TopRank Internet Marketing News

Content is hot in any industry you look, so look no further for the best B2B content marketing advice than the Content2Conversion conference in New York.

Featuring an all-star lineup of B2B Marketing speakers including: Ardath Albee, Ann Handley, Joe Pulizzi, Michael Brenner, Rob Yoegel and senior marketing executives from Aberdeen Group, Adobe, Avaya, Compendium, Curata, Eloqua, Kapost and more means all bases will be covered.

TopRank CEO Lee Odden will be doing his part to contribute to the B2B content marketing brain trust by presenting on an integrated approach to search, social media and content. Essentially, how to optimize your inbound marketing to drive demand for products and services.

He’ll be sharing the Attract, Engage, Convert model for content marketing optimization that has been instrumental for numerous Fortune 1000 companies as clients of TopRank Online Marketing.

Social media’s quickly evolving landscape leaves many brands and marketers scratching their heads trying to figure out which direction to go.  Luckily, Target Marketing has tapped into the minds of TopRank CEO Lee Odden (@leeodden) and VP & CMO of Zinio Jeanniey Mullen (@jeannieymullen) for some answers.

No matter where you are on the social media spectrum, this webinar will help you decide which networks are most useful for your business, and so much more.  Do you want to know the best part?  This webinar is complimentary!

Join The Social Media Revolution with TopRank CEO Lee Odden

Social Media 2013: What Sites Are Most Important to Marketers This Year
Speaker: Lee Odden

Wednesday, February 13th, 2013
2:00pm-3:00pm (EST)

This educational webinar will take some of the mystery out of social media marketing for businesses of any size.  Not only will you receive guidance into which sites are best for your brand, but how social media fits into a larger integrated online marketing program.  Additionally attendees will learn:

The future of public relations relies heavily on interacting with individuals and companies online.  Building awareness and  brand recognition is only the first step.   What are you doing to make your news content and brand story easily found and talked about online?  In order to reach journalists, analysts, bloggers and influentials on the web, it’s essential that Public Relations and Communications professionals understand the role search and social media play with influencing information discovery, consumption and sharing.

At the annual PRSA International Conference on October 17th, TopRank Online Marketing CEO Lee Odden will provide Public Relations and Corporate Communications professionals with an exciting new roadmap to help “Optimize and Socialize” news content for better discovery through search and social media.

MN Blogger Conference Audience

Minnesota Blogger Conference Sept. 10, 2011 – Photos courtesy Missy Berggren and Griff Wigley

Minnesota has a substantial blogging community dedicated to writing on a wide variety of topics including politics, food, sports, fashion, technology, communication –  the list goes on.  It comes naturally for this community to come together for some collaborative learning.  TopRank Online Marketing is a leader in leveraging blog marketing as a strategic focal point for social content development and customer engagement. Our internet marketing agency works with organizations large and small to maximize their presence online and convert that presence into sales or other business outcomes.

This year Allina Healthcare hosted the annual Minnesota Blogger Conference at Allina Commons, its administrative headquarters located in Minneapolis’ Midtown Exchange.  TopRank Online Marketing sponsored the event for a second time, along with Allina Healthcare and Kare11.  Their sponsorship allowed for over 200 attendees to join the conference and luncheon at no cost.  TopRank CEO Lee Odden gave the opening keynote presentation entitled Blogs to Riches – A Journey from Blogging Luddite to Successful Business.

DreamForce Cloud Computing Event on SEO

Historically, the social media aspects of selling have been controlled by marketers.  Sales people traditionally are kept out of the loop until after a new lead is generated.  In today’s business landscape, successful sales reps are taking control of emerging social technologies to bring in new leads and close deals more quickly, marking the onset of a new era in social selling.

On Aug. 31, Dreamforce ’11 will host a session on tips and techniques addressing how businesses can effectively adopt the integration of sales and social media as a new norm.

