Tuesday May 7th, TopRank Online Marketing CEO and Optimize author Lee Odden shares a marketing model to help organizations optimize the performance of their online marketing and PR programs. Odden will point to trends marketers and PR pros must be cognizant of in order to capitalize on the content marketing opportunity and present a new model for social content: attract, engage and convert.

Participants will be able to identify three major problems with most content marketing and social strategies, allowing them to move forward using proven best practices and a logical framework for success.

Optimize 360: An Integrated Approach to Digital Marketing and PR will teach marketers to grow visibility and increase sales through an integrated, content-focused digital strategy. Hosted by the Public Relations Society of America, the webinar airs live on May 7th and is also available on-demand beginning May 14th.

Reserve your place today through PRSA and stay tuned to the @toprank Twitter channel for live tweets throughout the event!

Image from Shutterstock.

Did you know, TopRank Online Marketing started out as a public relations firm in 2001 called Misukanis & Rodgers? That’s right, we’ve evolved in many ways since then, but we’ve also been involved in many ways with the worlds of marketing and public relations – for a very long time.

It may have seemed an anomaly in 2001 to combine marketing tactics with media relations engagements, but today it is that convergence that is helping to define the future of modern digital communications roles.  We live in an age where brands and consumers are both publishers and participants in the always on and ever evolving web of information that drives business.

News travels at the speed of Twitter from  the people on the ground to the people on the web, bypassing traditional media and communications completely. At the same time savvy publications are increasing online readership and finding new ways to monetize content.   Many companies have realized that, “To get in the media, you need to become the media”.  Those investments in news and content create direct connections to publics, communities, customers, investors, employees and the media.

Communications channels are converging and so should we. The very same channels that spread unfiltered news and information to the insatiable social web are also the platforms brands are using to connect with consumers.  There’s a convergence of disciplines occurring with Marketing and Public Relations and as our agency began to evolve over 10 years ago into an integrated and converged model, so too must communicators that wish to capitalize on the emerging consumer trend and innovations in social technology. 

How do we do that? How do we get marketing and PR in the same room and working together?  Well, that’s the topic I’ll be discussing during a luncheon keynote at the Communicators Conference in Portland Oregon next week.  This event is a joint venture between the IABC and the PRSA and boasts being the largest communications event in the Pacific Northwest.

Here are the details of my presentation:

May 8, 2013 – 12:15 pm

Digital Convergence – The Integration of Marketing & PR
The trend towards convergence of marketing and public relations is upon us. With combined strategies, marketers can deliver more meaningful marketing performance in a social and content centric world. PR and communications professionals can embrace the measurable impact delivered by marketing best practices for achieving influence and brand visibility. This presentation will offer attendees a peek into the converged world of marketing and PR, who’s doing it right and a model for making the transition to deliver more powerful business results.

If you’re in the area, be sure to check out the event (unless it’s sold out).

Content is hot in any industry you look, so look no further for the best B2B content marketing advice than the Content2Conversion conference in New York.

Featuring an all-star lineup of B2B Marketing speakers including: Ardath Albee, Ann Handley, Joe Pulizzi, Michael Brenner, Rob Yoegel and senior marketing executives from Aberdeen Group, Adobe, Avaya, Compendium, Curata, Eloqua, Kapost and more means all bases will be covered.

TopRank CEO Lee Odden will be doing his part to contribute to the B2B content marketing brain trust by presenting on an integrated approach to search, social media and content. Essentially, how to optimize your inbound marketing to drive demand for products and services.

He’ll be sharing the Attract, Engage, Convert model for content marketing optimization that has been instrumental for numerous Fortune 1000 companies as clients of TopRank Online Marketing.

This is a 2 day event right on Times Square.  Here are the formal details of Lee’s presentation.  If you’re in the big Apple, you can miss this event.

April 23rd, 11:45am
Content Optimization: How to Integrate Search, Social and Inbound to Drive Demand

Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.

Here are the details on the entire conference agenda and registration information.

