TopRank will be offering a new set of TopRank Guides specifically focused on B2B Social Media, B2B Blogging and B2B SEO. We’ll also be conducting several webinars to explain these guides and how best to use them.

The only way to hear about the guides being published is to be a recipient of TopRank’s Tips from the Top Marketing Newsletter. It’s free and you can subscribe here:  TopRank Online Marketing Newsletter.

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Proper SEO lives most comfortably in the home of a long term online marketing program. It is a discipline that understands benefits reaped on the climb up the mountain can be just as impactful as those achieved once the summit is reached.  It also understands how difficult it is to replace the king of any mountain, especially one strengthened by a strategic climb to the top.

The two companies below, both of which have been engaged with TopRank® Online Marketing for more than five years, have long reaped the business benefits of a strategic long term SEO program.  With new program renewals, both inch ever closer to kings of industry status.

Learn more about these companies and engagements below:

Chief Manufacturing has designed mounting and rack solutions for the technology industry for more than thirty years.  In each year of its engagement with TopRank, Chief Manufacturing has experienced double digit percentage increases in metrics ranging from top ten keyword rankings to organic search engine traffic. As part of an expanded SEO engagement with TopRank, Chief Manufacturing has added conversion optimization, which will allow the company to succinctly tie leads and inquiries back to specific online marketing initiatives.

Tekna Seal, a custom manufacturer of hermetically sealed connectors, speaks to an incredibly niche online marketplace, making its dozens of targeted keyword rankings in Google upper 5 absolutely vital to its success.  Continued success will be ensured with its latest program renewal, which includes paid search program management.

Stay up to date with news from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

Learn more about B2B SEO and social media marketing programs offered by TopRank by downloading our Social SEO Guides.

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Business blogging represents an unprecedented way to connect with prospects and customers more powerfully than ever.  What could be cooler than that? How about watching the CEO of TopRank® Online Marketing jump out of a flying plane?

Later this month, TopRank CEO Lee Odden will present ‘Boosting SEO For Social Blogs‘ at Open Ca.mp in Dallas, Texas. During his presentation, Odden will detail how a sound blog marketing strategy can help boost online exposure while increasing search and social traffic.

Key takeaways attendees will walk away with include:

• Techniques for concepting and creating a consistent stream of content
• Tips for leveraging keyword research to develop ongoing blog editorial calendars
• Methods for mining conversations in online communities and continuing these conversations on your blog

While this presentation will be Odden’s main event, his warm-up act may will undoubtedly rival its popularity.  On August 26th, Odden will follow in the footsteps of such luminaries as Vince Vaughn as he plunges from the sky with the Army Golden Knights.  Visit Online Marketing Blog after the event for a post from Odden detailing the experience, or ask him yourself by registering for this event below.

Event Information:
Open Camp Dallas
August 27^th – 29th
Dallas, TX
Register For This Event

Stay up-to-date with the latest SEO and social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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In an introduction to a post at Online Marketing Blog, TopRank® Online Marketing CEO Lee Odden writes: “…one-size Search Engine Optimization (SEO) does not fit all programs.”

The post was titled 5 Must-Read Tips for B2B Search Marketing and stressed the importance of content and developing websites that support longer sales cycles – a touchstone of B2B client programs at TopRank Marketing.

More essential B2B search marketing insight will be shared in detail by Odden this month during the latest entry in the Markeo Revenue Masters Webinar Series.

How B2B Companies Generate Revenue Through Search and Social Media, happening live and online Tuesday, August 17^th at 1pm EST, is geared towards the needs of B2B companies competing in the digital landscape.  Joining Odden for this online panel discussion will be Paul Dunay, Global Marketing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies.  The session will be moderated by Steve Ennen, Managing Director of Wharton University.

Attendees can expect to take away from this webinar:

• Examples of content proven to resonate with B2B prospects and customers
• Techniques for improving website stickiness, designed to enhance online lead generation
• Methods for calculating and proving the ROI of social media and B2B search marketing programs

For those unable to attend, slides and recording can be requested in advance of the webinar from the registration page.

