Business blogging represents an unprecedented way to connect with prospects and customers more powerfully than ever.  What could be cooler than that? How about watching the CEO of TopRank® Online Marketing jump out of a flying plane?

Later this month, TopRank CEO Lee Odden will present ‘Boosting SEO For Social Blogs‘ at Open Ca.mp in Dallas, Texas. During his presentation, Odden will detail how a sound blog marketing strategy can help boost online exposure while increasing search and social traffic.

Key takeaways attendees will walk away with include:

• Techniques for concepting and creating a consistent stream of content
• Tips for leveraging keyword research to develop ongoing blog editorial calendars
• Methods for mining conversations in online communities and continuing these conversations on your blog

While this presentation will be Odden’s main event, his warm-up act may will undoubtedly rival its popularity.  On August 26th, Odden will follow in the footsteps of such luminaries as Vince Vaughn as he plunges from the sky with the Army Golden Knights.  Visit Online Marketing Blog after the event for a post from Odden detailing the experience, or ask him yourself by registering for this event below.

Event Information:
Open Camp Dallas
August 27^th – 29th
Dallas, TX
Register For This Event

Stay up-to-date with the latest SEO and social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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In an introduction to a post at Online Marketing Blog, TopRank® Online Marketing CEO Lee Odden writes: “…one-size Search Engine Optimization (SEO) does not fit all programs.”

The post was titled 5 Must-Read Tips for B2B Search Marketing and stressed the importance of content and developing websites that support longer sales cycles – a touchstone of B2B client programs at TopRank Marketing.

More essential B2B search marketing insight will be shared in detail by Odden this month during the latest entry in the Markeo Revenue Masters Webinar Series.

How B2B Companies Generate Revenue Through Search and Social Media, happening live and online Tuesday, August 17^th at 1pm EST, is geared towards the needs of B2B companies competing in the digital landscape.  Joining Odden for this online panel discussion will be Paul Dunay, Global Marketing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies.  The session will be moderated by Steve Ennen, Managing Director of Wharton University.

Attendees can expect to take away from this webinar:

• Examples of content proven to resonate with B2B prospects and customers
• Techniques for improving website stickiness, designed to enhance online lead generation
• Methods for calculating and proving the ROI of social media and B2B search marketing programs

For those unable to attend, slides and recording can be requested in advance of the webinar from the registration page.

Webinar Information:
How B2B Companies Generate Revenue Through Search & Social Media
(part of the Marketo Revenue Masters Webinar Series)
Tuesday, August 17th
1pm EST
Free & Online
Register For This Webinar

Stay up-to-date with the latest SEO and social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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Between 2009 and 2014, the money spent by B2B companies on interactive marketing will double, per a recent report by Michael Greene at Forrester Research.  With this increased spend, how can marketers transform lists of tactics into holistic strategies that achieve results? And perhaps just as importantly, how will these same marketers demonstrate results, especially during conversations with the C-suite?

Solutions to multi-layered opportunities that exist within the interactive marketing space will be revealed this month during one of the largest search marketing conferences of the year.

Search Engine Strategies (SES) San Francisco, hosted by Incisive Media, marks a turning point in 2010.  For the first time, its annual August event hosts in San Francisco and integrates with Connected Marketing Week, boosting an already large happening to an all inclusive search marketing experience.

On hand for this watershed year will be TopRank® Online Marketing CEO and SES Advisory Board Member, Lee Odden, who will join two panels and contribute one solo presentation:

Tuesday, August 17^th:

3pm – 4pm
Content Marketing Optimization
Images, videos, PDFs, and consumer shared content.  If it can be searched, it can be optimized.  As online marketing grows increasingly competitive, marketers are expanding content marketing strategies to gain even the slightest edge on the competition.  So what type of content represents the biggest opportunity for content marketing efforts, and how can companies tighten strategies to ensure maximum ROI?  Odden will help answer these questions and more during this solo presentation.