To answer the question of “What’s the Future of Content for Marketers“, TopRank CEO Lee Odden will give an hour long presentation in Minneapolis, hosted by the Minnesota Interactive Marketing Association at Solera on Wednesday April 17.

Lee will present on what content really means, how content teams are structured and what technology and consumer trends are emerging. 

With over 15 years of digital marketing consulting experience with companies including BT Syntegra, HP, McKesson, Randstad, Marketo, Radian6 and many others – Lee will provide his perspectives on the future of content for marketers.

By understanding the relationship between customers and how they discover, consume and act on information, attendees will gain a compelling understanding of what’s next, how companies are structuring their teams for a content rich future and ways to optimize content planning and performance.

Several TopRank team members will also be in attendance and we’d love to meet you.

Get more information about the presentation, location and other details on the MIMA website.

Catch Lee Odden’s Creative Content Marketing webinar Friday April 12, 2013.

This Friday, TopRank CEO and Optimize author Lee Odden leads a SmartInsights webinar, Get Better Results with Creative Content Marketing.

Companies understand that content is important. Yet although they’re spending more time and budget on content development, many businesses are unclear on the “why” and “how” critical to an effective content strategy.

Longtime blogger and digital marketing influencer Lee Odden will share best practices for creating high quality content over a long period of time, in order to teach participants a sustainable content marketing model. His presentation will share a practical framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business.

Stop wasting time and money on ineffective content that highlights quantity over quality. Hone in on the most effective content types, topics and formats for your unique audience.  Register today to join us Friday April 12th at 8am ET (7am CT) for Lee Odden’s Get Better Results with Creative Content Marketing.

From SEO to Content Marketing and Email Marketing to Analytics, this industry bellwether delivers the best in digital marketing year after year. Attendees will hear big brands discuss everything from enterprise level strategy to mobile marketing on a large scale. Outstanding marketing agencies will provide key tactics and takeaways you can implement on your own online marketing plan after you leave.

TopRank Online Marketing CEO, Lee Odden (@leeodden), will deliver a solo presentation entitled “Creative Content Marketing – Winning Hearts, Minds and Wallets” which will give attendees a framework for producing a creative content strategy in the most efficient way possible.

Lee’s presentation will feature recent research into content marketing as well as several creative content examples from favorite brands. He’ll also showcase clever content sourcing tactics that generated substantial results.

In addition, Miranda Miller, TopRank’s Content Marketing Manager, will moderate a session entitled, “Maximizing Twitter and Facebook Ads for Lead Gen, Engagement & ROI.”

See TopRank at SES New York

Lee Odden
Creative Content Marketing – Winning Hearts, Minds and Wallets
Solo Session

Date: March 28, 2013
Time: 9:30am-10:30am

Investments in content marketing are on the rise, but few companies have fully realized what the best practices are for creating high quality content over a long period of time. Developing ideas for effective marketing can be a challenge and this session will help delegates to:

• Develop a framework for creative and efficient content creation
• Find resources and ideas where others cannot
• Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
• Apply SEO and social media optimization principles to amplify content reach and engagement

Miranda Miller
Maximizing Twitter and Facebook Ads for Lead Gen, Engagement & ROI
Moderator

Date: March 26, 2013
Time: 11:45am-12:45pm

With more than 1 billion users on Facebook alone, brands are constantly on the lookout for better ways to reach their customers via Facebook and Twitter. This deep dive session will show attendees how they can optimize their Twitter and Facebook Ads spend for lead generation and customer acquisition. In this session you will learn:

• Actionable tactics such as the planning process to ensure a successful output: defining goals and KPIs, content and offer alignment, seamless user flow that leads to the end goal and ensuring sales is attributed to the social media efforts.
• Practical information brands of all sizes and with all budgets can use immediately.
• How to align content, ad copy and targeting to achieve the best results.
• When, why, and how to use the four types of Twitter Ads products depending on the goal of the campaign.
• Best practices for brands running on FBX and how the exchange differs from other Facebook ads.

