Business blogging represents an unprecedented way to connect with prospects and customers more powerfully than ever.  What could be cooler than that? How about watching the CEO of TopRank® Online Marketing jump out of a flying plane?

Later this month, TopRank CEO Lee Odden will present ‘Boosting SEO For Social Blogs‘ at Open Ca.mp in Dallas, Texas. During his presentation, Odden will detail how a sound blog marketing strategy can help boost online exposure while increasing search and social traffic.

Key takeaways attendees will walk away with include:

• Techniques for concepting and creating a consistent stream of content
• Tips for leveraging keyword research to develop ongoing blog editorial calendars
• Methods for mining conversations in online communities and continuing these conversations on your blog

While this presentation will be Odden’s main event, his warm-up act may will undoubtedly rival its popularity.  On August 26th, Odden will follow in the footsteps of such luminaries as Vince Vaughn as he plunges from the sky with the Army Golden Knights.  Visit Online Marketing Blog after the event for a post from Odden detailing the experience, or ask him yourself by registering for this event below.

Event Information:
Open Camp Dallas
August 27^th – 29th
Dallas, TX
Register For This Event

Stay up-to-date with the latest SEO and social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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In an introduction to a post at Online Marketing Blog, TopRank® Online Marketing CEO Lee Odden writes: “…one-size Search Engine Optimization (SEO) does not fit all programs.”

The post was titled 5 Must-Read Tips for B2B Search Marketing and stressed the importance of content and developing websites that support longer sales cycles – a touchstone of B2B client programs at TopRank Marketing.

More essential B2B search marketing insight will be shared in detail by Odden this month during the latest entry in the Markeo Revenue Masters Webinar Series.

How B2B Companies Generate Revenue Through Search and Social Media, happening live and online Tuesday, August 17^th at 1pm EST, is geared towards the needs of B2B companies competing in the digital landscape.  Joining Odden for this online panel discussion will be Paul Dunay, Global Marketing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies.  The session will be moderated by Steve Ennen, Managing Director of Wharton University.

Attendees can expect to take away from this webinar:

• Examples of content proven to resonate with B2B prospects and customers
• Techniques for improving website stickiness, designed to enhance online lead generation
• Methods for calculating and proving the ROI of social media and B2B search marketing programs

For those unable to attend, slides and recording can be requested in advance of the webinar from the registration page.

Webinar Information:
How B2B Companies Generate Revenue Through Search & Social Media
(part of the Marketo Revenue Masters Webinar Series)
Tuesday, August 17th
1pm EST
Free & Online
Register For This Webinar

Stay up-to-date with the latest SEO and social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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Between 2009 and 2014, the money spent by B2B companies on interactive marketing will double, per a recent report by Michael Greene at Forrester Research.  With this increased spend, how can marketers transform lists of tactics into holistic strategies that achieve results? And perhaps just as importantly, how will these same marketers demonstrate results, especially during conversations with the C-suite?

Solutions to multi-layered opportunities that exist within the interactive marketing space will be revealed this month during one of the largest search marketing conferences of the year.

Search Engine Strategies (SES) San Francisco, hosted by Incisive Media, marks a turning point in 2010.  For the first time, its annual August event hosts in San Francisco and integrates with Connected Marketing Week, boosting an already large happening to an all inclusive search marketing experience.

On hand for this watershed year will be TopRank® Online Marketing CEO and SES Advisory Board Member, Lee Odden, who will join two panels and contribute one solo presentation:

Tuesday, August 17^th:

3pm – 4pm
Content Marketing Optimization
Images, videos, PDFs, and consumer shared content.  If it can be searched, it can be optimized.  As online marketing grows increasingly competitive, marketers are expanding content marketing strategies to gain even the slightest edge on the competition.  So what type of content represents the biggest opportunity for content marketing efforts, and how can companies tighten strategies to ensure maximum ROI?  Odden will help answer these questions and more during this solo presentation.

Odden Presents At SES San Jose 2009

4:15pm-5:15pm
SEO Through Blogs & Feeds
Nearly every day 346 million gather online to read and engage in conversation through blogs.  Companies not yet hosting a blog miss out on a key opportunity to enhance Search Engine Optimization (SEO) efforts, while communicating more effectively with existing customers and qualified prospects.  Boost SEO efforts with an optimized blog and enhance online communication with web feeds by joining Odden for this panel session moderated by Craig McDonald, Senior Vice President and Chief Marketing Officer, Covario.  Sally Falkow, President, PRESSfeed, also joins this panel.

