TopRank Digital Marketing News

On Monday morning 10:15 am at the San Diego Marriott Hotel & Marina, TopRank Online Marketing CEO Lee Odden will be presenting the Top Ten SEO Tips for Public Relations. The presentation will be held in Marina Ballroom F and will cover the gamut of SEO advice for news optimization. Here’s a video preview:

To read about each of the tips Lee will be presenting and to see a copy of the PowerPoint deck, visit “The Top Search Engine Optimization Tips for Public Relations“.

When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.

This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.

Regardless of the state of the economy, many businesses are continuing to thrive.  In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy.

This November, the Public Relations Society of America (PRSA) will help PR professionals from across the globe develop their own new strategies as they convene in San Diego and host their annual four-day International Conference.  Keynote speakers, including Huffington Post founder Arianna Huffington and former White House director of economic policy Todd Bucholz, will join a packed ensemble of speakers discussing topics including social media, crisis communications, branding and sustainability.

This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference.

Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, and Mary T. Henige, Director of Social Media, Broadcast, Diversity & Consumer Communications for General Motors, this conference will help professionals step up their game by clearing the lines between online public relations, Search Engine Optimization (SEO) and social media tactics.

Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle.  Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game.  But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?

According to survey results published by TopRank® Online Marketing, nine out of ten journalists, reporters and editors use search engines as part of their jobs. This means that eleven out of ten Public Relations (PR) professionals should understand the ins and outs of Search Engine Optimization (SEO).

On Tuesday, July 28^th, TopRank CEO Lee Odden and PRSA will be presenting the free webinar, Top 10 Search Engine Optimization Tactics for Public Relations Pros.

Public Relations 2.0:  The New Tools of The Trade
July 13th Minneapolis, MN

Now more than ever, journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and track topical trends.  A recent survey on journalists’ use of search by TopRank® Online Marketing reports that 91% of journalists, reporters and editors surveyed use search engines to do their jobs.

“Public Relations 2.0: The New Tools Of The Trade,” to be hosted by Kane Consulting and the Minnesota PRSA in Minneapolis Monday, July 13th, will inform public relations and communications professionals of the new tools ranging from Search Engine Optimization (SEO) to Social Media PR.

Search, Social Media & PR Intersect at SEMPO Arizona

SEMPO Arizona’s June Speaker Event
June 24th

Just as a table missing a leg will have trouble standing, marketing campaigns missing critical channels will have trouble succeeding.

This June 24th, Lee Odden, CEO, TopRank® Online Marketing will present on the intersection of search, social media and public relations during SEMPO Arizona’s June event.  Included in Odden’s presentation are challenges and solutions for companies launching integrated marketing campaigns and seeking to take advantage of the social web.

Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.

PR News Online Webinar
Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics
June 10, 2009 Your Desk or Conference Room

What small business owners lack in marketing budgets, they have to make up for in marketing and PR savviness.  Cost effective marketing tactics, including email marketing and press release distribution, can positively impact awareness and revenue without negatively impacting budgets.

Media Relations Summit
May 17-19, New York, New York

This May, media professionals will flock to New York City to attend Media Relations Summit, billed as the world’s largest conference discussing new methods of corporate communications and digital technologies.  In addition to keynotes from luminaries such as broadcasting legend Dan Rather, attendees will discover strategies designed to increase online visibility for their clients and organizations, courtesy of a panel session including TopRank® Online Marketing CEO, Lee Odden.