Google Ad Changes: More Top Ads! No Side Ads. More Bottom Ads?

There’s been a lot of talk about what’s happening with ads on Google. We’ll keep it straight to the point by telling you what happened and how this change may affect ad and organic click-through rates. What Happened? There are now 4 ads on top instead of 3 for commercial queries that surfaced 3 ads…

TopRank® Marketing Expands Digital Marketing Footprint with New Clients, Staff and Offices in Minneapolis

NEWS RELEASE MINNEAPOLIS, December 18, 2015 TopRank® Marketing, an integrated digital marketing agency, has achieved a number of business milestones including the addition of new clients and top marketing talent, newly promoted executives and a move to a larger, custom-designed office in Minneapolis. Founded in 2001, TopRank Marketing has achieved international recognition for delivering intelligent…

Google+ Gets A Redesign: What You Need To Know

Last month, Google announced a major redesign of their social network, Google+. The update is the latest in a number of changes for Google’s struggling social network, and brings with it hope that a new focus can help make Google+ a place that more spend their social time. To make the most of the Google+ redesign, here’s…

Google RankBrain: Content Truly Reigns Over the SEO Landscape

Welcome to the democratization of content and information. RankBrain is the super smart three month-old brainchild of five Google engineers and a deep-learning expert. What’s come to fruition after an arduous year of research and development (along with Google’s five year-long movement toward A.I.), is Google’s recent incorporation of Artificial Intelligence into their latest 2013…

TopRank Marketing Takes on MarketingProfs 2015 B2B Marketing Forum

Last week, Boston was abuzz with the arrival of the 9th annual MarketingProfs B2B Marketing Forum. Attendees and speakers alike gathered from all over the United States (and some even further) for three days of non-stop fun, learning and networking. Representing TopRank Marketing at the event was CEO, Lee Odden and Director of Agency Marketing,…

MarketingProfs B2B Marketing Forum Lineup Features TopRank Marketing CEO Lee Odden

Boston is best known known for things like New England clam chowder, the Celtics and the setting for Cheers. However, one of the biggest things to hit Boston each year is the MarketingProfs B2B Marketing Forum. The B2B Marketing Forum is an event exclusively for B2B marketers and brings together some of the top leaders…

TopRank Marketing CEO Lee Odden Educated and Inspired BMAMN Attendees on Participation Marketing

The challenge to consistently create quality content is on every marketer’s mind these days. Questions like: How can I create enough content? Will my audience like my content? and Is my content scalable? are questions that often come to mind. One of the answers to all three of those questions is simple, partner with influencers…

What is it Like to Work at TopRank Marketing? The @TopRank Team Weighs In

We are fortunate enough to work in an industry and for a company that is more than just a job. Our team is comprised of individuals that work together to create some incredibly awesome digital marketing for our clients, and have a great time in the process. One of my favorite things about digital marketing…

Participation Marketing: Tools & Tactics for Crowdsourcing Content With Industry Influencers & Your Community [Webinar]

In today’s digital world, competition is greater than ever before. Consumers are hungry for quality information but the sheer amount of content being created has the the power to over saturate, numb and underwhelm your target audience. However, with ubiquitous connectivity and devices enabling passionate experts to create influence and community, brands can tap into…

Integrated Digital Marketing: Learn How to Be the Best Answer for Your Customers From Lee Odden

Today’s customers are savvier than ever before. These savvy and educated customers provide marketers with a unique (and sometimes challenging) opportunity to evolve their approach to digital marketing. Some people will tell you “Only focus on SEO.”, “Content Marketing is what you need to do.” or “Social is the most effective tool.”. Each of these…