Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign.  To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases.  This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.

This April 14^th, TopRank® Online Marketing CEO Lee Odden will be leading the SEO Workshop for Communicators, Learn How To Optimize Your Online Messaging and Content For Maximum Return, from PRNews.

This interactive, hands-on leadership training will include topics such as:

• Creating a cost-effective SEO strategy
• Optimizing press releases for search and social media
• Increasing media placements through optimized PR content
• Attracting journalists through optimized online newsrooms
• Leveraging search and social media for online reputation management

Attendees will also experience one-on-one consultations with Odden throughout the day-long workshop.

Workshop info:
PRNews Training Academy: SEO Workshop for Communicators
Learn How To Optimize Your Online Messaging and Content For Maximum Return
Wednesday, April 14th
8:30am – 4:30pm
New York, NY

To register for this workshop, visit:
PRNews Training Academy

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To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.

Jan 20th, 2010
Webinar: Writing for the Web in 2010 – New Search Strategies
Learn how to optimize public relations and news centered content to better reach consumers and the media.

Moderated by Mike Grehan, SES Advisory Board Co-Chair and VP, Global Content Director, Incisive Media. TopRank CEO Lee Odden presents 10 SEO tips ranging from keyword research to Social SEO to measuring news SEO effectiveness in this one hour webinar. This presentation is sponsored by TopRank client, PRWeb and run in conjunction with Search Engine Strategies London, SES & OMS San Diego, Search Engine Strategies New York, the ClickZ Network and SearchEngineWatch.com.

(PostScript: This webinar set new attendance records for SES and PRWeb with over 7,000 registrants, 400 comments and 600+ tweets during the webinar using the assigned hashtag.)

Jan 28th, 2010
Webinar: Optimized Public Relations – 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010
Learn the basics of Search Engine Optimization to improve search visibility where journalists, analysts and bloggers are looking.  A TopRank survey revealed over 90% of journalists and reporters use search engines to report news.

The media use search to efficiently source story ideas, research past press releases, find specific companies and individuals. Search activity is not limited to Google, since many journalists also reported using social media search. This webinar was moderated by Brian Pittman of Bulldog Reporter and presented by TopRank CEO Lee Odden.  The presentation will identify the types of PR and news content that can help companies boost their search engine rankings as well as the basics of SEO and how to use web analytics to win more SEO budget for Public Relations departments.

Feb 9, 2010
Webinar: Secrets to B2B Marketing Success
Marketo, Ion Interactive and TopRank Online Marketing collaborate to educate B2B marketers on best practices optimization, before and after lead generation.

Feb 16, 2010
Social Media Club Louisville:  10 SEO Tips Communications Professionals Must Know
TopRank CEO Lee Odden will present best practices search engine optimization strategy, process and tactics for corporate communicators and marketers in need of distinguishing themselves and their companies online.

Now more than ever, Communications and Public Relations professionals are in need to best understand digital communications and the intersection of Search and Social Media. comScore reports the global search market is up 46% Year over Year to 131 billion searches in Dec 2009.

A Cision and George Washington University survey (01/10) reports 89% of journalists use blogs for story research, 65% use social networks, and 52% use microblogging services like Twitter.  A study by SNCR and Middleberg Communications (09/09) report 69% of respondents go to company Web sites to assist in their reporting.

The primary discovery mechanism for content on social media sites and corporate web sites is search. This presentation will identify essential SEO tactics for communicators to implement for optimum search visibility on search engines and within social media content sites.

Event info: Tuesday, February 16, 2010 from 6:30 p.m. to 8:30 p.m. ET at the Louisville Visual Art Association at The Water Tower. More info and register here.

Feb 23, 2010
Online Marketing Summit San Diego: Social Media Leaders Forum
Get detailed with the thought leaders driving the Social Media space forward including the major social networks (i.e. Facebook & LinkedIn), tools (Radian6, Google Analytics , TweetDeck), strategists and brand marketers. Listen to the inside scoop on cutting edge Social Media tactics and strategies that can give you a competitive advantage.

The Social Media Leaders Forum includes:

• Chris Baggott, CEO, Compendium Blogware
• Lee Odden, CEO, TopRank Online Marketing
• Michael Senger, CEO & Founder, StoneMass
• Caitlin McCabe, Founder, WhiteLabel Marketing
• Ben Hanna, VP Marketing, Business.com
• Moderator: Jay Baer, CEO, Convince and Convert

Event info: Tuesday Feb 23rd at 3:45pm PST at the Paradise Point Resort and Spa. Register here.

