As social media helps to boost online awareness for an ever-expanding list of companies, it poses the simultaneous challenge of measurement.  In an interview with eMarketer, Carol Kruse, Vice President of Global Interactive at Coca-Cola, stated, “Before you have ROI, you have to really understand how social media is driving your business.”

For B2B marketing programs, marked by traditionally longer lead times, the social media measurement challenge becomes even more pronounced. In essence, how can a company connect the dots between the online awareness generated by social media marketing and eventual sales?

To-Increase, a Gold Certified provider of Microsoft Dynamics software solutions, is meeting this challenge through an engagement with TopRank® Online Marketing.

In a program dedicated to connecting online awareness to ROI, TopRank is helping To-Increase build the content necessary to attract sales-ready prospects.  Tactical elements of this program include blog and Twitter marketing, supported by a foundation of Search Engine Optimization (SEO).

“TopRank® Online Marketing shows a remarkable dedication to both the art and science of social media marketing,” states Luciano Cunha, Director of Americas, To-Increase.  “While other companies may measure the success of a program by an increase in blog output or Twitter followers, TopRank refuses to rest until they connect these KPIs back to our sales-based objectives.”

Stay up-to-date with the latest news and announcements from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the Internet marketing programs offered by TopRank by downloading our Social SEO Guides.

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Digital marketing’s importance in driving the success of a business cannot be overstated.  In a previous post, data from a recent eMarketer survey cited Search Engine Optimization (SEO) and paid search as the most effective tactics for generating conversions, according to senior level marketing executives.

Being found online quickly, whether via organic or paid search results, becomes even more critical for companies with a selective client base.  One such example is Archway, a company that caters its services to the Fortune 1000.

For more than 50 years, Archway has provided Fortune 1000 companies with marketing fulfillment services, including the execution and delivery of Point-of-Purchase (POP) signage and inventory management.  Many notable companies working with Archway have been engaged with the company for several years.

For a holistic digital marketing program designed to extend its reach to Fortune 1000 companies searching for a fulfillment services provider, Archway has engaged with TopRank® Online Marketing.

TopRank SEO initiatives have boosted targeted keyword rankings for Archway since the launch of this program, contributing to double-digit percentage increases in organic search traffic compared to 2009.  Paid search meanwhile, supplemented with email marketing, has generated several new high-value inquiries. Rounding out the digital engagement between TopRank and Archway is social media marketing and marketing automation management.

“In the short timeframe we have been working with TopRank, we have experienced page one rankings for targeted keyword phrases, and in turn, seen these rankings result in the type of traffic and inquiries that helps ensure our success,” states Megan Effertz, Director of Marketing, Archway.  “TopRank® Online Marketing has shown a unique dedication in developing a holistic digital marketing program dedicated to helping us achieve our overall business objectives.”

Stay up to date with the latest news and announcements from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the Internet marketing programs offered by TopRank by downloading our Social SEO Guides.

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The reason behind this rapidly increasing budget allocation can be summed up succinctly and powerfully: return on investment. In a survey by eMarketer, 53% of senior level marketing executives across multiple industries point to Search Engine Optimization as the most effective online marketing tactic for generating conversions, while 49% point to paid search.

TopRank® Online Marketing, a leading online marketing consultant, witnessed this growth firsthand as it welcomed several new and diverse clients in late 2009.

Discover more about these clients below and the online marketing services TopRank is providing:

Online marketing programs for Archway include SEO, paid search and email marketing.

Archway provides marketing fulfillment services to Fortune 1000 companies, and has for nearly 50 years.  Online marketing services and consultation from TopRank will be designed to help Archway attract highly qualified Fortune 500 prospects.

Online marketing programs for Datatrend include SEO, paid search and blog marketing.

Datatrend helps companies design and implement IT solutions and optimize IT environments.  An online marketing program developed by TopRank will help Datatrend create and optimize the content necessary to generate sales-ready conversions.

Online marketing programs for ReliaCloud include SEO and social media marketing.