Event details:

Dreamforce ‘11
Social Sales Revolution: 7 Steps to Get Ahead
2:00 – 3:00 p.m.
Moscone Center
747 Howard Street
San Francisco, CA 94103-3118

When it comes to a business’ online strategy, questions abound for social media practitioners about how to best leverage and integrate the many online marketing tools available.

The disciplines of search, social media and content marketing continue to intersect and often combine to create a powerful mix. Companies and individuals are creating competitive advantages as they adapt to shifts in technology and consumer behavior.  On Aug. 26, the monthly Social Media Breakfast Minneapolis/St. Paul (SMBMSP) will hone in on this integration.

Event details:
Social Media Breakfast Minneapolis/St. Paul
Friday, Aug. 26, 2011
8:00 – 10:00 a.m.
Cambria Suites Maple Grove
9655 Grove Circle North
Maple Grove, MN 55369

SMBMSP brings marketers, PR professionals, students, entrepreneurs, social media practitioners and enthusiasts together for a unique educational opportunity incorporating panel discussions, presentations, case studies, debates and breakout sessions.

Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing.

I was asked by Melanie Mitchell, SVP of Search Marketing at Digitas to give a presentation on holistic SEO at ad:tech San Francisco where I caught up with another amazingly smart friend, Susan Bratton. She recorded an interview with me on the Social & SEO for Public Relations topic for her popular DishyMix podcast and shared the transcript with me to repost.

Be sure to sign up for SES San Francisco mid August to see Susan give the opening keynote. In the meantime, read on for our discussion about SEO and Social Media or listen to to full interview on DishyMix:

John Jantsch & Lee Odden at BlogWorld New York 2011 - Photo thx to @ducttape

Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. TopRank Online Marketing has been an active proponent and pioneer of blog marketing as the centerpiece of social content strategy for many years. We’ve been working with companies ranging from B2C retailers like J&O Fabrics to Fortune 15 company, McKesson on blogging, social media and SEO with impressive results.

At the recent BlogWorld Expo conference in New York, TopRank’s CEO Lee Odden provided attendees with a peek into that insight with a blueprint and examples of the role blogs can play in an integrated search, social media and content marketing strategy that directly influence business outcomes. As the lead writer (2,100+ posts) and editor for one of the most popular marketing blogs on the internet and consultant to numerous successful blogs for B2B brands, Odden had plenty of first hand insights to share.

Are your social media and search marketing teams talking to each other? They should be.

In an upcoming webcast, Rand Fishkin and Lee Odden will explain why, plus share practical tips on how to boost your SEO results through blogging, online PR, and smart coordination between social media and search. We’ll look at:

• How brands are coordinating Search Optimization and Social Media efforts
• A content marketing model for implementing a coordinated Social SEO program
• Why Google & Bing’s Love Affair w/ Twitter & Facebook is Just Beginning
• What Signals Matter in a Tweet / Share
• 5 Tactics for Earning Gobs of Tweets + Shares

Improving campaign results with Search Marketing and Social Media
April 8 / 12 Noon Central – 10:00 a.m. Pacific
with Rand Fishkin, founder of SEOMoz, and Lee Odden, founder of TopRank Online Marketing
This webinar is being presented by Marketo and ClickZ.

In the world of online marketing, search and social media are evolving at an incredible pace.

Consider:

• Twitter queries approaching 20 billion each month
• Google queries approaching nearly 90 billion each month
• Facebook topped over 200 million users this year and beats Google in weekly web traffic*
  *Hitwise

With online marketing evolving by the minute, it stands to reason that the most valuable insight will be that which can be shared in under one minute.

On Tuesday, November 16^th, TopRank® Online Marketing CEO Lee Odden, along with sixty leading marketers, will be lending exactly one minute of time to the virtual Future of Marketing Conference.  During this online event, Odden and his colleagues will have sixty seconds each to share sixty tips every marketer needs to succeed in 2011.

With his time, Odden will comment on the importance of creating campaigns that exist at the intersection of search and social media.