Feb 25, 2010
OMS San Diego – Search Engine Strategies Forum: PR, Social Media and Search
This session will cover how to integrate social media and search into your PR strategy. The panel will look at case studies like Dell’s Take Your Own Path campaign. They’ll examine the effect of Twitter and Facebook and how the statusphere is gaining ground. Learn why search is important to PR, where people are searching in social media and how all this affects your PR strategy.

Panelists include:

• Dana Todd, CMO, Newsforce
• Lee Odden, CEO, TopRank
• David Klein, CEO, Purpose Inc
• Rand Fishkin, CEO, SEOmoz
• Moderator: Sally Falkow, President, PRESSfeed

Event info: Tuesday Feb 25th at 3:15pm PST at the Paradise Point Resort and Spa. Register here.

March 4th, 2010
Webinar:  Social SEO
Learn how to amplify reach and efficiency of digital marketing efforts by incorporating social media and SEO strategies holistically.

Alterian, provider of an integrated marketing platform, hosts TopRank CEO Lee Odden in a webinar interview to discuss Social SEO strategies and tactics for companies that want to better reach and engage customers on the social web.

Event info: Thursday, March 4th, 2010 at 10:00am CST. Registration link to be announced.

March 8, 2010
LeadingRE Conference: MarTech in Las Vegas
TopRank’s Adam Singer will provide the opening presentation for the MarTech event, “Architecting a Web 2.0 Marketing & P.R. Strategy”.

What’s the fundamental difference between developing a Web 2.0 marketing/public relations strategy versus a traditional? This session will discuss the core elements and strategies of architecting an effective Web 2.0 marketing and public relations program to drive meaningful brand positioning and messaging in the eyes of your clients and consumers.

Event info: Monday, March 8, 2010 at 2:30 PST. More information here.

March 12-16, 2010
SXSW Interactive, Austin Texas
TopRank is not presenting at SXSWi but will be attending. You’ll no doubt find CEO Lee Odden in Blogtropolis or one of the many digital media/marketing sessions.  There will be a sizeable Minnesota delegation at SXSWi as in year’s past. Watch the SMBMSP.org site for updates.

March 22-26, 2010
Search Engine Strategies New York: Digital Asset Optimization
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new “blended” search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the “second click” on web properties owned by themselves? How popular are the new blended search results with users? TopRank’s CEO Lee Odden will join an expert panel to discuss these issues and more.

TopRank began writing about Digital Asset Optimization in 2007 at OMB, DMNews and Target Marketing Magazine. We’ve also presented on the topic of DAO at other conferences (DPAC). DAO by TopRank’s definition, concerns the changing digital media presented in Google search results and what companies can do to optimize the various types and formats of digital content they publish to achieve prominent visibility.

Panelists on the Digital Asset Optimization include:

• Mark Knowles, President & CEO, Pixelsilk, Inc.
• Chris Boggs, Director, SEO, Rosetta
• Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Event info: Tuesday, March 23rd, 2010 10:45am at the Hilton New York. Full agenda and registration information here.

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When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.

This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.

Tuesday, November 10^th: 2:55-4:10pm
Experts on PR & Twitter
Can public relations 2.0 be summarized in 140 characters or less? Don’t let the character count lull you into complacency. To break through, today’s PR efforts must be powerful, targeted and, of course, concise. Singer and his panel of social media promotion experts will take you from mid-level public relations to advanced online PR and social promotions experts in no time.

Moderator:
Krista Neher

Panel:
Adam Singer, Account Manager, TopRank® Online Marketing
Sean Jackson, CEO/Creator, Ecordia
Lisa Buyer, President/CEO, The Buyer Group
Ben Fisher, President, TechPad Agency

Wednesday, November 11^th: 10:15-11:30am
How Do Social Media & Search Intersect?
With social media seeming to fill the promotional role previously occupied by search marketing, it only makes sense that social media prevents the need for search, right? Don’t fall into this trap. Join Odden and his panel of social media and search experts as they detail how these two tactics both intersect and complement each other in supporting your overall marketing objectives.

