TopRank Digital Marketing News

This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference.

Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, and Mary T. Henige, Director of Social Media, Broadcast, Diversity & Consumer Communications for General Motors, this conference will help professionals step up their game by clearing the lines between online public relations, Search Engine Optimization (SEO) and social media tactics.

Especially in difficult economic times like these, marketers are under constant pressure to gain even more ROI from their Search Engine Optimization (SEO) efforts. Search marketing strategies not only must increase search rankings for companies, but also convert those high rankings into sales.

On Oct. 19, TopRank® Online Marketing CEO Lee Odden will offer best practices and ideas for successful SEO campaigns in the “Search Engine Marketing Experience” session during DMA09. Along with other industry thought leaders, Odden will demonstrate:

• Common ways direct marketers fail in their SEO efforts, and how to avoid those mistakes

Each year, Search Engine Strategies (SES) hosts large-scale conferences all across the globe to provide the latest information and trends in search engine marketing and search engine optimization. But this October in London, SES will offer more in-depth training taught in a small classroom setting. These half-day and full-day SEO workshops to be held Oct. 26 allow for more hands-on training, one-on-one instruction and small group discussions.

TopRank® Online Marketing CEO Lee Odden will teach an intensive half-day course, “Social Media & SEO Synergies Workshop.” Odden will discuss the benefits of integrating social media and SEO, including the ability to grow social networks via search-based discovery and leverage social channels for promoting content.

Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle.  Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game.  But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?

For what seems numerous years, but in reality is probably closer to several months, communities have been migrating en masse to online social networks.  This migration has changed most everything about our world, from how we play our favorite games or communicate with our oldest friends, to how our businesses market to our customers.  Cunning forethought has ensured the websites of many companies have secured positioning atop Google via Search Engine Optimization (SEO), but as our world evolves, will this be enough?

As part of the 2009 MIMA Summit, Migrate, TopRank® Online Marketing CEO Lee Odden will be presenting, “The Intersection of SEO & Social Media.”

Businesses globally are striving to tame the monstrous new marketing channel before them known as social media.  Could this be most easily done by striving to be more like, of all people, Ashton Kutcher?

TopRank® Online Marketing CEO Lee Odden will help answer this question as he moderates the panel session, In the Now: Conversational & Real Time Marketing, part of this August’s ClickZ Social Media & Video Strategies Forum.

Being hosted in San Jose, and running concurrently with day one of the Search Engine Strategies conference, this forum will deliver actionable tactics and strategies to marketers seeking to prosper from a proper understanding of social media marketing.

According to survey results published by TopRank® Online Marketing, nine out of ten journalists, reporters and editors use search engines as part of their jobs. This means that eleven out of ten Public Relations (PR) professionals should understand the ins and outs of Search Engine Optimization (SEO).

On Tuesday, July 28^th, TopRank CEO Lee Odden and PRSA will be presenting the free webinar, Top 10 Search Engine Optimization Tactics for Public Relations Pros.

Public Relations 2.0:  The New Tools of The Trade
July 13th Minneapolis, MN

Now more than ever, journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and track topical trends.  A recent survey on journalists’ use of search by TopRank® Online Marketing reports that 91% of journalists, reporters and editors surveyed use search engines to do their jobs.

“Public Relations 2.0: The New Tools Of The Trade,” to be hosted by Kane Consulting and the Minnesota PRSA in Minneapolis Monday, July 13th, will inform public relations and communications professionals of the new tools ranging from Search Engine Optimization (SEO) to Social Media PR.

SES San Jose - Coming This August!

Each August, the heart of Silicon Valley beats a little faster as it becomes infused with the latest insight from the search marketing industry.  This year is no different as Search Engine Strategies (SES) hosts SES San Jose, the leading education and networking event for in-house and agency Internet marketers on August 10th-14th.

This year, SES San Jose will feature social media marketing and Search Engine Optimization (SEO) insight from TopRank® Online Marketing CEO Lee Odden.  Odden, recently named to the SES Advisory board, will appear on two panel sessions and head up one pre-conference training workshop.

Search, Social Media & PR Intersect at SEMPO Arizona

SEMPO Arizona’s June Speaker Event
June 24th

Just as a table missing a leg will have trouble standing, marketing campaigns missing critical channels will have trouble succeeding.

This June 24th, Lee Odden, CEO, TopRank® Online Marketing will present on the intersection of search, social media and public relations during SEMPO Arizona’s June event.  Included in Odden’s presentation are challenges and solutions for companies launching integrated marketing campaigns and seeking to take advantage of the social web.

Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.