ReliaCloud is a leading provider of cloud computing services.  Via an online marketing program blending SEO and social media marketing, TopRank will help ReliaCloud build industry credibility and drive customer acquisition.

Online marketing programs for To-Increase include SEO, blog marketing and social media marketing.

To-Increase is a global ISV and Microsoft Gold Certified Partner of Microsoft Dynamics solutions.  SEO consulting provided by TopRank will help To-Increase secure rankings in the online Microsoft Dynamics marketplace, while blog and social media marketing services will help create messaging that resonates with sales-ready prospects.

Online marketing programs for Trilliant include SEO, blog marketing and social media marketing.

Trilliant provides intelligent network solutions and software to utilities for advanced metering and Smart Grid management.  TopRank will be providing Trilliant with the strategic consultation necessary to secure rankings and attract traffic to its soon to be launched website.

Stay up to date with the latest online marketing industry news and announcements by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

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Many of the lessons learned by Microsoft in regards to blogging, such as establishing a strongly defined ROI to measure efforts, are the same guidelines that shape blog marketing best practices in programs offered by TopRank® Online Marketing.  An example of such an integration is the  Search Engine Optimization (SEO) program between TopRank and Microsoft Dynamics solutions provider InterDyn BMI, which features an added emphasis on blog marketing.

Learn more about this program below:

The TopRank® Online Marketing program for InterDyn BMI includes:

• Blog Marketing
• Search Engine Optimization

TopRank provides SEO and blog marketing services to InterDyn BMI, a leading Microsoft Dynamics partner providing accounting, financial management and association management software solutions throughout the upper Midwest.

In addition to strategic and tactical consultation designed to improve traffic and rankings, TopRank guides development and promotion of blog content, which represents the second most visited section of the InterDyn BMI website apart from its homepage.

Blog marketing consultation provided by TopRank has already been instrumental in helping to developing sticky social content for InterDyn BMI, resulting in a late 2009 holiday-themed post which generated nearly 10% of total blog traffic received by the company in December.

Stay up to date with the latest news and announcements from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

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Below, find how two of the five tips offered by Singer have helped boost everything from search engine rankings to social media exposure for TopRank Clients.

• Leverage formulas which work for others
  ’16 Must-Read B2B Marketing Strategy Ebooks’ by Marketo

Smashing Magazine has made page one of Digg hundreds of times using the headline formula ‘number + adjective + sticky message.’  Of course, this formula only works if the headline directs to content that is equally compelling to the audience.

With Marketo, a leading marketing automation software provider, TopRank provides consultation and helps create blog content that activates a passionate community of well connected and influential B2B marketers.  Tying the successful formula above to content proven to resonate with this audience helped this post achieve 500+ inbound links, a significant number of Tweets and a #4 Google ranking for  ‘marketing strategy ebooks,’ since its publication in December of 2009.

• Headlines should be outrageous, engaging, emotional, useful, counter-intuitive or remarkable – not to the world, but to your community
  ‘Microsoft Dynamics XRM: The Holiday Gift That Keeps on Giving,’ by InterDyn BMI

Not every product or service is designed to have broad appeal.  In cases where more niche markets are being targeted, the key is to find that fine line between broad appeal and bullseye need.

InterDyn BMI, a leading Microsoft Dynamics solution partner, concepted a post in December of 2009 that would connect two seemingly unrelated entities: Microsoft Dynamics XRM, a business software application, and holiday gift giving.

With a compelling headline tying it all together, this post achieved three times greater traffic than any other individual post in December, accounting for nearly 10% of total blog traffic for the month.  This post was also submitted and published to top online industry publications including CRM Software Blog and Microsoft Dynamics Community.

Stay up to date with success stories like these, and the latest news and announcements from TopRank® Online Marketing, by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

For more information on how a social media strategy can help improve your online marketing efforts, download the TopRank Social Media Guide.

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Despite a downturn in the staffing industry in 2009, an Internet marketing program developed by TopRank® Online Marketing enabled eEmpACT to achieve new highs in search rankings and website inquiries. By renewing engagements with TopRank, and adding results-driven email marketing into the mix for Bond Talent US, both companies are well-positioned for success in 2010.