Moderator:
Vanessa Fox

Panel:
Lee Odden, CEO, TopRank® Online Marketing
Tony Adam, SEO Manager, Yahoo
David Wallace, CEO, SearchRank
Bill Hartzer, Search Engine Optimization Manager, Vizion Interactive

Thursday, November 12^th: 1:30-2:45pm
How SMBs Can Use PR Campaigns to Grow Traffic
Online public relations makes it possible for today’s small businesses to grow into tomorrow’s major online marketing players. Learn how small businesses can master online PR to drive traffic and achieve business objectives from Odden and his panel.

Moderator:
Alex Bennert

Speakers:
Lee Odden, CEO, TopRank® Online Marketing
Jiyan Wei, Product Manager, Vocus
Sean Jackson, CEO/Creator, Ecordia

Thursday, November 12^th:  2:55-4:10pm
Search Bloggers:  What’s Hot & Trending?
Can bloggers maintain their influence with the emergence of newer forms of social media? With the right strategies, ‘yes.’ Discover what these blogging strategies are, and understand how to integrate them into your efforts, from Odden and his panel.

Moderator:
Greg Hartnett

Speakers:
Lee Odden, CEO, TopRank® Online Marketing
Michael McDonald, Managing Editor, iEntry Inc.
Barry Schwartz, President, RustyBrick, Inc.
Loren Baker, Editor, Search Engine Journal

Conference info:
PubCon 2009:  Social Media, Search, Affiliates
Las Vegas, NV
November 10-13

To register for this conference, visit:
PubCon 2009

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Regardless of the state of the economy, many businesses are continuing to thrive.  In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy.

This November, the Public Relations Society of America (PRSA) will help PR professionals from across the globe develop their own new strategies as they convene in San Diego and host their annual four-day International Conference.  Keynote speakers, including Huffington Post founder Arianna Huffington and former White House director of economic policy Todd Bucholz, will join a packed ensemble of speakers discussing topics including social media, crisis communications, branding and sustainability.

TopRank® Online Marketing CEO Lee Odden will be contributing a presentation, as well as participating in a panel session.

Sunday, November 8, 2009 4:45-6pm
Looking Ahead: The Nexus of Social Media and Public Relations
Today’s most savvy companies employ or work with PR professionals who understand inherently the need to blend social media, online public relations and traditional PR to meet business objectives.  Many of these new breed of PR professionals, including Odden, will be on-hand for this panel session.  Join Odden and his panel as they help PR professionals quickly jump-start their skills working with new media.

Panel:
Lee Odden, CEO, TopRank® Online Marketing
Peter Himler, Founder and Principal, Flatiron Communications LLC
Rick Clancy, APR, Senior Vice President, Corporate Communication, Sony Electronics
David Bradfield, Senior Vice President and Partner, Fleishman-Hillard New York
Rob Key, Founder and CEO, Converseon

Monday, November 9, 2009 10:15-11:30am
Help Google Find Your Releases: Top 10 Search Engine Optimization Tactics for Public Relations Professionals
90% of journalists use the Internet to do their jobs, according to a recent survey by TopRank® Online Marketing.  Public relations professionals who do not understand this find themselves in danger of no longer understanding public relations.  Join TopRank CEO Lee Odden as he offers this wildly popular presentation designed to help PR professionals understand the ins and outs of Search Engine Optimization (SEO), and how this understanding can help them to more effectively achieve their objectives.

Conference info:
PRSA 2009 International Conference
San Diego, CA
November 7-10

To register for this conference, visit:
PRSA 2009 International Conference

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This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference.

Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, and Mary T. Henige, Director of Social Media, Broadcast, Diversity & Consumer Communications for General Motors, this conference will help professionals step up their game by clearing the lines between online public relations, Search Engine Optimization (SEO) and social media tactics.

Helping to clear these lines, by contributing to two panels and offering one presentation, will be TopRank® Online Marketing CEO Lee Odden.

During his presentation, Understanding SEO, Odden will offer a frank and candid warning to PR professionals who create content that does not adhere to SEO best practices.  Attendees who heed this warning will discover SEO tips geared specifically for public relations practitioners and leave the session armed with the knowledge needed to create search engine friendly PR content.

Later in the day, Odden will take part in two panel sessions focusing on Creative Theory and Creative Application & Tactics.  During these panels, moderated by Provident Partners President Albert Maruggi, Odden and his colleagues will help present a clear and holistic view of how online PR, SEO and social media can be blended together to achieve public relations objectives.

Joining Odden and Maruggi for these panel sessions will be Rick Mahn, Social Media Strategist, Land O’ Lakes; Jason DeRusha, Reporter, WCCO; and Greg Swan, Digital Strategy Manager, Weber Shandwick.