Lastly, you’ll see examples and results of high- and poor performing types of Twitter ad content, ad copy and targeting as well as Case study data from financial service and automotive brands currently running on the Facebook Exchange.

Conference Details

SES New York
March 25-28, 2013

Marriott Marquis
1535 Broadway
New York, NY 10036

More info and register

We look forward to seeing you at the upcoming SES Conference in New York. Be sure to follow the online buzz on Twitter. Just search #SESNY. Lee Odden (@LeeOdden) and Miranda Miller (@MirandaM_EComm) also will be interacting and tweeting at the event so keep an eye out for their tweets. Also, be sure to check out @TopRank for those of you who do not already follow us.

Image via Shutterstock.

No matter where you are on the social media spectrum, this webinar will help you decide which networks are most useful for your business, and so much more.  Do you want to know the best part?  This webinar is complimentary!

Join The Social Media Revolution with TopRank CEO Lee Odden

Social Media 2013: What Sites Are Most Important to Marketers This Year
Speaker: Lee Odden

Wednesday, February 13th, 2013
2:00pm-3:00pm (EST)

This educational webinar will take some of the mystery out of social media marketing for businesses of any size.  Not only will you receive guidance into which sites are best for your brand, but how social media fits into a larger integrated online marketing program.  Additionally attendees will learn:

• After the social media shakeout in 2012, which networks still matter? Where are marketers finding ROI and how?
• How social media can bridge the gap between what consumers want and what marketers can do to solve their problems—and make money doing it!
• How to integrate social media into the overall marketing mix.
• Tips on listening on social media, and how to apply insights in a creative, rather than creepy, way in your messaging.

Social media participation is no longer an option but a necessity.  Don’t miss your chance to gain insight from some of the industries leading social media professionals, so that you too can begin squashing the competition and improving social media engagement!

Attendees will hear applicable tips, tricks, and tactics from some of the region’s top digital marketers as well as several from abroad, that can be applied to their individual marketing strategies.

TopRank Online Marketing CEO Lee Odden (@leeodden) will be giving a solo presentation titled “Creative Content Marketing – Winning Hearts, Minds and Wallets” which will provide attendees a framework for producing content efficiently and creatively.

Lee’s presentation will feature recent research into content marketing in the UK as well as several creative content examples from favourite UK brands.  Case studies of clever content sourcing tactics that generated substantial results will also be presented.

Along with the solo presentation, Lee will also moderate two sessions titled “Content-Driven SEO on a Shoestring” and “Integrated Marketing: What Does That Really Mean?”

See TopRank at SES London

Creative Content Marketing – Winning Hearts, Minds and Wallets
Speaker: Lee Odden

Tuesday, February 19th, 2013
11:45am – 12:45pm

Investments in content marketing are on the rise, but few companies have fully realized what the best practices are for creating high quality content over a long period of time.  Developing ideas for effective marketing can be a challenge and this session will help delegates to:

• Develop a framework for creative and efficient content creation
• Find resources and ideas where others cannot
• Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
• Apply SEO and social media optimization principles to amplify content reach and engagement

Event Details

SES London
February 18-21, 2013

Queen Elizabeth II Conference Centre
Broad Sanctuary
London SW1P 3EE

Register

We look forward to seeing you at the upcoming SES London conference.  Be sure to follow the conference buzz on Twitter under the hashtag: #SESLON

London image provided by Shutterstock.

Attendees are in for three days filled with applicable tips, tricks, and tactics that can be applied to their individual marketing strategies.

TopRank Online Marketing CEO Lee Odden (@leeodden) will be giving a solo presentation titled “War of Words: Myth-Busting Social, SEO & Content” which which will identify and bust the most common myths about SEO, Social Media and Content Marketing and provide attendees with examples of how an integrated approach to online marketing will win the war for customers.

See TopRank at NMX 2013

Tuesday, January 8th, 2013
12:00pm – 12:30pm

War of Words: Myth-Busting Social, SEO & Content
Speaker: Lee Odden

This just in: “SEO is Dead”, “There is no ROI in Social Media” and many other proclamations are made in industry press and on blogs just about every week. And yet investment in social, search and content are all on the rise. Why the disconnect? From pageview journalism to egomaniacal SEO superstar wannabe’s, sweeping generalizations and out of context observations have created a number of myths about these highly effective online marketing channels.