Odden Presents At SES San Jose 2009

4:15pm-5:15pm
SEO Through Blogs & Feeds
Nearly every day 346 million gather online to read and engage in conversation through blogs.  Companies not yet hosting a blog miss out on a key opportunity to enhance Search Engine Optimization (SEO) efforts, while communicating more effectively with existing customers and qualified prospects.  Boost SEO efforts with an optimized blog and enhance online communication with web feeds by joining Odden for this panel session moderated by Craig McDonald, Senior Vice President and Chief Marketing Officer, Covario.  Sally Falkow, President, PRESSfeed, also joins this panel.

Thursday, August 19^th:

4:45pm – 5:45pm
Selling Search to the C-Suite
Whether a tactic is burgeoning or traditional, C-level executives demand one thing: results.   So how best to explain the results of search marketing, a discipline whose ever-changing methodology can make it rife with false positives and misunderstandings?  Learn to answer the tough questions about search marketing, whether it’s discussing results or making the case for a bigger budget, with help from this panel moderated by Odden.  Panel speakers include Paul Wilson, Chief Revenue Officer, iProspect; Rich Lesperance, Director of Online Marketing, Walgreens; Laura Lippay, Partner, Nine by Blue; and Vivek Chaudhuri, Director, Search Marketing, Digitas Health.

Event Information:
SES San Francisco
August 16-20th, 2010
Moscone West
4^th St & Howard
San Francisco, CA
Register For This Event

See coverage of this event beginning August 17^th by visiting Online Marketing Blog.

Stay up-to-date with the latest social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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Nearly every day:

• 14,000,000 gather on Twitter
• 60,000,000 connect via LinkedIn
• 346,000,000 engage through blogs
• 400,000,000 network via Facebook

The sheer numbers point towards an unparalleled opportunity to connect with your prospects and customers in social channels online, many of whom are eager to engage.

So what is the one social activity that your customers and prospects are eagerly awaiting for you to launch?  Why not ask them?

This July 29^th, Lee Odden, TopRank® Online Marketing CEO, and Chelsea Bucoy, Senior Product Marketing Manager, Zoomerang by MarketTools, Inc., present Engage Your Audience With Social Media & Surveys.

This free webinar, hosted by Zoomerang, will illustrate the importance of integrating social media into your online marketing campaigns and the power surveys can bring to your efforts.

Attendees will learn:

• Brainstorming techniques for developing survey topics and social media campaigns
• Strategies for engaging social media audiences via online polls and surveys
• Techniques for repurposing individual poll results into future marketing initiatives

This one hour webinar begins at 2pm EST on Thursday, July 29^th.

Webinar Information:
Engage Your Audience With Social Media & Surveys
Thursday, July 29th, 2010
2pm EST
Free & Online
Register For This Webinar

Stay up-to-date with the latest social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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At its core, social media is the art of real-time engagement.  Less a business practice, more a throwback to traditional public relations, it is a tactic that when leveraged correctly can help any company achieve its PR and marketing goals.

But while the social media and traditional PR game may have the same goals, they simply cannot be played successfully with the same set of rules.

This July, the new set of rules that can help PR and marketing professionals succeed in social media will be unveiled during Retweet: Engagement Means Business, a free online conference hosted by Vocus.  Joining this conference as a presenter will be TopRank® Online Marketing CEO Lee Odden.

Odden’s presentation, Optimizing PR for the Web in 2010, will share best practices for leveraging Search Engine Optimization (SEO) and social media promotions for online PR campaigns.  Attendees will walk away with the knowledge needed to choose the keywords and write the news content that will provides the highest possible impact on overall goals.

Other speakers and sessions for this event include:

• Deirdre Breakenridge: From PR’s Past to Social Media Power
• David Meerman Scott: Game Change: The New Rules of Marketing and PR
• Beth Harte: Integrated Marketing Communications: Engaging Your Audience Online
• Brian Solis: Engage or Die!

This free online conference begins at 9:30am EST on Wednesday, July 28^th.  All speakers will be on hand to answer questions via live audio Q&A sessions.

Conference Information:
Retweet: Engagement Means Business
Wednesday, July 28th, 2010
9:30am EST
Free & Online
Register For This Conference

Stay up-to-date with the latest online marketing events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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If your website were to disappear from Google tomorrow, what would that mean to your online marketing program?