Conference info:
MN PRSA ’09 Professional Practices Conference
The Metropolitan Ballroom & Clubhouse
5418 Wayzata Boulevard
Golden Valley, MN
October 29^th
$80 – PRSA Members
$100 – Non-PRSA Members
$40 – Students

To register for this summit, visit:
MN PRSA ’09 Professional Practices Conference

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Each year, Search Engine Strategies (SES) hosts large-scale conferences all across the globe to provide the latest information and trends in search engine marketing and search engine optimization. But this October in London, SES will offer more in-depth training taught in a small classroom setting. These half-day and full-day SEO workshops to be held Oct. 26 allow for more hands-on training, one-on-one instruction and small group discussions.

TopRank® Online Marketing CEO Lee Odden will teach an intensive half-day course, “Social Media & SEO Synergies Workshop.” Odden will discuss the benefits of integrating social media and SEO, including the ability to grow social networks via search-based discovery and leverage social channels for promoting content.

Watch the above video interview with TopRank CEO Lee Odden and Dr. Ralph Wilson of Web Marketing Today discussing how marketers can grow social networks through search engine optimization – a key topic for the London SEO & Social Media workshop.

Through case studies and group exercises, Odden’s social media and SEO workshop will demonstrate how combining the two strategies can help companies increase awareness, better connect with customers and increase sales. Odden will provide information on creating audience profiles, developing practical objectives, identifying relevant tactics and tools as well as establishing success measurement strategies.

Other SEM and SEO workshops at the London event include:

• A full-day course, “Essentials of a Successful SEO Project,” by Andy Atkins-Krüger of WebCertain Global Ltd. and Dixon Jones of Receptional Ltd. The session will teach how to harness the power of search engines by using sound marketing principles.
• A half-day course, “Introduction to Mobile Marketing & Mobile SEO,” by Cindy Krum of Rank-Mobile. The session will focus on how to develop, launch and track a mobile marketing strategy.

To register for the SEM and SEO workshops, visit the SES website.

Conference Info:
SES SEM Training London:
Full or Half-Day Workshops
London
Oct. 26

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Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle.  Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game.  But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?

This October 22^nd in New York, TopRank® Online Marketing CEO Lee Odden will teach the new rules of the PR game to in-house and corporate professionals alike with the presentation, Search Engine Marketing, Optimization and How to Write for the Web.  Odden will offer this presentation during the second annual PRNews Online Digital PR Next Practices Summit: Using Social Media to (Really) Advance Your PR & Bottom Line.

Joining Odden will be Jon Wegman, Associate Director, Moxie Interactive.  Together, they will highlight the importance of writing web content that both supports your overall messaging and makes media professionals more apt to engage with your brand online.  Odden and Wegman will also work to untangle the web of confusion that can surround SEO.

Takeaways attendees can expect to learn include how to:

• Write highly optimized online press releases
• Identify the best search terms and keywords for PR campaigns
• Develop content that attracts journalists, versus turning them away

Early bird registration for this event ends Friday, September 18^th.

Conference info:
PRNews Online Digital PR Next Practices Summit:
Using Social Media to (Really) Advance Your PR & Bottom Line
New York, NY
October 22nd

To register for this summit, visit:
PRNews Online

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For what seems numerous years, but in reality is probably closer to several months, communities have been migrating en masse to online social networks.  This migration has changed most everything about our world, from how we play our favorite games or communicate with our oldest friends, to how our businesses market to our customers.  Cunning forethought has ensured the websites of many companies have secured positioning atop Google via Search Engine Optimization (SEO), but as our world evolves, will this be enough?

As part of the 2009 MIMA Summit, Migrate, TopRank® Online Marketing CEO Lee Odden will be presenting, “The Intersection of SEO & Social Media.”

Watch the video above for a preview into what Odden will discuss during the 45 minute presentation.

During this session, attendees will learn that social media means more than building a community and sharing content with a group of like-minded fans and followers.  Conversely, SEO means more than optimizing a website.  Rather, arriving at this intersection means optimizing the content you create and share within your social group (think blogs, video, images and audio) to be found through search.

For businesses leveraging social media as a tactic, this means attracting a larger audience, connecting with more prospects and closing more customers.  For businesses using SEO, this means expanding a tactic to receive more value than has ever before been possible.

