TopRank Internet Marketing News

Social Media Section

TopRank Presents at PRSA 2011: Advance Digital PR Skills with Social Media SEO

Friday, October 14th, 2011 | Filed under New @TopRank, Presentations, Search Marketing, Social Media, Speaking.

PRSA International Conference Audience

The future of public relations relies heavily on interacting with individuals and companies online.  Building awareness and  brand recognition is only the first step.   What are you doing to make your news content and brand story easily found and talked about online?  In order to reach journalists, analysts, bloggers and influentials on the web, it’s essential that Public Relations and Communications professionals understand the role search and social media play with influencing information discovery, consumption and sharing.

Lee Odden Keynotes the Minnesota Blogger Conference

Thursday, September 15th, 2011 | Filed under New @TopRank, Social Media, Speaking.

Audience at Minnesota Blogger Conference

MN Blogger Conference Audience

Minnesota Blogger Conference Sept. 10, 2011 – Photos courtesy Missy Berggren and Griff Wigley

Minnesota has a substantial blogging community dedicated to writing on a wide variety of topics including politics, food, sports, fashion, technology, communication –  the list goes on.  It comes naturally for this community to come together for some collaborative learning.  TopRank Online Marketing is a leader in leveraging blog marketing as a strategic focal point for social content development and customer engagement. Our internet marketing agency works with organizations large and small to maximize their presence online and convert that presence into sales or other business outcomes.

TopRank at Cloud Computing Event Dreamforce ’11

Wednesday, August 31st, 2011 | Filed under SEO, Social Media, Social Media.

2011 DreamForce Logo

DreamForce Cloud Computing Event on SEO

Historically, the social media aspects of selling have been controlled by marketers.  Sales people traditionally are kept out of the loop until after a new lead is generated.  In today’s business landscape, successful sales reps are taking control of emerging social technologies to bring in new leads and close deals more quickly, marking the onset of a new era in social selling.

On Aug. 31, Dreamforce ’11 will host a session on tips and techniques addressing how businesses can effectively adopt the integration of sales and social media as a new norm.

TopRank at Social Media Breakfast Minneapolis/St. Paul

Thursday, August 25th, 2011 | Filed under Presentations, Social Media, Social Media.

Social Media BreakfastWhen it comes to a business’ online strategy, questions abound for social media practitioners about how to best leverage and integrate the many online marketing tools available.

The disciplines of search, social media and content marketing continue to intersect and often combine to create a powerful mix. Companies and individuals are creating competitive advantages as they adapt to shifts in technology and consumer behavior.  On Aug. 26, the monthly Social Media Breakfast Minneapolis/St. Paul (SMBMSP) will hone in on this integration.

Event details:
Social Media Breakfast Minneapolis/St. Paul
Friday, Aug. 26, 2011
8:00 – 10:00 a.m.
Cambria Suites Maple Grove
9655 Grove Circle North
Maple Grove, MN 55369

SEO & Social Media for PR: DishyMix Interview with Lee Odden

Thursday, July 21st, 2011 | Filed under Interviews, New @TopRank, Press, Search Marketing, Social Media, Speaking.

Susan Bratton

Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing.

I was asked by Melanie Mitchell, SVP of Search Marketing at Digitas to give a presentation on holistic SEO at ad:tech San Francisco where I caught up with another amazingly smart friend, Susan Bratton. She recorded an interview with me on the Social & SEO for Public Relations topic for her popular DishyMix podcast and shared the transcript with me to repost.

TopRank Summary from BlogWorld New York 2011

Tuesday, May 31st, 2011 | Filed under New @TopRank, Search Marketing, Social Media, Speaking.

John Jantsch & Lee Odden at BlogWorld New York 2011

John Jantsch & Lee Odden at BlogWorld New York 2011 - Photo thx to @ducttape

Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. TopRank Online Marketing has been an active proponent and pioneer of blog marketing as the centerpiece of social content strategy for many years. We’ve been working with companies ranging from B2C retailers like J&O Fabrics to Fortune 15 company, McKesson on blogging, social media and SEO with impressive results.

Webcast: Improve B2B Online Marketing with Search & Social Media

Tuesday, April 5th, 2011 | Filed under New @TopRank, Search Marketing, Social Media, Speaking.

B2B Social SEOAre your social media and search marketing teams talking to each other? They should be.

In an upcoming webcast, Rand Fishkin and Lee Odden will explain why, plus share practical tips on how to boost your SEO results through blogging, online PR, and smart coordination between social media and search. We’ll look at:

  • How brands are coordinating Search Optimization and Social Media efforts
  • A content marketing model for implementing a coordinated Social SEO program
  • Why Google & Bing’s Love Affair w/ Twitter & Facebook is Just Beginning
  • What Signals Matter in a Tweet / Share

The Future of Online Marketing in 60 Seconds or Less

Thursday, November 11th, 2010 | Filed under Search Marketing, Social Media, Speaking.

In the world of online marketing, search and social media are evolving at an incredible pace.

Consider:

  • Twitter queries approaching 20 billion each month
  • Google queries approaching nearly 90 billion each month
  • Facebook topped over 200 million users this year and beats Google in weekly web traffic*
    *Hitwise

With online marketing evolving by the minute, it stands to reason that the most valuable insight will be that which can be shared in under one minute.

Social Media Junction: TopRank Offers Keynote & Content Strategy Workshop

Friday, October 29th, 2010 | Filed under New @TopRank, Search Marketing, Social Media, Speaking.

Social media and content marketing have moved beyond buzz-worthy concepts to become fundamental cornerstones of leading online marketing programs.  A recent poll by Online Marketing Blog, in fact, lists ‘social network participation’ and ‘content marketing’ as two of the top five digital marketing tactics firms will focus on most heavily in 2011.

As social and content initiatives continue to permeate and define online marketing programs, from Minneapolis to Manila, TopRank® Online Marketing CEO Lee Odden will be leading the way. Next month, Odden will be instrumental in expanding social and content marketing best practices globally as he offers the opening keynote and a full day workshop at Social Media Junction 2 in Auckland, New Zealand.

SES Chicago: TopRank Presents Content Marketing Optimization

Friday, October 15th, 2010 | Filed under New @TopRank, Search Marketing, Social Media, Speaking.

Online Marketing Blog reports that six in ten marketers are spending more on content marketing than ever before.

Affording any size business the power to create its own content to boost visibility and attract sales-ready prospects creates an almost utopian online environment.  But like most utopias, this environment can harbor a dark side. Essentially, if everyone is creating online noise, how can one company make sure its noise stands out as the most resonant?

TopRank® Online Marketing CEO, Lee Odden, will be revealing the best practices that separate content marketing strategies that resonate from those that simply reverberate at SES Chicago:

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