This presentation will identify and bust the most common myths about SEO, Social Media and Content Marketing plus provide attendees with examples of how an integrated approach will win the battle and the war for more customers, better engagement and online marketing success.

Takeaways

• Distinguish fact from fiction about social, SEO and Content Marketing
• Discover a model for integration that gets results
• See examples of modern social, SEO & content in action

Event Details

NMX Presented by Blogworld
January 6-8, 2013

Rio All-Suite Hotel & Casino
3700 West Flamingo Road
Las Vegas, NV 89103

Register

Added Bonus: Interview with Lee Odden from Blogworld 2012

We look forward to seeing you at the upcoming meshmarketing NMX Conference.  Be sure to follow the conference buzz on Twitter under the hashtag: #NMX.  If you’re interested in learning more about the specific sessions be sure to visit the schedule page on the meshmarketing website. TopRank CEO Lee Odden (@LeeOdden), Marketing Manager Ashley Zeckman (@azeckman) and Content Manager Miranda Miller (@MirandaM_EComm) will all be interacting and and tweeting at the event.  Also, be sure to check out @TopRank for those of you who do not already follow us.

Toronto image provided by Shutterstock.

TopRank Online Marketing is happy to announce that we have not one, but three team members participating as speakers and/or moderators for this exciting upcoming event. TopRank CEO Lee Odden, as well as Thom Craver and Miranda Miller will all be sharing their first hand online marketing knowledge with attendees.

Additionally, Jolina Pettice, Alexis Hall, and Evan Prokop will be providing live coverage of SES Chicago on TopRankBlog.

If you’d like a sneak peak into the exciting topics that the team at TopRank will be covering, take a glance below.

See TopRank at SES Chicago

Lee Odden

Optimizing B2B Content Across the Sales Cycle
Solo Session
Wednesday, November 14th, 2012
3:15pm-4:15pm

With today’s fast moving search and social web, content flows in every direction throughout a variety of platforms, formats, and devices. The mass adoption of social platforms has brought about a revolution of B2B information access, sharing, and publishing. Now more than ever, guiding business customers on their journey through the sales cycle requires an integrated approach to content, optimization, and social media marketing. This session will help meet that challenge by providing:

• A framework for sales funnel optimization for specific customer segments.
• Case studies on developing content, optimization, promotion, and measurement for search and social media.
• Practical examples for optimizing awareness, interest, consideration, purchase, retention, and advocacy.
• Key performance indicators that lead to business outcomes with an integrated approach.

Integrated Marketing: What Does That Really Mean?
Panel Discussion
Thursday, November 15th, 2012
9:30am-10:30am

As the debate on what to call SEO continues, and much is made of the terms “content marketing” and “inbound marketing,” many in the industry cite integrated marketing as the answer. But what exactly does this mean? This leading panel of experts will discuss the meaning of the term and the merits of a fully fledged integrated marketing strategy. From case studies of high-profile brands, you’ll learn how to plan, create, execute, and measure cross-channel tactics for advanced digital marketing initiatives.

Sell Without Selling: The Real Secret to Content Marketing Success
Moderator
Thursday, November 15th, 2012
1:30pm-2:30pm

A truly effective content marketing strategy centers around creating compelling content that gives people a reason to return to your site or engage with you in some way. The secret is to stop focusing on the ‘sale’. Selling online means taking every opportunity to bring potential customers closer to your brand in an engaged way. Great content can do this better than any banner ad or pushy sales collateral ever will. Changing the way you not only view content, but also how you create it, will help you increase conversions. Learn how to use great content to create multiple opportunities to potentially sell to your audience.