Join Odden as he provides proven and specific “Do’s and Don’ts” of social media optimization and offers each attendee the opportunity to improve their search performance and marketing results.

Conference info:
MIMA 2009 Summit:  Migrate
Minneapolis, MN
October 5th

To register for this summit, visit:
MIMA Migrate

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Businesses globally are striving to tame the monstrous new marketing channel before them known as social media.  Could this be most easily done by striving to be more like, of all people, Ashton Kutcher?

TopRank® Online Marketing CEO Lee Odden will help answer this question as he moderates the panel session, In the Now: Conversational & Real Time Marketing, part of this August’s ClickZ Social Media & Video Strategies Forum.

Being hosted in San Jose, and running concurrently with day one of the Search Engine Strategies conference, this forum will deliver actionable tactics and strategies to marketers seeking to prosper from a proper understanding of social media marketing.

Joining Odden for In The Now will be Martin Green, COO, Meebo, Richard Jalichandra, President & Chief Executive Officer, Technorati and Steve Grove, Head of News and Politics, Google’s YouTube.

Illustrating a range of examples, tools and applications for real time marketing, Odden and his panel will help right the balance of marketers who may feel social media is turning them on their heads, just as it is doing to the traditional publishing model.

Session Details:
In the Now: Conversational & Real Time Marketing
Part of the ClickZ Social Media & Video Strategies Forum
August 11^th: 11:45am-12:45pm

Moderator:
Lee Odden, SES Advisory Board & CEO, TopRank® Online Marketing

Speakers:
Martin Green, COO, Meebo
Richard Jalichandra, President & Chief Executive Officer, Technorati
Steve Grove, Head of News and Politics, YouTube

Register For The ClickZ Social Media & Video Strategies Forum

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SES San Jose - Coming This August!

Each August, the heart of Silicon Valley beats a little faster as it becomes infused with the latest insight from the search marketing industry.  This year is no different as Search Engine Strategies (SES) hosts SES San Jose, the leading education and networking event for in-house and agency Internet marketers on August 10th-14th.

This year, SES San Jose will feature social media marketing and Search Engine Optimization (SEO) insight from TopRank® Online Marketing CEO Lee Odden.  Odden, recently named to the SES Advisory board, will appear on two panel sessions and head up one pre-conference training workshop.

Monday, August 10th, 2009 – 1pm-4pm
Social Media Marketing and SEO – Working Together for Dramatic Results

TopRank CEO Lee Odden Interviewed by NBC During A Recent SES San Jose

Can social media truly achieve all it sets out to do, from enhancing brand awareness to increasing sales?  If implemented properly and balanced strongly with SEO, the answer is a resounding ‘yes’.

Arrive early and learn how to develop your own social media strategy during this empowering pre-conference workshop led by Odden.

Attendees will receive guidance on how best to use top social media marketing tools, from blogs to Twitter, and discover how to achieve the real-world results illustrated in numerous case studies.

Additional cost for this half-day seminar is $645.

Wednesday, August 12th, 2009 – 4pm-5:30pm
Social Media: White Hat vs. Black Hat

TopRank CEO Lee Odden Fields A Question During SES San Jose

Black hat, or unethical practices, have long been an unfortunate off-shoot of ethical, or white hat SEO. Now, these same black hat techniques are cropping up in social media campaigns.  Discover pointed feedback from Odden and his panel on just what these black hat practices are, their consequences to your online marketing campaigns and how to avoid them.

Moderator:
Dave Evans, VP, Digital Voodoo

Speakers:
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Beth Harte, Principal, Harte Marketing & Communications
David Snyder, Co-Founder, Search and Social

Thursday, August 13th, 2009 – 10:30am-11:45am
SEO Through Blogs & Feeds

Lee Odden Presents Blog Link Tips to Attendees at SES New York

Have you implemented an SEO program without a blog marketing component?  If so, you may be missing out on an important tactic that can powerfully impact your online marketing program as a whole.  Discover from Odden and his panel the remarkable advantage blogs will offer to your SEO efforts.

Moderator:
Mark Jackson

Speakers:
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Amanda Watlington, Owner, Searching For Profit
Dixon Jones, Managing Director, Receptional LTD
Sally Falkow, President, PRESSfeed

Conference info:
San Jose Convention Center
San Jose, CA
August 10-14

To register for this conference, visit:
SES San Jose

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Search, Social Media & PR Intersect at SEMPO Arizona

SEMPO Arizona’s June Speaker Event
June 24th

Just as a table missing a leg will have trouble standing, marketing campaigns missing critical channels will have trouble succeeding.

