Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign.  To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases.  This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.

This April 14^th, TopRank® Online Marketing CEO Lee Odden will be leading the SEO Workshop for Communicators, Learn How To Optimize Your Online Messaging and Content For Maximum Return, from PRNews.

This interactive, hands-on leadership training will include topics such as:

• Creating a cost-effective SEO strategy
• Optimizing press releases for search and social media
• Increasing media placements through optimized PR content
• Attracting journalists through optimized online newsrooms
• Leveraging search and social media for online reputation management

Attendees will also experience one-on-one consultations with Odden throughout the day-long workshop.

Workshop info:
PRNews Training Academy: SEO Workshop for Communicators
Learn How To Optimize Your Online Messaging and Content For Maximum Return
Wednesday, April 14th
8:30am – 4:30pm
New York, NY

To register for this workshop, visit:
PRNews Training Academy

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To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.

Jan 20th, 2010
Webinar: Writing for the Web in 2010 – New Search Strategies
Learn how to optimize public relations and news centered content to better reach consumers and the media.

Moderated by Mike Grehan, SES Advisory Board Co-Chair and VP, Global Content Director, Incisive Media. TopRank CEO Lee Odden presents 10 SEO tips ranging from keyword research to Social SEO to measuring news SEO effectiveness in this one hour webinar. This presentation is sponsored by TopRank client, PRWeb and run in conjunction with Search Engine Strategies London, SES & OMS San Diego, Search Engine Strategies New York, the ClickZ Network and SearchEngineWatch.com.

(PostScript: This webinar set new attendance records for SES and PRWeb with over 7,000 registrants, 400 comments and 600+ tweets during the webinar using the assigned hashtag.)

Jan 28th, 2010
Webinar: Optimized Public Relations – 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010
Learn the basics of Search Engine Optimization to improve search visibility where journalists, analysts and bloggers are looking.  A TopRank survey revealed over 90% of journalists and reporters use search engines to report news.

The media use search to efficiently source story ideas, research past press releases, find specific companies and individuals. Search activity is not limited to Google, since many journalists also reported using social media search. This webinar was moderated by Brian Pittman of Bulldog Reporter and presented by TopRank CEO Lee Odden.  The presentation will identify the types of PR and news content that can help companies boost their search engine rankings as well as the basics of SEO and how to use web analytics to win more SEO budget for Public Relations departments.

Feb 9, 2010
Webinar: Secrets to B2B Marketing Success
Marketo, Ion Interactive and TopRank Online Marketing collaborate to educate B2B marketers on best practices optimization, before and after lead generation.

Feb 16, 2010
Social Media Club Louisville:  10 SEO Tips Communications Professionals Must Know
TopRank CEO Lee Odden will present best practices search engine optimization strategy, process and tactics for corporate communicators and marketers in need of distinguishing themselves and their companies online.

Now more than ever, Communications and Public Relations professionals are in need to best understand digital communications and the intersection of Search and Social Media. comScore reports the global search market is up 46% Year over Year to 131 billion searches in Dec 2009.

A Cision and George Washington University survey (01/10) reports 89% of journalists use blogs for story research, 65% use social networks, and 52% use microblogging services like Twitter.  A study by SNCR and Middleberg Communications (09/09) report 69% of respondents go to company Web sites to assist in their reporting.

The primary discovery mechanism for content on social media sites and corporate web sites is search. This presentation will identify essential SEO tactics for communicators to implement for optimum search visibility on search engines and within social media content sites.

Event info: Tuesday, February 16, 2010 from 6:30 p.m. to 8:30 p.m. ET at the Louisville Visual Art Association at The Water Tower. More info and register here.

Feb 23, 2010
Online Marketing Summit San Diego: Social Media Leaders Forum
Get detailed with the thought leaders driving the Social Media space forward including the major social networks (i.e. Facebook & LinkedIn), tools (Radian6, Google Analytics , TweetDeck), strategists and brand marketers. Listen to the inside scoop on cutting edge Social Media tactics and strategies that can give you a competitive advantage.

The Social Media Leaders Forum includes:

• Chris Baggott, CEO, Compendium Blogware
• Lee Odden, CEO, TopRank Online Marketing
• Michael Senger, CEO & Founder, StoneMass
• Caitlin McCabe, Founder, WhiteLabel Marketing
• Ben Hanna, VP Marketing, Business.com
• Moderator: Jay Baer, CEO, Convince and Convert

Event info: Tuesday Feb 23rd at 3:45pm PST at the Paradise Point Resort and Spa. Register here.

