.

HubSpot – Must-Read Inbound Marketing Predictions and Resolutions for the New Year. TopRank’s coverage of eMarketer was included in this recommended list of 2010 predictions.

Social Media Today – Benefits of Running Polls on Twitter. Social Media Today syndicated a post from TopRankBlog gaining it an additional 100+ tweets.

MarketingVOX – Industry Buzz. A post by TopRank’s Michelle Bowles on Email Marketing was picked up by MarketingVOX

Penelope’s Trunk – Brazen Careerist – Penelope’s Guide to Blogging. TopRank’s advice on blogger relations was cited in this guide to blogging by the CEO of Brazen Careerist.

Compendium Blogware – Now here is someone who gets it!  Nice to see the folks at Compendium appreciating our advice on Blogging and SEO. We’ve been writing about it since 2004

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Which notable industry publications and blogs mentioned TopRank® Online Marketing the second half of December, 2009? Here you go:

American Express OPENForum – 80 Small Business Twitterers You Should Be Following. TopRank’s Lee Odden was cited in this list of helpful Twitter users for small business information.

pamorama – 40 Social Media Blogs You Should Be Reading. TopRank’s Online Marketing Blog is included in this list of social media content blogs along with Chris Brogan, Scott Monty and Mashable.  TopRank’s Adam Singer is also included with his personal blog, The Future Buzz.

PRWeb – Best Webinars of 2009. TopRank’s webinar on optimizing news content is listed as the #1 most popular PRWeb webinar in 2009.

Smarter Social Media – Smartest People in Social Media. TopRank CEO Lee Odden was included in this list of social media pundits and practitioners.

Evan Carmichael – Top 50 SEO Blog Posts of 2009. TopRankBlog was ranked #13 for it’s post listing over 100 Search Marketing Resources.

Pierce Mattie PR – Best Blogs to Read in 2010. TopRankBlog was named a top PR blog to read in 2010 by this leading NYC PR agency.

Who’s Blogging What – Most Useful Posts of 2009. TopRankBlog was cited in this short list of resourceful blog posts in 2009.

The Comms Corner – 99 most useful Social Media (and PR) Blog posts of 2009. TopRankBlog’s post on social media marketing tips was cited in this roundup.

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Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of December, 2009? Here you go:

DMNews – Showcasing creative solutions from H&R Block, PRSA, Cole Haan, TopRank and client, PRSA were cited as a success story for SEO in this feature on DMNews.

Everything PR – Top 100 PR Websites and Resources of 2009. TopRank’s Online Marketing Blog was included in the PR and Media Blogs section along with Chris Brogan, Brian Solis and Richard Edelman.

Social on the Inside – Lee Odden interviews Rick Mahn Social Media Breakfast Minneapolis. Fleishman-Hillard’s Digital Practice VP, Jessica Smith cites and comments on an interview with the founder of SMBMSP.

Seth’s Blog – Discover the Truth About a Site’s Online Traffic. TopRank’s list of the top SEO blogs by RSS subscribers was cited in this post by marketing rockstar, Seth Godin.

Website Magazine – Web Trends for the Year 2010. TopRank’s CEO Lee Odden was interviewed and cited regarding digital asset optimization in this article about trends to watch in 2010.

e-Storm – Top 10 Resources Social Media Strategy & Marketing. TopRankBlog was included in this list of top social media resources.

Smarter Social Media – Smartest People in Social Media. TopRank’s Lee Odden was cited as someone to watch in the social media world.

LeadingRE Conference – MarTech Schedule. TopRank’s Adam Singer will be giving the opening presentation “Architecting a Web 2.0 Marketing & P.R. Strategy” at this Leading Real Estate conference.

BtoB Magazine – Blog Post of the Week, Savvy B2B Marketing Week in Review, HubSpot Top 5 Inbound Marketing Tips of the Week. TopRank’s Michelle Bowles post on BtoB SEO Tips gets recognition from across the BtoB marketing blogosphere.