This June 24th, Lee Odden, CEO, TopRank® Online Marketing will present on the intersection of search, social media and public relations during SEMPO Arizona’s June event.  Included in Odden’s presentation are challenges and solutions for companies launching integrated marketing campaigns and seeking to take advantage of the social web.

Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.

Register for this event and prepare to learn:

• Fundamentals of search optimized media relations through push & pull PR
• Framework for building an SEO friendly social media marketing program

Event Details:
SEMPO Arizona’s June Speaker Event
June 24th

To register for this event, visit:
SEMPO

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PR News Online Webinar
Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics
June 10, 2009 Your Desk or Conference Room

What small business owners lack in marketing budgets, they have to make up for in marketing and PR savviness.  Cost effective marketing tactics, including email marketing and press release distribution, can positively impact awareness and revenue without negatively impacting budgets.

On June 10th, small businesses all over the web have the opportunity to discover how to properly execute these strategies by attending the online webinar, Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics.  Hosted by PR News Online in partnership with TopRank SEO Client, PRWeb, this webinar gathers a panel of today’s leading PR and marketing leaders, including TopRank® Online Marketing CEO Lee Odden.

Key strategies to be revealed in this webinar include:

•    Blog Marketing: what you need to know
•    Email marketing Do’s and Don’ts
•    Driving traffic to your website via search engine optimization
•    Penetrating social media channels including Twitter & Facebook
•    Integrating online PR with marketing and advertising to increase sales

Join TopRank’s Lee Odden, Golin Harris VP Idill Cakim, ExpansionPlus Principal Sally Falkow, SEO-PR President Greg Jarboe, PRWeb Ecommerce VP Sophie Shiatis and Moderator Courtney Barnes of PR News in this engaging webinar designed to boost your bottom line.

Event Information:
PR News Online Webinar
Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics
June 10, 2009
Register Online

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Achieve A Competitive Advantage With An Introduction To SEO This June

Inbound Marketing University
June 15-19 & June 22, Your Desk

Critical to the success of marketing professionals seeking a competitive edge in today’s workforce is a rich understanding of how online marketing tactics blend into a cohesive marketing mix.  Disciplines, including Search Engine Optimization (SEO) and social media marketing, must be both learned and balanced along with traditional styles of outreach.

This June, TopRank® Online Marketing CEO Lee Odden will join nearly a dozen industry experts as they help marketing professionals grab the competitive edge that accompanies a knowledge of online marketing.  Odden’s presentation during Inbound Marketing University, a free 10-part webinar series, will focus on SEO while the balance of presenters will detail everything from social media to blog marketing.

Joining Odden will be Chris Brogan, New Marketing Labs; Brian Caroll, InTouch; Mack Collier & Ann Handley, Marketing Profs; Rand Fishkin, SEOmoz; Eric Groves, Constant Contact; Jeanne Hopkins, Marketing Experiments; David Meerman Scott, author of New Rules of Marketing & PR; Marshall Sponder, Monster.com; Elyse Tager, Silicon Valley Marketing Association and Mike Volpe, Hubspot.

Along with a competitive advantage above their peers, and a deeper understanding of SEO and social media marketing tactics, attendees who pass the final exam will receive a certificate verifying their status as Inbound Marketing Certified Professionals.

Webinar Details:
Inbound Marketing University
Your Desk
June 15-19 & June 22

For more information and to register for this free 10-part webinar series, visit:
Inbound Marketing University

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ClickZ Online Marketing Summit
June 2, 2009 Minneapolis, MN

Coming soon is the Online Marketing Summit Summer Tour, hosted by ClickZ.  Online marketers, from novices to seasoned veterans, will gather to network and sharpen their marketing abilities.   Each attendee will walk away having learned cutting-edge, hands-on skills related to everything from social media to paid search.

On June 2nd, Online Marketing Summit will be making its  stop in Minneapolis, MN.  On hand for two sessions, including a “super panel” to conclude the day, will be TopRank® Online Marketing CEO, Lee Odden.

During the session, Twitter and Advanced Blog Strategies, Odden will introduce attendees to the Social Media Road Map.  Encouraging businesses to identify audiences and business objectives related to any social media initiative, the Social Media Road Map strategically aligns marketing with long-term social strategies that work.