“Through focused search engine marketing programs developed for the eEmpACT and Bond Talent US websites by TopRank® Online Marketing, we were able to maintain strong visibility during an industry downturn,” states Tim Giehll, CEO, eEmpACT.  “With ongoing consultation provided by TopRank, we look forward to building on this success and continuing to outpace our competition.”

If your company is in need of improved search traffic, sales and brand visibility on the web, call us at 1-877-872-6628 for a free consultation. TopRank® Online Marketing provides holistic Internet Marketing services, including Search Engine Optimization (SEO), social media marketing, online public relations and business blog consulting.

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When small to midsized Original Equipment Manufacturers (OEMs) search for products ranging from cable ties, to electrical connectors, to circuit breaker blades, they seek out Waytek, Inc.

To increase online referrals and organic search engine traffic, Waytek, Inc. recently engaged TopRank® Online Marketing to develop an Internet marketing and Search Engine Optimization (SEO) program.  In functioning as an online marketing consultant, TopRank will optimize the expanse of product pages existing on the Waytek, Inc. website, while deploying a full- scale search strategy.

“As our industry evolves, there is an ever increasing reliance on getting information from the web. Because of this, it is more important than ever that both new prospects and current customers can find us online, and that our website is compelling enough to encourage our prospects to take the next step towards ordering,” states John Larson, Waytek, Inc. “We have tried working with several other SEO firms, but TopRank has distinguished themselves by trying to understand our business and help us draft messages to speak to our customers.”

If your company is in need of improved search traffic, sales and brand visibility on the web, call us at 1-877-872-6628 for a free consultation. TopRank® Online Marketing provides holistic Internet Marketing services, including Search Engine Optimization (SEO), social media marketing, online public relations and business blog consulting.

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Lee Odden & Brian Solis

On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here:

Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010 Bulldog Reporter’s PR University Presents a New Webcast Tutorial Thursday, January 28, 2010

PR pros looking for the latest SEO tools and know-how to build brand and buzz should attend this new webcast tutorial from Bulldog Reporter’s PR University titled: “Optimized Public Relations: 10 SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010.” :

This PR University webcast takes place on Thursday, January 28, at 1PM EST (noon CST, 11AM MST, 10AM PST).

In just 90 minutes, this PR University webcast tutorial will give PR professionals the tools and step-by-step instruction they need to positively impact their company or brand’s perception, positioning and coverage. They will learn how to find their keyword sweet spot, how to use those words and phrases to boost the number of people who visit their site and how to write optimized copy to drive greater results and return on investment.

Key takeaways from this webinar:

• The opportunity Google’s Universal Search offers PR for news and other digital assets
• SEO Primer: Common myths, essential concepts and key definitions PR must understand how search engines work
• How to conduct keyword research-plus online tools and new techniques for finding their company or brand’s keyword sweet spot
• Word counts, hyperlinks, headline writing rules and other SEO guidelines
• How to use keywords to optimize your online newsroom, website, press releases — and virtually any PR communiqué
• SEO Distribution: Smart press releases, social media releases and other emerging distribution tools that leverage optimized PR copy for wider reach online
• Actionable tips for incorporating SEO and Social Media into an optimized PR program
• How to optimize press releases, websites and PR communiqués by integrating keywords and phrases

Register for the Optimized Public Relations webinar here.

Attendance at Bulldog Reporter’s PR University : audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance.
Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page : or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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Despite being an ever-expanding and constantly evolving industry, finding and securing a job in public relations (PR) remains a challenging endeavor. This fact was not lost on the Public Relations Society of America (PRSA).  As a service to public relations professionals, the PRSA enhanced the usability of its Jobcenter. Of course, before PR professionals could use the Jobcenter to find jobs, the Jobcenter itself had to be found by PR professionals.

The following search engine optimization case study illustrates how TopRank® Online Marketing helped secure targeted keyword rankings for the PRSA Jobcenter, leading to visitor referral increases exceeding 400%.

