SEO & Social Media for PR: DishyMix Interview with Lee Odden

Susan Bratton

Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing. I…

Video: Intersection of Search, Social Media and PR

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented on how companies can drive more web site traffic through news optimization. NVI Solutions caught up with him to talk more about the intersection of Search Engine Optimization, Social Media Marketing and Online Public Relations in this video interview: The audio on…

Video: SEO and Social Media Boost ROI

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented several times including a standing room only session on the intersection of search marketing and social media. Moderated by ex Googler Vanessa Fox, the panel included Odden, Tony Adam, Bill Hartzer and David Wallace. Mike McDonald of WebProNews and his trusty videographer…

TopRank on Real-Time Marketing – Video

Where does real-time marketing fit within an online advertising and social media marketing mix? Below is a video interview with Mike McDonald of WebProNews at Search Engine Strategies San Jose that starts to answer that question. The interview took place just before TopRank CEO Lee Odden moderated a ClickZ panel focusing on the same topic…

WebmasterRadio.FM: TopRank Interviewed On Digital Public Relations

WebMaster Radio Discusses Digital Public Relations

Public relations is enjoying both an evolution and a renaissance. While traditional media outlets have been steadily shrinking, sources of online news and information have been exponentially growing. Digital public relations, which has developed from this interesting paradigm, is an inclusive blend of both traditional push PR tactics and pull marketing tactics inherent with search…

Personal Life Media: TopRank Talks Social Media Strategy

Lee Odden and Susan Bratton Discuss Strategic Social Media at South by Southwest Interactive

When viewed strategically, social media is at its heart “opportunistic marketing”. At last month’s SXSW Interactive conference, a component of the legendary music, film and interactive festival dedicated to the coolest new media technologies, Lee Odden, CEO of TopRank® Online Marketing, detailed the benefits of strategic social medial in a podcast with Susan Bratton, CEO…

WebProNews: TopRank on Social Media for Business

Lee Odden and Chris Brogan Discuss Social Media at PubCon South

Webmasterwworld PubCon conferences are among the longest-running educational and networking events dedicated to search engine marketing. PubCon South, which was held this month in Austin, Texas, featured sessions focused heavily on social media best practices, including numerous sessions on Twitter. Social media topics were equally mixed with cutting edge insight on pay per click, search…

Website Magazine Interviews TopRank CEO on Blog Marketing

website magazine

Website Magazine recently published an interview with TopRank CEO Lee Odden on blogging, microblogging and the Search Engine Strategies conference in San Jose: TopRank, a Minneapolis, Minnesota search marketing agency is truly one of the best when it comes to natural SEO, social media marketing and new media PR. Website Magazine contributor Dante Monteverde quizzed…

TopRank CEO Lee Odden Interviewed on The Foush

In the lead up to the SES Toronto conference, TopRank’s CEO Lee Odden was interviewed by Canadian blogger and “new media maverick” Rahaf Harfoush on search engine optimization, social media trends and Twitter. The social media space is becoming quite saturated as companies begin to introduce social networking platforms and corporate blogs. How does the…

Avangate Interviews Lee Odden @ SES London

avangate interviews Lee Odden

TopRank’s CEO Lee Odden was interviewed during Search Engine Strategies in London by Adriana Iordan of Avangate on how ecommerce and software companies can benefit from holistic online marketing through SEO, PR and digital asset optimization. Adriana: From your experience, what are the biggest mistakes you come across when it comes to PR online? Lee:…