Webinar Information:
How B2B Companies Generate Revenue Through Search & Social Media
(part of the Marketo Revenue Masters Webinar Series)
Tuesday, August 17th
1pm EST
Free & Online
Register For This Webinar

Stay up-to-date with the latest SEO and social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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Between 2009 and 2014, the money spent by B2B companies on interactive marketing will double, per a recent report by Michael Greene at Forrester Research.  With this increased spend, how can marketers transform lists of tactics into holistic strategies that achieve results? And perhaps just as importantly, how will these same marketers demonstrate results, especially during conversations with the C-suite?

Solutions to multi-layered opportunities that exist within the interactive marketing space will be revealed this month during one of the largest search marketing conferences of the year.

Search Engine Strategies (SES) San Francisco, hosted by Incisive Media, marks a turning point in 2010.  For the first time, its annual August event hosts in San Francisco and integrates with Connected Marketing Week, boosting an already large happening to an all inclusive search marketing experience.

On hand for this watershed year will be TopRank® Online Marketing CEO and SES Advisory Board Member, Lee Odden, who will join two panels and contribute one solo presentation:

Tuesday, August 17^th:

3pm – 4pm
Content Marketing Optimization
Images, videos, PDFs, and consumer shared content.  If it can be searched, it can be optimized.  As online marketing grows increasingly competitive, marketers are expanding content marketing strategies to gain even the slightest edge on the competition.  So what type of content represents the biggest opportunity for content marketing efforts, and how can companies tighten strategies to ensure maximum ROI?  Odden will help answer these questions and more during this solo presentation.

Odden Presents At SES San Jose 2009

4:15pm-5:15pm
SEO Through Blogs & Feeds
Nearly every day 346 million gather online to read and engage in conversation through blogs.  Companies not yet hosting a blog miss out on a key opportunity to enhance Search Engine Optimization (SEO) efforts, while communicating more effectively with existing customers and qualified prospects.  Boost SEO efforts with an optimized blog and enhance online communication with web feeds by joining Odden for this panel session moderated by Craig McDonald, Senior Vice President and Chief Marketing Officer, Covario.  Sally Falkow, President, PRESSfeed, also joins this panel.

Thursday, August 19^th:

4:45pm – 5:45pm
Selling Search to the C-Suite
Whether a tactic is burgeoning or traditional, C-level executives demand one thing: results.   So how best to explain the results of search marketing, a discipline whose ever-changing methodology can make it rife with false positives and misunderstandings?  Learn to answer the tough questions about search marketing, whether it’s discussing results or making the case for a bigger budget, with help from this panel moderated by Odden.  Panel speakers include Paul Wilson, Chief Revenue Officer, iProspect; Rich Lesperance, Director of Online Marketing, Walgreens; Laura Lippay, Partner, Nine by Blue; and Vivek Chaudhuri, Director, Search Marketing, Digitas Health.

Event Information:
SES San Francisco
August 16-20th, 2010
Moscone West
4^th St & Howard
San Francisco, CA
Register For This Event

See coverage of this event beginning August 17^th by visiting Online Marketing Blog.

Stay up-to-date with the latest social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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As posted by SEO Designer Thomas McMahon to Online Marketing Blog:

“63% of consumers and small business owners use the Internet to find information about local companies and 82% use search engines (Webvisible & Nielsen).  That means there’s a lot of opportunity for local Search Engine Optimization, or local SEO.”

Essentially, local SEO focuses on optimizing content in order to position it in the ‘Local Business Results’ displayed by search engines such as Google and Bing.  Most times, ‘Local Business Results’ appear above traditional search results.

And while the article McMahon cites does not account for customers seeking companies in emergency situations, common reasoning suggests that those rising above traditional search results will be those that are called first when trouble strikes.

One company that can attest to the power of local SEO is Minneapolis-based Welter Heating and Air Conditioning, that has recently renewed its engagement with TopRank® Online Marketing.

For nearly 100 years, Welter Heating & Air Conditioning has provided home heating and cooling repair services for residents dealing with Minnesota’s uneven climate, marked by blistering summer heat and frigid winter cold. The objective of its renewed program with TopRank is to maintain and enhance local online visibility for emergency based search phrases, including ‘central air conditioning repair Minneapolis’ and ‘furnace repair Minneapolis.’