Thom Craver

Introduction to Analytics
Solo Presentation
Tuesday, November 13th, 2012
11:45am-12:45pm

You’ve researched your keywords, optimized your site, and created your campaigns. But did these steps work? Analytics is more than just page views and visitors. You must measure and analyze your site visitors and how they consume your content. This introductory session will cover:

• How to decipher common web metrics and apply them to your business objectives.
• How to properly track campaign performance, regardless of medium.
• How to set goals and measure conversions in terms of dollars and sense.

Web Analytics Deep Dive
Solo Presentation
Thursday, November 15th, 2012
12:15pm-1:15pm

Go beyond page views and other basic metrics. This session will show you how to determine more common-sense information from the visitor data that you have collected. When done right, web analytics information can help you to meet business objectives and to determine future strategy decisions. In the end, your skills will improve your organization’s bottom line and prove your worth to the executives and management teams.

This session will cover:

• Ideas for how to segment your visitors into meaningful groupings.
• How to use the groupings to tell a story from the visitor data.
• How to interpret results in terms of your organization’s needs and objectives.

Miranda Miller

Leveraging Twitter and Facebook Ads
Moderator
Thursday, November 15th, 2012
10:45am-11:45am

Facebook and Twitter have become platforms many advertisers just can’t ignore – understanding paid media can amplify your social strategy and build a strong, engaged community. This session will inspire attendees to develop or enhance existing campaign assets and provide proven strategies & tools to conquer Facebook and Twitter Ads. Attendees will learn:

• Workflow & organization tactics
• How to Map Search to Social inventory
• Tools to Identify Social Synonyms & Other Segment Targeting Tools
• What images work & how to develop excellent image assets
• Winning FB ad strategies that WORK for B2B & B2C brands
• How to track FB Ad success with Google Analytics
• A case study on the B2B FB ad win over Search & LinkedIn ads
• A case study example on how Twitter can be used for creating brand awareness and generate new customers
• A deep dive to understand the advertising, analytics and targeting options on Twitter’s advertising platform.

Event Details

SES Chicago
November 13-15, 2012

Hyatt Regency
151 E. Wacker Dr.
Chicago, IL 60601

Register

We look forward to seeing you at the upcoming SES Conference in Chicago.  Be sure to follow the conference buzz on Twitter under the hashtag: #SESCHI.  If you’re interested in learning more about the specific sessions be sure to visit the schedule page on the meshmarketing website. Thom Craver (@thomcraver), Miranda Miller (@MirandaM_EComm) and TopRank CEO Lee Odden (@LeeOdden) will be interacting and and tweeting at the event so keep an eye out for their tweets.  Also, be sure to check out @TopRank for those of you who do not already follow us.

Chicago image provided by Shutterstock.

meshmarketing 12 is a conference that provides a comprehensive mix of thought provoking speakers, tips, tricks, tactics, and engaging conversations.

TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off the conference with the opening keynote titled “The Optimization of Search, Social and Content” which which studies the intersection of these online tactics and how they can work together to create a cohesive marketing strategy.

See TopRank at meshmarketing 12

Wednesday, November 7th, 2012
9:05am – 9:55am

The Optimization of Search, Social & Content
Speaker: Lee Odden

The holy grail for content marketers: Developing high-quality, meaningful content that also embodies the best practices of search and social, and doing it in a way that operationalizes the process within the customer life cycle. In this session, Lee Odden, author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing and CEO of TopRank Online Marketing, will discuss strategies for making this gold standard a reality in your content projects. Whether you work in Marketing or Public Relations, understanding how your customers discover, consume and engage with content will help you optimize your digital marketing and communications across the customer lifecycle. In this session you will learn how to:

• Develop a hub and spoke model of optimized and socialized content publishing
• Map content types to phases of the buying cycle
• Operationalize search and social within the customer life-cycle
• Determine when certain types of content are best

Event Details

meshmarketing 12
November 7, 2012

Toronto Reference Library
Bram & Bluma Appel Salon
789 Yonge St.
Toronto, ON M4W2G8 Canada

Register

We look forward to seeing you at the upcoming meshmarketing 12 Conference.  Be sure to follow the conference buzz on Twitter under the hashtag: #mm12.  If you’re interested in learning more about the specific sessions be sure to visit the schedule page on the meshmarketing website. TopRank CEO Lee Odden (@LeeOdden) will be interacting and and tweeting at the event in addition to providing a keynote.  Also, be sure to check out @TopRank for those of you who do not already follow us.