Junta42 – Top 42 Content Marketing Blogs. TopRank’s Online Marketing Blog was ranked the #1 content marketing blog out of 300 that were evaluated. Congratulations TopRank blogging team!

PRSA Podcasts – Lee Odden and Greg Jarboe Discuss the Advantages of SEO in Your Public Relations Campaign

Search Engine Watch – Social Media FAQs. Erik Qualman, author of “Socialnomics” cited TopRank’s CEO as a source for “staying informed” on social media.

Adam Sherk – Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix. TopRank’s Lee Odden was cited for influence in the SEO and Public Relations industry in a blog post about a new report from Vocus and planning PR tactics.

Small Business CEO – Tips For Spending Your Time on Social Media. TopRank’s Adam Singer is cited for his post at TopRankBlog, listing 21 ways to save time engaging on the social web.

Search Engine Watch – Top Stories at SES Chicago. TopRank’s blog coverage and presentation were cited. TopRank CEO did not wear a bathrobe as co-panelist Daron Babin did, but he was however, shown in a chippendales video along with the other panelists.

Search Engine Roundtable – SEO Through Blogs & Feeds. Barry Schwartz liveblogged this session including a presentation on link building for blogs given by TopRank.

Mel Carson – Lee Odden on Social Media at Pubcon 2009. Mel Carson is a Community Manager at Microsoft and blogged about a video interview with TopRank CEO Lee Odden at WebmasterWorld Pubcon on social media.

If you’re looking for this kind of online PR visibility for your company, be sure to contact TopRank for a Social SEO & PR consultation. 1-877-872-6628 or here.

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Junta42, founded by Joe Pulizzi in mid-2007, is a premier destination helping marketers and publishers better understand content marketing. In August 2009, Junta42 ranked our very own Online Marketing Blog #4 overall in a listing of the top 42 content marketing blogs selected from nearly 300 entries. Previous to that rating, Online Marketing Blog has ranked anywhere from #8 to #1.

Blogs are ranked according to:

• Number of posts in last quarter that pertained to a content marketing topic
• Blogs posting 3 or more days per week receive the highest number of points
• Substantiveness of Posts
• Google PageRank

Junta42 has recently released a new listing of the top 42 content marketing blogs selected from a record number of 313 entries. Online Marketing Blog has been ranked in the #1 position for a second time.

TopRank’s Online Marketing Blog has been posting insight and commentary related to the world of Internet Marketing since late 2003. Posts are published frequently, featuring contributions from TopRank team members including Account Manager Adam Singer, Copywriter Michelle Bowles, Account Manager Jolina Pettice, SEO Designer Thomas McMahon and other staff including CEO Lee Odden who has published a staggering 1,900+ posts.

“Congratulations to Lee Odden and team from TopRank for moving back into the top spot for the second time,” posted Pulizzi in announcing this newest list.

Along with Online Marketing Blog, there’s an outstanding list of smart, insightful blogs in the Junta42 list including:

1. Online Marketing Blog – Search Engine Marketing
2. Web Ink Now – Content Marketing
3. EyeCube Marketing – General
4. Convince and Convert – Social Media
5. Copyblogger – CopyWriting, Blogs/Blogging
6. PR 2.0 – Social Media/Public Relations
7. TippingPoint Labs – Social Media
8. Marketing Interactions – Content Marketing
9. ContentMarketingToday – Content Marketing
10. Conversation Agent – Marketing, General

Congratulations to all bloggers included and for Junta42 for holding such high standards.

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Where was TopRank® Online Marketing talked about on the web the second half of November, 2009? Here you go:

WebProNews Video – Search + Social = Better ROI. Video interview with TopRank CEO Lee Odden by Michael McDonald of WebProNews during Pubcon.

WebmasterRadio PRSA09 – Search Engine Optimization In Your PR Campaign. TopRank’s Lee Odden was interviewed by Maria Reitan, Senior Principal at Carmichael Lynch Spong along with Greg Jarboe of SEO-PR on the intersection of Search Engine Optimization and Public Relations during the 2009 PRSA International conference.