Situation:

With over 32,000 professional and student members, the Public Relations Society of America (PRSA) represents the world’s largest PR organization. One of the key resources the PRSA offers to its members is the PRSA Jobcenter, where over 77,000 potential employees are able to connect with a seemingly infinite number of PR professionals of all experience levels.

In September of 2008, the PRSA made the decision to upgrade the architecture of the PRSA Jobcenter, with the objective of improving both traffic via search engine visibility and overall usability for its members.

As a component of its existing search engine optimization and consulting program, the PRSA engaged TopRank® Online Marketing to improve the usability and search engine visibility of its Jobcenter.

Solution:

TopRank® Online Marketing began by conducting an SEO Audit to identify target market keywords that would best meet the needs of candidates searching for specific types of PR and communications jobs.  As a result of this audit, a keyword glossary of popular and relevant terms was created and used to make recommendations to update pages, tags and links.

A component of the recommendations made by TopRank® Online Marketing was the creation of job category pages that offered specific information on the top PR job searches being conducted. TopRank® Online Marketing worked with the PRSA to create an RSS feed for each category, allowing job seekers to subscribe and receive automatic updates.

The new job category pages provided not only targeted content for the search engines to crawl, but also created a seamless connection between the employers and job seekers at the PRSA Jobcenter.

In addition, TopRank® Online Marketing implemented a variety of link building tactics, including the use of a widget, to populate other web sites with PRSA powered job listings.  These tactics provided both direct traffic and signals to search engine crawlers that other topically relevant web sites considered the PRSA Jobcenter a valuable resource.

Results:

Within the first six months of implementing recommendations, total traffic to the PRSA site increased by 20%, while pageviews for the PRSA Jobcenter increased by 40%.

Additionally, visitor referrals from competitive keyword rankings increased substantially.  Referrals from the keyword ‘public relations jobs’ alone, now ranking #1 in Google, increased by over 450%.

“The SEO team at TopRank has been a tremendous partner for improving the search engine visibility of the PRSA Jobcenter. Their work with keyword research, content optimization, code SEO and link building has been instrumental to growing a key business for our organization. I recommend SEO consulting services from TopRank without reservation.” – William Murray, President and COO, Public Relations Society of America (PRSA)

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In reality, personalized search has been in play for well over a year, customizing search results for signed-in users based on everything from geography to browsing history. The difference now is that personalized search is in play whether or not users are logged into any Google account.

So what does this mean for SEO programs?

Search engine rankings, a long-held KPI, will grow increasingly less important – at least in a broader sense. For instance, when my #1 ranking for ‘Track Jackets’ matches what you see at #36, it can be difficult for the track jacket purveyor in question to raise either a victory banner or a red flag.

As such, rather than trying to achieve position at the top of Google’s rankings, many businesses may now find themselves scrambling to achieve position at the top of John and Mary’s rankings.

While the objective may be more complex, many of the tactics that can help promote success should already be among the components of a robust online marketing mix:

• Onpage optimization: More and more, Google will be holding on-page keyword usage in higher regard as it decides where to position you in the search results of both your oldest clients and newest prospects.
• Social content: Years ago, a functional website legitimatized a business in the eyes of consumers.  Social content, whether it’s a Facebook page or Twitter account, will now be used as a signal to legitimatize your business in the eyes of Google. This legitimization is yet another factor to help the search engine decide that your website deserves to rank. Merely having a presence is step one; being a valuable hub in that channel is the ultimate goal.
• Social mentions: Personalized search brings with it real-time search, the inclusion of real-time social mentions in search results. With content from social sites such as Twitter and Facebook being indexed by all of the engines, corresponding social buzz may be seen by searchers.

Personalized search should be embraced, not feared.  It is a development that will provide us with what we truly want: search rankings defined by us, and a stronger match for us. This may require short-term adjustments to your SEO program, but the most important innovations usually do.

Search Engine Optimization (SEO) programs offered by TopRank® Online Marketing focus on providing and implementing recommendations offering the highest impact as it relates to our client’s objectives.  Contact TopRank® Online Marketing to learn more about high impact SEO by calling toll free at 1-877-872-6628 or locally in the Twin Cities at 952-400-0194.