With over 80% of search market share, in addition to highly popular properties such as YouTube, Gmail and Blogger.com under its umbrella, life without Google is an idea that grows more terrifying the more it is considered.

While a Search Engine Optimization (SEO) program will focus heavily on Google, a holistic digital marketing plan will be built with an inherent understanding of the importance of channel diversification.   And in today’s online marketplace, this diversification can best be personified by the social web.

This June 25^th at Online Marketing Summit, Minneapolis, TopRank® Online Marketing CEO Lee Odden will detail how to create content for the social web that supports, yet is independent of, Google and other search engines.  Odden’s presentation, Beyond Google: SEO and The Social Web, will be offered as the morning keynote during this summit.  Readers of this post may enter the code ‘TOPRANK20‘ for 20% off registration.

Attendees of this keynote will learn how diversifying search marketing programs with social tactics will support:

• Enhanced presence throughout the digital landscape
• Long-term, meaningful relationships with customers online

Odden’s morning keynote is scheduled for 9am on Friday, June 25^th.

Summit Information:
Online Marketing Summit
Friday, June 25th, 2010
Minneapolis, MN
Ramada Plaza Minneapolis
1330 Industrial Boulevard

Register For This Summit
Enter TOPRANK20 For 20% off registration

Stay up-to-date with the latest online marketing events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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In a recent post, Online Marketing Blog equates content and links to the Yin and Yang of any healthy Search Engine Optimization (SEO) program. Post author, TopRank® Online Marketing CEO Lee Odden, states, “Active content creation, promotion and social participation are essential for building a significant and relevant inbound link footprint on the web.”

As such, blog and social media marketing related tactics are no longer simply additional options to consider when fleshing out an online strategy.  They are now vital tools required to get the job done.

This June 23^rd, Odden will be expounding on the importance of social media and blog marketing as he joins the panel, Why Blogs and Social Media Should Be Part of Every B2B Marketers Toolkit, at the B2B Search Strategy Summit in San Francisco.  Joining Odden for this session, moderated by Galen DeYoung, will be Jonah Lopin of HubSpot.

Those in attendance will learn the importance of blogging and social media to yield success, and how these tactics can be used to build:

• Robust link-building programs
• Ongoing real-time search results
• Website legitimacy in the eyes of users and search engines

Odden’s panel will present at 4:20pm PST on Wednesday, June 23^rd.

Summit Information:
B2B Search Strategy Summit
Wednesday, June 23^rd, 2010
InterContinental San Francisco
888 Howard Street
Register For This Summit

Stay up-to-date with the latest social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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As loyalties shift away from traditional media as a preferred communications channel, there will be those who approach this evolution with fear and those who approach it with an embrace.

While many consumers embrace social media channels such as blogs and microcontent as legitimate sources of news and information, public relations professionals are oftentimes fearful to make a similar leap.  Those that brave the new online landscape, however, find they are able to significantly and positively influence the public relations goals of their clients or companies.

TopRank Account Manager & Social Media Pro Adam Singer

This June, TopRank® Online Marketing will be on-hand at SES Toronto to help PR professionals make the necessary change to succeed in the new social environment:

Friday, June 11^th: 3:15-4:15pm
Search, PR & the Social Butterfly
Join TopRank Account Manager, Adam Singer, as he and his panel of online public relations and social media pros help attendees let go of media lists in favor of Twitter feeds.  Singer and his panel will share real-world stories of PR success, where social media was leveraged as a channel, and provide a detailed process for attendees to achieve similar results.

Moderator:
Greg Jarboe, President & Co-Founder, SEO-PR

Speakers:
Lisa Buyer, President & CEO, The Buyer Group
Neil Johnson, Account Director, High Road Communications
Adam Singer, Account Manager, TopRank® Online Marketing

Conference info:
SES Toronto
Hyatt Regency Toronto
Toronto, Canada
June 9 – 11, 2010

To register for this conference, visit:
SES Toronto

Stay up-to-date with the latest online public relations and social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the social media marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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Integrated Marketing Summit Minneapolis

Driving revenue continues to be the core focus of marketing, whether a company’s strategic and tactical mix leans traditional or 2.0.  The Integrated Marketing Summit is premised on this belief, and by educating marketing professionals on the latest industry best practices, helps companies achieve revenue goals.

