TopRank Digital Marketing News » PR

Retweet: Drive Public Relations With Social Media This July

Mike — Fri, 16 Jul 2010 14:12:35 +0000

At its core, social media is the art of real-time engagement. Less a business practice, more a throwback to traditional public relations, it is a tactic that when leveraged correctly can help any company achieve its PR and marketing goals.

But while the social media and traditional PR game may have the same goals, they simply cannot be played successfully with the same set of rules.

This July, the new set of rules that can help PR and marketing professionals succeed in social media will be unveiled during Retweet: Engagement Means Business, a free online conference hosted by Vocus. Joining this conference as a presenter will be TopRank® Online Marketing CEO Lee Odden.

Odden’s presentation, Optimizing PR for the Web in 2010, will share best practices for leveraging Search Engine Optimization (SEO) and social media promotions for online PR campaigns. Attendees will walk away with the knowledge needed to choose the keywords and write the news content that will provides the highest possible impact on overall goals.

Other speakers and sessions for this event include:

• Deirdre Breakenridge: From PR’s Past to Social Media Power
• David Meerman Scott: Game Change: The New Rules of Marketing and PR
• Beth Harte: Integrated Marketing Communications: Engaging Your Audience Online
• Brian Solis: Engage or Die!

This free online conference begins at 9:30am EST on Wednesday, July 28^th. All speakers will be on hand to answer questions via live audio Q&A sessions.

Conference Information:
Retweet: Engagement Means Business
Wednesday, July 28th, 2010
9:30am EST
Free & Online
Register For This Conference

Stay up-to-date with the latest online marketing events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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Vocus User’s Conference: Optimizing PR for Search through SEO

Lee — Mon, 14 Jun 2010 15:37:07 +0000

At the Vocus User’s Conference in Washington D.C. last week, TopRank Online Marketing CEO Lee Odden gave a presentation on “Optimizing Public Relations for Web Search”. Studies by public relations software companies and Universities as well as informal polls by TopRank’s Online Marketing blog have show that journalists use search to report the news. The opportunity for companies and media relations professionals to improve the visibility of their brands & clients through search is one that should not be ignored.

Thanks to Amanda Miller Littlejohn of Mopwater PR + Media Notes, below is a video from the first 10 minutes of Odden’s presentation outlining how SEO can boost the value Public Relations provides to organizations and how both SEO and PR can work together to achieve media relations and marketing goals.

If you would like to experience the full presentation, be sure to check out the PRSA Webinar coming up June 15th: The Top 10 SEO Tactics for SEO Professionals. Of course, you can also find out more by visiting the online PR category of Online Marketing Blog.

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Online PR Webinar: Help Google Find Your Press Release

Mike — Thu, 10 Jun 2010 16:55:30 +0000

Search engines like Google have become the newsstand of our time. And as more and more readers turn to search engines to find the timeliest news, journalists are following suit.

According to a recent survey by TopRank® Online Marketing, nine out of ten journalists and editors indicate that they use search engines daily as part of their jobs. As such, today’s public relations programs must include an online component, and this component must adhere to Search Engine Optimization (SEO) best practices to be successful.

This June 15th, join TopRank® Online Marketing CEO and online public relations leader Lee Odden for the PRSA sponsored webinar, Top 10 Search Engine Optimization Tactics for Public Relations Pros. In just an hour, attendees will become armed with the SEO tools needed to succeed in the new online PR arena.

Attendees will learn:
•   How to choose the best keywords for use in a press release
•   Best practices regarding keyword usage in an online press release
•   The single best SEO tactic you should be implementing today

Webinar information:
Top 10 Search Engine Optimization Tactics For Public Relations Pros
Tuesday, June 15th 3pm EST (2pm CST)
PRSA Member: $150
Non-Member: $250

Stay up-to-date with the latest online public relations events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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SES Toronto: Online PR Succeeds With Social Media

Mike — Thu, 03 Jun 2010 19:56:39 +0000

As loyalties shift away from traditional media as a preferred communications channel, there will be those who approach this evolution with fear and those who approach it with an embrace.

