TopRank Internet Marketing News

Competition for visibility online, especially within the Affiliate Marketing world, has increased significantly making it even more important for publishers to monitor brand visibility as part of an online reputation management program.  TopRank Online Marketing CEO, Lee Odden will be presenting strategies for how companies and affiliates can monitor their brands along with tools and tactics at the Affiliate Summit West conference.

The Fifth Annual Affiliate Summit West conference is scheduled for January 11-13th in Las Vegas, Nevada.

Session Details:
“Managing Your Brand”
Tuesday, January 13th, 3:15 – 4:15 (MST)
Session 9a
Location: Classroom A – Brasilia 1-3

Writing for the Web to Optimize Your PR & Overall Messaging
Webinar Wednesday, Dec. 17, 2008

1:30-3 p.m. (EST)

If you are involved in communicating with your stakeholders online, you know that writing for the Web is different than writing for print. You know that the difference between a journalist engaging with your brand online or abandoning your site altogether is based on the content you, as communicators, post or manage online.

Now is the time to take the lead and create Web content that supports your messaging, boosts engagement and delivers to your bottom-line goals.

SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with 60+ sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and more.

TopRank Marketing CEO, Lee Odden will join a panel of industry experts, including Sally Falkow, President of PRESSFeed, and Stephan Spencer, Founder & President of Netconcepts, on Wednesday, December 10th to discuss SEO through blogs and feeds.

In this session, Lee will present best practices for blog content optimization, including how to optimize and promote blog content to attract readers and links to increase traffic and search engine visibility. Sally will cover feeds and digital asset syndication, and Stephan will cover blog software optimization.

The famed WebmasterWorld Pubcon conference will be hosting one of the largest collections of webmasters, marketers (client side and agencies) and small business owners looking for insights into better marketing online.

TopRank CEO Lee Odden will be participating Wednesday, Nov 12th on a panel of industry bloggers to discuss issues and opportunities with blogging in the search marketing world. He will also present on Online Reputation Management.

1:30 pm
Reputation Monitoring and Management – Location: Salon C
This session will look at methods for monitoring, managing, and influencing your reputation within the blogosphere and press. If you are not talking with your customer base, your customer base will be talking about you.

On October 25th TopRank CEO Lee Odden will present a half day, pre-conference workshop on search engine optimization of news content at the 2008 PRSA International Conference in Detroit entitled:

Optimizing Content for Optimum Search Results: Search Engine Optimization for News

Journalists use Web-based searches on a daily basis to research stories, find subject matter experts and track conversations on topics of interest. Online content can be optimized not only for standard search engines, but for blog and news searches as well. There are a variety of ways to optimize news content — press releases, online newsrooms, past media coverage and social media — which can make it easier for bloggers and the media to find it.

On October 16th, TopRank CEO Lee Odden will be presenting a Workshop on search engine optimization and public relations at the DMA08 annual conference in Las Vegas.

Search Marketing and Online Public Relations

The future of organic search optimization is heavily influenced by the effect of combining SEO and online public relations tactics. Online marketers stand to gain a distinct competitive advantage by leveraging media consumption trends and understanding how SEO and PR intersect through optimizing news content such as press releases and online newsrooms. Learn results-focused PR tactics such as pitching bloggers and online media as well as proactive online reputation management and PR analytics.

On June 9th, 2008 TopRank’s CEO Lee Odden will present, “Search Engine Optimization for News Content” at the PRSA’s Digital Impact Conference in New York.

Increasing numbers of journalists are using search on a daily basis to research stories and find subject matter experts. There is a variety of ways to optimize news content including: press releases, online newsrooms, past media coverage and social media to optimize news content, making it easier for bloggers and the media to find your stories online. Understand level setting SEO and social media fundamentals, and be able to identify the changes in journalist’s “research” behaviors involving the use of search engines, social media and the importance of online newsrooms.

On May 19th, 2008 TopRank’s CEO, Lee Odden will be speaking at the DMA’s ACCM conference in Orlando, Florida on: “Reputation Management: Protecting Your Brand in the Search Engines“.

Topics Odden will cover include:

• Search engine usage data
• Brand examples in SERPs
• SEO 2.0 principles for direct marketers
• Keyword research and link building tools
• Digital asset optimization
• Online brand monitoring tools

ACCM Conference:
May 19-21, 2008
Orlando FL
Register

TopRank offers an array of Online Public Relations services including social media, blogging, blogger relations, reputation management and digital media PR.

On May 15th, TopRank’s CEO Lee Odden will present on a PRSA Teleseminar, “Reputation Management in a Google World”.

In many cases, the search engine has taken the place of an organization’s Web site as the doorway to initial interaction with important stakeholders. Compound this with the fact that nine out of ten people report that they don’t look past the first three pages of search results and a full 62 percent don’t go beyond the first page. Savvy public relations professionals are incorporating search engine optimization strategies to ensure that the right people will see their information. By creating an interconnected footprint of relevant content, photos, video and audio, they are actively managing the reputation of the brand, issue or company.

December 4-7, 2007, “Public Relations” and “SEO Blogger Panel” Las Vegas, NV.