TopRank Internet Marketing News

Online Marketing Blog reports that six in ten marketers are spending more on content marketing than ever before.

Affording any size business the power to create its own content to boost visibility and attract sales-ready prospects creates an almost utopian online environment.  But like most utopias, this environment can harbor a dark side. Essentially, if everyone is creating online noise, how can one company make sure its noise stands out as the most resonant?

TopRank® Online Marketing CEO, Lee Odden, will be revealing the best practices that separate content marketing strategies that resonate from those that simply reverberate at SES Chicago:

Fortunately for public relations professionals, fundamental storytelling and networking skills are just as vital as they have ever been. But while audience hunger for compelling tales and human connection is the same, the channels where these wants are being met have never been more subject to change.

An outcome of this change is the morphing of traditional public relations and online public relations into one all-encompassing PR landscape.  Quickly learning to navigate this PR landscape is the new, essential skill set that will ensure communications professionals meet the objectives of their clients and organizations.

Do you want to get the most out of blogging for your business and take advantage of SEO and Social Media at the same time? Then you should attend BlogWorld New Media Expo 2010, the world’s largest blogging and new media conference.

Audience at BlogWorld 2008 During a Panel with Lee Odden, Chris Brogan, Jason Falls and Brian Solis

BlogWorld brings together highly experienced bloggers, Social Media experts, and New Media moguls to share with you the latest in industry news and techniques. The conference takes place in Las Vegas, Nevada at the Mandalay Bay Convention Center, between October 14th – 16th.

When asked about ranking higher in search engines, Google’s Head of Webspam, Matt Cutts, often gives the answer of ‘create high quality content.’ However, creating and publishing content on the web is just one component of Content SEO, there are many other intricate aspects for getting your content to rank in search.

Fortunately, Lee Odden, CEO of TopRank Marketing, and Jiyan Wei, Product Manager of PRWeb, are here to help. On Wednesday October 6^th, both Odden and Wei will discuss:

If you weren’t one of the 300 or so digital marketers attending the SES Hong Kong conference this week, then you missed out on a great mix of search and social media content, networking and social events. Incisive Media’s Mike Grehan asked me to present at the all new SES Hong Kong conference on social media and a little bit of deliberation, I signed on.

The digital marketing scene in Hong Kong is growing rapidly even though there is a sense of conservatism when it comes to marketing. The SES Hong Kong conference showcased best practices, case studies and discussion from a mix of accomplished online marketers from the region like Adrian Toy from Bausch & Lomb, Eden Lau from Brandtology and Jonathan Liu from Moonlight Marketing.

Do you wonder about the business value of social media marketing? Will you also happen to be in Hong Kong next week?  If so – you are in luck.

Search Engine Strategies, the leading search and social marketing event, will be traveling across the globe to host SES Hong Kong on September 13^th and 14^th.  Joining the event will be TopRank® Online Marketing CEO and SES Advisory Board Member Lee Odden as he contributes to the panel The Business Value of Social Media.

Odden Contributes To Panel At SES SF

If you work in the corporate world, you’re likely already involved in blogging and seeing the power it has on your digital marketing efforts.  According to a TopRank blogging and SEO survey, 95% of respondents indicated that they do incorporate blogs as part of their search engine optimization efforts.

And while a majority see benefits from an SEO standpoint, most don’t unlock the true potential of blogging.  An effective blog marketing program can make your blog more than tactically effective – it can be transformative for your business.

Whether you work in B2B or B2C, your prospects and customers are turning to online channels to learn more about you and your industry.  At last count, 346 million of them were turning to blogs.

Business blogging represents an unprecedented way to connect with prospects and customers more powerfully than ever.  What could be cooler than that? How about watching the CEO of TopRank® Online Marketing jump out of a flying plane?

Later this month, TopRank CEO Lee Odden will present ‘Boosting SEO For Social Blogs‘ at Open Ca.mp in Dallas, Texas. During his presentation, Odden will detail how a sound blog marketing strategy can help boost online exposure while increasing search and social traffic.

In an introduction to a post at Online Marketing Blog, TopRank® Online Marketing CEO Lee Odden writes: “…one-size Search Engine Optimization (SEO) does not fit all programs.”

The post was titled 5 Must-Read Tips for B2B Search Marketing and stressed the importance of content and developing websites that support longer sales cycles – a touchstone of B2B client programs at TopRank Marketing.

More essential B2B search marketing insight will be shared in detail by Odden this month during the latest entry in the Markeo Revenue Masters Webinar Series.

Between 2009 and 2014, the money spent by B2B companies on interactive marketing will double, per a recent report by Michael Greene at Forrester Research.  With this increased spend, how can marketers transform lists of tactics into holistic strategies that achieve results? And perhaps just as importantly, how will these same marketers demonstrate results, especially during conversations with the C-suite?

Solutions to multi-layered opportunities that exist within the interactive marketing space will be revealed this month during one of the largest search marketing conferences of the year.