TopRank Digital Marketing News

Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign.  To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases.  This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.

This April 14^th, TopRank® Online Marketing CEO Lee Odden will be leading the SEO Workshop for Communicators, Learn How To Optimize Your Online Messaging and Content For Maximum Return, from PRNews.

This interactive, hands-on leadership training will include topics such as:

To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.

When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.

This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.

Regardless of the state of the economy, many businesses are continuing to thrive.  In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy.

This November, the Public Relations Society of America (PRSA) will help PR professionals from across the globe develop their own new strategies as they convene in San Diego and host their annual four-day International Conference.  Keynote speakers, including Huffington Post founder Arianna Huffington and former White House director of economic policy Todd Bucholz, will join a packed ensemble of speakers discussing topics including social media, crisis communications, branding and sustainability.

This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference.

Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, and Mary T. Henige, Director of Social Media, Broadcast, Diversity & Consumer Communications for General Motors, this conference will help professionals step up their game by clearing the lines between online public relations, Search Engine Optimization (SEO) and social media tactics.

Each year, Search Engine Strategies (SES) hosts large-scale conferences all across the globe to provide the latest information and trends in search engine marketing and search engine optimization. But this October in London, SES will offer more in-depth training taught in a small classroom setting. These half-day and full-day SEO workshops to be held Oct. 26 allow for more hands-on training, one-on-one instruction and small group discussions.

TopRank® Online Marketing CEO Lee Odden will teach an intensive half-day course, “Social Media & SEO Synergies Workshop.” Odden will discuss the benefits of integrating social media and SEO, including the ability to grow social networks via search-based discovery and leverage social channels for promoting content.

Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle.  Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game.  But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?

For what seems numerous years, but in reality is probably closer to several months, communities have been migrating en masse to online social networks.  This migration has changed most everything about our world, from how we play our favorite games or communicate with our oldest friends, to how our businesses market to our customers.  Cunning forethought has ensured the websites of many companies have secured positioning atop Google via Search Engine Optimization (SEO), but as our world evolves, will this be enough?

As part of the 2009 MIMA Summit, Migrate, TopRank® Online Marketing CEO Lee Odden will be presenting, “The Intersection of SEO & Social Media.”

Businesses globally are striving to tame the monstrous new marketing channel before them known as social media.  Could this be most easily done by striving to be more like, of all people, Ashton Kutcher?

TopRank® Online Marketing CEO Lee Odden will help answer this question as he moderates the panel session, In the Now: Conversational & Real Time Marketing, part of this August’s ClickZ Social Media & Video Strategies Forum.

Being hosted in San Jose, and running concurrently with day one of the Search Engine Strategies conference, this forum will deliver actionable tactics and strategies to marketers seeking to prosper from a proper understanding of social media marketing.

SES San Jose - Coming This August!

Each August, the heart of Silicon Valley beats a little faster as it becomes infused with the latest insight from the search marketing industry.  This year is no different as Search Engine Strategies (SES) hosts SES San Jose, the leading education and networking event for in-house and agency Internet marketers on August 10th-14th.

This year, SES San Jose will feature social media marketing and Search Engine Optimization (SEO) insight from TopRank® Online Marketing CEO Lee Odden.  Odden, recently named to the SES Advisory board, will appear on two panel sessions and head up one pre-conference training workshop.