TopRank Internet Marketing News

Today’s online marketer certainly has their plate full in creating, optimizing and deploying content to meet the needs of an increasingly connected audience. Companies compete across platforms, formats and devices to attract, engage and convert prospects and customers. Marketers need the tools and skills for an integrated approach now more than ever.

Tuesday May 7th, TopRank Online Marketing CEO and Optimize author Lee Odden shares a marketing model to help organizations optimize the performance of their online marketing and PR programs. Odden will point to trends marketers and PR pros must be cognizant of in order to capitalize on the content marketing opportunity and present a new model for social content: attract, engage and convert.

Participants will be able to identify three major problems with most content marketing and social strategies, allowing them to move forward using proven best practices and a logical framework for success.

Did you know, TopRank Online Marketing started out as a public relations firm in 2001 called Misukanis & Rodgers? That’s right, we’ve evolved in many ways since then, but we’ve also been involved in many ways with the worlds of marketing and public relations – for a very long time.

It may have seemed an anomaly in 2001 to combine marketing tactics with media relations engagements, but today it is that convergence that is helping to define the future of modern digital communications roles.  We live in an age where brands and consumers are both publishers and participants in the always on and ever evolving web of information that drives business.

Content is hot in any industry you look, so look no further for the best B2B content marketing advice than the Content2Conversion conference in New York.

Featuring an all-star lineup of B2B Marketing speakers including: Ardath Albee, Ann Handley, Joe Pulizzi, Michael Brenner, Rob Yoegel and senior marketing executives from Aberdeen Group, Adobe, Avaya, Compendium, Curata, Eloqua, Kapost and more means all bases will be covered.

TopRank CEO Lee Odden will be doing his part to contribute to the B2B content marketing brain trust by presenting on an integrated approach to search, social media and content. Essentially, how to optimize your inbound marketing to drive demand for products and services.

He’ll be sharing the Attract, Engage, Convert model for content marketing optimization that has been instrumental for numerous Fortune 1000 companies as clients of TopRank Online Marketing.

According to research from Content Marketing Institute and MarketingProfs, 9 out of 10 B2B marketers are using content marketing in their marketing mix. With increased adoption, competition has exploded as well and many marketers are looking for what’s next to achieve and maintain a competitive advantage.

To answer the question of “What’s the Future of Content for Marketers“, TopRank CEO Lee Odden will give an hour long presentation in Minneapolis, hosted by the Minnesota Interactive Marketing Association at Solera on Wednesday April 17.

Lee will present on what content really means, how content teams are structured and what technology and consumer trends are emerging. 

With over 15 years of digital marketing consulting experience with companies including BT Syntegra, HP, McKesson, Randstad, Marketo, Radian6 and many others – Lee will provide his perspectives on the future of content for marketers.

Catch Lee Odden’s Creative Content Marketing webinar Friday April 12, 2013.

This Friday, TopRank CEO and Optimize author Lee Odden leads a SmartInsights webinar, Get Better Results with Creative Content Marketing.

Companies understand that content is important. Yet although they’re spending more time and budget on content development, many businesses are unclear on the “why” and “how” critical to an effective content strategy.

Longtime blogger and digital marketing influencer Lee Odden will share best practices for creating high quality content over a long period of time, in order to teach participants a sustainable content marketing model. His presentation will share a practical framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business.

The organizers of this year’s SES New York couldn’t have chosen a better place to hold this 3-day event than the Marriott Marquis because this is sure to be a marquee event! From March 25-28, 2013, the annual #SESNY conference will be THE place to learn how to succeed in online marketing.

From SEO to Content Marketing and Email Marketing to Analytics, this industry bellwether delivers the best in digital marketing year after year. Attendees will hear big brands discuss everything from enterprise level strategy to mobile marketing on a large scale. Outstanding marketing agencies will provide key tactics and takeaways you can implement on your own online marketing plan after you leave.

TopRank Online Marketing CEO, Lee Odden (@leeodden), will deliver a solo presentation entitled “Creative Content Marketing – Winning Hearts, Minds and Wallets” which will give attendees a framework for producing a creative content strategy in the most efficient way possible.

Social media’s quickly evolving landscape leaves many brands and marketers scratching their heads trying to figure out which direction to go.  Luckily, Target Marketing has tapped into the minds of TopRank CEO Lee Odden (@leeodden) and VP & CMO of Zinio Jeanniey Mullen (@jeannieymullen) for some answers.

No matter where you are on the social media spectrum, this webinar will help you decide which networks are most useful for your business, and so much more.  Do you want to know the best part?  This webinar is complimentary!

Join The Social Media Revolution with TopRank CEO Lee Odden

Social Media 2013: What Sites Are Most Important to Marketers This Year
Speaker: Lee Odden

Wednesday, February 13th, 2013
2:00pm-3:00pm (EST)

This educational webinar will take some of the mystery out of social media marketing for businesses of any size.  Not only will you receive guidance into which sites are best for your brand, but how social media fits into a larger integrated online marketing program.  Additionally attendees will learn:

In February Incisive Media will host the 14th annual SES London conference.  This 3 day event is sure to deliver the best in digital marketing content on topics such as SEO, PPC, Analytics, Social Media, SoLoMo, and Content Marketing.

Attendees will hear applicable tips, tricks, and tactics from some of the region’s top digital marketers as well as several from abroad, that can be applied to their individual marketing strategies.

TopRank Online Marketing CEO Lee Odden (@leeodden) will be giving a solo presentation titled “Creative Content Marketing – Winning Hearts, Minds and Wallets” which will provide attendees a framework for producing content efficiently and creatively.

Lee’s presentation will feature recent research into content marketing in the UK as well as several creative content examples from favourite UK brands.  Case studies of clever content sourcing tactics that generated substantial results will also be presented.

When it comes to new media: what happens in Vegas doesn’t stay in Vegas, it ends up on the social web.  TopRank is pleased to be kicking off 2013 with NMX (formerly Blogworld) in Las Vegas, NV.  NMX offers a virtual smorgasbord of new media topics ranging from blogging, podcasting, web TV and video, to social business and beyond.

Attendees are in for three days filled with applicable tips, tricks, and tactics that can be applied to their individual marketing strategies.

TopRank Online Marketing CEO Lee Odden (@leeodden) will be giving a solo presentation titled “War of Words: Myth-Busting Social, SEO & Content” which which will identify and bust the most common myths about SEO, Social Media and Content Marketing and provide attendees with examples of how an integrated approach to online marketing will win the war for customers.

See TopRank at NMX 2013

Tuesday, January 8th, 2013
12:00pm – 12:30pm

It’s hard to believe it’s already been a year since the last SES Chicago.  The conference is quickly approaching and you can’t afford to miss out on the 3 days of education and practical application that SES Chicago has in store.

TopRank Online Marketing is happy to announce that we have not one, but three team members participating as speakers and/or moderators for this exciting upcoming event. TopRank CEO Lee Odden, as well as Thom Craver and Miranda Miller will all be sharing their first hand online marketing knowledge with attendees.

Additionally, Jolina Pettice, Alexis Hall, and Evan Prokop will be providing live coverage of SES Chicago on TopRankBlog.

If you’d like a sneak peak into the exciting topics that the team at TopRank will be covering, take a glance below.

See TopRank at SES Chicago

Lee Odden