While many consumers embrace social media channels such as blogs and microcontent as legitimate sources of news and information, public relations professionals are oftentimes fearful to make a similar leap. Those that brave the new online landscape, however, find they are able to significantly and positively influence the public relations goals of their clients or companies.

TopRank Account Manager & Social Media Pro Adam Singer

This June, TopRank® Online Marketing will be on-hand at SES Toronto to help PR professionals make the necessary change to succeed in the new social environment:

Friday, June 11^th: 3:15-4:15pm
Search, PR & the Social Butterfly
Join TopRank Account Manager, Adam Singer, as he and his panel of online public relations and social media pros help attendees let go of media lists in favor of Twitter feeds. Singer and his panel will share real-world stories of PR success, where social media was leveraged as a channel, and provide a detailed process for attendees to achieve similar results.

Moderator:
Greg Jarboe, President & Co-Founder, SEO-PR

Speakers:
Lisa Buyer, President & CEO, The Buyer Group
Neil Johnson, Account Director, High Road Communications
Adam Singer, Account Manager, TopRank® Online Marketing

Conference info:
SES Toronto
Hyatt Regency Toronto
Toronto, Canada
June 9 – 11, 2010

To register for this conference, visit:
SES Toronto

Stay up-to-date with the latest online public relations and social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the social media marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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How Search & Social Media Affect Public Relations

Lee — Tue, 11 May 2010 14:00:49 +0000

At the annual Online Marketing Summit in San Diego, Michael McDonald from WebProNews caught up with TopRank Online Marketing CEO Lee Odden to talk about the impact of search engine optimization and marketing with social media and their effect on public relations. Search and social media are very much about content and facilitating both discovery and relationships. Watch the following video as Odden discusses how SEO and Social Media Marketing can influence public relations outcomes.

Odden is conducting a 1 day workshop in New York in partnership with PRNews for communications professionals that instructs how to leverage SEO and Social Media. The event is currently sold out, but TopRank Online Marketing does offer onsite training and workshops for companies. Please contact us for more information at 1-877-872-6628 or info@toprankmarketing.com

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Online Public Relations Thought Leadership This June

Mike — Wed, 14 Apr 2010 15:54:06 +0000

As traditional PR, social media and reputation management converge into an integrated stream of marketing communications, it is vital that marketing professionals develop a mastery of each element. The companies that do achieve this mastery will be those that uncover the most effective approaches to achieve business objectives.

This June, TopRank® Online Marketing CEO and online public relations expert Lee Odden will be presenting at the 2010 Vocus Users Conference. During his presentation, Odden will be sharing tips and tricks to help marketing and PR professionals write content designed for the web.

Attendees will walk away from this session with a thorough understanding of how online public relations strategies can:

Drive more website traffic
Increase media placements
Boost online news exposure

Odden will be presenting during the PR Though Leadership Session, Friday June 11^th at 10:15 EST.

Workshop info:
2010 Vocus Users Conference
June 10^th – 11th
Washington D.C.

To register for this workshop, visit:
2010 Vocus Users Conference

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SEO & Social Media Workshop From PRNews & TopRank

Mike — Fri, 12 Mar 2010 14:28:24 +0000

Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign. To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases. This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.

This April 14^th, TopRank® Online Marketing CEO Lee Odden will be leading the SEO Workshop for Communicators, Learn How To Optimize Your Online Messaging and Content For Maximum Return, from PRNews.

This interactive, hands-on leadership training will include topics such as:

Creating a cost-effective SEO strategy
Optimizing press releases for search and social media
Increasing media placements through optimized PR content
Attracting journalists through optimized online newsrooms
Leveraging search and social media for online reputation management

Attendees will also experience one-on-one consultations with Odden throughout the day-long workshop.

Workshop info:
PRNews Training Academy: SEO Workshop for Communicators
Learn How To Optimize Your Online Messaging and Content For Maximum Return
Wednesday, April 14th
8:30am – 4:30pm
New York, NY

To register for this workshop, visit:
PRNews Training Academy

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Upcoming Q1 2010 TopRank Speaking Events

Lee — Tue, 02 Feb 2010 22:47:19 +0000

TopRank works very hard to stay on top of current best practices for our clients. As a result of expertise, thought leadership and reputation in the industry, our team is asked to speak at a variety of conferences, workshops and webinars. The goal at TopRank Marketing is to help companies better understand the current landscape of Online Marketing to prepare strategies that can be executed more efficiently and adjust to the ever-changing digital environment.

