At the annual Online Marketing Summit in San Diego, Michael McDonald from WebProNews caught up with TopRank Online Marketing CEO Lee Odden to talk about the impact of search engine optimization and marketing with social media and their effect on public relations. Search and social media are very much about content and facilitating both discovery and relationships. Watch the following video as Odden discusses how SEO and Social Media Marketing can influence public relations outcomes.
At the recent MarketingProfs B2B Forum in Boston, TopRank CEO Lee Odden and SEO client Jiyan Wei, Director of Product Management for PRWeb, presented on B2B Content Optimization Best and Worst Practices to a packed room of business to business marketers.
Below is the full Powerpoint deck of the presentation including the Strategy & Tactics as well as the PRWeb case study. Below that is a video of the Strategy and Tactics presentation taken by Jeffrey L. Cohen of Social Media B2B.
The 45 minute video of Lee’s portion of the presentation covers: Content SEO Strategy, Core SEO Principles, SEO Best and Worst Practices.
Driving revenue continues to be the core focus of marketing, whether a company’s strategic and tactical mix leans traditional or 2.0. The Integrated Marketing Summit is premised on this belief, and by educating marketing professionals on the latest industry best practices, helps companies achieve revenue goals.
As Integrated Marketing Summit enters Minneapolis, MN on May 25th, TopRank® Online Marketing will be on hand to help educate attendees on the latest best practices in digital marketing.
TopRank CEO Lee Odden will moderate the 2:45pm panel, Search Engine Optimization & Marketing. Odden’s panel will detail how proper integration of SEO can help elevate the results of any marketing program. Panelists include:
Recognizing how the rules of Search Engine Optimization (SEO) and social media evolve is imperative to the continued success of online marketing professionals. As such, staying one step ahead of the current rules is of far greater importance than simply staying up to date.
This May, TopRank® Online Marketing CEO Lee Odden will help keep online marketing professionals on the cutting-edge with, “Beyond Google: SEO and the Social Web,” the opening keynote for the 2010 Search Exchange Internet Marketing Conference.
Geared towards SEO professionals, this keynote will help attendees:
Understand the effect social media optimization has on overall goals
As traditional PR, social media and reputation management converge into an integrated stream of marketing communications, it is vital that marketing professionals develop a mastery of each element. The companies that do achieve this mastery will be those that uncover the most effective approaches to achieve business objectives.
This June, TopRank® Online Marketing CEO and online public relations expert Lee Odden will be presenting at the 2010 Vocus Users Conference. Duringhis presentation, Odden will be sharing tips and tricks to help marketing and PR professionals write content designed for the web.
The world of Search Engine Optimization (SEO) is constantly evolving. Marketers are challenged with keeping pace with the latest SEO strategies, including pay-per-click, keyword research, mobile optimization, link building and video optimization. That’s where SES New York comes in.
March 22-26, 5,000 SEO experts and digital marketers will gather in New York to network and share search engine strategies and insight.
On hand at SES New York will be TopRank® Online Marketing CEO Lee Odden, who will be participating in two sessions:
Tuesday, March 23, 10:45-11:45 am Beyond the Crawlers: Digital Asset Optimization
Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign. To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases. This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.
TopRank works very hard to stay on top of current best practices for our clients. As a result of expertise, thought leadership and reputation in the industry, our team is asked to speak at a variety of conferences, workshops and webinars. The goal at TopRank Marketing is to help companies better understand the current landscape of Online Marketing to prepare strategies that can be executed more efficiently and adjust to the ever-changing digital environment.
To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.
On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here:
Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010 Bulldog Reporter’s PR University Presents a New Webcast Tutorial Thursday, January 28, 2010
In just mere weeks, Chicago will proudly welcome some of the most influential names in the online marketing industry, as Search Engine Strategies hosts SES Chicago. Attracting dozens of notable speakers, and thousands of marketers representing all experience levels, SES Chicago is undoubtedly the largest annual conference and expo of its kind in the Midwest.
Appearing in person at SES Chicago, both as a panelist and session moderator, will be TopRank® Online Marketing CEO and SES Advisory Board member Lee Odden.
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