TopRank Internet Marketing News

Part adage, part cliché – ‘if a tree falls in the forest with no one there to hear it, will it make a sound?’ The answer is – ‘of course.’  But because no one is there to hear the sound, the sound doesn’t matter.

In much the same way, if content is published to your website with no one able to find it, your online content doesn’t matter.  This applies to everything from an exhaustively researched white paper to an opinion heavy blog post.

Acknowledging that the rules of Public Relations (PR) have changed is something entirely different than entering the field of play. Put another way, when social media makes it possible for anyone to create and publicize their own news, how can today’s PR professionals ensure these actions help – rather than hinder – the PR goals of their clients and organizations?

On Thursday, December 2^nd, Public Relations Society of America (PRSA) Minnesota will help today’s professionals master the new rules of PR as it hosts the 2010 Professional Practices Conference, Engagement:  There’s A Map For That!

In the world of online marketing, search and social media are evolving at an incredible pace.

Consider:

• Twitter queries approaching 20 billion each month
• Google queries approaching nearly 90 billion each month
• Facebook topped over 200 million users this year and beats Google in weekly web traffic*
  *Hitwise

With online marketing evolving by the minute, it stands to reason that the most valuable insight will be that which can be shared in under one minute.

Social media and content marketing have moved beyond buzz-worthy concepts to become fundamental cornerstones of leading online marketing programs.  A recent poll by Online Marketing Blog, in fact, lists ‘social network participation’ and ‘content marketing’ as two of the top five digital marketing tactics firms will focus on most heavily in 2011.

As social and content initiatives continue to permeate and define online marketing programs, from Minneapolis to Manila, TopRank® Online Marketing CEO Lee Odden will be leading the way. Next month, Odden will be instrumental in expanding social and content marketing best practices globally as he offers the opening keynote and a full day workshop at Social Media Junction 2 in Auckland, New Zealand.

Online Marketing Blog reports that six in ten marketers are spending more on content marketing than ever before.

Affording any size business the power to create its own content to boost visibility and attract sales-ready prospects creates an almost utopian online environment.  But like most utopias, this environment can harbor a dark side. Essentially, if everyone is creating online noise, how can one company make sure its noise stands out as the most resonant?

TopRank® Online Marketing CEO, Lee Odden, will be revealing the best practices that separate content marketing strategies that resonate from those that simply reverberate at SES Chicago:

Fortunately for public relations professionals, fundamental storytelling and networking skills are just as vital as they have ever been. But while audience hunger for compelling tales and human connection is the same, the channels where these wants are being met have never been more subject to change.

An outcome of this change is the morphing of traditional public relations and online public relations into one all-encompassing PR landscape.  Quickly learning to navigate this PR landscape is the new, essential skill set that will ensure communications professionals meet the objectives of their clients and organizations.

Do you want to get the most out of blogging for your business and take advantage of SEO and Social Media at the same time? Then you should attend BlogWorld New Media Expo 2010, the world’s largest blogging and new media conference.

Audience at BlogWorld 2008 During a Panel with Lee Odden, Chris Brogan, Jason Falls and Brian Solis

BlogWorld brings together highly experienced bloggers, Social Media experts, and New Media moguls to share with you the latest in industry news and techniques. The conference takes place in Las Vegas, Nevada at the Mandalay Bay Convention Center, between October 14th – 16th.

When asked about ranking higher in search engines, Google’s Head of Webspam, Matt Cutts, often gives the answer of ‘create high quality content.’ However, creating and publishing content on the web is just one component of Content SEO, there are many other intricate aspects for getting your content to rank in search.

Fortunately, Lee Odden, CEO of TopRank Marketing, and Jiyan Wei, Product Manager of PRWeb, are here to help. On Wednesday October 6^th, both Odden and Wei will discuss:

If you weren’t one of the 300 or so digital marketers attending the SES Hong Kong conference this week, then you missed out on a great mix of search and social media content, networking and social events. Incisive Media’s Mike Grehan asked me to present at the all new SES Hong Kong conference on social media and a little bit of deliberation, I signed on.

The digital marketing scene in Hong Kong is growing rapidly even though there is a sense of conservatism when it comes to marketing. The SES Hong Kong conference showcased best practices, case studies and discussion from a mix of accomplished online marketers from the region like Adrian Toy from Bausch & Lomb, Eden Lau from Brandtology and Jonathan Liu from Moonlight Marketing.

Do you wonder about the business value of social media marketing? Will you also happen to be in Hong Kong next week?  If so – you are in luck.

Search Engine Strategies, the leading search and social marketing event, will be traveling across the globe to host SES Hong Kong on September 13^th and 14^th.  Joining the event will be TopRank® Online Marketing CEO and SES Advisory Board Member Lee Odden as he contributes to the panel The Business Value of Social Media.

Odden Contributes To Panel At SES SF