PRWeb – Press Release: Best of PRWeb 2009. TopRank has been selected as a judge for the Best of PRWeb press release contest.

BtoB Magazine – SEO for Flash: 5 Tips. A TopRankBlog post by Michelle Bowles was cited.

WebProNews – If You Care About Search You Must Care About Social Media. TopRank was cited along with ex-Googler Vanessa Fox in this article on the importance of search marketing and social media.

NVI Solutions – Lee Odden on Social, Search & PR. Video interview with TopRank CEO Lee Odden at Pubcon.

socialmediaBIZ – 3 Steps For Effectively Using Social Media For PR. A TopRankBlog post by Adam Singer was picked up on this social news aggregator.

Traackr – Top Authorities Moving Public Relations Forward. TopRank’s Adam Singer and Lee Odden were included in this list of the top 25 PR influencers.

SES Chicago – Press Release: SES Chicago To Offer Dozens of Panels, Speakers, and Exhibitors With Ties to the Midwest

EvanCarmichael – Top 50 Marketing Blogs to Watch in 2010. TopRankBlog was included in the Online Marketing category.

Milestone Blog – How do Social Media and Search Intersect?. Liveblog post from WebmasterWorld Pubcon of a session involving TopRank’s Lee Odden, Vanessa Fox (previously of Google) Tony Adam (previously of Yahoo) Bill Hartzer and David Wallace of SearchRank.

crmtrends – Chapter 4, Social Media Marketing Best Practices. A TopRankBlog post with an embedded presentation on Social Media Roadmap was cited in this online book about Internet Marketing Best Practices and CRM.

If you’re looking for this kind of online PR visibility for your company, be sure to contact TopRank for a Social SEO & PR consultation. 1-877-872-6628 or here.

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The audio on this interview is pretty low, so you’ll need to turn it up a bit.  The one downside to a Flipcam

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Mike McDonald of WebProNews and his trusty videographer Travis, caught up with Odden after the session for the following interview. In it they discuss examples of how social media can be used to advance search engine visibility goals and how SEO can be used to grow social networks.

More WebProNews Videos

TopRank will be conducting a 2-day social media and SEO workshop in New York Dec 1-2 in conjunction with the national Direct Marketing Association. The following week, TopRank will be presenting on a panel at Search Engine Strategies in Chicago on how companies can optimize their blogs for better search engine traffic.

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Where was TopRank® Online Marketing talked about on the web the first half of November, 2009? Here you go:

Mediaite – Ford’s $1 Billion Q3 Profit: Does Social Media Deserve Credit?. TopRank’s liveblogging coverage of Scott Monty’s presentation at MIMA Summit was referenced in this post about the effect of social media on Ford’s earnings report.

Trends in the Living Networks – The top 10 blogs for small to mid-sized businesses. TopRank was recognized in this list of best small biz blogs.

Search Marketing Standard – 5 Reasons To Bring SMM Into The House. TopRankBlog was cited in this article on social media.

Smart Brief on Social Media – Using social media to improve search results cheaply. TopRankBlog was cited for a post on Social SEO tips for companies that want to hire consultants.

Who’s Blogging What – Most Useful Posts of October 2009. TopRankBlog was included in this list rating best content in Oct.

Alltop HolyKaw – How to Write Better Email. TopRank’s Michelle Bowles post on email copywriting caught the attention of master marketer, Guy Kawasaki.

PR2 Squared – 4 Ways to Build Relationships with Web Content. Social media maven Shannon Paul offers sage advice on how content can help build better relationships with customers online and cites a post by TopRank’s Michelle Bowles along the way.

heart internet – Top 7 Web Sites to Teach Yourself SEO. TopRankBlog was included in this list of top SEO resources along with SEOmoz, Search Engine Land, Search Engine Watch, Econsultancy and Wolf Howl.

Inbound Marketing University – 25 Social Media Marketing Tips. TopRankBlog was cited for a post on social media marketing.