Thursday, August 19^th:

4:45pm – 5:45pm
Selling Search to the C-Suite
Whether a tactic is burgeoning or traditional, C-level executives demand one thing: results.   So how best to explain the results of search marketing, a discipline whose ever-changing methodology can make it rife with false positives and misunderstandings?  Learn to answer the tough questions about search marketing, whether it’s discussing results or making the case for a bigger budget, with help from this panel moderated by Odden.  Panel speakers include Paul Wilson, Chief Revenue Officer, iProspect; Rich Lesperance, Director of Online Marketing, Walgreens; Laura Lippay, Partner, Nine by Blue; and Vivek Chaudhuri, Director, Search Marketing, Digitas Health.

Event Information:
SES San Francisco
August 16-20th, 2010
Moscone West
4^th St & Howard
San Francisco, CA
Register For This Event

See coverage of this event beginning August 17^th by visiting Online Marketing Blog.

Stay up-to-date with the latest social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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Nearly every day:

• 14,000,000 gather on Twitter
• 60,000,000 connect via LinkedIn
• 346,000,000 engage through blogs
• 400,000,000 network via Facebook

The sheer numbers point towards an unparalleled opportunity to connect with your prospects and customers in social channels online, many of whom are eager to engage.

So what is the one social activity that your customers and prospects are eagerly awaiting for you to launch?  Why not ask them?

This July 29^th, Lee Odden, TopRank® Online Marketing CEO, and Chelsea Bucoy, Senior Product Marketing Manager, Zoomerang by MarketTools, Inc., present Engage Your Audience With Social Media & Surveys.

This free webinar, hosted by Zoomerang, will illustrate the importance of integrating social media into your online marketing campaigns and the power surveys can bring to your efforts.

Attendees will learn:

• Brainstorming techniques for developing survey topics and social media campaigns
• Strategies for engaging social media audiences via online polls and surveys
• Techniques for repurposing individual poll results into future marketing initiatives

This one hour webinar begins at 2pm EST on Thursday, July 29^th.

Webinar Information:
Engage Your Audience With Social Media & Surveys
Thursday, July 29th, 2010
2pm EST
Free & Online
Register For This Webinar

Stay up-to-date with the latest social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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At its core, social media is the art of real-time engagement.  Less a business practice, more a throwback to traditional public relations, it is a tactic that when leveraged correctly can help any company achieve its PR and marketing goals.

But while the social media and traditional PR game may have the same goals, they simply cannot be played successfully with the same set of rules.

This July, the new set of rules that can help PR and marketing professionals succeed in social media will be unveiled during Retweet: Engagement Means Business, a free online conference hosted by Vocus.  Joining this conference as a presenter will be TopRank® Online Marketing CEO Lee Odden.

Odden’s presentation, Optimizing PR for the Web in 2010, will share best practices for leveraging Search Engine Optimization (SEO) and social media promotions for online PR campaigns.  Attendees will walk away with the knowledge needed to choose the keywords and write the news content that will provides the highest possible impact on overall goals.

Other speakers and sessions for this event include:

• Deirdre Breakenridge: From PR’s Past to Social Media Power
• David Meerman Scott: Game Change: The New Rules of Marketing and PR
• Beth Harte: Integrated Marketing Communications: Engaging Your Audience Online
• Brian Solis: Engage or Die!

This free online conference begins at 9:30am EST on Wednesday, July 28^th.  All speakers will be on hand to answer questions via live audio Q&A sessions.

Conference Information:
Retweet: Engagement Means Business
Wednesday, July 28th, 2010
9:30am EST
Free & Online
Register For This Conference

Stay up-to-date with the latest online marketing events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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If your website were to disappear from Google tomorrow, what would that mean to your online marketing program?

With over 80% of search market share, in addition to highly popular properties such as YouTube, Gmail and Blogger.com under its umbrella, life without Google is an idea that grows more terrifying the more it is considered.

While a Search Engine Optimization (SEO) program will focus heavily on Google, a holistic digital marketing plan will be built with an inherent understanding of the importance of channel diversification.   And in today’s online marketplace, this diversification can best be personified by the social web.

This June 25^th at Online Marketing Summit, Minneapolis, TopRank® Online Marketing CEO Lee Odden will detail how to create content for the social web that supports, yet is independent of, Google and other search engines.  Odden’s presentation, Beyond Google: SEO and The Social Web, will be offered as the morning keynote during this summit.  Readers of this post may enter the code ‘TOPRANK20‘ for 20% off registration.

Attendees of this keynote will learn how diversifying search marketing programs with social tactics will support:

• Enhanced presence throughout the digital landscape
• Long-term, meaningful relationships with customers online

Odden’s morning keynote is scheduled for 9am on Friday, June 25^th.

