When viewed strategically, social media is at its heart “opportunistic marketing”.
At last month’s SXSW Interactive conference, a component of the legendary music, film and interactive festival dedicated to the coolest new media technologies, Lee Odden, CEO of TopRank® Online Marketing, detailed the benefits of strategic social medial in a podcast with Susan Bratton, CEO of Personal Life Media. You can listen to or read full transcribed interview with Susan here.
In the interview, Odden coupled his strategic social media recommendation to Bratton’s listeners with a warning to avoid jumping directly into social media tactics.
“[Many businesses] will read in an article or hear at a conference, oh, Facebook’s a hot thing, Twitter’s hot, so, hey – somebody go set up Facebook and Twitter accounts,” states Odden. “Unfortunately, this siloed and segmented approach doesn’t tie into the overall brand objective.”