Recognizing Success – Smart, Creative, Focused on Results at TopRank Marketing

TeamTopRank

The tagline below the logo on our website reads “Smart, Creative, Focused on Results.” That mantra is a big part of how we approach business for our agency , recruiting new talent and working with our clients. At Friday’s team meeting, we gathered to share client experiences, point out key learnings we have gained, and see a…

Content Marketing Strategy Infographic #CMWorld

Content Marketing Strategy Infographic

Need ideas on content marketing strategy? Here are 12 from major B2B and B2C brands like: SAP, Boeing, Caterpillar, Progressive Insurance, John Deere, charity: water, Lattice Engines, Indium, BitTorrent, Altimeter Group and Kapost.   For even more insights into Content Marketing Strategy, be sure to check out the Building a Content Marketing Strategy eBook and the upcoming…

Content Marketing in Wonderland – TopRank Publishes a New Conference eBook Series

Content Marketing Wonderland

Beyond story telling, what is there to know in the world of content marketing? Plenty! From creating a strategy to audience development to visual content to finding the “real” ROI of a content marketing program, there are numerous components that make up a great content marketing program. To help marketers all across the content marketing globe…

3 Lessons Learned From Interning as a SEO Copywriter at TopRank Online Marketing

@szahurones

Note from the Newsroom Editor:  There’s a familiar hum and buzz in the halls at the Lake Minnetonka TopRank Online Marketing World HQ. It’s the sound of smart people making things happen. Contributing to that productive melody are our summer interns. This post comes to us from Steven Zahurones who interned with us as a SEO Copywriter. …

PRSA Digital Impact 2013 – Lee Odden Presents on Content Marketing & PR

Attract Engage Convert

This week Public Relations and Communications professionals will converge on the city that never sleeps to connect, learn and grow their understanding of digital PR. A big part of the change that is happening with the PR world is the convergence with digital marketing. Much of the focus on content and social media both by…

Case Study: Blogging Helps Small Business Boost Search Traffic 109%

Welter Heating Logo

Current Situation: Ray N. Welter Heating Company is a small business based in Minneapolis that specializes in central air conditioning and heating system repair.  The company has spent more than 100 years building a loyal customer base that will turn to them at the first sign of trouble. But therein lies the rub.  With the…

Ask an Expert: Why buy social advertising on LinkedIn, Facebook or Twitter?

LinkedIn Ads can be a great B2B lead gen tool.

As part of our monthly newsletter, we invite our readers to Ask TopRank® Online Marketing your questions about SEO, social media, blog marketing and online PR.  We’ll feature one question and answer each month. This month, we answer the question: Why buy social advertising on LinkedIn, Facebook or Twitter? Each time Facebook changes their EdgeRank algorithm,…

TopRank Fast Facts: 50+ Useful Consumer Insights & Statistics for Online Marketers

Online Marketing Fast Facts - social, SEO, content marketing, mobile and more

While each brand or organization’s online marketing strategy must be unique and tailored to their customers’ individual needs, it’s also important to stay on top of industry trends and insights. These fast facts give marketers a bigger picture view and can help you prepare for upcoming trends, understand macro-level behaviors and align your strategy with…

Optimize & Simplify: Get Back to Basics for Optimal Conversions and Lead Generation

old form

Sometimes, online marketing campaigns are dazzling, magnificent in scope and incredibly complicated. Thankfully, there are also great gains to be made by getting back to basics and ensuring best practices are followed across your site and web presence. A company website is a living, breathing representation of the brand on the web. Over a site’s…

Lee Odden to Keynote at the Communicators Conference – Portland, OR

Audience

Did you know, TopRank Online Marketing started out as a public relations firm in 2001 called Misukanis & Rodgers? That’s right, we’ve evolved in many ways since then, but we’ve also been involved in many ways with the worlds of marketing and public relations – for a very long time. It may have seemed an…