TopRank Digital Marketing News

Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle.  Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game.  But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?

For what seems numerous years, but in reality is probably closer to several months, communities have been migrating en masse to online social networks.  This migration has changed most everything about our world, from how we play our favorite games or communicate with our oldest friends, to how our businesses market to our customers.  Cunning forethought has ensured the websites of many companies have secured positioning atop Google via Search Engine Optimization (SEO), but as our world evolves, will this be enough?

As part of the 2009 MIMA Summit, Migrate, TopRank® Online Marketing CEO Lee Odden will be presenting, “The Intersection of SEO & Social Media.”

Businesses globally are striving to tame the monstrous new marketing channel before them known as social media.  Could this be most easily done by striving to be more like, of all people, Ashton Kutcher?

TopRank® Online Marketing CEO Lee Odden will help answer this question as he moderates the panel session, In the Now: Conversational & Real Time Marketing, part of this August’s ClickZ Social Media & Video Strategies Forum.

Being hosted in San Jose, and running concurrently with day one of the Search Engine Strategies conference, this forum will deliver actionable tactics and strategies to marketers seeking to prosper from a proper understanding of social media marketing.

According to survey results published by TopRank® Online Marketing, nine out of ten journalists, reporters and editors use search engines as part of their jobs. This means that eleven out of ten Public Relations (PR) professionals should understand the ins and outs of Search Engine Optimization (SEO).

On Tuesday, July 28^th, TopRank CEO Lee Odden and PRSA will be presenting the free webinar, Top 10 Search Engine Optimization Tactics for Public Relations Pros.

Public Relations 2.0:  The New Tools of The Trade
July 13th Minneapolis, MN

Now more than ever, journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and track topical trends.  A recent survey on journalists’ use of search by TopRank® Online Marketing reports that 91% of journalists, reporters and editors surveyed use search engines to do their jobs.

“Public Relations 2.0: The New Tools Of The Trade,” to be hosted by Kane Consulting and the Minnesota PRSA in Minneapolis Monday, July 13th, will inform public relations and communications professionals of the new tools ranging from Search Engine Optimization (SEO) to Social Media PR.

SES San Jose - Coming This August!

Each August, the heart of Silicon Valley beats a little faster as it becomes infused with the latest insight from the search marketing industry.  This year is no different as Search Engine Strategies (SES) hosts SES San Jose, the leading education and networking event for in-house and agency Internet marketers on August 10th-14th.

This year, SES San Jose will feature social media marketing and Search Engine Optimization (SEO) insight from TopRank® Online Marketing CEO Lee Odden.  Odden, recently named to the SES Advisory board, will appear on two panel sessions and head up one pre-conference training workshop.

Search, Social Media & PR Intersect at SEMPO Arizona

SEMPO Arizona’s June Speaker Event
June 24th

Just as a table missing a leg will have trouble standing, marketing campaigns missing critical channels will have trouble succeeding.

This June 24th, Lee Odden, CEO, TopRank® Online Marketing will present on the intersection of search, social media and public relations during SEMPO Arizona’s June event.  Included in Odden’s presentation are challenges and solutions for companies launching integrated marketing campaigns and seeking to take advantage of the social web.

Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.

PR News Online Webinar
Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics
June 10, 2009 Your Desk or Conference Room

What small business owners lack in marketing budgets, they have to make up for in marketing and PR savviness.  Cost effective marketing tactics, including email marketing and press release distribution, can positively impact awareness and revenue without negatively impacting budgets.

Achieve A Competitive Advantage With An Introduction To SEO This June

Inbound Marketing University
June 15-19 & June 22, Your Desk

Critical to the success of marketing professionals seeking a competitive edge in today’s workforce is a rich understanding of how online marketing tactics blend into a cohesive marketing mix.  Disciplines, including Search Engine Optimization (SEO) and social media marketing, must be both learned and balanced along with traditional styles of outreach.

ClickZ Online Marketing Summit
June 2, 2009 Minneapolis, MN

Coming soon is the Online Marketing Summit Summer Tour, hosted by ClickZ.  Online marketers, from novices to seasoned veterans, will gather to network and sharpen their marketing abilities.   Each attendee will walk away having learned cutting-edge, hands-on skills related to everything from social media to paid search.

On June 2nd, Online Marketing Summit will be making its  stop in Minneapolis, MN.  On hand for two sessions, including a “super panel” to conclude the day, will be TopRank® Online Marketing CEO, Lee Odden.