MarketingProfs B2B Marketing Forum Lineup Features TopRank Marketing CEO Lee Odden

Boston is best known known for things like New England clam chowder, the Celtics and the setting for Cheers. However, one of the biggest things to hit Boston each year is the MarketingProfs B2B Marketing Forum. The B2B Marketing Forum is an event exclusively for B2B marketers and brings together some of the top leaders…

TopRank Marketing CEO Lee Odden Educated and Inspired BMAMN Attendees on Participation Marketing

The challenge to consistently create quality content is on every marketer’s mind these days. Questions like: How can I create enough content? Will my audience like my content? and Is my content scalable? are questions that often come to mind. One of the answers to all three of those questions is simple, partner with influencers…

What is it Like to Work at TopRank Marketing? The @TopRank Team Weighs In

We are fortunate enough to work in an industry and for a company that is more than just a job. Our team is comprised of individuals that work together to create some incredibly awesome digital marketing for our clients, and have a great time in the process. One of my favorite things about digital marketing…

Participation Marketing: Tools & Tactics for Crowdsourcing Content With Industry Influencers & Your Community [Webinar]

In today’s digital world, competition is greater than ever before. Consumers are hungry for quality information but the sheer amount of content being created has the the power to over saturate, numb and underwhelm your target audience. However, with ubiquitous connectivity and devices enabling passionate experts to create influence and community, brands can tap into…

Integrated Digital Marketing: Learn How to Be the Best Answer for Your Customers From Lee Odden

Today’s customers are savvier than ever before. These savvy and educated customers provide marketers with a unique (and sometimes challenging) opportunity to evolve their approach to digital marketing. Some people will tell you “Only focus on SEO.”, “Content Marketing is what you need to do.” or “Social is the most effective tool.”. Each of these…

Lee Odden to Speak on Participation Marketing at PRSA International Conference 2015

An integrated digital PR and marketing strategy can help you be the best answer, at the perfect time, for the right audience. Whether you’re considering media relations, brand journalism or managing corporate communications, content marketing has always played an essential part of effective Public Relations. Consumers being connected to the web all the time from anywhere and…

How to Engage Influencers to Create & Promote Evergreen Content

Current Situation: In early 2015, a leading healthcare technology company was preparing for one of the largest annual industry event run by Healthcare Information and Management Systems (HIMSS). The company’s objective in attending the show was to generate leads among potential C-Suite buyers and raise awareness for its software solutions. This company hired TopRank Marketing…

Using Co-Created Influencer Content to Increase Awareness & Drive Conference Registration

Current Situation Copyblogger Media is a well-known content marketing software and training organization with over 160,000 customers. They offer a wide range of content marketing and SEO solutions for companies large and small. In 2015, Copyblogger was preparing to host their second annual Authority Rainmaker conference. Impressed with the conference eBooks that TopRank® Online Marketing…

June 16 #CMWorld Twitter Chat: @LeeOdden Discusses Repurposing Content

Creating a successful content marketing program is hard work! What can you do to lighten the load while still creating value for your audience? One of the ways that marketers can begin scaling content is by repurposing existing content marketing that has performed well. This can be accomplished in a few ways including: Take a…

TopRank Marketing Releases A Content Marketing Triple Feature for #CMWorld

Businesses large and small understand that a successful digital marketing strategy must include content marketing. However, knowing that you need to create content and understanding how to execute a content marketing program in a measurable way are two different things. One way that marketers can get a crash course in content marketing and meet other…