TopRank Digital Marketing News

At the annual Online Marketing Summit in San Diego, Michael McDonald from WebProNews caught up with TopRank Online Marketing CEO Lee Odden to talk about the impact of search engine optimization and marketing with social media and their effect on public relations. Search and social media are very much about content and facilitating both discovery and relationships. Watch the following video as Odden discusses how SEO and Social Media Marketing can influence public relations outcomes.

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented on how companies can drive more web site traffic through news optimization. NVI Solutions caught up with him to talk more about the intersection of Search Engine Optimization, Social Media Marketing and Online Public Relations in this video interview:

The audio on this interview is pretty low, so you’ll need to turn it up a bit.  The one downside to a Flipcam

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented several times including a standing room only session on the intersection of search marketing and social media. Moderated by ex Googler Vanessa Fox, the panel included Odden, Tony Adam, Bill Hartzer and David Wallace.

Mike McDonald of WebProNews and his trusty videographer Travis, caught up with Odden after the session for the following interview. In it they discuss examples of how social media can be used to advance search engine visibility goals and how SEO can be used to grow social networks.

On Monday morning 10:15 am at the San Diego Marriott Hotel & Marina, TopRank Online Marketing CEO Lee Odden will be presenting the Top Ten SEO Tips for Public Relations. The presentation will be held in Marina Ballroom F and will cover the gamut of SEO advice for news optimization. Here’s a video preview:

To read about each of the tips Lee will be presenting and to see a copy of the PowerPoint deck, visit “The Top Search Engine Optimization Tips for Public Relations“.

Lee Odden and Chris Brogan Discuss Social Media for Business at PubCon South

Webmasterwworld PubCon conferences are among the longest-running educational and networking events dedicated to search engine marketing.

PubCon South, which was held this month in Austin, Texas, featured sessions focused heavily on social media best practices, including numerous sessions on Twitter. Social media topics were equally mixed with cutting edge insight on pay per click, search engine optimization and public relations.

Deeply ingrained in the social media marketing mix was TopRank® Online Marketing CEO Lee Odden who presented on three panels, two of which centered on social media related topics.