Feb 25, 2010
OMS San Diego – Search Engine Strategies Forum: PR, Social Media and Search
This session will cover how to integrate social media and search into your PR strategy. The panel will look at case studies like Dell’s Take Your Own Path campaign. They’ll examine the effect of Twitter and Facebook and how the statusphere is gaining ground. Learn why search is important to PR, where people are searching in social media and how all this affects your PR strategy.

Panelists include:

• Dana Todd, CMO, Newsforce
• Lee Odden, CEO, TopRank
• David Klein, CEO, Purpose Inc
• Rand Fishkin, CEO, SEOmoz
• Moderator: Sally Falkow, President, PRESSfeed

Event info: Tuesday Feb 25th at 3:15pm PST at the Paradise Point Resort and Spa. Register here.

March 4th, 2010
Webinar:  Social SEO
Learn how to amplify reach and efficiency of digital marketing efforts by incorporating social media and SEO strategies holistically.

Alterian, provider of an integrated marketing platform, hosts TopRank CEO Lee Odden in a webinar interview to discuss Social SEO strategies and tactics for companies that want to better reach and engage customers on the social web.

Event info: Thursday, March 4th, 2010 at 10:00am CST. Registration link to be announced.

March 8, 2010
LeadingRE Conference: MarTech in Las Vegas
TopRank’s Adam Singer will provide the opening presentation for the MarTech event, “Architecting a Web 2.0 Marketing & P.R. Strategy”.

What’s the fundamental difference between developing a Web 2.0 marketing/public relations strategy versus a traditional? This session will discuss the core elements and strategies of architecting an effective Web 2.0 marketing and public relations program to drive meaningful brand positioning and messaging in the eyes of your clients and consumers.

Event info: Monday, March 8, 2010 at 2:30 PST. More information here.

March 12-16, 2010
SXSW Interactive, Austin Texas
TopRank is not presenting at SXSWi but will be attending. You’ll no doubt find CEO Lee Odden in Blogtropolis or one of the many digital media/marketing sessions.  There will be a sizeable Minnesota delegation at SXSWi as in year’s past. Watch the SMBMSP.org site for updates.

March 22-26, 2010
Search Engine Strategies New York: Digital Asset Optimization
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new “blended” search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the “second click” on web properties owned by themselves? How popular are the new blended search results with users? TopRank’s CEO Lee Odden will join an expert panel to discuss these issues and more.

TopRank began writing about Digital Asset Optimization in 2007 at OMB, DMNews and Target Marketing Magazine. We’ve also presented on the topic of DAO at other conferences (DPAC). DAO by TopRank’s definition, concerns the changing digital media presented in Google search results and what companies can do to optimize the various types and formats of digital content they publish to achieve prominent visibility.

Panelists on the Digital Asset Optimization include:

• Mark Knowles, President & CEO, Pixelsilk, Inc.
• Chris Boggs, Director, SEO, Rosetta
• Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Event info: Tuesday, March 23rd, 2010 10:45am at the Hilton New York. Full agenda and registration information here.

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Lee Odden & Brian Solis

On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here:

Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010 Bulldog Reporter’s PR University Presents a New Webcast Tutorial Thursday, January 28, 2010

PR pros looking for the latest SEO tools and know-how to build brand and buzz should attend this new webcast tutorial from Bulldog Reporter’s PR University titled: “Optimized Public Relations: 10 SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010.” :

This PR University webcast takes place on Thursday, January 28, at 1PM EST (noon CST, 11AM MST, 10AM PST).

In just 90 minutes, this PR University webcast tutorial will give PR professionals the tools and step-by-step instruction they need to positively impact their company or brand’s perception, positioning and coverage. They will learn how to find their keyword sweet spot, how to use those words and phrases to boost the number of people who visit their site and how to write optimized copy to drive greater results and return on investment.

Key takeaways from this webinar:

• The opportunity Google’s Universal Search offers PR for news and other digital assets
• SEO Primer: Common myths, essential concepts and key definitions PR must understand how search engines work
• How to conduct keyword research-plus online tools and new techniques for finding their company or brand’s keyword sweet spot
• Word counts, hyperlinks, headline writing rules and other SEO guidelines
• How to use keywords to optimize your online newsroom, website, press releases — and virtually any PR communiqué
• SEO Distribution: Smart press releases, social media releases and other emerging distribution tools that leverage optimized PR copy for wider reach online
• Actionable tips for incorporating SEO and Social Media into an optimized PR program
• How to optimize press releases, websites and PR communiqués by integrating keywords and phrases

Register for the Optimized Public Relations webinar here.