“A good share of the year, our customers and prospects need help with an emergency situation. By helping us develop content that stands out — and can quickly be found online — TopRank will continue to position us as one of the first names that rises to the top, both in our customers’ minds and in search results.” -Rick Welter, Welter Heating.

Stay up to date with news from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the SEO and social media marketing programs offered by TopRank by downloading our Social SEO Guides.

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TopRank Online Marketing CEO Lee Odden was interviewed by WebProNews‘ Abby Johnson about social media and ways companies can get around some of the common misperceptions and obstacles.

When companies hear about businesses success stories using social media such as Facebook, Twitter, YouTube and others, many often “jump in” without considering the rules of engagement. The only way companies can really really create long term value and benefit from the social web is through participation.  Marketers need to take the time to understand which social channels their customers are spending time on, what they’re doing there discover what their information needs are.

The next step is to fulfill those needs in a way that delivers value both for the participants and for the brand. Effective social media participation builds on the brand promise and also invites the participants to take next steps towards a more commercial conversation when it’s relevant.  This interview discusses all of those topics and more.  Get more information on TopRank Social Media Marketing services here or read over 50 blog posts on the topic here.

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(Who also doesn’t mind having meetings on the lake once in a while)

TopRank Online Marketing has a great opportunity for a talented writing professional to join our content marketing team. Business blogs, websites, social media content and other types of online promotional copy are core skills for this position that helps our clients win on the web.

The search and social media savvy writer we’re looking for knows online marketing communications and messaging from working client side, at an agency or both. Prior experience (2-3 years) with Blogging, Article Writing, Social Media Content Creation and Promotion as well as Search Engine Marketing will win big brownie points.

This position carries with it a number of potential benefits including: the opportunity to write for an agency blog that has over 36k subscribers & 120k visitors per month, attend 1-2 industry conferences each year (NYC, Vegas, San Francisco), work with a mix of Fortune 500-1000 clients and the opportunity to learn SEO and Social Media Marketing from some of the most talented consultants in the biz.

TopRank Online Marketing is a collaborative group that works in a team environment. We offer a significant opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance and a creative office environment overlooking Lake Minnetonka.

If you’re interested, please email Julie Brue: hr at toprankmarketing dot com or get more info here: Online Marketing Copywriter

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Nearly every day:

• 14,000,000 gather on Twitter
• 60,000,000 connect via LinkedIn
• 346,000,000 engage through blogs
• 400,000,000 network via Facebook

The sheer numbers point towards an unparalleled opportunity to connect with your prospects and customers in social channels online, many of whom are eager to engage.

So what is the one social activity that your customers and prospects are eagerly awaiting for you to launch?  Why not ask them?

This July 29^th, Lee Odden, TopRank® Online Marketing CEO, and Chelsea Bucoy, Senior Product Marketing Manager, Zoomerang by MarketTools, Inc., present Engage Your Audience With Social Media & Surveys.

This free webinar, hosted by Zoomerang, will illustrate the importance of integrating social media into your online marketing campaigns and the power surveys can bring to your efforts.

Attendees will learn:

• Brainstorming techniques for developing survey topics and social media campaigns
• Strategies for engaging social media audiences via online polls and surveys
• Techniques for repurposing individual poll results into future marketing initiatives

This one hour webinar begins at 2pm EST on Thursday, July 29^th.

Webinar Information:
Engage Your Audience With Social Media & Surveys
Thursday, July 29th, 2010
2pm EST
Free & Online
Register For This Webinar

Stay up-to-date with the latest social media events by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.

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Today’s start-ups would be wise to heed to this analogy.

Until the product or service you create has its name ingrained in the minds of your target, there is very little chance they will find you regardless of how badly they need you.  It doesn’t matter that everyone needs a ‘pilotguide’ (a fictional and foolproof autopilot for your car) if no one knows to ask for a pilotguide by name.

