TopRank Internet Marketing News

TopRank CEO To Help Award These To Top Search Engine Marketers

“Are you the next generation search engine marketing expert”

Do you contribute “excellence, as well as inspire innovation and encourage new ideas in search marketing?”

Have you helped develop “the world’s best direct marketing campaigns – campaigns that have raised the bar in terms of strategy, creativity and results?”

Perhaps the most important question of all is, how do you know?

That would be where the Marketing Pilgrim SEM Scholarship, Search Engine Watch Awards and Echo Awards come in.

Where was TopRank® Online Marketing talked about on the web this week?  The following roundup of news links will answer exactly that:

• The Deets - Yet Another Take on Minnesota’s Social Media Innovators. TopRank CEO listed amongst a list of top social media innovators in Minnesota.
• everything PR - Top 50 PR Professionals You Should Be Following On Twitter. TopRank CEO @LeeOdden listed as a top 50 PR professional on Twitter.
• SmartBlog on Social Media – Today’s Bonus Tracks: Rethinking the Rules. A TopRank Blog post by Adam Singer was featured in a post about the longevity of social media optimization rules.

Where was TopRank® Online Marketing talked about on the web this month?  The following roundup of news links will answer exactly that.

If there was news about social media marketing, blog marketing, SEO or digital PR published online in July 2009, there’s a very good chance TopRank was mentioned. At least it seems that way from the large list of pickups below.

Highlights:

• TopRank Blog was the star this month, receiving numerous mentions from publications ranging from BtoB Magazine to being ranked a top 5 marketing blog by 4 different web sites.

Memorable social media marketing campaigns can be described several different ways, from side-splittingly comical to thought-provokingly serious.  But unless a campaign can be described as strategic, memorable or not, it will be difficult to describe it as successful.

In the article, “Social Media Spreads The Word…For Ford”, Colleen O’Connor covers the Ford Fiesta Movement.  This article, syndicated by the St. Paul Pioneer Press, features insight by TopRank® Online Marketing CEO Lee Odden.

The Ford Fiesta Movement, a social campaign leveraging funny videos, is the company’s effort to reach a market of socially vibrant ‘millenials’ (ie those born between 1979-95, 11,000 of which reach driving age each day).

As one of the leading internet marketing agencies in the Midwest, TopRank has a fantastic opportunity for an experienced Digital Marketing Account Manager to join our team of dedicated, client-focused internet marketing professionals.  While plenty of advertising, public relations and interactive agencies are downsizing, TopRank is growing smarter with new team members. Are you next?

The perfect person for this career is passionate about internet marketing, ongoing learning and making a difference for clients.  Leadership, marketing creativity and problem solving skills combine to provide both strategic direction and the development of tactical marketing plans for clients and the TopRank teams that support them.  Success in this position means being comfortable providing guidance and consulting to the companies we serve as well as TopRank team members. Excellent communications skills and the ability to effectively work with multiple clients are essential.

This past month, insight provided by TopRank® Online Marketing was featured in online publications including Mashable, Search Marketing Standard and WebProNews.

Below, find media highlights from June 2009:

5 Essential Steps to Make Your Site Search & Social Media Friendly

With the rapid evolution of social media, creation of new and fresh content isn’t just expected, it’s demanded.  This demand is coming from, in equal parts, both search engines and consumers.  As such, no online marketing program is complete unless it encompasses components of both Search Engine Optimization (SEO) and social media marketing.

Word of mouth may be inexpensive, but it is not cheap.  This dichotomy has always driven word of mouth marketing, and now drives its most recent incarnation, social media marketing. Frederic Paul of the bMighty blog on the InformationWeek network shares TopRank’s sentiment in this regard pointing to a blog post at TopRank’s Online Marketing Blog, “Is Your Website SEO and Social Media Friendly?,” which offers tips on how best to leverage social media and Search Engine Optimization.

TopRank® Online Marketing CEO Named To Advisory Board

Incisive Media’s leading search engine marketing conference Search Engine Strategies (SES) with events in Toronto, San Jose, Berlin, Chicago, London, New York, Amsterdam and Tokyo has announced that TopRank Online Marketing CEO, Lee Odden, has been named to its advisory board.

Odden is one of three new board members including Brett Crosby, Group PPM at Google and Stewart Quealy, VP, Content Development, Incisive Media.  Together, they will play an integral role in guiding the direction of future conferences.

Online Reputation Management is a Powerful Tool For Job Seekers

In the minds of many executives and economists, our economy is showing glimmers of hope.  With this hope comes the reality that unemployment is historically a lagging indicator.  This means that many will still be subject to layoffs, or find themselves looking for work, throughout the recovery phase.

Fortunately, today’s job seekers have access to unprecedented digital tools and strategies to help with their search.

Publishes Survey Results From TopRank® Online Marketing

With social media’s awareness among marketers reaching feverish pitch, it can be tempting to simply parrot “social media” as a go-to cutting edge marketing tactic for 2009.

Unfortunately, this manner of thinking is at once both overly-inclusive and short-sighted.

TopRank® Online Marketing recently asked its readers, via a poll on Online Marketing Blog, “What 3 digital marketing channels & tactics will you emphasize in 2009?”  The results, published in eMarketing & Commerce, may be seen here.