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Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of January, 2010? Here you go:

ClickZ Social Media All-Stars 2009 – TopRank Marketing CEO Lee Odden was included in this list of 20 “luminaries and pioneers of the social media frontier” by ClickZ author and author of Socialnomics, Erik Qualman. Erik got a little creative and blashpemous and assigned Odden as a DH for the American League of social media all stars. (The MN Twins are of course, in the National League)

SEMMYs 2010 – TopRank Marketing is helping with the judging for the 4th year in a row. Even better news is that TopRank’s Online Marketing Blog has 7 entries in various categories for top blog posts of 2009. Obviously, none of the categories we’re nominated for are categories we’re judging.

PostRank Top Blogs of 2009 – TopRank’s Online Marketing Blog earned 7 badges and 2 special mentions in the PostRank ranking of top blogs. A few of the category rankings include:

• Public Relations #1
• Online Marketing #1
• Content Marketing #4

Social Media Club Lousiville –  TopRank CEO Lee Odden will be presenting “10 Must Know SEO Tips for Communicators” at the Feb 16, 2010 Social Media Club event in Louisville, Kentucky.

American Express OPEN – TopRank Online Marketing CEO Lee Odden was included in this list of 80 Small Business Twitterers You Should Be Following along with Guy Kawasaki, Pete Cashmore and Mike Arrington.

CRM Mastery – How to Write Compelling Social News Headlines. Adam Singer’s post on headline writing gets due praises on Jim Berkowitz’s CRM blog.

Top 100 Most influential marketers of 2009 – TopRank’s (Not Top Rank) CEO, Lee Odden was ranked #16 in this list of most influential marketers in 2009 by Invesp.

SmartBrief on Social Media – Keep your Web site from becoming a “tombstone” – TopRankBlog was cited for a post on the need for content in digital marketing.

Techipedia – Best Internet Marketing Posts of 2009. Six posts from TopRank’s Online Marketing Blog by Michelle, Bowles, Adam Singer and Lee Odden were included in this coveted list of best internet marketing posts by Tamar Weinberg, Author of New Community Rules: Marketing on the Social Web.

Search Engine Land – 2010 Marketing Predictions & Resolutions. Three articles from Online Marketing Blog were included in this new year roundup of predictions.  BTW, that’s not a big list, this is a BIGLIST.

HubSpot – Must-Read Inbound Marketing Predictions and Resolutions for the New Year. TopRank’s coverage of eMarketer was included in this recommended list of 2010 predictions.

Social Media Today – Benefits of Running Polls on Twitter. Social Media Today syndicated a post from TopRankBlog gaining it an additional 100+ tweets.

MarketingVOX – Industry Buzz. A post by TopRank’s Michelle Bowles on Email Marketing was picked up by MarketingVOX

Penelope’s Trunk – Brazen Careerist – Penelope’s Guide to Blogging. TopRank’s advice on blogger relations was cited in this guide to blogging by the CEO of Brazen Careerist.

Compendium Blogware – Now here is someone who gets it!  Nice to see the folks at Compendium appreciating our advice on Blogging and SEO. We’ve been writing about it since 2004

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Which notable industry publications and blogs mentioned TopRank® Online Marketing the second half of December, 2009? Here you go:

American Express OPENForum – 80 Small Business Twitterers You Should Be Following. TopRank’s Lee Odden was cited in this list of helpful Twitter users for small business information.

pamorama – 40 Social Media Blogs You Should Be Reading. TopRank’s Online Marketing Blog is included in this list of social media content blogs along with Chris Brogan, Scott Monty and Mashable.  TopRank’s Adam Singer is also included with his personal blog, The Future Buzz.

PRWeb – Best Webinars of 2009. TopRank’s webinar on optimizing news content is listed as the #1 most popular PRWeb webinar in 2009.

Smarter Social Media – Smartest People in Social Media. TopRank CEO Lee Odden was included in this list of social media pundits and practitioners.