Toronto image provided by Shutterstock.

The PRSA International Conference offers four full days of training, networking, and knowledge transfer from some of the industries top professionals.

TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off Tuesday with a presentation titled “Content Marketing & Public Relations” which will provide insight into getting your content the exposure it deserves.

See TopRank at the PRSA International Conference

Tuesday, October 16th, 2012
8:00am – 9:15am

Content Marketing & Public Relations
Speaker: Lee Odden

Content is king in marketing and public relations, but is your content getting the exposure it deserves? Walk away with the three steps for identifying target audience segments, and improving the reach and influence of your key messages to journalists, bloggers and end consumers.

• Learn how the “Content Marketing Trilogy” can transform your strategy.
• Uncover modern search and social media optimization tactics.
• Gain insight into essential monitoring and performance measurement.
• Learn how the “Content Marketing Trilogy” can transform your strategy.
• Uncover modern search and social media optimization tactics.
• Gain insight into essential monitoring and performance measurement.

Event Details

PRSA International Conference
October 13-16, 2012

San Francisco Marriott Marquis
55 4th Street
San Francisco, CA 94103

Register

We look forward to seeing you at the upcoming PRSA International Conference.  Be sure to follow the conference buzz on Twitter under the hashtag: #PRSAicon.  If you’re interested in learning more about the specific sessions be sure to visit the Program page on the PRSA website. TopRank CEO Lee Odden (@LeeOdden) will be interacting and and tweeting at the event in addition to providing a keynote.  Also, be sure to check out @TopRank for those of you who do not already follow us.

San Francisco image provided by Shutterstock.

Keynote speakers at this year’s conference include Guy Kawasaki and Jane McGonigal.  Attendees are in for a real treat.  This one day premiere event is filled with digital marketing advice, tactics, and tips from the pros.

TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off the afternoon sessions with a presentation titled “Optimize and Socialize Content Development” which will cover the holy grail for content marketers.

See TopRank at the 2012 MIMA Summit

Wednesday, October 10th, 2012
2:40pm – 3:40pm

Optimize & Socialize Content Development
Speaker: Lee Odden

The holy grail for con­tent mar­keters: Developing high-quality, mean­ing­ful con­tent that also embod­ies the best prac­tices of search and social, and doing it in a way that oper­a­tional­izes the process within the cus­tomer life cycle. In this ses­sion, Lee Odden, author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing and CEO of TopRank Online Marketing, will dis­cuss strate­gies for making this gold stan­dard a real­ity in your con­tent projects. Whether you work in mar­ket­ing or public rela­tions, under­stand­ing how your cus­tomers dis­cover, con­sume and engage with con­tent will help you opti­mize your dig­i­tal mar­ket­ing and com­mu­ni­ca­tions across the cus­tomer life-cycle. In this ses­sion you will learn how to:

• Develop a hub and spoke model of opti­mized and social­ized con­tent pub­lish­ing
• Map con­tent types to phases of the buying cycle
• Operationalize search and social within the cus­tomer life-cycle
• Determine when cer­tain types of con­tent are best

Event Details

2012 MIMA Summit
October 10th, 2012

The Hilton
1001 Marquette Avenue South
Minneapolis, MN 55403

MIMA Summit is sold out – catch the live stream starting at 8:15am (CST) on www.mimasummit.org

We look forward to seeing you at the upcoming 2012 MIMA Summit.  Be sure to follow the conference buzz on Twitter under the hashtag:#mimmasummit.  If you’re interested in learning more about the specific sessions be sure to visit the Program page on the MIMA website. TopRank CEO Lee Odden (@LeeOdden) will be interacting and and tweeting at the event in addition to providing a keynote.  Also, be sure to check out @TopRank for those of you who do not already follow us.