As Integrated Marketing Summit enters Minneapolis, MN on May 25^th, TopRank® Online Marketing will be on hand to help educate attendees on the latest best practices in digital marketing.

TopRank CEO Lee Odden will moderate the 2:45pm panel, Search Engine Optimization & Marketing.  Odden’s panel will detail how proper integration of SEO can help elevate the results of any marketing program. Panelists include:

• Bill Leake, CEO of Apogee Results (Austin, TX)
• Alex Bennert, Chief Search Strategist at The Wall Street Journal (Portland, ME)
• Brian Kleisner, Search Engine Marketing Manager at FindLaw (Minneapolis, MN)
• Jamie Guse, Web Site Manager International Dairy Queen (Minneapolis, MN)

Next, Account Manager Adam Singer will join Social Media Breakfast Club founder Bryan Person’s panel Social Media Best Practices, at 4:00pm with Brad Smith, Director of Interactive Marketing and Emerging Media for Best Buy, and Paul Isakson, Co Founder of Thinkers and Makers.  Singer and his panel will detail how to incorporate a social media marketing strategy into an overall marketing mix and harness it to build brand affinity and rally vocal supporters.

Conference information:

Integrated Marketing Summit
May 25^th, 2010
Minneapolis Hilton
Minneapolis, MN

To register for the conference, visit:
Integrated Marketing Summit

Stay up-to-date on the latest online marketing events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

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Recognizing how the rules of Search Engine Optimization (SEO) and social media evolve is imperative to the continued success of online marketing professionals.  As such, staying one step ahead of the current rules is of far greater importance than simply staying up to date.

This May, TopRank® Online Marketing CEO Lee Odden will help keep online marketing professionals on the cutting-edge with, “Beyond Google: SEO and the Social Web,” the opening keynote for the 2010 Search Exchange Internet Marketing Conference.

Geared towards SEO professionals, this keynote will help attendees:

• Understand the effect social media optimization has on overall goals
• Target the social media sites most frequented by customers and prospects
• Better connect with customers and prospects on the social web

Odden’s keynote will be presented at 8:45am EST on Monday, May 17^th.

Conference information:|
2010 Search Exchange Internet Marketing Conference
May 17-19
Charlotte, N.C.

To register for the conference, visit:
2010 Search Exchange Internet Marketing Conference

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As traditional PR, social media and reputation management converge into an integrated stream of marketing communications, it is vital that marketing professionals develop a mastery of each element. The companies that do achieve this mastery will be those that uncover the most effective approaches to achieve business objectives.

This June, TopRank® Online Marketing CEO and online public relations expert Lee Odden will be presenting at the 2010 Vocus Users Conference. During his presentation, Odden will be sharing tips and tricks to help marketing and PR professionals write content designed for the web.

Attendees will walk away from this session with a thorough understanding of how online public relations strategies can:

• Drive more website traffic
• Increase media placements
• Boost online news exposure

Odden will be presenting during the PR Though Leadership Session, Friday June 11^th at 10:15 EST.

Workshop info:
2010 Vocus Users Conference
June 10^th – 11th
Washington D.C.

To register for this workshop, visit:
2010 Vocus Users Conference

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Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign.  To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases.  This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.

This April 14^th, TopRank® Online Marketing CEO Lee Odden will be leading the SEO Workshop for Communicators, Learn How To Optimize Your Online Messaging and Content For Maximum Return, from PRNews.

This interactive, hands-on leadership training will include topics such as:

• Creating a cost-effective SEO strategy
• Optimizing press releases for search and social media
• Increasing media placements through optimized PR content
• Attracting journalists through optimized online newsrooms
• Leveraging search and social media for online reputation management

Attendees will also experience one-on-one consultations with Odden throughout the day-long workshop.