Instead, focus on promoting the universal benefits your new product or service offers, optimizing for keyword phrases used by your target when they seek a solution to common problems you are helping to solve.

Rather than ‘pilotguide,’ think ‘chauffeur services’, rather than ‘pilotguide evening capabilities’ think ‘nighttime driving safety.’

A good question to ask yourself is, ‘what does my prospect ask for before they have any idea that I exist?’

Answer this question with your online marketing efforts and you’ll not only maximize visibility – you may just may stumble on a messaging strategy that would have remained completely hidden otherwise.

Stay up to date with monthly Ask the Expert posts from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

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Of course, the inherent disadvantage of this scenario is a digital space flooded with competition.  Nearly every software company that inhabits space online must constantly be on-guard against potentially hundreds of competitors competing for mindshare.

For the two companies below, both of which have renewed Search Engine Optimization (SEO) programs with TopRank® Online Marketing, this increased competition will be far less of a worry:

Axonom specializes in providing enterprise-wide relationship automation modules for Microsoft Dynamics CRM.  In continuing its SEO engagement with TopRank, the company will be continuing to build relationships with customers and prospects pulled to Axonom website via Microsoft CRM-branded and non-branded solution based keywords.

Help/Systems develops, markets and supports leading System i software solutions, including job scheduling and message management software.  In addition to enhancing keyword rankings and search traffic, a renewed SEO program with TopRank will focus on enhancing online inquiries from targeted prospects.

Stay up to date with news from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

Learn more about the B2B SEO and social media marketing programs offered by TopRank by downloading our Social SEO Guides.

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OMS conference organizer Aaron Kahlow arranged to shoot a quick video interview with Lee, Rick Burnes of HubSpot and Joe Pulizzi of Junta 42 and the Content Marketing Institute to discuss leave behind online marketing tactics, online trust/privacy issues and conference feedback:

Liveblog posts of the keynote came from TopRank’s Adam Singer and fom Mike Corak: ”Lee Odden rocked as always – great keynote – see him if you haven’t and check out TopRank for certain”.

Here’s a bit of OMS Minneapolis keynote feedback from Twitter:

@myklroventine: @leeodden Congrats again on a great #OMSMIN keynote.
@medallionfinder: @leeodden Very dynamic speaker at #OMSMIN . Good stuff!
@PriorityResults: Excellent presentation from @leeodden at #omsmin. Thanks!
@AaronKahlow: Facebook get’s more search traffic than AOL…Lee Odden says at Keynote at #OMSMIN @OMsummit… great session to kick off the day here

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Thanks to Amanda Miller Littlejohn of Mopwater PR + Media Notes, below is a video from the first 10 minutes of Odden’s presentation outlining how SEO can boost the value Public Relations provides to organizations and how both SEO and PR can work together to achieve media relations and marketing goals.

If you would like to experience the full presentation, be sure to check out the PRSA Webinar coming up June 15th: The Top 10 SEO Tactics for SEO Professionals.  Of course, you can also find out more by visiting the online PR category of Online Marketing Blog.

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It’s been reported that over 50% of adults Google each other and over 90% of B2B buyers use search when starting the buying process.  In other words:  if your brand has online reputation issues, they will be discovered.

Below, find two proactive approaches that can help protect – and in case of emergency – defend your brand:

1.  Own your brand in the SERPs (search engine results pages)
By building out your web presence on a variety of external sites, in addition to optimizing your own site, you can own your brand’s search engine presence.  By building this presence, you make it difficult for one negative blog post or article about your brand to grace the first page of the search engines.

2.  Build a digital community
Creating a digital community of brand advocates ensures that if your brand is attacked, you’ll have a group working to defend it.  This group, comprised of those truly passionate about your brand, will protect it 24/7 hedging off any potentially negative groundswell that could occur.

Stay up to date with monthly Ask the Expert posts from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.

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Odden is conducting a 1 day workshop in New York in partnership with PRNews for communications professionals that instructs how to leverage SEO and Social Media.  The event is currently sold out, but TopRank Online Marketing does offer onsite training and workshops for companies. Please contact us for more information at 1-877-872-6628 or info@toprankmarketing.com

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