To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.

Jan 20th, 2010
Webinar: Writing for the Web in 2010 – New Search Strategies
Learn how to optimize public relations and news centered content to better reach consumers and the media.

Moderated by Mike Grehan, SES Advisory Board Co-Chair and VP, Global Content Director, Incisive Media. TopRank CEO Lee Odden presents 10 SEO tips ranging from keyword research to Social SEO to measuring news SEO effectiveness in this one hour webinar. This presentation is sponsored by TopRank client, PRWeb and run in conjunction with Search Engine Strategies London, SES & OMS San Diego, Search Engine Strategies New York, the ClickZ Network and SearchEngineWatch.com.

(PostScript: This webinar set new attendance records for SES and PRWeb with over 7,000 registrants, 400 comments and 600+ tweets during the webinar using the assigned hashtag.)

Jan 28th, 2010
Webinar: Optimized Public Relations – 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010
Learn the basics of Search Engine Optimization to improve search visibility where journalists, analysts and bloggers are looking. A TopRank survey revealed over 90% of journalists and reporters use search engines to report news.

The media use search to efficiently source story ideas, research past press releases, find specific companies and individuals. Search activity is not limited to Google, since many journalists also reported using social media search. This webinar was moderated by Brian Pittman of Bulldog Reporter and presented by TopRank CEO Lee Odden. The presentation will identify the types of PR and news content that can help companies boost their search engine rankings as well as the basics of SEO and how to use web analytics to win more SEO budget for Public Relations departments.

Feb 9, 2010
Webinar: Secrets to B2B Marketing Success
Marketo, Ion Interactive and TopRank Online Marketing collaborate to educate B2B marketers on best practices optimization, before and after lead generation.

The secret to getting the most out of your campaign is to optimize continually: pre-click, post-click, and post-conversion.

This webinar, featuring Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive, and Maria Pergolino of Marketo will help companies make the most of B2B marketing campaigns.

Event info: Tuesday, Feb 9, 2010 at 11:00am Pacific / 2:00pm Eastern. Registration and more info.

Feb 11, 2010
Webinar: The Inside Scoop for a PR & Marketing Strategy
TopRank’s Jolina Pettice along with Marc Harty, Editor, 30MinutePR.com will provide the lowdown on Integrated marketing and public relations communications offering case studies and practical tips. Our client PRWeb/Vocus is sponsoring this free webinar.

This free webinar occurs February 11, 2010 2:00 PM EST and you can get more information here and register here.

Feb 16, 2010
Social Media Club Louisville: 10 SEO Tips Communications Professionals Must Know
TopRank CEO Lee Odden will present best practices search engine optimization strategy, process and tactics for corporate communicators and marketers in need of distinguishing themselves and their companies online.

Now more than ever, Communications and Public Relations professionals are in need to best understand digital communications and the intersection of Search and Social Media. comScore reports the global search market is up 46% Year over Year to 131 billion searches in Dec 2009.

A Cision and George Washington University survey (01/10) reports 89% of journalists use blogs for story research, 65% use social networks, and 52% use microblogging services like Twitter. A study by SNCR and Middleberg Communications (09/09) report 69% of respondents go to company Web sites to assist in their reporting.

The primary discovery mechanism for content on social media sites and corporate web sites is search. This presentation will identify essential SEO tactics for communicators to implement for optimum search visibility on search engines and within social media content sites.

Event info: Tuesday, February 16, 2010 from 6:30 p.m. to 8:30 p.m. ET at the Louisville Visual Art Association at The Water Tower. More info and register here.

Feb 23, 2010
Online Marketing Summit San Diego: Social Media Leaders Forum
Get detailed with the thought leaders driving the Social Media space forward including the major social networks (i.e. Facebook & LinkedIn), tools (Radian6, Google Analytics , TweetDeck), strategists and brand marketers. Listen to the inside scoop on cutting edge Social Media tactics and strategies that can give you a competitive advantage.