Attendance at Bulldog Reporter’s PR University : audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance.
Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page : or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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In just mere weeks, Chicago will proudly welcome some of the most influential names in the online marketing industry, as Search Engine Strategies hosts SES Chicago. Attracting dozens of notable speakers, and thousands of marketers representing all experience levels, SES Chicago is undoubtedly the largest annual conference and expo of its kind in the Midwest.

Appearing in person at SES Chicago, both as a panelist and session moderator, will be TopRank® Online Marketing CEO and SES Advisory Board member Lee Odden.

Monday, December 7^th 2009 – 3:15pm-4:15pm
SEO Through Blogs & Feeds
Few online marketers understand better than panelist Odden the unique advantages blogs offer to any Search Engine Optimization (SEO) program.  In fact, blog and SEO insight from Odden and multiple team members at TopRank® Online Marketing recently helped Online Marketing Blog rise to #4 on Ad Age’s Power 150 blog rankings. Learn how the inclusion of a blog will enhance your company’s SEO program by attending this session.

Moderator:
Rebecca Lieb, VP, US Operations, Econsultancy

Speakers:
Lee Odden, SES Advisory Board & CEO, TopRank® Online Marketing
Mark Jackson, SEW Expert & President/CEO, VIZION Interactive
Sally Falkow, President, PRESSfeed
Daron Babin, CEO, Webmaster Radio

Tuesday, December 8^th – 4:15pm – 5:30pm
News Search Optimization
News search engines are helping companies worldwide transform everything from traditional media coverage to press releases into online exposure.  Attend this session, moderated by Odden, to learn how your company can leverage news search to build exponential awareness with your customers and prospects online.

Moderator:
Lee Odden, SES Advisory Board & CEO, TopRank® Online Marketing

Speakers:
DanaTodd, CMO, Newsforce
Greg Jarboe, President & Co-founder, SEO-PR
Lisa Buyer, President & CEO, The Buyer Group

Conference info:
Hilton Chicago
720 S. Michigan Ave
Chicago, Ill.
December 7-11

To register for this conference, visit:
SES Chicago

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To read about each of the tips Lee will be presenting and to see a copy of the PowerPoint deck, visit “The Top Search Engine Optimization Tips for Public Relations“.

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When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.

This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.

Tuesday, November 10^th: 2:55-4:10pm
Experts on PR & Twitter
Can public relations 2.0 be summarized in 140 characters or less? Don’t let the character count lull you into complacency. To break through, today’s PR efforts must be powerful, targeted and, of course, concise. Singer and his panel of social media promotion experts will take you from mid-level public relations to advanced online PR and social promotions experts in no time.

Moderator:
Krista Neher

Panel:
Adam Singer, Account Manager, TopRank® Online Marketing
Sean Jackson, CEO/Creator, Ecordia
Lisa Buyer, President/CEO, The Buyer Group
Ben Fisher, President, TechPad Agency

Wednesday, November 11^th: 10:15-11:30am
How Do Social Media & Search Intersect?
With social media seeming to fill the promotional role previously occupied by search marketing, it only makes sense that social media prevents the need for search, right? Don’t fall into this trap. Join Odden and his panel of social media and search experts as they detail how these two tactics both intersect and complement each other in supporting your overall marketing objectives.

Moderator:
Vanessa Fox

Panel:
Lee Odden, CEO, TopRank® Online Marketing
Tony Adam, SEO Manager, Yahoo
David Wallace, CEO, SearchRank
Bill Hartzer, Search Engine Optimization Manager, Vizion Interactive

Thursday, November 12^th: 1:30-2:45pm
How SMBs Can Use PR Campaigns to Grow Traffic
Online public relations makes it possible for today’s small businesses to grow into tomorrow’s major online marketing players. Learn how small businesses can master online PR to drive traffic and achieve business objectives from Odden and his panel.

Moderator:
Alex Bennert

Speakers:
Lee Odden, CEO, TopRank® Online Marketing
Jiyan Wei, Product Manager, Vocus
Sean Jackson, CEO/Creator, Ecordia

Thursday, November 12^th:  2:55-4:10pm
Search Bloggers:  What’s Hot & Trending?
Can bloggers maintain their influence with the emergence of newer forms of social media? With the right strategies, ‘yes.’ Discover what these blogging strategies are, and understand how to integrate them into your efforts, from Odden and his panel.