Minnesota image provided by Shutterstock.

According to a new report from MarketingSherpa, the B2B marketplace is rapidly evolving, and marketers are resistant to adapt to the latest best practices. 68% of B2B marketers haven’t even identified their Marketing-Sales funnel. Resistance to market changes and the failure to identify the customer journey are huge obstacles for improving B2B marketing effectiveness.

In light of these challenges, it’s refreshing to know that progressive and successful B2B marketers are offering advice to become more innovative and customer centric. “Speak customer”, “Be Human” and work to innovate by understanding the sales funnel so performance can be optimized are the trends to follow.

To advance B2B marketing innovation, TopRank Online Marketing and MarketingProfs have partnered to create an impressive collection of 33 B2B Marketing innovation tips from some of the top B2B thought leaders and brands.

You can view the full eBook embedded from Slideshare below. You can also get more info on the B2B Marketing Innovation eBook on this post at Online Marketing Blog.

From Ann Handley herself to famous B2B marketers and social media strategists like  Paul Gillin, Joe Pulizzi, Amber Naslund, this free eBook is a cornucopia of great advice on how to break free of boring B2B. Top B2B marketing brands and practitioners include IBM, Cisco, SAS, Salesforce, Silverpop, Lattice Engines and many others.

Download the eBook from Slideshare and let me know which is your favorite tip.

TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off day 2 with a Track Keynote titled “Integrating Content, Search & Social to Optimize the Funnel” which will combine tactical advice with first hand experience from an industry veteran.

If you’ve never been to Beantown then you are in for a real treat!  The B2B Marketing Forum is a mix of consultants and big brands, it’s sure to have a little something for everyone in attendance.

See TopRank at B2B Marketing Forum

Friday, October 5th, 2012
8:15am – 9:00am

Integrating Content, Search & Social to Optimize the Funnel
Speaker: Lee Odden

Content flows in every direction throughout a variety of platforms, formats, and devices. The mass adoption of the social and mobile Web has facilitated a revolution of information access, sharing, and publishing. Google handles over 11 billion queries a month. There are over 65,743,590 blog posts published each month. And, more video is uploaded to YouTube in that time than the three major US networks created in 60 years. Result? Competition for attention on search engines and the social Web is fierce.

In this environment, guiding customers through the sales cycle requires an integrated approach to content, optimization, and social media marketing. Join us for this lead generation and nurturing track keynote as SEO and social content expert Lee Odden discusses how to optimize the sales funnel to attract, engage, and inspire customers to buy.

Key Insights:

• Three key principles of customer-centric content marketing
• A framework for an optimized and socialized content marketing program
• How to plan search and social content across the sales cycle
• Essential KPIs and business outcomes for social SEO and content marketing

Event Details

MarketingProfs B2B Marketing Forum
October 3-5, 2012

Westin Copley Place
10 Huntington Avenue
Boston, MA 02116

Register Now

Bonus: ebook – B2B Marketing Innovation…We Can Do It!

In order to make this years B2B Marketing Forum extra special, TopRank has partnered with MarketingProfs to create an ebook filled with innovative B2B marketing tips from the experts who will be speaking at the conference.  Learn More about B2B Marketing Innovation and a chance to share your own marketing tip.

MarketingProfs B2B Forum: You’re Comin’, Right?

If you have a moment check out this gut busting video from the team at MarketingProfs.  They’re getting into character and letting you know why you can’t miss the B2B Marketing Forum.  So…you’re comin’, right?

We look forward to seeing you at the upcoming B2B Marketing Forum.  Be sure to follow the conference buzz on Twitter under the hashtag:#mpb2b.  If you’re interested in learning more about the specific sessions be sure to visit theAgenda page on the MarketingProfs website. TopRank CEO Lee Odden (@LeeOdden) will be interacting and and tweeting at the event in addition to providing a keynote.  Also, be sure to check out @TopRank for those of you who do not already follow us.

Downtown Boston image provided by Shutterstock.