The Social Media Leaders Forum includes:

Chris Baggott, CEO, Compendium Blogware
Lee Odden, CEO, TopRank Online Marketing
Michael Senger, CEO & Founder, StoneMass
Caitlin McCabe, Founder, WhiteLabel Marketing
Ben Hanna, VP Marketing, Business.com
Moderator: Jay Baer, CEO, Convince and Convert

Event info: Tuesday Feb 23rd at 3:45pm PST at the Paradise Point Resort and Spa. Register here.

Feb 25, 2010
OMS San Diego – Search Engine Strategies Forum: PR, Social Media and Search
This session will cover how to integrate social media and search into your PR strategy. The panel will look at case studies like Dell’s Take Your Own Path campaign. They’ll examine the effect of Twitter and Facebook and how the statusphere is gaining ground. Learn why search is important to PR, where people are searching in social media and how all this affects your PR strategy.

Panelists include:

Dana Todd, CMO, Newsforce
Lee Odden, CEO, TopRank
David Klein, CEO, Purpose Inc
Rand Fishkin, CEO, SEOmoz
Moderator: Sally Falkow, President, PRESSfeed

Event info: Tuesday Feb 25th at 3:15pm PST at the Paradise Point Resort and Spa. Register here.

March 4th, 2010
Webinar: Social SEO
Learn how to amplify reach and efficiency of digital marketing efforts by incorporating social media and SEO strategies holistically.

Alterian, provider of an integrated marketing platform, hosts TopRank CEO Lee Odden in a webinar interview to discuss Social SEO strategies and tactics for companies that want to better reach and engage customers on the social web.

Event info: Thursday, March 4th, 2010 at 10:00am CST. Registration link to be announced.

March 8, 2010
LeadingRE Conference: MarTech in Las Vegas
TopRank’s Adam Singer will provide the opening presentation for the MarTech event, “Architecting a Web 2.0 Marketing & P.R. Strategy”.

What’s the fundamental difference between developing a Web 2.0 marketing/public relations strategy versus a traditional? This session will discuss the core elements and strategies of architecting an effective Web 2.0 marketing and public relations program to drive meaningful brand positioning and messaging in the eyes of your clients and consumers.

Event info: Monday, March 8, 2010 at 2:30 PST. More information here.

March 12-16, 2010
SXSW Interactive, Austin Texas
TopRank is not presenting at SXSWi but will be attending. You’ll no doubt find CEO Lee Odden in Blogtropolis or one of the many digital media/marketing sessions. There will be a sizeable Minnesota delegation at SXSWi as in year’s past. Watch the SMBMSP.org site for updates.

March 22-26, 2010
Search Engine Strategies New York: Digital Asset Optimization
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new “blended” search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the “second click” on web properties owned by themselves? How popular are the new blended search results with users? TopRank’s CEO Lee Odden will join an expert panel to discuss these issues and more.

TopRank began writing about Digital Asset Optimization in 2007 at OMB, DMNews and Target Marketing Magazine. We’ve also presented on the topic of DAO at other conferences (DPAC). DAO by TopRank’s definition, concerns the changing digital media presented in Google search results and what companies can do to optimize the various types and formats of digital content they publish to achieve prominent visibility.

Panelists on the Digital Asset Optimization include:

Mark Knowles, President & CEO, Pixelsilk, Inc.
Chris Boggs, Director, SEO, Rosetta
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Event info: Tuesday, March 23rd, 2010 10:45am at the Hilton New York. Full agenda and registration information here.

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TopRank Webinar: Optimized Public Relations

Lee — Wed, 27 Jan 2010 19:35:10 +0000

Lee Odden & Brian Solis

On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here:

Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010 Bulldog Reporter’s PR University Presents a New Webcast Tutorial Thursday, January 28, 2010

PR pros looking for the latest SEO tools and know-how to build brand and buzz should attend this new webcast tutorial from Bulldog Reporter’s PR University titled: “Optimized Public Relations: 10 SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010.” :

This PR University webcast takes place on Thursday, January 28, at 1PM EST (noon CST, 11AM MST, 10AM PST).

