TopRank Online Marketing CEO, Lee Odden, was quoted in PROFIT’s Trends That Mean Business section for his view on Digital Asset Optimization.
Unlike text-focused SEO, DAO is the process of making all of your digital assets, from text and photos to audio and video, more visible to search engines.
“People now expect to see formats like video in search results” says Lee Odden of TopRank. “If you’re not making it easier for search engines to find you, you’ll be at a disadvantage because your competition is going to do it.”
Read the full article at PROFIT