Evan Carmichael – Top 50 SEO Blog Posts of 2009. TopRankBlog was ranked #13 for it’s post listing over 100 Search Marketing Resources.

Pierce Mattie PR – Best Blogs to Read in 2010. TopRankBlog was named a top PR blog to read in 2010 by this leading NYC PR agency.

Who’s Blogging What – Most Useful Posts of 2009. TopRankBlog was cited in this short list of resourceful blog posts in 2009.

The Comms Corner – 99 most useful Social Media (and PR) Blog posts of 2009. TopRankBlog’s post on social media marketing tips was cited in this roundup.

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Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of December, 2009? Here you go:

DMNews – Showcasing creative solutions from H&R Block, PRSA, Cole Haan, TopRank and client, PRSA were cited as a success story for SEO in this feature on DMNews.

Everything PR – Top 100 PR Websites and Resources of 2009. TopRank’s Online Marketing Blog was included in the PR and Media Blogs section along with Chris Brogan, Brian Solis and Richard Edelman.

Social on the Inside – Lee Odden interviews Rick Mahn Social Media Breakfast Minneapolis. Fleishman-Hillard’s Digital Practice VP, Jessica Smith cites and comments on an interview with the founder of SMBMSP.

Seth’s Blog – Discover the Truth About a Site’s Online Traffic. TopRank’s list of the top SEO blogs by RSS subscribers was cited in this post by marketing rockstar, Seth Godin.

Website Magazine – Web Trends for the Year 2010. TopRank’s CEO Lee Odden was interviewed and cited regarding digital asset optimization in this article about trends to watch in 2010.

e-Storm – Top 10 Resources Social Media Strategy & Marketing. TopRankBlog was included in this list of top social media resources.

Smarter Social Media – Smartest People in Social Media. TopRank’s Lee Odden was cited as someone to watch in the social media world.

LeadingRE Conference – MarTech Schedule. TopRank’s Adam Singer will be giving the opening presentation “Architecting a Web 2.0 Marketing & P.R. Strategy” at this Leading Real Estate conference.

BtoB Magazine – Blog Post of the Week, Savvy B2B Marketing Week in Review, HubSpot Top 5 Inbound Marketing Tips of the Week. TopRank’s Michelle Bowles post on BtoB SEO Tips gets recognition from across the BtoB marketing blogosphere.

Junta42 – Top 42 Content Marketing Blogs. TopRank’s Online Marketing Blog was ranked the #1 content marketing blog out of 300 that were evaluated. Congratulations TopRank blogging team!

PRSA Podcasts – Lee Odden and Greg Jarboe Discuss the Advantages of SEO in Your Public Relations Campaign

Search Engine Watch – Social Media FAQs. Erik Qualman, author of “Socialnomics” cited TopRank’s CEO as a source for “staying informed” on social media.

Adam Sherk – Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix. TopRank’s Lee Odden was cited for influence in the SEO and Public Relations industry in a blog post about a new report from Vocus and planning PR tactics.

Small Business CEO – Tips For Spending Your Time on Social Media. TopRank’s Adam Singer is cited for his post at TopRankBlog, listing 21 ways to save time engaging on the social web.

Search Engine Watch – Top Stories at SES Chicago. TopRank’s blog coverage and presentation were cited. TopRank CEO did not wear a bathrobe as co-panelist Daron Babin did, but he was however, shown in a chippendales video along with the other panelists.

Search Engine Roundtable – SEO Through Blogs & Feeds. Barry Schwartz liveblogged this session including a presentation on link building for blogs given by TopRank.

Mel Carson – Lee Odden on Social Media at Pubcon 2009. Mel Carson is a Community Manager at Microsoft and blogged about a video interview with TopRank CEO Lee Odden at WebmasterWorld Pubcon on social media.

If you’re looking for this kind of online PR visibility for your company, be sure to contact TopRank for a Social SEO & PR consultation. 1-877-872-6628 or here.