In just 90 minutes, this PR University webcast tutorial will give PR professionals the tools and step-by-step instruction they need to positively impact their company or brand’s perception, positioning and coverage. They will learn how to find their keyword sweet spot, how to use those words and phrases to boost the number of people who visit their site and how to write optimized copy to drive greater results and return on investment.

Key takeaways from this webinar:

The opportunity Google’s Universal Search offers PR for news and other digital assets
SEO Primer: Common myths, essential concepts and key definitions PR must understand how search engines work
How to conduct keyword research-plus online tools and new techniques for finding their company or brand’s keyword sweet spot
Word counts, hyperlinks, headline writing rules and other SEO guidelines
How to use keywords to optimize your online newsroom, website, press releases — and virtually any PR communiqué
SEO Distribution: Smart press releases, social media releases and other emerging distribution tools that leverage optimized PR copy for wider reach online
Actionable tips for incorporating SEO and Social Media into an optimized PR program
How to optimize press releases, websites and PR communiqués by integrating keywords and phrases

Attendance at Bulldog Reporter’s PR University : audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance.
Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page : or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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SES Chicago: Blog SEO And News Search Optimization

Mike — Wed, 25 Nov 2009 14:46:05 +0000

In just mere weeks, Chicago will proudly welcome some of the most influential names in the online marketing industry, as Search Engine Strategies hosts SES Chicago. Attracting dozens of notable speakers, and thousands of marketers representing all experience levels, SES Chicago is undoubtedly the largest annual conference and expo of its kind in the Midwest.

Appearing in person at SES Chicago, both as a panelist and session moderator, will be TopRank® Online Marketing CEO and SES Advisory Board member Lee Odden.

Monday, December 7^th 2009 – 3:15pm-4:15pm
SEO Through Blogs & Feeds
Few online marketers understand better than panelist Odden the unique advantages blogs offer to any Search Engine Optimization (SEO) program. In fact, blog and SEO insight from Odden and multiple team members at TopRank® Online Marketing recently helped Online Marketing Blog rise to #4 on Ad Age’s Power 150 blog rankings. Learn how the inclusion of a blog will enhance your company’s SEO program by attending this session.

Moderator:
Rebecca Lieb, VP, US Operations, Econsultancy

Speakers:
Lee Odden, SES Advisory Board & CEO, TopRank® Online Marketing
Mark Jackson, SEW Expert & President/CEO, VIZION Interactive
Sally Falkow, President, PRESSfeed
Daron Babin, CEO, Webmaster Radio

SEO Through Blogs & Feeds Featuring Lee Odden At SES New York

Tuesday, December 8^th – 4:15pm – 5:30pm
News Search Optimization
News search engines are helping companies worldwide transform everything from traditional media coverage to press releases into online exposure. Attend this session, moderated by Odden, to learn how your company can leverage news search to build exponential awareness with your customers and prospects online.

Moderator:
Lee Odden, SES Advisory Board & CEO, TopRank® Online Marketing

Speakers:
DanaTodd, CMO, Newsforce
Greg Jarboe, President & Co-founder, SEO-PR
Lisa Buyer, President & CEO, The Buyer Group

Conference info:
Hilton Chicago
720 S. Michigan Ave
Chicago, Ill.
December 7-11

To register for this conference, visit:
SES Chicago

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Top Ten SEO Tips for Public Relations

Lee — Sun, 08 Nov 2009 21:05:19 +0000

On Monday morning 10:15 am at the San Diego Marriott Hotel & Marina, TopRank Online Marketing CEO Lee Odden will be presenting the Top Ten SEO Tips for Public Relations. The presentation will be held in Marina Ballroom F and will cover the gamut of SEO advice for news optimization. Here’s a video preview:

To read about each of the tips Lee will be presenting and to see a copy of the PowerPoint deck, visit “The Top Search Engine Optimization Tips for Public Relations“.

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PubCon: Social Media, Search & PR Intersect In Vegas

Mike — Wed, 28 Oct 2009 21:39:27 +0000

When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.

This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.

Tuesday, November 10^th: 2:55-4:10pm
Experts on PR & Twitter
Can public relations 2.0 be summarized in 140 characters or less? Don’t let the character count lull you into complacency. To break through, today’s PR efforts must be powerful, targeted and, of course, concise. Singer and his panel of social media promotion experts will take you from mid-level public relations to advanced online PR and social promotions experts in no time.