Moderator:
Greg Hartnett

Speakers:
Lee Odden, CEO, TopRank® Online Marketing
Michael McDonald, Managing Editor, iEntry Inc.
Barry Schwartz, President, RustyBrick, Inc.
Loren Baker, Editor, Search Engine Journal

Conference info:
PubCon 2009:  Social Media, Search, Affiliates
Las Vegas, NV
November 10-13

To register for this conference, visit:
PubCon 2009

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Regardless of the state of the economy, many businesses are continuing to thrive.  In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy.

This November, the Public Relations Society of America (PRSA) will help PR professionals from across the globe develop their own new strategies as they convene in San Diego and host their annual four-day International Conference.  Keynote speakers, including Huffington Post founder Arianna Huffington and former White House director of economic policy Todd Bucholz, will join a packed ensemble of speakers discussing topics including social media, crisis communications, branding and sustainability.

TopRank® Online Marketing CEO Lee Odden will be contributing a presentation, as well as participating in a panel session.

Sunday, November 8, 2009 4:45-6pm
Looking Ahead: The Nexus of Social Media and Public Relations
Today’s most savvy companies employ or work with PR professionals who understand inherently the need to blend social media, online public relations and traditional PR to meet business objectives.  Many of these new breed of PR professionals, including Odden, will be on-hand for this panel session.  Join Odden and his panel as they help PR professionals quickly jump-start their skills working with new media.

Panel:
Lee Odden, CEO, TopRank® Online Marketing
Peter Himler, Founder and Principal, Flatiron Communications LLC
Rick Clancy, APR, Senior Vice President, Corporate Communication, Sony Electronics
David Bradfield, Senior Vice President and Partner, Fleishman-Hillard New York
Rob Key, Founder and CEO, Converseon

Monday, November 9, 2009 10:15-11:30am
Help Google Find Your Releases: Top 10 Search Engine Optimization Tactics for Public Relations Professionals
90% of journalists use the Internet to do their jobs, according to a recent survey by TopRank® Online Marketing.  Public relations professionals who do not understand this find themselves in danger of no longer understanding public relations.  Join TopRank CEO Lee Odden as he offers this wildly popular presentation designed to help PR professionals understand the ins and outs of Search Engine Optimization (SEO), and how this understanding can help them to more effectively achieve their objectives.

Conference info:
PRSA 2009 International Conference
San Diego, CA
November 7-10

To register for this conference, visit:
PRSA 2009 International Conference

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This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference.

Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, and Mary T. Henige, Director of Social Media, Broadcast, Diversity & Consumer Communications for General Motors, this conference will help professionals step up their game by clearing the lines between online public relations, Search Engine Optimization (SEO) and social media tactics.

Helping to clear these lines, by contributing to two panels and offering one presentation, will be TopRank® Online Marketing CEO Lee Odden.

During his presentation, Understanding SEO, Odden will offer a frank and candid warning to PR professionals who create content that does not adhere to SEO best practices.  Attendees who heed this warning will discover SEO tips geared specifically for public relations practitioners and leave the session armed with the knowledge needed to create search engine friendly PR content.

Later in the day, Odden will take part in two panel sessions focusing on Creative Theory and Creative Application & Tactics.  During these panels, moderated by Provident Partners President Albert Maruggi, Odden and his colleagues will help present a clear and holistic view of how online PR, SEO and social media can be blended together to achieve public relations objectives.

Joining Odden and Maruggi for these panel sessions will be Rick Mahn, Social Media Strategist, Land O’ Lakes; Jason DeRusha, Reporter, WCCO; and Greg Swan, Digital Strategy Manager, Weber Shandwick.

Conference info:
MN PRSA ’09 Professional Practices Conference
The Metropolitan Ballroom & Clubhouse
5418 Wayzata Boulevard
Golden Valley, MN
October 29^th
$80 – PRSA Members
$100 – Non-PRSA Members
$40 – Students

To register for this summit, visit:
MN PRSA ’09 Professional Practices Conference

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Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle.  Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game.  But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?

This October 22^nd in New York, TopRank® Online Marketing CEO Lee Odden will teach the new rules of the PR game to in-house and corporate professionals alike with the presentation, Search Engine Marketing, Optimization and How to Write for the Web.  Odden will offer this presentation during the second annual PRNews Online Digital PR Next Practices Summit: Using Social Media to (Really) Advance Your PR & Bottom Line.

