TopRank Digital Marketing News

So many business blogs suffer from tactical execution without understanding the power of search engine optimization and social media for attracting traffic and engaging customers. The following presentation outlines how TopRank Online Marketing worked with it’s own blog Online Marketing Blog and with a B2B marketing client to  achieve phenomenal increases in reach, traffic and a positive effect on the bottom line.

TopRank will be offering a new set of TopRank Guides specifically focused on B2B Social Media, B2B Blogging and B2B SEO. We’ll also be conducting several webinars to explain these guides and how best to use them.

As discussed in a recent long term SEO case study, Search Engine Optimization (SEO) is not a silver bullet that will help a website skyrocket to the top of search rankings overnight.

Proper SEO lives most comfortably in the home of a long term online marketing program. It is a discipline that understands benefits reaped on the climb up the mountain can be just as impactful as those achieved once the summit is reached.  It also understands how difficult it is to replace the king of any mountain, especially one strengthened by a strategic climb to the top.

Whether you work in B2B or B2C, your prospects and customers are turning to online channels to learn more about you and your industry.  At last count, 346 million of them were turning to blogs.

Business blogging represents an unprecedented way to connect with prospects and customers more powerfully than ever.  What could be cooler than that? How about watching the CEO of TopRank® Online Marketing jump out of a flying plane?

Later this month, TopRank CEO Lee Odden will present ‘Boosting SEO For Social Blogs‘ at Open Ca.mp in Dallas, Texas. During his presentation, Odden will detail how a sound blog marketing strategy can help boost online exposure while increasing search and social traffic.

In an introduction to a post at Online Marketing Blog, TopRank® Online Marketing CEO Lee Odden writes: “…one-size Search Engine Optimization (SEO) does not fit all programs.”

The post was titled 5 Must-Read Tips for B2B Search Marketing and stressed the importance of content and developing websites that support longer sales cycles – a touchstone of B2B client programs at TopRank Marketing.

More essential B2B search marketing insight will be shared in detail by Odden this month during the latest entry in the Markeo Revenue Masters Webinar Series.

Between 2009 and 2014, the money spent by B2B companies on interactive marketing will double, per a recent report by Michael Greene at Forrester Research.  With this increased spend, how can marketers transform lists of tactics into holistic strategies that achieve results? And perhaps just as importantly, how will these same marketers demonstrate results, especially during conversations with the C-suite?

Solutions to multi-layered opportunities that exist within the interactive marketing space will be revealed this month during one of the largest search marketing conferences of the year.

As posted by SEO Designer Thomas McMahon to Online Marketing Blog:

“63% of consumers and small business owners use the Internet to find information about local companies and 82% use search engines (Webvisible & Nielsen).  That means there’s a lot of opportunity for local Search Engine Optimization, or local SEO.”

Essentially, local SEO focuses on optimizing content in order to position it in the ‘Local Business Results’ displayed by search engines such as Google and Bing.  Most times, ‘Local Business Results’ appear above traditional search results.

Does your company have difficulty understanding the right approach to social media? Have you started social media projects only to discover they didn’t produce your expected outcomes?  Have you started a social media marketing campaign only to have it run out of gas or never take hold in the first place?

TopRank Online Marketing CEO Lee Odden was interviewed by WebProNews‘ Abby Johnson about social media and ways companies can get around some of the common misperceptions and obstacles.

Wanted: Creative Online Copywriter to Win the Hearts & Minds of Fortune 500 Company Clients

(Who also doesn’t mind having meetings on the lake once in a while)

TopRank Online Marketing has a great opportunity for a talented writing professional to join our content marketing team. Business blogs, websites, social media content and other types of online promotional copy are core skills for this position that helps our clients win on the web.

The search and social media savvy writer we’re looking for knows online marketing communications and messaging from working client side, at an agency or both. Prior experience (2-3 years) with Blogging, Article Writing, Social Media Content Creation and Promotion as well as Search Engine Marketing will win big brownie points.

Nearly every day:

• 14,000,000 gather on Twitter
• 60,000,000 connect via LinkedIn
• 346,000,000 engage through blogs
• 400,000,000 network via Facebook

The sheer numbers point towards an unparalleled opportunity to connect with your prospects and customers in social channels online, many of whom are eager to engage.

So what is the one social activity that your customers and prospects are eagerly awaiting for you to launch?  Why not ask them?

This July 29^th, Lee Odden, TopRank® Online Marketing CEO, and Chelsea Bucoy, Senior Product Marketing Manager, Zoomerang by MarketTools, Inc., present Engage Your Audience With Social Media & Surveys.

Imagine you were the enlightened caveman (or woman) who invented the wheel.  How would you drum up demand for your new product – by promoting your newly coined phrase ‘wheel’ or by promoting a solution for traveling and dragging?

Today’s start-ups would be wise to heed to this analogy.

Until the product or service you create has its name ingrained in the minds of your target, there is very little chance they will find you regardless of how badly they need you.  It doesn’t matter that everyone needs a ‘pilotguide’ (a fictional and foolproof autopilot for your car) if no one knows to ask for a pilotguide by name.