Moderator:
Krista Neher

Panel:
Adam Singer, Account Manager, TopRank® Online Marketing
Sean Jackson, CEO/Creator, Ecordia
Lisa Buyer, President/CEO, The Buyer Group
Ben Fisher, President, TechPad Agency

Odden Contributes to a Panel at PubCon South

Wednesday, November 11^th: 10:15-11:30am
How Do Social Media & Search Intersect?
With social media seeming to fill the promotional role previously occupied by search marketing, it only makes sense that social media prevents the need for search, right? Don’t fall into this trap. Join Odden and his panel of social media and search experts as they detail how these two tactics both intersect and complement each other in supporting your overall marketing objectives.

Moderator:
Vanessa Fox

Panel:
Lee Odden, CEO, TopRank® Online Marketing
Tony Adam, SEO Manager, Yahoo
David Wallace, CEO, SearchRank
Bill Hartzer, Search Engine Optimization Manager, Vizion Interactive

Odden at PubCon 2008

Thursday, November 12^th: 1:30-2:45pm
How SMBs Can Use PR Campaigns to Grow Traffic
Online public relations makes it possible for today’s small businesses to grow into tomorrow’s major online marketing players. Learn how small businesses can master online PR to drive traffic and achieve business objectives from Odden and his panel.

Moderator:
Alex Bennert

Speakers:
Lee Odden, CEO, TopRank® Online Marketing
Jiyan Wei, Product Manager, Vocus
Sean Jackson, CEO/Creator, Ecordia

Thursday, November 12^th: 2:55-4:10pm
Search Bloggers: What’s Hot & Trending?
Can bloggers maintain their influence with the emergence of newer forms of social media? With the right strategies, ‘yes.’ Discover what these blogging strategies are, and understand how to integrate them into your efforts, from Odden and his panel.

Moderator:
Greg Hartnett

Speakers:
Lee Odden, CEO, TopRank® Online Marketing
Michael McDonald, Managing Editor, iEntry Inc.
Barry Schwartz, President, RustyBrick, Inc.
Loren Baker, Editor, Search Engine Journal

Conference info:
PubCon 2009: Social Media, Search, Affiliates
Las Vegas, NV
November 10-13

To register for this conference, visit:
PubCon 2009

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PRSA 2009 International Conference: Online PR, SEO & Social Media Blend With Help From TopRank

Mike — Fri, 23 Oct 2009 14:50:01 +0000

Regardless of the state of the economy, many businesses are continuing to thrive. In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy.

This November, the Public Relations Society of America (PRSA) will help PR professionals from across the globe develop their own new strategies as they convene in San Diego and host their annual four-day International Conference. Keynote speakers, including Huffington Post founder Arianna Huffington and former White House director of economic policy Todd Bucholz, will join a packed ensemble of speakers discussing topics including social media, crisis communications, branding and sustainability.

TopRank® Online Marketing CEO Lee Odden will be contributing a presentation, as well as participating in a panel session.

TopRank CEO Lee Odden Presents At PRSA International Conference ’08

Sunday, November 8, 2009 4:45-6pm
Looking Ahead: The Nexus of Social Media and Public Relations
Today’s most savvy companies employ or work with PR professionals who understand inherently the need to blend social media, online public relations and traditional PR to meet business objectives. Many of these new breed of PR professionals, including Odden, will be on-hand for this panel session. Join Odden and his panel as they help PR professionals quickly jump-start their skills working with new media.

Panel:
Lee Odden, CEO, TopRank® Online Marketing
Peter Himler, Founder and Principal, Flatiron Communications LLC
Rick Clancy, APR, Senior Vice President, Corporate Communication, Sony Electronics
David Bradfield, Senior Vice President and Partner, Fleishman-Hillard New York
Rob Key, Founder and CEO, Converseon

Odden On A Recent PRSA Panel

Monday, November 9, 2009 10:15-11:30am
Help Google Find Your Releases: Top 10 Search Engine Optimization Tactics for Public Relations Professionals
90% of journalists use the Internet to do their jobs, according to a recent survey by TopRank® Online Marketing. Public relations professionals who do not understand this find themselves in danger of no longer understanding public relations. Join TopRank CEO Lee Odden as he offers this wildly popular presentation designed to help PR professionals understand the ins and outs of Search Engine Optimization (SEO), and how this understanding can help them to more effectively achieve their objectives.