Workshop info:
PRNews Training Academy: SEO Workshop for Communicators
Learn How To Optimize Your Online Messaging and Content For Maximum Return
Wednesday, April 14th
8:30am – 4:30pm
New York, NY

To register for this workshop, visit:
PRNews Training Academy

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To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.

Jan 20th, 2010
Webinar: Writing for the Web in 2010 – New Search Strategies
Learn how to optimize public relations and news centered content to better reach consumers and the media.

Moderated by Mike Grehan, SES Advisory Board Co-Chair and VP, Global Content Director, Incisive Media. TopRank CEO Lee Odden presents 10 SEO tips ranging from keyword research to Social SEO to measuring news SEO effectiveness in this one hour webinar. This presentation is sponsored by TopRank client, PRWeb and run in conjunction with Search Engine Strategies London, SES & OMS San Diego, Search Engine Strategies New York, the ClickZ Network and SearchEngineWatch.com.

(PostScript: This webinar set new attendance records for SES and PRWeb with over 7,000 registrants, 400 comments and 600+ tweets during the webinar using the assigned hashtag.)

Jan 28th, 2010
Webinar: Optimized Public Relations – 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010
Learn the basics of Search Engine Optimization to improve search visibility where journalists, analysts and bloggers are looking.  A TopRank survey revealed over 90% of journalists and reporters use search engines to report news.

The media use search to efficiently source story ideas, research past press releases, find specific companies and individuals. Search activity is not limited to Google, since many journalists also reported using social media search. This webinar was moderated by Brian Pittman of Bulldog Reporter and presented by TopRank CEO Lee Odden.  The presentation will identify the types of PR and news content that can help companies boost their search engine rankings as well as the basics of SEO and how to use web analytics to win more SEO budget for Public Relations departments.

Feb 9, 2010
Webinar: Secrets to B2B Marketing Success
Marketo, Ion Interactive and TopRank Online Marketing collaborate to educate B2B marketers on best practices optimization, before and after lead generation.

Feb 16, 2010
Social Media Club Louisville:  10 SEO Tips Communications Professionals Must Know
TopRank CEO Lee Odden will present best practices search engine optimization strategy, process and tactics for corporate communicators and marketers in need of distinguishing themselves and their companies online.

Now more than ever, Communications and Public Relations professionals are in need to best understand digital communications and the intersection of Search and Social Media. comScore reports the global search market is up 46% Year over Year to 131 billion searches in Dec 2009.

A Cision and George Washington University survey (01/10) reports 89% of journalists use blogs for story research, 65% use social networks, and 52% use microblogging services like Twitter.  A study by SNCR and Middleberg Communications (09/09) report 69% of respondents go to company Web sites to assist in their reporting.

The primary discovery mechanism for content on social media sites and corporate web sites is search. This presentation will identify essential SEO tactics for communicators to implement for optimum search visibility on search engines and within social media content sites.

Event info: Tuesday, February 16, 2010 from 6:30 p.m. to 8:30 p.m. ET at the Louisville Visual Art Association at The Water Tower. More info and register here.

Feb 23, 2010
Online Marketing Summit San Diego: Social Media Leaders Forum
Get detailed with the thought leaders driving the Social Media space forward including the major social networks (i.e. Facebook & LinkedIn), tools (Radian6, Google Analytics , TweetDeck), strategists and brand marketers. Listen to the inside scoop on cutting edge Social Media tactics and strategies that can give you a competitive advantage.

The Social Media Leaders Forum includes:

• Chris Baggott, CEO, Compendium Blogware
• Lee Odden, CEO, TopRank Online Marketing
• Michael Senger, CEO & Founder, StoneMass
• Caitlin McCabe, Founder, WhiteLabel Marketing
• Ben Hanna, VP Marketing, Business.com
• Moderator: Jay Baer, CEO, Convince and Convert

Event info: Tuesday Feb 23rd at 3:45pm PST at the Paradise Point Resort and Spa. Register here.