Joining Odden will be Jon Wegman, Associate Director, Moxie Interactive.  Together, they will highlight the importance of writing web content that both supports your overall messaging and makes media professionals more apt to engage with your brand online.  Odden and Wegman will also work to untangle the web of confusion that can surround SEO.

Takeaways attendees can expect to learn include how to:

• Write highly optimized online press releases
• Identify the best search terms and keywords for PR campaigns
• Develop content that attracts journalists, versus turning them away

Early bird registration for this event ends Friday, September 18^th.

Conference info:
PRNews Online Digital PR Next Practices Summit:
Using Social Media to (Really) Advance Your PR & Bottom Line
New York, NY
October 22nd

To register for this summit, visit:
PRNews Online

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According to survey results published by TopRank® Online Marketing, nine out of ten journalists, reporters and editors use search engines as part of their jobs. This means that eleven out of ten Public Relations (PR) professionals should understand the ins and outs of Search Engine Optimization (SEO).

On Tuesday, July 28^th, TopRank CEO Lee Odden and PRSA will be presenting the free webinar, Top 10 Search Engine Optimization Tactics for Public Relations Pros.

This webinar will teach PR professionals the skills they need to know to help search engines find their latest release, but will also go much further.  Attendees will leave armed with a deep understanding of search engine optimization best practices, the business benefits it lends to PR efforts and how best to combine PR and SEO with social media promotions.

The session outline for this webinar will be as follows:

Top ten SEO tactics for PR professionals – Session Outline:

1. SEO tactics – if I could only do one thing…
2. PR tactics that affect SEO
3. When is PPC better than SEO for PR?
4. How to choose the best keywords?
5. Basics of on-page SEO
6. Press release optimization tips
7. Newsroom optimization tactics
8. Link building fundamentals
9. SEO and social media promotions
10. Measuring & selling the value of SEO

Free PRSA Webinar:
Top 10 Search Engine Optimization Tactics for Public Relations Pros
Tuesday, July 28^th
3pm-4pm EST
Register For This Webinar

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Public Relations 2.0:  The New Tools of The Trade
July 13th Minneapolis, MN

Now more than ever, journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and track topical trends.  A recent survey on journalists’ use of search by TopRank® Online Marketing reports that 91% of journalists, reporters and editors surveyed use search engines to do their jobs.

“Public Relations 2.0: The New Tools Of The Trade,” to be hosted by Kane Consulting and the Minnesota PRSA in Minneapolis Monday, July 13th, will inform public relations and communications professionals of the new tools ranging from Search Engine Optimization (SEO) to Social Media PR.

TopRank will be represented at this event by Senior Account Manager Jolina Pettice who will be presenting the session, “Optimizing Content of Press Releases and Beyond.”  Pettice will cover: on page SEO and link building best practices, how to choose the best keywords,  measuring the value of search marketing PR, when Pay-Per-Click (PPC) is a better fit than SEO, how to combine SEO and social media promotions, and the finer points of selling the benefits of SEO to decision makers.

TopRank's Jolina Pettice

Pettice has extensive experience managing search and social media marketing programs for companies ranging from McKesson to Marketo.  Pettice’s consulting and account management work emphasizes an integrated mix of search engine optimization, digital PR and social media marketing.  Her speaking experience includes pesenting at Online Marketing industry conferences such as Search Engine Strategies and DPAC as well as on-site TopRank SEO workshops for companies.

Event Details:
Public Relations 2.0:  The New Tools of The Trade
July 13th
Register

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Search, Social Media & PR Intersect at SEMPO Arizona

SEMPO Arizona’s June Speaker Event
June 24th

Just as a table missing a leg will have trouble standing, marketing campaigns missing critical channels will have trouble succeeding.

This June 24th, Lee Odden, CEO, TopRank® Online Marketing will present on the intersection of search, social media and public relations during SEMPO Arizona’s June event.  Included in Odden’s presentation are challenges and solutions for companies launching integrated marketing campaigns and seeking to take advantage of the social web.

Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.

Register for this event and prepare to learn:

• Fundamentals of search optimized media relations through push & pull PR
• Framework for building an SEO friendly social media marketing program

Event Details:
SEMPO Arizona’s June Speaker Event
June 24th

To register for this event, visit:
SEMPO

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PR News Online Webinar
Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics
June 10, 2009 Your Desk or Conference Room

What small business owners lack in marketing budgets, they have to make up for in marketing and PR savviness.  Cost effective marketing tactics, including email marketing and press release distribution, can positively impact awareness and revenue without negatively impacting budgets.