Rounding out the day, Odden will join a keynote panel discussion, Big Brands, Big Plans.  Odden joins an esteemed panel including ClickZ Vice President of Marketing Matt McGowan, Jeanniey Mullen, CMO Zinio, Founder of Email Experience Council, Kevin G. Espinosa, eBusiness Platform Manager, Caterpillar and Keith Dieruf, Manager, Online Marketing, Ameriprise Financial, who will share how leading brands are driving success through social media marketing and Search Engine Optimization (SEO).  

Event Information:
ClickZ Online Marketing Summit
Depot Renaissance
225 3rd Avenue South
Minneapolis, MN
June 2, 2009

Register online: ClickZ Online Marketing Summit

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Social Media Smarts: Introduction to the Social Web, Tools and Tactics - Dec 1&2, 2009 New York, NY

TopRank® Online Marketing and the DMA are hosting the next workshop on social media marketing offering companies an inside look into building a strategy for their own social media program.

This intensive, 2 day workshop will help companies better understand the social web and how social media can help increase brand awareness, improve customer relationships and compliment both PR and marketing efforts at growing business.

Internet marketing veteran and recognized social media evangelist Lee Odden will guide workshop attendees through strategy development and specific tactics to help companies understand and execute social media marketing for their organizations. The workshop includes numerous case studies and specific guidance on a mix of social media marketing tools ranging from blogging to social networking.

Content included in the Social Media Smarts workshop has been featured on Mashable and Online Marketing Blog.

By attending  Social Media Smarts: Introduction to the Social Web, Tools and Tactics, attendees will discover how social media enables companies to create competitive advantages through customer engagement and social interactions with the online marketplace.

Specific social media marketing tactics to be covered include:

• Blogging and blog marketing (WordPress, Typepad, Blogger)
• Blogger relations
• Social networks (Facebook, LinkedIn)
• Microblogging (Twitter)
• Social news and bookmarking (Digg, Reddit, StumbleUpon, Delicious)
• Video sharing (YouTube)
• Image sharing (Flickr)
• Podcasting and tools
• Wikis (Wikipedia)
• Social media monitoring & online reputation management
• Social media analytics

Rounding out the workshop is an exercise empowering companies to create the framework for a social media strategy that can be used to start a social media program immediately after the workshop.

“The Social Media Smarts workshop is distinctly different from many other social media training events because it focuses on both strategy and tactics, plus there’s a keen sensitivity to leveraging search engine optimization and increased search engine visibility as well.”
Lee Odden, CEO of TopRank Online Marketing and Social Media Smarts Instructor

Workshop attendees will come away from the workshop with a deeper understanding of both social media strategy and how best to implement social media tactics into a marketing mix.

Don’t take our word for it, read what these internet marketing industry gurus have to say about the Social Media Smarts workshop presenter, Lee Odden:

“Are you kidding? Lee Odden knows more about online tools and strategies than most ever will. But, he also has a great knack for sharing, demystifying, and teaching these seemingly technical topics in ways that allow anyone to make practical use of them.”
John Jantsch, Owner, Duct Tape Marketing

I’ve collaborated with Lee Odden numerous times on conference panels, podcasts, blogs, and industry committees. I’d recommend Lee as a consultant, a speaker, a blogger, and probably five other things I am not thinking of. But I also recommend him as a person, because he won’t let you down. You can count on him to know the right thing, yes, but also to do the right thing and do it the right way–and in the way that is right for you.”
Mike Moran, Distinguished Engineer for OmniFind Search and Text Analytics Product, IBM

“Lee consistently provides tangible insight that is relevant, timely, and actionable. When a collegue asked me to recommend a SEO expert Lee was the on the top of my list.  I refer my staff and peers to his blog and to the PRSA professional development sessions that he presents and they always return energized, excited and ready to take on new ways to improve our communications and social media outreach.”
Barb McDonald, Vice President, Marketing, Public Relations Society of America

“I’ve lost track of Lee’s many talents. He doesn’t need to “think outside of the box,” because he refuses to even acknowledge its existence. Hire him as a consultant or speaker, and you won’t be disappointed.”
Andy Beal, Internet Marketing Consultant, MarketingPilgrim.com

Event Information:

Social Media Smarts Workshop
DMA Seminar Center
1120 Avenue of the Americas
New York, NY

Dec 1 & 2, 2009
Register and get more information for the 2-day seminar online:
Social Media Smarts Workshop

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