Feb 25, 2010
OMS San Diego – Search Engine Strategies Forum: PR, Social Media and Search
This session will cover how to integrate social media and search into your PR strategy. The panel will look at case studies like Dell’s Take Your Own Path campaign. They’ll examine the effect of Twitter and Facebook and how the statusphere is gaining ground. Learn why search is important to PR, where people are searching in social media and how all this affects your PR strategy.

Panelists include:

• Dana Todd, CMO, Newsforce
• Lee Odden, CEO, TopRank
• David Klein, CEO, Purpose Inc
• Rand Fishkin, CEO, SEOmoz
• Moderator: Sally Falkow, President, PRESSfeed

Event info: Tuesday Feb 25th at 3:15pm PST at the Paradise Point Resort and Spa. Register here.

March 4th, 2010
Webinar:  Social SEO
Learn how to amplify reach and efficiency of digital marketing efforts by incorporating social media and SEO strategies holistically.

Alterian, provider of an integrated marketing platform, hosts TopRank CEO Lee Odden in a webinar interview to discuss Social SEO strategies and tactics for companies that want to better reach and engage customers on the social web.

Event info: Thursday, March 4th, 2010 at 10:00am CST. Registration link to be announced.

March 8, 2010
LeadingRE Conference: MarTech in Las Vegas
TopRank’s Adam Singer will provide the opening presentation for the MarTech event, “Architecting a Web 2.0 Marketing & P.R. Strategy”.

What’s the fundamental difference between developing a Web 2.0 marketing/public relations strategy versus a traditional? This session will discuss the core elements and strategies of architecting an effective Web 2.0 marketing and public relations program to drive meaningful brand positioning and messaging in the eyes of your clients and consumers.

Event info: Monday, March 8, 2010 at 2:30 PST. More information here.

March 12-16, 2010
SXSW Interactive, Austin Texas
TopRank is not presenting at SXSWi but will be attending. You’ll no doubt find CEO Lee Odden in Blogtropolis or one of the many digital media/marketing sessions.  There will be a sizeable Minnesota delegation at SXSWi as in year’s past. Watch the SMBMSP.org site for updates.

March 22-26, 2010
Search Engine Strategies New York: Digital Asset Optimization
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new “blended” search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the “second click” on web properties owned by themselves? How popular are the new blended search results with users? TopRank’s CEO Lee Odden will join an expert panel to discuss these issues and more.

TopRank began writing about Digital Asset Optimization in 2007 at OMB, DMNews and Target Marketing Magazine. We’ve also presented on the topic of DAO at other conferences (DPAC). DAO by TopRank’s definition, concerns the changing digital media presented in Google search results and what companies can do to optimize the various types and formats of digital content they publish to achieve prominent visibility.

Panelists on the Digital Asset Optimization include:

• Mark Knowles, President & CEO, Pixelsilk, Inc.
• Chris Boggs, Director, SEO, Rosetta
• Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Event info: Tuesday, March 23rd, 2010 10:45am at the Hilton New York. Full agenda and registration information here.

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3. PRSA 2009 International Conference: Online PR, SEO & Social Media Blend With Help From TopRank Regardless of the state of the economy, many businesses are...

When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.

This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.

Tuesday, November 10^th: 2:55-4:10pm
Experts on PR & Twitter
Can public relations 2.0 be summarized in 140 characters or less? Don’t let the character count lull you into complacency. To break through, today’s PR efforts must be powerful, targeted and, of course, concise. Singer and his panel of social media promotion experts will take you from mid-level public relations to advanced online PR and social promotions experts in no time.

Moderator:
Krista Neher

Panel:
Adam Singer, Account Manager, TopRank® Online Marketing
Sean Jackson, CEO/Creator, Ecordia
Lisa Buyer, President/CEO, The Buyer Group
Ben Fisher, President, TechPad Agency

Wednesday, November 11^th: 10:15-11:30am
How Do Social Media & Search Intersect?
With social media seeming to fill the promotional role previously occupied by search marketing, it only makes sense that social media prevents the need for search, right? Don’t fall into this trap. Join Odden and his panel of social media and search experts as they detail how these two tactics both intersect and complement each other in supporting your overall marketing objectives.