Summit Information:
Online Marketing Summit
Friday, June 25th, 2010
Minneapolis, MN
Ramada Plaza Minneapolis
1330 Industrial Boulevard

Register For This Summit
Enter TOPRANK20 For 20% off registration

Stay up-to-date with the latest online marketing events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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In a recent post, Online Marketing Blog equates content and links to the Yin and Yang of any healthy Search Engine Optimization (SEO) program. Post author, TopRank® Online Marketing CEO Lee Odden, states, “Active content creation, promotion and social participation are essential for building a significant and relevant inbound link footprint on the web.”

As such, blog and social media marketing related tactics are no longer simply additional options to consider when fleshing out an online strategy.  They are now vital tools required to get the job done.

This June 23^rd, Odden will be expounding on the importance of social media and blog marketing as he joins the panel, Why Blogs and Social Media Should Be Part of Every B2B Marketers Toolkit, at the B2B Search Strategy Summit in San Francisco.  Joining Odden for this session, moderated by Galen DeYoung, will be Jonah Lopin of HubSpot.

Those in attendance will learn the importance of blogging and social media to yield success, and how these tactics can be used to build:

• Robust link-building programs
• Ongoing real-time search results
• Website legitimacy in the eyes of users and search engines

Odden’s panel will present at 4:20pm PST on Wednesday, June 23^rd.

Summit Information:
B2B Search Strategy Summit
Wednesday, June 23^rd, 2010
InterContinental San Francisco
888 Howard Street
Register For This Summit

Stay up-to-date with the latest social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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Thanks to Amanda Miller Littlejohn of Mopwater PR + Media Notes, below is a video from the first 10 minutes of Odden’s presentation outlining how SEO can boost the value Public Relations provides to organizations and how both SEO and PR can work together to achieve media relations and marketing goals.

If you would like to experience the full presentation, be sure to check out the PRSA Webinar coming up June 15th: The Top 10 SEO Tactics for SEO Professionals.  Of course, you can also find out more by visiting the online PR category of Online Marketing Blog.

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Search engines like Google have become the newsstand of our time.  And as more and more readers turn to search engines to find the timeliest news, journalists are following suit.

According to a recent survey by TopRank® Online Marketing, nine out of ten journalists and editors indicate that they use search engines daily as part of their jobs. As such, today’s public relations programs must include an online component, and this component must adhere to Search Engine Optimization (SEO) best practices to be successful.

This June 15th, join TopRank® Online Marketing CEO and online public relations leader Lee Odden for the PRSA sponsored webinar, Top 10 Search Engine Optimization Tactics for Public Relations Pros.  In just an hour, attendees will become armed with the SEO tools needed to succeed in the new online PR arena.

Attendees will learn:
•    How to choose the best keywords for use in a press release
•    Best practices regarding keyword usage in an online press release
•    The single best SEO tactic you should be implementing today

Webinar information:
Top 10 Search Engine Optimization Tactics For Public Relations Pros
Tuesday, June 15th 3pm EST (2pm CST)
PRSA Member: $150
Non-Member: $250

Register for this webinar.

Stay up-to-date with the latest online public relations events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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As loyalties shift away from traditional media as a preferred communications channel, there will be those who approach this evolution with fear and those who approach it with an embrace.

While many consumers embrace social media channels such as blogs and microcontent as legitimate sources of news and information, public relations professionals are oftentimes fearful to make a similar leap.  Those that brave the new online landscape, however, find they are able to significantly and positively influence the public relations goals of their clients or companies.

TopRank Account Manager & Social Media Pro Adam Singer

This June, TopRank® Online Marketing will be on-hand at SES Toronto to help PR professionals make the necessary change to succeed in the new social environment:

Friday, June 11^th: 3:15-4:15pm
Search, PR & the Social Butterfly
Join TopRank Account Manager, Adam Singer, as he and his panel of online public relations and social media pros help attendees let go of media lists in favor of Twitter feeds.  Singer and his panel will share real-world stories of PR success, where social media was leveraged as a channel, and provide a detailed process for attendees to achieve similar results.