On June 10th, small businesses all over the web have the opportunity to discover how to properly execute these strategies by attending the online webinar, Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics.  Hosted by PR News Online in partnership with TopRank SEO Client, PRWeb, this webinar gathers a panel of today’s leading PR and marketing leaders, including TopRank® Online Marketing CEO Lee Odden.

Key strategies to be revealed in this webinar include:

•    Blog Marketing: what you need to know
•    Email marketing Do’s and Don’ts
•    Driving traffic to your website via search engine optimization
•    Penetrating social media channels including Twitter & Facebook
•    Integrating online PR with marketing and advertising to increase sales

Join TopRank’s Lee Odden, Golin Harris VP Idill Cakim, ExpansionPlus Principal Sally Falkow, SEO-PR President Greg Jarboe, PRWeb Ecommerce VP Sophie Shiatis and Moderator Courtney Barnes of PR News in this engaging webinar designed to boost your bottom line.

Event Information:
PR News Online Webinar
Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics
June 10, 2009
Register Online

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Media Relations Summit
May 17-19, New York, New York

This May, media professionals will flock to New York City to attend Media Relations Summit, billed as the world’s largest conference discussing new methods of corporate communications and digital technologies.  In addition to keynotes from luminaries such as broadcasting legend Dan Rather, attendees will discover strategies designed to increase online visibility for their clients and organizations, courtesy of a panel session including TopRank® Online Marketing CEO, Lee Odden.

Odden will be joined on his panel, “Mastering SEO, Google AdWords and Other Search Tools to Increase Visibility” by Howie Jacobson, author of “Google AdWords for Dummies” and Bill Barnes, Executive Vice President of Inquiro. Odden and his co-panelists will present on how search marketing can extend the reach and effectivness of online media relations. Tactics covered in the session include search engine optimization, pay per click and social media marketing.

Lee Odden, CEO of TopRank

By learning the fundamentals of both SEO and PPC, today’s media relations professionals will find themselves positioned as premier consultants, demonstrating a clear competitive advantage for their clients and organizations.

Conference Details:

Media Relations Summit
New York, New York
May 17-19

For more information and to register for the conference, visit:
Media Relations Summit

TopRank® Online Marketing provides Fortune 1000 companies with holistic digital public relations services including online reputation management, social media PR, blogger relations and news optimization.

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Rob Key, Peter Himler, David Bradfield, Lee Odden

PRSA Digital Impact Conference
April 30 – May 1, 2009 New York, NY

The public relations industry has warmed significantly to the power of search engine optimization for growing the impact of pull based PR efforts. Now more than ever, journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and to track topical trends. A recent survey on journalists’ use of search by TopRank reports that 91% of those journalists, reporters and editors surveyed use search engines to do their jobs.

Traditionally, search engine optimization efforts have been managed by corporate marketing departments – either in-house or through an outside agency. However, will all the opportunities to create value in the form of increased online brand visibility, reputation management and internet based media coverage,  public relations deserves a seat at the corporate SEO table.

To achieve that, it’s important that PR professionals understand the foundation of SEO tactics as well as the business benefits for PR efforts as well as to the larger organization.  This session will cover SEO and PR tactics with the most impact, how to choose the best keywords, on page SEO and link building best practices and measuring the value of SEO to public relations efforts. It will also cover when PPC is a better fit than SEO, how to combine SEO and social media promotions and the finer points of selling the benefits of SEO to decision makers.

Corporate web site optimization projects require an equal measure of search engine knowledge, understanding of corporate messaging and ability to appreciate and acquire links from credible sources. By learning the fundamentals of SEO and the possible impact on public relations effectiveness, PR departments or consultants can demonstrate their competitive advantage.

 Top ten SEO tactics for PR professionals – Session Outline:

1. SEO tactics – if I could only do one thing…
2. PR tactics that affect SEO
3. When is PPC better than SEO for PR?
4. How to choose the best keywords?
5. Basics of on-page SEO
6. Press release optimization tips
7. Newsroom optimization tactics
8. Link building fundamentals
9. SEO and social media promotions
10. Measuring & selling the value of SEO  

PRSA Digital Impact Conference
New York, NY
April 30 – May 1, 2009

Register for the conference online:
PRSA Digital Impact Conference

TopRank Online Marketing provides Fortune 1000 companies with holistic digital public relations services including online reputation management, social media PR, blogger relations and news optimization.

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