Conference info:
PRSA 2009 International Conference
San Diego, CA
November 7-10

To register for this conference, visit:
PRSA 2009 International Conference

MN PRSA ’09 Professional Practices Conference: TopRank Helps Clear Lines Between Online PR, SEO & Social Media This fall, public relations professionals of all experience levels will...
PRNews Digital Summit New York: TopRank Offers SEO Tips For PR Companies that include public relations (PR) in their competitive marketing...
TopRank Social Media Optimization Workshop in London Each year, Search Engine Strategies (SES) hosts large-scale conferences all...

MN PRSA ’09 Professional Practices Conference: TopRank Helps Clear Lines Between Online PR, SEO & Social Media

Mike — Tue, 13 Oct 2009 18:39:13 +0000

This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference.

Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, and Mary T. Henige, Director of Social Media, Broadcast, Diversity & Consumer Communications for General Motors, this conference will help professionals step up their game by clearing the lines between online public relations, Search Engine Optimization (SEO) and social media tactics.

Helping to clear these lines, by contributing to two panels and offering one presentation, will be TopRank® Online Marketing CEO Lee Odden.

During his presentation, Understanding SEO, Odden will offer a frank and candid warning to PR professionals who create content that does not adhere to SEO best practices. Attendees who heed this warning will discover SEO tips geared specifically for public relations practitioners and leave the session armed with the knowledge needed to create search engine friendly PR content.

Later in the day, Odden will take part in two panel sessions focusing on Creative Theory and Creative Application & Tactics. During these panels, moderated by Provident Partners President Albert Maruggi, Odden and his colleagues will help present a clear and holistic view of how online PR, SEO and social media can be blended together to achieve public relations objectives.

Joining Odden and Maruggi for these panel sessions will be Rick Mahn, Social Media Strategist, Land O’ Lakes; Jason DeRusha, Reporter, WCCO; and Greg Swan, Digital Strategy Manager, Weber Shandwick.

Conference info:
MN PRSA ’09 Professional Practices Conference
The Metropolitan Ballroom & Clubhouse
5418 Wayzata Boulevard
Golden Valley, MN
October 29^th
$80 – PRSA Members
$100 – Non-PRSA Members
$40 – Students

To register for this summit, visit:
MN PRSA ’09 Professional Practices Conference

PRNews Digital Summit New York: TopRank Offers SEO Tips For PR Companies that include public relations (PR) in their competitive marketing...
TopRank Social Media Optimization Workshop in London Each year, Search Engine Strategies (SES) hosts large-scale conferences all...

PRNews Digital Summit New York: TopRank Offers SEO Tips For PR

Mike — Tue, 08 Sep 2009 20:27:52 +0000

Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle. Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game. But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?

This October 22^nd in New York, TopRank® Online Marketing CEO Lee Odden will teach the new rules of the PR game to in-house and corporate professionals alike with the presentation, Search Engine Marketing, Optimization and How to Write for the Web. Odden will offer this presentation during the second annual PRNews Online Digital PR Next Practices Summit: Using Social Media to (Really) Advance Your PR & Bottom Line.

Joining Odden will be Jon Wegman, Associate Director, Moxie Interactive. Together, they will highlight the importance of writing web content that both supports your overall messaging and makes media professionals more apt to engage with your brand online. Odden and Wegman will also work to untangle the web of confusion that can surround SEO.

Takeaways attendees can expect to learn include how to:

Write highly optimized online press releases
Identify the best search terms and keywords for PR campaigns
Develop content that attracts journalists, versus turning them away

Early bird registration for this event ends Friday, September 18^th.

Conference info:
PRNews Online Digital PR Next Practices Summit:
Using Social Media to (Really) Advance Your PR & Bottom Line
New York, NY
October 22nd

To register for this summit, visit:
PRNews Online

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