Moderator:
Greg Jarboe, President & Co-Founder, SEO-PR

Speakers:
Lisa Buyer, President & CEO, The Buyer Group
Neil Johnson, Account Director, High Road Communications
Adam Singer, Account Manager, TopRank® Online Marketing

Conference info:
SES Toronto
Hyatt Regency Toronto
Toronto, Canada
June 9 – 11, 2010

To register for this conference, visit:
SES Toronto

Stay up-to-date with the latest online public relations and social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the social media marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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Odden is conducting a 1 day workshop in New York in partnership with PRNews for communications professionals that instructs how to leverage SEO and Social Media.  The event is currently sold out, but TopRank Online Marketing does offer onsite training and workshops for companies. Please contact us for more information at 1-877-872-6628 or info@toprankmarketing.com

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Below is the full Powerpoint deck of the presentation including the Strategy & Tactics as well as the PRWeb case study. Below that is a video of the Strategy and Tactics presentation taken by Jeffrey L. Cohen of Social Media B2B.

The 45 minute video of Lee’s portion of the presentation covers: Content SEO Strategy, Core SEO Principles, SEO Best and Worst Practices.

Lee Odden and Content SEO Best Practices from Jeffrey L. Cohen on Vimeo.

The feedback received was very good, with several attendees rating it one of the best presentations of the conference. Watch the TopRank Online Marketing newsroom for our upcoming Optimized Content Strategy Guide – 100 pages of what marketers need to know in order to kickstart their content marketing and optimization efforts.

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Integrated Marketing Summit Minneapolis

Driving revenue continues to be the core focus of marketing, whether a company’s strategic and tactical mix leans traditional or 2.0.  The Integrated Marketing Summit is premised on this belief, and by educating marketing professionals on the latest industry best practices, helps companies achieve revenue goals.

As Integrated Marketing Summit enters Minneapolis, MN on May 25^th, TopRank® Online Marketing will be on hand to help educate attendees on the latest best practices in digital marketing.

TopRank CEO Lee Odden will moderate the 2:45pm panel, Search Engine Optimization & Marketing.  Odden’s panel will detail how proper integration of SEO can help elevate the results of any marketing program. Panelists include:

• Bill Leake, CEO of Apogee Results (Austin, TX)
• Alex Bennert, Chief Search Strategist at The Wall Street Journal (Portland, ME)
• Brian Kleisner, Search Engine Marketing Manager at FindLaw (Minneapolis, MN)
• Jamie Guse, Web Site Manager International Dairy Queen (Minneapolis, MN)

Next, Account Manager Adam Singer will join Social Media Breakfast Club founder Bryan Person’s panel Social Media Best Practices, at 4:00pm with Brad Smith, Director of Interactive Marketing and Emerging Media for Best Buy, and Paul Isakson, Co Founder of Thinkers and Makers.  Singer and his panel will detail how to incorporate a social media marketing strategy into an overall marketing mix and harness it to build brand affinity and rally vocal supporters.

Conference information:

Integrated Marketing Summit
May 25^th, 2010
Minneapolis Hilton
Minneapolis, MN

To register for the conference, visit:
Integrated Marketing Summit

Stay up-to-date on the latest online marketing events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

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Recognizing how the rules of Search Engine Optimization (SEO) and social media evolve is imperative to the continued success of online marketing professionals.  As such, staying one step ahead of the current rules is of far greater importance than simply staying up to date.

This May, TopRank® Online Marketing CEO Lee Odden will help keep online marketing professionals on the cutting-edge with, “Beyond Google: SEO and the Social Web,” the opening keynote for the 2010 Search Exchange Internet Marketing Conference.

Geared towards SEO professionals, this keynote will help attendees:

• Understand the effect social media optimization has on overall goals
• Target the social media sites most frequented by customers and prospects
• Better connect with customers and prospects on the social web

Odden’s keynote will be presented at 8:45am EST on Monday, May 17^th.

Conference information:|
2010 Search Exchange Internet Marketing Conference
May 17-19
Charlotte, N.C.

To register for the conference, visit:
2010 Search Exchange Internet Marketing Conference

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As traditional PR, social media and reputation management converge into an integrated stream of marketing communications, it is vital that marketing professionals develop a mastery of each element. The companies that do achieve this mastery will be those that uncover the most effective approaches to achieve business objectives.

This June, TopRank® Online Marketing CEO and online public relations expert Lee Odden will be presenting at the 2010 Vocus Users Conference. During his presentation, Odden will be sharing tips and tricks to help marketing and PR professionals write content designed for the web.

Attendees will walk away from this session with a thorough understanding of how online public relations strategies can:

• Drive more website traffic
• Increase media placements
• Boost online news exposure

Odden will be presenting during the PR Though Leadership Session, Friday June 11^th at 10:15 EST.

Workshop info:
2010 Vocus Users Conference
June 10^th – 11th
Washington D.C.

To register for this workshop, visit:
2010 Vocus Users Conference

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