Search Engine Watch – PRSA 2009 International Conference Features Two Online Marketing Heroes. Greg Jarboe posts about the upcoming PRSA conference that he and TopRank CEO Lee Odden will be speaking at.

SEOptimise – 20 Twitter Lists for the SEO Industry. TopRank’s Search Marketing Twitter list was cited as a comprehensive list after Danny Sullivan’s in this roundup of SEM industry Tweeple.

Search Engine Watch Blog – Caution: Social Media May Be Closer Than They Appear. TopRank CEO Lee Odden was mentioned for his participation in a Digital PR Strategy session in this roundup post of day one at PRSA International conference.

PRSA comPRehension – Looking Ahead: The Nexus Of Social Media & Public Relations. A thorough review of the panel discussion on the future of social media and public relations at the PRSA International conference, which TopRank CEO Lee Odden participated on.

Ragan’s PR Daily – 10 SEO Tips for PR. A liveblog post of the presentation TopRank made at PRSA.

PRSA comPRehansion – Top 10 SEO Tips for Public Relations Practitioners. TopRank’s presentation at PRSA was reviewed.

Sixty Second View (Edelman Blog) – Tweetlevel and a PR Top 100. TopRank staff Adam Singer and Lee Odden are ranked as 2 of the top 100 PR professionals on Twitter according to popularity, influence, engagement and trust.

Duct Tape Marketing – Platforms Change, Marketing is the Same. Twitter

SEOmoz blog – Is Social Media Marketing ROI Unmeasurable? Pubcon presentation.

ecairn – Nov 09 Top 150 Social Media Marketing Influencers. TopRank CEO Lee Odden was ranked #10 in this large list of social media influencers.

SmartBrief on Social Media – Zappos CEO: Hire “lucky” workers, then trust them. TopRank’s liveblog coverage of a Pubcon Keynote presentation by Tony Hseih of Zappos was cited.

drop ship access – Top Ten SEOs to Follow on Twitter. TopRank was cited as a suggested source for SEO knowledge to follow on Twitter. @leeodden or @toprank

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Where was TopRank® Online Marketing talked about on the web the second half of October, 2009? Here you go:

TechCrunch – Digg Acquires Kevin Rose Side Project Wefollow. TopRank’s CEO Lee Odden was shown as one of the top 10 SEOs on Twitter according to the new wefollow ranking alogorithm.

SmartBrief on Social Media – 10 time-tested ways companies can use social media. TopRank’s Adam Singer posted ten ways social media has proven it’s worth and the story was picked up in the “Takeaway” section of SmartBrief.  The post was also picked up by socialmediaBiz, Alltop HolyKaw, Ragan’s PR Daily & Technorati – Hottest Small Business Blog Posts. Well done Adam!

Social Web School – Top 60 PR Experts to Follow on Twitter. TopRank’s CEO was included in this list of public relations practitioners on Twitter.

Alltop Holy Kaw – Five tips for making your corporate blog outshine the rest. TopRank’s Michelle Bowles’ post on TopRankBlog was cited.

MediaPost Around the Net – SEO Stats Provide Ammunition For Naysayers. TopRank CEO was cited for a post on Online Marketing Blog.

Click Documents – Great Content Marketing & Social Media Marketing Quotes 2009 (ppt deck). TopRank CEO Lee Odden was included in this aggregation of Content Marketing quotes.

Interleado Blog – Top 10 Worldwide SEO Blogs. TopRank’s Online Marketing Blog was included in this list of the top blogs covering search engine optimization.

the BeanCast – Fascinating convo about the different kinds of SEO. Audio interview at DMA09 in San Diego about search engine optimization for lowering costs as well as increasing online sales.

Sophisticated Finance – Social Media Strategy in 4 Words. TopRankBlog was cited as the inspiration for this blog post on social media strategy.

If you’re looking for this kind of online PR visibility for your company, be sure to contact TopRank for a Social SEO & PR consultation. 1-877-872-6628 or here.

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