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Junta42, founded by Joe Pulizzi in mid-2007, is a premier destination helping marketers and publishers better understand content marketing. In August 2009, Junta42 ranked our very own Online Marketing Blog #4 overall in a listing of the top 42 content marketing blogs selected from nearly 300 entries. Previous to that rating, Online Marketing Blog has ranked anywhere from #8 to #1.

Blogs are ranked according to:

• Number of posts in last quarter that pertained to a content marketing topic
• Blogs posting 3 or more days per week receive the highest number of points
• Substantiveness of Posts
• Google PageRank

Junta42 has recently released a new listing of the top 42 content marketing blogs selected from a record number of 313 entries. Online Marketing Blog has been ranked in the #1 position for a second time.

TopRank’s Online Marketing Blog has been posting insight and commentary related to the world of Internet Marketing since late 2003. Posts are published frequently, featuring contributions from TopRank team members including Account Manager Adam Singer, Copywriter Michelle Bowles, Account Manager Jolina Pettice, SEO Designer Thomas McMahon and other staff including CEO Lee Odden who has published a staggering 1,900+ posts.

“Congratulations to Lee Odden and team from TopRank for moving back into the top spot for the second time,” posted Pulizzi in announcing this newest list.

Along with Online Marketing Blog, there’s an outstanding list of smart, insightful blogs in the Junta42 list including:

1. Online Marketing Blog – Search Engine Marketing
2. Web Ink Now – Content Marketing
3. EyeCube Marketing – General
4. Convince and Convert – Social Media
5. Copyblogger – CopyWriting, Blogs/Blogging
6. PR 2.0 – Social Media/Public Relations
7. TippingPoint Labs – Social Media
8. Marketing Interactions – Content Marketing
9. ContentMarketingToday – Content Marketing
10. Conversation Agent – Marketing, General

Congratulations to all bloggers included and for Junta42 for holding such high standards.

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Where was TopRank® Online Marketing talked about on the web the second half of November, 2009? Here you go:

WebProNews Video – Search + Social = Better ROI. Video interview with TopRank CEO Lee Odden by Michael McDonald of WebProNews during Pubcon.

WebmasterRadio PRSA09 – Search Engine Optimization In Your PR Campaign. TopRank’s Lee Odden was interviewed by Maria Reitan, Senior Principal at Carmichael Lynch Spong along with Greg Jarboe of SEO-PR on the intersection of Search Engine Optimization and Public Relations during the 2009 PRSA International conference.

PRWeb – Press Release: Best of PRWeb 2009. TopRank has been selected as a judge for the Best of PRWeb press release contest.

BtoB Magazine – SEO for Flash: 5 Tips. A TopRankBlog post by Michelle Bowles was cited.

WebProNews – If You Care About Search You Must Care About Social Media. TopRank was cited along with ex-Googler Vanessa Fox in this article on the importance of search marketing and social media.

NVI Solutions – Lee Odden on Social, Search & PR. Video interview with TopRank CEO Lee Odden at Pubcon.

socialmediaBIZ – 3 Steps For Effectively Using Social Media For PR. A TopRankBlog post by Adam Singer was picked up on this social news aggregator.

Traackr – Top Authorities Moving Public Relations Forward. TopRank’s Adam Singer and Lee Odden were included in this list of the top 25 PR influencers.

SES Chicago – Press Release: SES Chicago To Offer Dozens of Panels, Speakers, and Exhibitors With Ties to the Midwest

EvanCarmichael – Top 50 Marketing Blogs to Watch in 2010. TopRankBlog was included in the Online Marketing category.

Milestone Blog – How do Social Media and Search Intersect?. Liveblog post from WebmasterWorld Pubcon of a session involving TopRank’s Lee Odden, Vanessa Fox (previously of Google) Tony Adam (previously of Yahoo) Bill Hartzer and David Wallace of SearchRank.

crmtrends – Chapter 4, Social Media Marketing Best Practices. A TopRankBlog post with an embedded presentation on Social Media Roadmap was cited in this online book about Internet Marketing Best Practices and CRM.

If you’re looking for this kind of online PR visibility for your company, be sure to contact TopRank for a Social SEO & PR consultation. 1-877-872-6628 or here.

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