TopRank Internet Marketing News

Integrated Marketing Summit Minneapolis

Driving revenue continues to be the core focus of marketing, whether a company’s strategic and tactical mix leans traditional or 2.0.  The Integrated Marketing Summit is premised on this belief, and by educating marketing professionals on the latest industry best practices, helps companies achieve revenue goals.

As Integrated Marketing Summit enters Minneapolis, MN on May 25^th, TopRank® Online Marketing will be on hand to help educate attendees on the latest best practices in digital marketing.

TopRank CEO Lee Odden will moderate the 2:45pm panel, Search Engine Optimization & Marketing.  Odden’s panel will detail how proper integration of SEO can help elevate the results of any marketing program. Panelists include:

Recognizing how the rules of Search Engine Optimization (SEO) and social media evolve is imperative to the continued success of online marketing professionals.  As such, staying one step ahead of the current rules is of far greater importance than simply staying up to date.

This May, TopRank® Online Marketing CEO Lee Odden will help keep online marketing professionals on the cutting-edge with, “Beyond Google: SEO and the Social Web,” the opening keynote for the 2010 Search Exchange Internet Marketing Conference.

Geared towards SEO professionals, this keynote will help attendees:

• Understand the effect social media optimization has on overall goals

As traditional PR, social media and reputation management converge into an integrated stream of marketing communications, it is vital that marketing professionals develop a mastery of each element. The companies that do achieve this mastery will be those that uncover the most effective approaches to achieve business objectives.

This June, TopRank® Online Marketing CEO and online public relations expert Lee Odden will be presenting at the 2010 Vocus Users Conference. During his presentation, Odden will be sharing tips and tricks to help marketing and PR professionals write content designed for the web.

Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign.  To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases.  This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.

This April 14^th, TopRank® Online Marketing CEO Lee Odden will be leading the SEO Workshop for Communicators, Learn How To Optimize Your Online Messaging and Content For Maximum Return, from PRNews.

This interactive, hands-on leadership training will include topics such as:

To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.

When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.

This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.

Regardless of the state of the economy, many businesses are continuing to thrive.  In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy.

This November, the Public Relations Society of America (PRSA) will help PR professionals from across the globe develop their own new strategies as they convene in San Diego and host their annual four-day International Conference.  Keynote speakers, including Huffington Post founder Arianna Huffington and former White House director of economic policy Todd Bucholz, will join a packed ensemble of speakers discussing topics including social media, crisis communications, branding and sustainability.

This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference.

Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, and Mary T. Henige, Director of Social Media, Broadcast, Diversity & Consumer Communications for General Motors, this conference will help professionals step up their game by clearing the lines between online public relations, Search Engine Optimization (SEO) and social media tactics.

Each year, Search Engine Strategies (SES) hosts large-scale conferences all across the globe to provide the latest information and trends in search engine marketing and search engine optimization. But this October in London, SES will offer more in-depth training taught in a small classroom setting. These half-day and full-day SEO workshops to be held Oct. 26 allow for more hands-on training, one-on-one instruction and small group discussions.

TopRank® Online Marketing CEO Lee Odden will teach an intensive half-day course, “Social Media & SEO Synergies Workshop.” Odden will discuss the benefits of integrating social media and SEO, including the ability to grow social networks via search-based discovery and leverage social channels for promoting content.

Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle.  Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game.  But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?