Moderator:
Vanessa Fox

Panel:
Lee Odden, CEO, TopRank® Online Marketing
Tony Adam, SEO Manager, Yahoo
David Wallace, CEO, SearchRank
Bill Hartzer, Search Engine Optimization Manager, Vizion Interactive

Thursday, November 12^th: 1:30-2:45pm
How SMBs Can Use PR Campaigns to Grow Traffic
Online public relations makes it possible for today’s small businesses to grow into tomorrow’s major online marketing players. Learn how small businesses can master online PR to drive traffic and achieve business objectives from Odden and his panel.

Moderator:
Alex Bennert

Speakers:
Lee Odden, CEO, TopRank® Online Marketing
Jiyan Wei, Product Manager, Vocus
Sean Jackson, CEO/Creator, Ecordia

Thursday, November 12^th:  2:55-4:10pm
Search Bloggers:  What’s Hot & Trending?
Can bloggers maintain their influence with the emergence of newer forms of social media? With the right strategies, ‘yes.’ Discover what these blogging strategies are, and understand how to integrate them into your efforts, from Odden and his panel.

Moderator:
Greg Hartnett

Speakers:
Lee Odden, CEO, TopRank® Online Marketing
Michael McDonald, Managing Editor, iEntry Inc.
Barry Schwartz, President, RustyBrick, Inc.
Loren Baker, Editor, Search Engine Journal

Conference info:
PubCon 2009:  Social Media, Search, Affiliates
Las Vegas, NV
November 10-13

To register for this conference, visit:
PubCon 2009

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2. PRSA 2009 International Conference: Online PR, SEO & Social Media Blend With Help From TopRank Regardless of the state of the economy, many businesses are...
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Regardless of the state of the economy, many businesses are continuing to thrive.  In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy.

This November, the Public Relations Society of America (PRSA) will help PR professionals from across the globe develop their own new strategies as they convene in San Diego and host their annual four-day International Conference.  Keynote speakers, including Huffington Post founder Arianna Huffington and former White House director of economic policy Todd Bucholz, will join a packed ensemble of speakers discussing topics including social media, crisis communications, branding and sustainability.

TopRank® Online Marketing CEO Lee Odden will be contributing a presentation, as well as participating in a panel session.

Sunday, November 8, 2009 4:45-6pm
Looking Ahead: The Nexus of Social Media and Public Relations
Today’s most savvy companies employ or work with PR professionals who understand inherently the need to blend social media, online public relations and traditional PR to meet business objectives.  Many of these new breed of PR professionals, including Odden, will be on-hand for this panel session.  Join Odden and his panel as they help PR professionals quickly jump-start their skills working with new media.

Panel:
Lee Odden, CEO, TopRank® Online Marketing
Peter Himler, Founder and Principal, Flatiron Communications LLC
Rick Clancy, APR, Senior Vice President, Corporate Communication, Sony Electronics
David Bradfield, Senior Vice President and Partner, Fleishman-Hillard New York
Rob Key, Founder and CEO, Converseon

Monday, November 9, 2009 10:15-11:30am
Help Google Find Your Releases: Top 10 Search Engine Optimization Tactics for Public Relations Professionals
90% of journalists use the Internet to do their jobs, according to a recent survey by TopRank® Online Marketing.  Public relations professionals who do not understand this find themselves in danger of no longer understanding public relations.  Join TopRank CEO Lee Odden as he offers this wildly popular presentation designed to help PR professionals understand the ins and outs of Search Engine Optimization (SEO), and how this understanding can help them to more effectively achieve their objectives.

Conference info:
PRSA 2009 International Conference
San Diego, CA
November 7-10

To register for this conference, visit:
PRSA 2009 International Conference

Related posts:

1. MN PRSA ’09 Professional Practices Conference: TopRank Helps Clear Lines Between Online PR, SEO & Social Media This fall, public relations professionals of all experience levels will...
2. PRNews Digital Summit New York: TopRank Offers SEO Tips For PR Companies that include public relations (PR) in their competitive marketing...
3. TopRank Social Media Optimization Workshop in London Each year, Search Engine Strategies (SES) hosts large-scale conferences all...