TopRank Internet Marketing News

At the annual Online Marketing Summit in San Diego, Michael McDonald from WebProNews caught up with TopRank Online Marketing CEO Lee Odden to talk about the impact of search engine optimization and marketing with social media and their effect on public relations. Search and social media are very much about content and facilitating both discovery and relationships. Watch the following video as Odden discusses how SEO and Social Media Marketing can influence public relations outcomes.

At the recent MarketingProfs B2B Forum in Boston, TopRank CEO Lee Odden and SEO client Jiyan Wei, Director of Product Management for PRWeb, presented on B2B Content Optimization Best and Worst Practices to a packed room of business to business marketers.

Below is the full Powerpoint deck of the presentation including the Strategy & Tactics as well as the PRWeb case study. Below that is a video of the Strategy and Tactics presentation taken by Jeffrey L. Cohen of Social Media B2B.

The 45 minute video of Lee’s portion of the presentation covers: Content SEO Strategy, Core SEO Principles, SEO Best and Worst Practices.

Much like trying to literally capture lightning in a bottle, haphazardly inserting social media tactics into a marketing plan in an attempt to force customer connection can be inefficient at best and dangerous at worst. In the article below, originally published in Target Marketing, TopRank® Online Marketing CEO Lee Odden offers three tactics that ensure better connection with customers on the social web:

The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.

Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of January, 2010? Here you go:

ClickZ Social Media All-Stars 2009 – TopRank Marketing CEO Lee Odden was included in this list of 20 “luminaries and pioneers of the social media frontier” by ClickZ author and author of Socialnomics, Erik Qualman. Erik got a little creative and blashpemous and assigned Odden as a DH for the American League of social media all stars. (The MN Twins are of course, in the National League)

Which notable industry publications and blogs mentioned TopRank® Online Marketing the second half of December, 2009? Here you go:

American Express OPENForum – 80 Small Business Twitterers You Should Be Following. TopRank’s Lee Odden was cited in this list of helpful Twitter users for small business information.

pamorama – 40 Social Media Blogs You Should Be Reading. TopRank’s Online Marketing Blog is included in this list of social media content blogs along with Chris Brogan, Scott Monty and Mashable.  TopRank’s Adam Singer is also included with his personal blog, The Future Buzz.

Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of December, 2009? Here you go:

DMNews – Showcasing creative solutions from H&R Block, PRSA, Cole Haan, TopRank and client, PRSA were cited as a success story for SEO in this feature on DMNews.

Everything PR – Top 100 PR Websites and Resources of 2009. TopRank’s Online Marketing Blog was included in the PR and Media Blogs section along with Chris Brogan, Brian Solis and Richard Edelman.

Social on the Inside – Lee Odden interviews Rick Mahn Social Media Breakfast Minneapolis. Fleishman-Hillard’s Digital Practice VP, Jessica Smith cites and comments on an interview with the founder of SMBMSP.

Junta42, founded by Joe Pulizzi in mid-2007, is a premier destination helping marketers and publishers better understand content marketing. In August 2009, Junta42 ranked our very own Online Marketing Blog #4 overall in a listing of the top 42 content marketing blogs selected from nearly 300 entries. Previous to that rating, Online Marketing Blog has ranked anywhere from #8 to #1.

Blogs are ranked according to:

• Number of posts in last quarter that pertained to a content marketing topic
• Blogs posting 3 or more days per week receive the highest number of points
• Substantiveness of Posts

Where was TopRank® Online Marketing talked about on the web the second half of November, 2009? Here you go:

WebProNews Video – Search + Social = Better ROI. Video interview with TopRank CEO Lee Odden by Michael McDonald of WebProNews during Pubcon.

WebmasterRadio PRSA09 – Search Engine Optimization In Your PR Campaign. TopRank’s Lee Odden was interviewed by Maria Reitan, Senior Principal at Carmichael Lynch Spong along with Greg Jarboe of SEO-PR on the intersection of Search Engine Optimization and Public Relations during the 2009 PRSA International conference.

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented on how companies can drive more web site traffic through news optimization. NVI Solutions caught up with him to talk more about the intersection of Search Engine Optimization, Social Media Marketing and Online Public Relations in this video interview:

The audio on this interview is pretty low, so you’ll need to turn it up a bit.  The one downside to a Flipcam

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented several times including a standing room only session on the intersection of search marketing and social media. Moderated by ex Googler Vanessa Fox, the panel included Odden, Tony Adam, Bill Hartzer and David Wallace.

Mike McDonald of WebProNews and his trusty videographer Travis, caught up with Odden after the session for the following interview. In it they discuss examples of how social media can be used to advance search engine visibility goals and how SEO can be used to grow social networks.