TopRank Internet Marketing News

The time is almost here for #FusionMEX

The 2012 Fusion Marketing Conference marks TopRank Online Marketing CEO Lee Odden’s second trip to Europe in less than one month!  The opportunity to have a presence both nationally and internationally has allowed our team to share our experience and expertise to a much broader audience.

Lee has been honored with presenting not one but two keynotes at this years conference.  If you’re looking for sessions to attend that will leave you with with actionable tips, tricks, and tactics these are two sessions you do not want to miss.

In the search marketing industry the word “optimize” has traditionally referred to keywords, links, or search engine placement.  This term and the industry has a whole is making a shift that is more focused on a holistic approach to your online marketing strategy as a whole, and optimizing the journey for your target audience from prospect, to customer, to brand advocate.

On April 18, 2012 TopRank Online Marketing CEO Lee Odden will be presenting this holistic approach to optimization at the IonSearch conference in Leeds, UK.  In his presentation Odden will dive deeper into:

• Major shifts in consumer search and social trends

As an online marketer, social media specialist, or PR professional it is essential that you have a deep understand of what attracts customers to your brand and retains them as clients.  Lee Odden’s new book #Optimize takes a strategic approach to a customer centric and holistic approach to optimizing your online marketing strategy.

On April 10, 2012 Social Media Club Chicago (SMC Chicago) will be hosting an exclusive event based on Odden’s new book as well as his experience as a veteran online marketer.

An optimized approach to online marketing and PR can have a very significant impact on your overall marketing success.  As consumers and media partners begin using different tactics and means of consuming, creating, and sharing information the way that you target them must also evolve.

On April 2nd, 2012 at PRSA’s Annual Digital Impact conference in New York TopRank CEO Lee Odden will be presenting a session on “Content Marketing & Public Relations: Optimize & Socialize to Persuade Your Audience to Act.” This session will teach you how to use marketing best practices to create a strategy that inspires your audience to share, purchase from, and recommend your brand online.  Other key tactics that will be discussed include:

TopRank is pleased to announce that CEO Lee Odden will be presenting and moderating multiple sessions at SES London this coming week.  As our online marketing agency continues to expand and provide subject matter expertise to clients both nationally and internationally, we view this as a great opportunity to share our advanced knowledge and experience with marketers at all levels.

As always Odden’s presentation will be flush with high level consultative advice as well as practical and tactical tips to point you in the right direction.  If you’re interested in learning about how to avoid losing all the SEO value in your website during a redesign or change of content management system (and much more) you can’t afford to miss this premiere industry event.

The Online Marketing Summit is an event truly focused on the attendees.  OMS strives to provide education in many different forms, from experts to thought leaders within the online marketing industry.  The topics covered at this year’s conference range from Social Media Strategy, SEO, Email Marketing, Content Management, to Integrated Marketing.

At this years conference TopRank CEO Lee Odden will be giving a solo presentation titled “Optimize This: Integrating Social, SEO, & Content” and co-presenting a session titled “The Convergence of Search, Social, & Content Marketing”.  Want to learn more?

Chicago is known for many things including the arts and being the home of the most well known mob boss of all time. This November we are excited to attend  SES Chicago with guns a’ blazing. This conference is flush with everything from expert advice on PPC, keyword research, SEO, social media, local marketing, mobile marketing, link building, content, optimization, usability, and so much more. With over 70 sessions at November’s conference there is a plethora of information for online marketers eager to learn more about present and future trends in the industry.

If you’re an internet marketing professional looking for the latest in industry trends, practical tools, and tips for executing on your own PPC or SEO strategy, then ad:tech New York is an event that you should not miss.  We are pleased to announce that TopRank CEO Lee Odden will be following in the footsteps of Melanie Mitchell, SVP of Search at Digitas, and serving as the Marketing Master for three sessions at the next ad:tech conference.

Chris Brogan & Lee Odden on a panel at BlogWorld - Photo credit: (CC) Brian Solis, www.briansolis.com and bub.blicio.us.

Where do you go when you’re throwing around the idea of purchasing a new product for yourself or making a business investment in a solution?  It’s safe to assume that the majority of people would say that is a no brainer.  You go online!  A recent study shows that over 44% of B2B marketers are utilizing blogs as a marketing channel.

The future of public relations relies heavily on interacting with individuals and companies online.  Building awareness and  brand recognition is only the first step.   What are you doing to make your news content and brand story easily found and talked about online?  In order to reach journalists, analysts, bloggers and influentials on the web, it’s essential that Public Relations and Communications professionals understand the role search and social media play with influencing information discovery, consumption and sharing.